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MOTLOW STATE COMMUNITY COLLEGE2017 SMYRNA CAMPUSMASTER PLANPrepared by TSW February 2017Image courtesy Tom Gatlin Photography and TMPartners
MOTLOW STATECOMMUNITY COLLEGESMYRNA CAMPUSMASTER PLAN// ACKNOWLEDGEMENTSTHE PL ANNING TE AM WOULDLIKE TO G IVE A SPECIALTHANKS TO:Dr. Anthony KinkelMotlow State PresidentHilda TunstillVice President of Finance & AdministrationBrian GaffordDirector of Facilities Servicesand all the Motlow State administrators,faculty, and students who gave their inputSBC PROJECT NO. 166/021-02-2011A2017 SMYRNA CAMPUS MASTER PLAN 1
// CONTENTS00 // EXECUTIVE SUMMARY 501 // HISTORY & OVERVIEW 1302 // GOAL FORMULATION 35Institutional Vision and Mission 36Input from the Campus Community 3903 // EXISTING CONDITIONS 45Degree Programs Offered 18Demographic Context 2004 // FUTURE REQUIREMENTS 51Regional Job Projections 28Enrollment Benchmarks 52Space Needs 58Property Acquisition 602MOTLOW STATE COMMUNITY COLLEGE
05 // PRELIMINARY MASTER PLAN 6506 // MASTER PLAN 71Smyrna Campus Long Term Master Plan 72Moore County Campus Soccer Fields 7807 // IMPLEMENTATION 8108 // APPENDIX 85TSW Space Model Results 86Detailed Labor Data 882017 SMYRNA CAMPUS MASTER PLAN 3
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00 // EXECUTIVE SUMMARY2017 SMYRNA CAMPUS MASTER PLAN 5
EXECUTIVE SUMMARYOver the past decade, Motlow StateCommunity College has been thesecond fastest growing communitycollege in Tennessee. In Fall 2015, fulltime equivalent (FTE) enrollment on theSmyrna campus in suburban Nashvilleeclipsed enrollment at the historic maincampus in Moore County, even thoughthe Smyrna Campus has less than 20%of the building square footage of theMoore County Campus.Enrollment on the Moore CountyCampus is expected to remain constantin the near term, but continued growthon the Smyrna Campus will requiresignificant investment and expansionsto ensure a continued high qualityeducational experience and supportthe goals of the Complete CollegeTennessee Act. For this reason, thisMaster Plan focuses primarily on thefuture of the Smyrna Campus. PROJECTED ANNUAL POPULATION GROWTH 3%WARREN1.6%0.9%0.1%VAN BUREN0.8%BEDFORDCOFFEE121,500new residents80%0.9%in Rutherford County21%MOORE0.5%LINCOLN6MOTLOW STATE COMMUNITY COLLEGE0.3%FRANKLINpotential enrollmentgrowth
FTE ENROLLMENTAccording to the Tennessee HigherEducation space model, there wasa shortage of approximately 32,000net square feet of all types of space(excluding physical education) onthe Smyrna Campus in Fall 2015. Bygrowth benchmark 1, this numberwill grow to approximately 60,000net square feet. In order to addressthis and other needs, this Master Planrecommends the following:In fall 2015, enrollment on the Smyrna Campus eclipsed enrollmentthe Moore County Campus. A new 80,000 gross squarefoot academic building shouldbe constructed on the SmyrnaCampus, containing mostly labs andclassrooms, as well as offices andlibrary/study space. Parking should be expanded on theSmyrna Campus by approximately750 spaces in order to meet theneeds anticipated by growthbenchmark 1. Additional entrances should beconstructed for the Smyrna Campusto improve access. Land acquisition should be pursuedto ensure available land for longterm expansions of the SmyrnaCampus.2017 SMYRNA CAMPUS MASTER PLAN 7
