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3RD ANNUAL STUDENT T-SHIRT DESIGN CONTESTCONTEST OVERVIEW PRIZESMinneapolis College students are invited to submit their designs for the 3rd annual student t-shirt design contest. The winning design will bereproduced on t-shirts and sold at Minneapolis College Store and minneapoliscollegestore.com. The winning designer will receive a 100gift certificate for use at Minneapolis College Store along with a free t-shirt featuring their design. Finalists will each receive a 25 giftcertificate for use at Minneapolis College Store.WHO CAN ENTER:DESIGN GUIDELINES: Minneapolis College students enrolled in at least one creditedcourse for the spring 2021 semester. Previous winners of the t-shirt design contest are ineligible. Minneapolis College employees are ineligible regardless ofcurrent student status. The design will be featured on the front of a t-shirt and shouldbe no larger than 11 inches across and 11.5 inches inheight. No back or sleeve designs will be included in thecontest. All designs should have a maximum of 5 colors with a whitebackground; final t-shirt color will be determined by CollegeStore staff. If choosing to use Minneapolis College’s colorpalette, please reference the attached pages of the BrandManual. All designs must include the words “Minneapolis College” insome form. To align with current College branding, designsthat include “MCTC” will be disqualified. Use of Minneapolis College’s logos is optional, however ifused, logos must be appear exactly as shown in the college’sBrand Manual (attached). Submissions that reinvent orredesign any official Minneapolis College logos will not beconsidered. Each entry must be an original creation of the contestant thatpromotes Minneapolis College spirit and has never beenpublished. Entries containing profanity, trademarks, or copyrighted worksof another person/business will not be accepted.HOW TO ENTER: Entries can be submitted via email tocollegestore@minneapolis.edu or in-person during businesshours at Minneapolis College Store (T.1500). All entries must include the student’s full name, StarID,email address, and phone number for contact. Each student is limited to two entries. Electronic files can be submitted as JPEG, PNG, PSD, AI orEPS documents. All files should be high resolution (minimum300 pixels per inch). All submissions (electronic or hand drawn) should besubmitted at 100% of the size intended to be printed on the tshirt (no larger than 11x11.5 inches).IMPORTANT DATES: Submission deadline is 11:59pm on March 17, 2021.Contest finalists will be notified on Friday, March 19.Online and in-person voting will take place March 22-24.The winning design will be announced on Friday, March 26.T-shirts featuring the winning design will be available forpurchase at the College Store andminneapoliscollegestore.com late April 2021.JUDGING: Minneapolis College Store employees will narrow thesubmissions and put the finalist selections to a campus-widevote. Finalists will be selected based on how well their designreflects Minneapolis College as well as creativity, originality,and adherence to design guidelines.AGREEMENT:By submitting an entry, the student agrees to have their winning art reproduced on this year’s student designed t-shirt to be sold at theMinneapolis College Store. If your design is chosen, we reserve the right to make minor edits as needed.All entries will become the exclusive property of the Minneapolis College Store. The winning designer may display their own design in aportfolio or personal collection but may not sell or reproduce the design for any other purpose once submitted to the contest.
Brand ManualVERSION 1.11
Contents*3Introduction22Typography4A Letter on Branding from President Pierce23Photography Style5Brand Messaging & Brand Voice24Brand System6Formal Name & Nickname25System Devices7Mission, Vision and Values26White Space8Brand Personality27Design System Examples9Brand Voice28Design System Examples10Social Media Voice29Facilities11Core Elements of Our Brand30Electronic Artwork : Naming12Logo Narrative31Contact Information13Logo Versions14Logo Variations15Clear Space16Lockup : Text Identifier17Lockup : Logo Identifier18 Lockup : Minnesota System AffiliationIdentifier19College Seal20Logo Integrity21Color Palette*For the purpose of Minneapolis College Store's t-shirt contest, only the Logo and Color Palette sections of the Brand Manual have been included here.2
Core Elements of Our BrandLogomark, color, typography andphotography, are the buildingblocks of our brand system. Theyare important to presenting a clear,consistent approach to who we are andwhat makes us unique, supporting andbuilding the Minneapolis College brand.11