SMYRNA CAMPUS LONG TERM MASTER PLANRapid enrollment growth on the Smyrna Campus means that significant investments in new facilities are required to meetneeds. The long term plan shown below would meet all needs anticipated by Growth Benchmark 3, which assumes an FTEenrollment of 5,000 students. If extraordinary growth occurs beyond Benchmark 3, Building 1 could be demolished to allow fora larger facility (Building 6) that would provide more adequate and flexible space.ExistingRetentionAreaExistingBuilding 2Potential Building 6 Site(assuming Building 1 demolition)ProposedBuilding 3Proposed CentralQuadrangleExistingBuilding 1Proposed ParkingLot ExpansionExistingWaterTowerProposedBuilding 4ProposedBuilding 5Proposed New ParkingLot on Acquired Land8MOTLOW STATE COMMUNITY COLLEGEProposedNew EntranceMotlow College BoulevardProposedNew EntranceProposedRetentionArea
SHORT-TERM RECOMMENDATIONS LONG TERM RECOMMENDATIONS2017 SMYRNA CAMPUS MASTER PLAN 9
DEG REE PROG R AMSWITH STRONG E ST JOBOUTLOOKAn important part of any collegeMaster Plan is understanding theregional job market, particularly forcommunity colleges, because asignificant percentage of their studentsenter the workforce immediately aftergraduation. WORKFORCE INVESTMENT AREASSMYRNACAMPUSWORKFORCEINVESTMENTAREA 910MOTLOW STATE COMMUNITY COLLEGEMCMINNVILLECAMPUSWORKFORCEINVESTMENTAREA 6Modern labor markets function at theregional scale, so data is analyzedfor the three Workforce InvestmentAreas that intersect Motlow State’sservice area. Most of the service areais within Workforce Investment Areas 6and 7, but Rutherford County is withinWorkforce Investment Area 9, whichis more strongly influenced by theNashville economy.The Tennessee Department of Laborprovides job outlook grade levels foreach Workforce Investment Area,broken down by industry clusters.Motlow State’s degree programs shownat right correspond to industry clusterswith excellent or favorable job outlooksin all three workforce investment areasthat intersect the service area.WORKFORCEINVESTMENTAREA 7MOORE COUNTYCAMPUSFAYETTEVILLECAMPUSEARLY CHILDHOODEDUCATIONBUSINESS OFFICEACCOUNTINGPROGRAMMINGINFORMATION
PROPOSED LAND ACQUISITION FOR THE SMYRNA CAMPUSUSHWY41 EXISTING LAND OWNEDBY MOTLOW STATE(26 ACRES TOTAL) PROPOSED FOR PARTIAL ACQUISITIONPRIVATELY OWNED (12.7 ACRES)MOTLOW COLLEGMINUTEWALK(¼M ILDLVE)EB5 PROPOSED FOR ACQUISITIONPRIVATELY OWNED (6.2 ACRES) PROPOSED FOR PARTIAL ACQUISITIONOWNED BY CITY OF SMYRNA(57.5 ACRES)SAMDRILEYWPKY2017 SMYRNA CAMPUS MASTER PLAN 11
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01 // HISTORY & OVERVIEW2017 SMYRNA CAMPUS MASTER PLAN 13
COLLEGE HISTORYMotlow State Community Collegeopened its first campus in MooreCounty in 1969 on land donated bythe Motlow family, in whose honor thecollege was named. (Senator ReagorMotlow made significant contributionsto education in the state of Tennessee.)Enrollment the first semester was 551(headcount) students, served by 18faculty members.Smyrna CampusOpened 20061,431 FTE students52,500 gross sq. ft.Classes were first held in Smyrna in2000 in leased space, and in 2006 inthe current state-owned facility, whereenrollment has surpassed that on theMoore County campus.Fayetteville CampusOpened 1988216 FTE students46,280 gross sq. ft.14MOTLOW STATE COMMUNITY COLLEGE
McMinnville CampusOpened 1988490 FTE students35,833 gross sq. ft.Moore County CampusOpened 19691,232 FTE students264,269 gross sq. ft.VS 1 hour drive59%FEMALE41%MALEDRAFT: February 12, 2017 SMYRNA CAMPUS MASTER PLAN 15
PREVIOUS MASTER PLANThe most recent master plan forMotlow State was prepared in 2012by TSW and projected a Fall 2015 FTEenrollment on the Smyrna Campus of1,409 students (compared to the 1,431actually attained). This plan put fortha long term vision for the future of theSmyrna Campus that included thefollowing recommendations. Only thefirst item below has been completed. Construction of a second academicbuilding Creation of a new entrance road Expansion of parking Future buildings to frame new quadThe previous master plan also includeda number of recommendations for theMoore County Campus. The first twoitems below have been completed. Renovate aging science labs Renovate and update Student Centerand other spaces Migrate certain spaces to allow forbetter utilization Improve plaza in front of Simon Hall16MOTLOW STATE COMMUNITY COLLEGE