Logo NarrativeNARRATIVEThe lines in the Minneapolis College markrepresents the multiple paths to educationprovided and the architecture of the campuswalkways.The multi-tone purple, a heritage color forMinneapolis College and a color often associatedwith wisdom and ambition, symbolizes thediversity of the faculty and students. The green, acolor associated with renewal and life, representsthe green space in the outdoor common area, arefreshing surprise in an urban setting.The curve of the mark reflects the downtownlandscape of the campus.The spire centered along the bottom is the spark ofcreativity, with each of the five points representingthe five Minneapolis College values: StudentCentered, Inclusion, Community, Excellence andIntegrity. It also represents the guidance providedby Minneapolis College and is evocative of thebeacon which education is for success.12
Logo VersionsTHE MARKThe mark is made up of two components:The Minneapolis College logomark and thewordmark. The mark must always be used as aprovided file, and never typeset by the user, toensure the correct scale relationship and spacingare maintained. The mark comes in multiplecolor treatments and file formats. For detailedinformation, see the Electronic Artwork sectionon page 34VERTICAL MARKThe vertical mark versions are best suited forapplications that require a portrait orientationwhere the Minneapolis College mark can beproportioned to visually maximize the identity.HORIZONTAL MARKThe horizontal mark versions are best suited forapplications that require a landscape orientationwhere the Minneapolis College mark can beproportioned to visually maximize the identity.PREFERRED USAGEThe vertical format for the Minneapolis andCommunity and Technical College logo is thepreferred format and should be used wheneverpossible. The balance between the elementsin all versions has been carefully constructedand should never be reconfigured.13
Logo VariationsTHREE COLORTHREE COLORTWO COLOR SCREENThe three color version should be used wheneverpossible. It is good for for use in CMYK, RGB andthree spot color applications.TWO COLOR SCREENThe two color screen version should only be usedwhen only two spot colors are available.ONE COLOR SCREENONE COLOR SCREENThe one color screen version should only be usedwhen one spot color is available.ONE COLOR SOLIDONE COLOR SOLIDThe solid color version should be used when onlyone spot color is available. It is good for whenscreens are not attainable.GRAYSCALEGRAYSCALEThe grayscale version should be used when blackand white is the only option. The definition betweenthe three sections of the “M” image is important.BLACK AND WHITEBLACK AND WHITEThe black and white version should be used whenblack and white is the only option, good for whenscreens are not attainable.REVERSEREVERSEDThe reversed version should be used on a soliddark background or photograph. It is good forwhen color contrast is an issue.14
2X2X2X2X2X2X2X2XClear SpaceX CLEAR SPACEFor the Minneapolis College logo to communicateeffectively, it should not be crowded oroverwhelmed by other elements. “Clear space”refers to the area surrounding the logo that shouldbe kept free of visual distraction. No graphicelement or text of any kind should be placed withinthe clear space. The recommended clear space istwo times the height of the letter M in the word“Minneapolis” (X height of letter M).X MINIMUM SIZEIn reproducing our logo, consider its size andlegibility and use common sense. A logo that is toosmall ceases to serve its communicative function.The minimum size for the vertical orientation ofthe logo should not be scaled below (.6") in heightfor print and (120 px) for digital. The horizontalorientation logo should not be scaled below (.25")in height for print and (50 px) for digital.2X2X2X2X2X2X2X2XX X .6" .25" 120 px 50 px 15