2012 MASTER PLAN FOR SMYRNA CAMPUS2017 SMYRNA CAMPUS MASTER PLAN 17
DEGREE PROGRAMS OFFEREDUNIVERSIT Y PAR ALLELAccountingPhysicsArt StudioPolitical ScienceElementary Education (K-5)BiologyPre-Clinical Lab SciencesElementary Education (Pre-K)Business AdministrationChemistryPre-Health Professions (Dentistry,Medicine, Optometry, Pharmacy,Veterinary Medicine)Civil EngineeringPre-LawAccountingComputer SciencePre-Occupational TherapyBusiness OfficeCriminal Justice AdministrationPre-Physical TherapyManagementEarly Childhood EducationPsychologyProgrammingEconomicsSecondary Education, MathematicsMechatronicsElectrical EngineeringSpecial Education, Modified K-12Information System SpecialistElementary EducationSocial WorkOffice Information shipSpeech and TheaterNursingFinanceSport & Leisure ManagementForeign LanguageTN eCampus Online DegreeProgramBusiness EducationGeneral StudiesHistoryInformation SystemsManagementASSOCIATE OF APPLIEDSCIENCECERTIFICATE PROG R AMSMechatronicsEarly Childhood EducationEmergency Medical TechnicianMarketingAdvanced Emergency MedicalTechnicianMass CommunicationParamedicMathematicsMechanical Engineering18ASSOCIATE OF SCIENCEIN TE ACHINGMOTLOW STATE COMMUNITY COLLEGE
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DEMOGRAPHIC CONTEXTMaster planning should not occur inisolation, but should be informed byan institution’s regional context anddemographic trends. First among theseis the forecasted population growth inthe service area.The map on the following page showsthe projected population growth overthe next decade by county in MotlowState’s service area. Rutherford Countyis projected to be the fastest growingcounty in the state between 2015 and2025, both in terms of percentageand total growth. Bedford Countyis projected to be the eighth fastestgrowing county during that periodOverall, Motlow State’s eleven-countyservice area is expected to addapproximately 121,500 residents overthe next decade.It is also interesting to note that nearly6% of students enrolled at the SmyrnaCampus reside in Davidson County.20MOTLOW STATE COMMUNITY COLLEGE
PROJECTED ANNUAL POPULATION GROWTH 0.9%WARREN0.8%COFFEEMOORE COUNTYCAMPUSLINCOLN121,500new residents80%MOORE0.5%VAN BUREN0.3%FAYETTEVILLECAMPUSFRANKLINof these in Rutherford County21%potential enrollment growthSource: University of Tennessee Center for Business & Economic Research / Map OpenStreetMap (and) contributors, CC-BY-SA2017 SMYRNA CAMPUS MASTER PLAN 21
EXISTING REGIONAL POPULATION DENSITYSMYRNACAMPUSMCMINNVILLECAMPUSMOORE COUNTYCAMPUSEach dot representsFAYETTEVILLECAMPUS30 residentsDot locations areapproximate basedon ZIP codes.Source: U.S. Census American Community Survey 2013 data / Map (C) OpenStreetMap (and) contributors. CC-BY-SA22MOTLOW STATE COMMUNITY COLLEGE
POPUL ATIONDISTRIBUTIONThe dot map on the previous pageshows existing concentrations ofresidents within the region, where eachdot represents 30 people. Half of thepopulation of Motlow State’s servicearea resides in Rutherford County, sothe Smyrna Campus is particularly welllocated to serve that population, aswell as projected growth.Rutherford County isprojected to be thefastest growing countyin Tennessee between2015 and 2025Source: Esri, Digital Globe, GeoEye, Earthstar Geographics, CNES/Airbus DS, USDA,USGS, AEX, Getmapping, Aerogrid, IGN, IGP, swisstopo, and the GIS user community2017 SMYRNA CAMPUS MASTER PLAN 23
PERCENTAGE OF POPULATION ENROLLED AT MOTLOW STATESMYRNACAMPUSMCMINNVILLECAMPUSMOORE COUNTYCAMPUSFAYETTEVILLECAMPUS0.2% or less0.2% to 0.6%0.6% to 0.9%0.9% to 1.9%Based on fall 2015 enrollment data and 2012 population data / Map OpenStreetMap (and) contributors, CC-BY-SA24MOTLOW STATE COMMUNITY COLLEGE
Participation rates vary within theservice area. Interestingly, they arelower in some areas of RutherfordCounty. While this may be due tothe fact that many Rutherford Countyresidents already have a collegedegree, it also indicates the potentialfor enrollment growth above andbeyond projected population EMotlow State has the lowestparticipation rate in the TennesseeBoard of Regents community collegesystem. This could be due to a numberof factors, including the rural natureof much of the service area, althoughmost other rural community collegeshave higher participation rates.SOUTHWESTAn institution’s participation rate isa measure of its market penetrationand is expressed as its total full-timeequivalent enrollment divided by thepercentage of the population in itsservice area. The actual number isless important than where the collegestands in comparison to its peers,and how participation rate variesthroughout the service area. PARTICIPATION RATE COMPARISONMOTLOWPARTICIPATION R ATESource: 2014 U.S. Census population estimates, Tennessee Board of Regents Fall 2015full-time equivalent enrollmentLower participation rates in Rutherford Countymay indicate the potential for enrollment growthabove and beyond population growth projections2017 SMYRNA CAMPUS MASTER PLAN 25
REG IONAL NEED FORHIG HER EDIt is difficult to define or measure the“need” for postsecondary educationalcredentials in a given area. Diversefactors contribute to the need forhigher education.Perhaps the single best measureof need for higher education is thepercentage of residents who havegraduated high school or have a GED,but have not yet started college. Themap on the following page shows areasof high need for higher education,indicating the potential for additionalmarket capture by Motlow State.Rural areas show the most need forhigher education. However, the totalpopulation within these areas is low, somost of the existing population in needof higher education is likely alreadywithin a reasonable drive of an existingMotlow State campus.image courtesy John Walker26MOTLOW STATE COMMUNITY COLLEGE
AREAS OF HIGHER EDUCATIONAL NEEDSMYRNACAMPUSMCMINNVILLECAMPUSMOORE COUNTYCAMPUSFAYETTEVILLECAMPUSIn highlighted censustracts, 43% or moreof residents age 18 have a high schooldiploma or equivalentbut have not attendedcollegeSource: U.S. Census American Community Survey 2013 data / Map OpenStreetMap (and) contributors, CC-BY-SA2017 SMYRNA CAMPUS MASTER PLAN 27
REGIONAL JOBPROJECTIONSAn important part of any collegeMaster Plan is understanding theregional job market, particularly forcommunity colleges, because asignificant percentage of their studentsenter the workforce immediately aftergraduation.Modern labor markets function at theregional scale, so data is analyzed forthe three Workforce Investment Areasdesignated by the State of Tennesseethat intersect Motlow State’s servicearea. Most of the service area is withinWorkforce Investment Areas 6 and7, but Rutherford County is withinWorkforce Investment Area 9, whichis more strongly influenced by theNashville economy.REG IONAL L ABOR DATAThe Tennessee Department of Laborprovides job outlook grade levels foreach Workforce Investment Area inthe state. These are broken down byindustry clusters, which consist of jobsin closely related fields. Data for someindustry clusters is only available at thestatewide level.28MOTLOW STATE COMMUNITY COLLEGE WORKFORCE INVESTMENT AREASSMYRNACAMPUSWORKFORCEINVESTMENTAREA 7WORKFORCEINVESTMENTAREA 9MCMINNVILLECAMPUSWORKFORCEINVESTMENTAREA 6MOORE COUNTYCAMPUSFAYETTEVILLECAMPUSThis Master Plan correlates theseindustry clusters with every nontransfer degree and certificateprogram currently taught by MotlowState. Detailed data is provided in theAppendix. The letter grade job outlookin all industry clusters takes intoconsideration the following factors: Growth rate in the industry clusterrelative to the statewide growth ratefor that industry cluster Number of annual job openings Supply to demand ratio (the ratio ofgraduates of programs in all relatedhigher education programs to thenumber of job openings)