Lockup : Text IdentifierAFFILIATION IDENTIFIER LOCKUPOur Minneapolis Community and Technical Collegelogomark, either the horizontal or vertical version,coupled with a specific affiliation identifier.Y X VERTICAL LOCKUPThe horizontal separation line should be equal tothe width of the "Community & Technical" text.The affiliation identifier type should be set in GothamBold with centered justification. The identifier textshould be positioned under the logotype with twotimes the height of M as clearspace (X heightof letter M). The identifier text should stay withinthe safe zone (Y height of the logomark).Use your judgment on exact type size to achieve thebest proportions between the Minneapolis Collegelogo and that of the affiliation identifier. Always givethe Minneapolis College logo preeminence over theaffiliation identifier.Y SAFE ZONE2X EQUITY & INCLUSION2x2xThe vertical separation line should be equal to theheight of the logo. The identifier type should be setin Gotham Bold with left justification inside the safezone. The identifier text should be positioned to theright of the logotype with four times the height ofthe M as clearspace. The identifier text should bevertically aligned and centered with the MinneapolisCollege logo (X height of letter M). The identifiertype should stay within the safe zone (Y heightof the logomark). The affiliation identifier type sizeshould be larger than "Community & Technical," butsmaller than "Minneapolis" and "College." Alwaysgive the Minneapolis College logo preeminence overthe affiliation identifier.X FOUNDATIONSAFE ZONEHORIZONTAL LOCKUP Y16
Lockup : Logo IdentifierAFFILIATION IDENTIFIER LOCKUPOur Minneapolis Community and Technical Collegelogomark, either the horizontal or vertical version,coupled with a specific affiliation identifier.Y X VERTICAL LOCKUPThe horizontal separation line should be equal tothe width of the "Community & Technical" text.The identifier logo should be positioned centeredunder the logotype with two times the height of Mas clearspace (X height of letter M). The identifierlogo should stay within the safe zone (Y heightof the logomark). Use your judgment on exact logosize to achieve the best proportions between theMinneapolis College logo and that of the affiliationidentifier. Always give the Minneapolis College logopreeminence over the affiliation identifier.Y SAFE ZONE2X HORIZONTAL LOCKUP2xX 2xSAFE ZONEThe vertical separation line should be equal to theheight of the logotype. The identifier logo shouldbe positioned to the right of the logotype withfour times the height of the M as clearspace.The identifier logo should be vertically alignedand centered with the Minneapolis Collegelogo (X height of letter M). The identifier logoshould stay within the safe zone (Y height ofthe logomark). Use the examples on the right as aguide to achieve the best proportions. The affiliationidentifier type size should be larger than "Communityand Technical," but smaller than "Minneapolis" and"College". Always give the Minneapolis College logopreeminence over the affiliation identifier. Y17
Lockup : Minnesota System Affiliation IdentifierMINNESOTA STATE IDENTIFIER LOCKUPOur Minneapolis Community and Technical Collegelogomark, either the horizontal or vertical version,coupled with the Minnesota State identifier.Y X VERTICAL LOCKUPThe horizontal separation line should be equal to thewidth of the "Community & Technical" text. The MinnesotaState identifier type should be set in Gotham Boldwith centered justification. The identifier text shouldbe positioned under the logotype with two times theheight of M as clearspace (X height of letter M).The identifier text should stay within the safe zone(Y height of the logomark). Use your judgment onexact type size to achieve the best proportions betweenthe Minneapolis College logo and that of the affiliationidentifier. Always give the Minneapolis College logopreeminence over the Minnesota State affiliation identifier.HORIZONTAL LOCKUPThe vertical separation line should be equal to the heightof the logotype. The Minnesota State identifier typeshould be set in Gotham Bold with left justification insidethe safe zone. The identifier text should be positioned tothe right of the logotype with four times the height of theM as clearspace. The identifier text should be verticallyaligned centered with the Minneapolis College logo (X height of letter M). The identifier type should stay withinthe safe zone (Y height of the logomark). The affiliationidentifier type size should be larger than "Community andTechnical," but smaller than "Minneapolis" and "College".Always give the Minneapolis College logo preeminenceover the Minnesota State affiliation identifier.A Member of Minnesota State2x2xX A Member ofMinnesota StateSAFE ZONEY SAFE ZONE2X YFor additional information, please see the Minnesota StateBrand Identity Manual for Member Colleges and dUs-Fall2017.pdf18