While the regional job projections arebased on solid data, it is important tonote that they may not correspondexactly with the specific jobs thatMotlow State graduates pursue. Thisis because of how jobs are grouped, aswell as the fact that some of the dataon graduates and job openings may berelated to four-year programs and notdirectly link to the demand for thosewith certificates or Associate’s degrees.Furthermore, economies are constantlyin flux, and localized data such aspotential growth in specific industriesor expansions of major employersmay not be captured here. For thisreason, the ultimate recommendationsof this Master Plan are based on alarger picture of job outlook based onboth online surveys and interviewsconducted with Motlow State facultyand administrators.Job sectors with a 25% greater share of the job base than the statewide averageAGRICULTURE, FORESTRY,HUNTING & FISHINGAGRICULTURE, FORESTRY,HUNTING & FISHINGINFORMATIONWIA 7WIA 6UTILITIESMANUFACTURINGWHOLESALETRADEWIA 9MINING,QUARRYING,& OIL & ce: U.S. Census OnTheMap 2014 data2017 SMYRNA CAMPUS MASTER PLAN 29
REG IONAL EMPLOYMENTPROJECTIONSIn general, most workforce clustershave an excellent, very good, orfavorable job outlook, indicating thatthe regional economy is growingand that Motlow State graduates areentering fields with job growth andwith more jobs than college graduates.Those programs with competitive jobmarkets are largely due to industrieswith fewer jobs than graduates in thatfield, although data from Motlow Stateshows that placement rates are high.Determining the job outlook forgraduates of transfer programs ismore difficult, since graduates can goon to pursue a wide range of degreesthat may lead to an even wider rangeof employment possibilities. For thisreason, it is not possible to correlatetransfer degrees with regional industryclusters. To provide an idea of the jobprospects for graduates of transferprograms, this Master Plan uses astudy on nationwide earnings andemployment rates for graduatesof four-year programs, and thencorrelates those programs to MotlowState’s two-year programs.30MOTLOW STATE COMMUNITY COLLEGE WIA 6 REG IONAL JOB OUTLOOK2-YE AR DEG REE S & CERTIFICATE SEarly Childhood Education*EXCELLENTFAVORABLEAccountingBusiness Office*Information NGRADEDEmergency Medical TechnicianMechatronicsParamedic
WIA 7 REG IONAL JOB OUTLOOK2-YE AR DEG REE S & CERTIFICATE rly Childhood Education*MechatronicsBusiness Office*Information rgency Medical TechnicianSource: Tennessee Department of Labor & Workforce DevelopmentNote: Ungraded workforce clusters have either a negative job growthrate, fewer than 11 annual job openings, or no related academicprograms in the workforce investment area.*All data for this workforce cluster is based on statewide projections,since regional data is not available.2017 SMYRNA CAMPUS MASTER PLAN 31
WIA 9 REG IONAL JOB OUTLOOK2-YE AR DEG REE S & CERTIFICATE SEXCELLENTFAVORABLECOMPETITIVEAccountingEarly Childhood Education*
Motlow State President Hilda Tunstill Vice President of Finance & Administration Brian Gafford Director of Facilities Services and all the Motlow State administrators, faculty, and students who gave their input SMYRNA CAMPUS MASTER PLAN MOTLOW