College SealXXOPEN SEALMITYMUNITYMOMMMUNITYMUNITYOM MCNCMUOMCOXXCOLLEGECELCL E GOLLEGEXXXXXMMMUNITYMUNITYOM MCOLLEGEOMLLEGEXXCOCOXXLLEGEXLLEGEXXXLMUNITYMN E A P OLCLLOMX TECHNICATECHNICACOINISINIS.75" 100 px MXNEAPOMUNITYMINIMUM SIZECOOMLLEGEX XLN E A P OLCCOCCMUNITYMUNITYOMMOMCCMMUNITYMUNITYOM MCOMCMMMUNITYMUNITYOMCLLEGECOMLLEGEXCHNICEAT E C H NTI CALLCOINXISCOX X APOEINLNNXISLLEGEILNEAPOISCOX INT E C H N I CTAE C H N I C ALLLLISNEAPOXNEAPOISNNXT E C H N I CTAE C H N I C ALLINIL EAPOLISININNEAPONEAPOXXXSOLID SEALXLLEGECOOMOMCN E A P OLCMMUNITYMUNITYOM MCMMMUNITYMUNITYOMCOMCI A P OLNECHNICEAT E C H NTI CALLLLEX XISGEININX X EAPOLNNISCOXXT E C H N I CTAE C H N I C ALLLLEGEX N E A P OLISISLLECOGET E C H N I CTAE C H N I C ALLThe minimum size of the seal should be no smallerthan (.75) inch diameter for print and (100 px) fordigital.LLEGECHNICEAT E C H NTI CALLMINIMUM SIZEN E A P OLISNo graphic element or text of any kind should beplaced within the clear space. The recommendedclear space for the seal is the height of thelogomark (X height of logomark).INISCLEAR SPACEN E A P OLLCOINISCOSEAL APPLICATIONThe seal mark should be used as a supportinggraphic element and should never replacethe Minneapolis College mark as the primaryidentifier. The seal mark may be used alone inspecial circumstances such as college apparel ormerchandising. Please contact brand manager forapproval (see page 37).XINISEAPOLNNCHNICEAT E C H NTI CALThe Minneapolis College identity has two versionsof the seal, an open and a solid design. Each sealmark comes in multiple color treatments andfile formats. For detailed information, see theElectronic Artwork section on page 34.IXISSEAL MARKSN E A P OLISINCOLLEGELLEGEX19XNEAPONEAPO
Logo IntegrityINCORRECT USAGEThe integrity of the Minneapolis College identityis diminished if the mark is incorrectly applied.Unauthorized versions and unacceptable usageof the mark place its legal protection at risk. Anyvariation or alteration of the mark, however small,is unacceptable. Below are some examples ofimproper use. Under no circumstances shouldany of these variations be used.COLORREPLACEOUTLINE1. Don’t change the colors in the logo.2. Don’t recreate elements or replacewith something else.RECONFIGUREDROP SHADOWTYPE / FONTGLOWSTRETCH / SQUEEZEBEVEL / EMBOSSRECREATEBUSY PHOTO / PATTERNORIENTATION3. Don’t present the logo in “outline” fashion.4. Don’t reconfigure or change the sizeor placement of any logo element.5 Don’t add “drop shadow” effects to the logo.6. Don’t change the font of the logo.7. Don’t add “glow” effects to the logo.8. Don’t stretch or squeeze the logo proportions.9. Don’t bevel or emboss the logo.10. Don’t recreate elements of the logo.11. Don’t place the logo on busyphotographs or patterns.12. Don’t place logo on an angle.20
Color PaletteLOGO IDENTITY COLORSThe colors of the Minneapolis College logo are asimportant to the brand as the shape of the logo itself.The Minneapolis College core color palette consistsof three colors: Inspired Violet, Cyber Grape andPark Meadow. The secondary color palette consistsof three additional colors: Agile Sky, CosmopolitanStone and Tender Steel.The multiple layered purples represent thediversity of the community. The deep purple colorwas chosen to honor the legacy of the purple inthe College’s past marks. The green supportsthe confident educational experience providedby Minneapolis College and also representsthe green space in the common area betweenbuildings, reflects the downtown landscape ofthe campus. The blue represents the sky-highpossibilities for students and employees. Thisbalanced mix of colors and shades includestraditional and contemporary hues, as well as anassortment of natural hues. They convey a feelingof warmth and familiarity in keeping with ourcommitment to being a competent, confident,caring and passionate institution.COLOR APPROPRIATE FOR THE MEDIUMThe color breakdowns shown on this page havebeen tested thoroughly and are definitive. At notime is it permissible to use any colors other thanthose specified here.20%20%20%40%40%40%60%60%60%80%80%80%INSPIRED VIOLETCYBER GRAPEPARK MEADOWMatch to PANTONE 513 C4C: C53 M99 Y0 K0RGB: R147 G50 B142HEX: 93328EMatch to PANTONE 268 C4C: C82 M98 Y0 K12RGB: R88 G44 B131HEX: 59317CMatch to PANTONE 3507 C4C: C35 M0 Y90 K0RGB: R173 G203 B0HEX: ADCB0020%20%20%40%40%40%60%60%60%80%80%80%AGILE SK YCOSMOPOLITAN STONETENDER STEELMatch to PANTONE 2171 C4C: C72 M17 Y0 K0RGB: R72 G159 B223HEX: 489FDFMatch to PANTONE 424 C4C: C30 M20 Y19 K58RGB: R112 G115 B114HEX: 707372Match to PANTONE 421 C4C: C13 M8 Y11 K26RGB: R178 G180 B178HEX: B2B4B221
Minneapolis Community and Technical CollegeA member of Minnesota State32
3RD ANNUAL STUDENT T-SHIRT DESIGN CONTEST CONTEST OVERVIEW PRIZES Minneapolis College students are invited to submit their designs for the 3rd annual student t-shirt design contest. The winning design will be reproduced on t-shirts and sold at M
