Transcription
PRODUCT BREAKDOWN
Virtual Terminal: ProNot your basic VT (PayHub) Bigger businesses Merchants who want to know more abouttheir sales, transactions, customers B2B B2G Professional Businesses Non-profits (dentations) Lodging (smaller, less sophisticated)Notable features: MultimerchantMerchant brandingStored card data from customer databaseCustom fields for discretionary dataelements (important) Level 2 & 3 eCommerce (ideal for retail diversification)
Merchant Business TypesProfessional Services (discretionarydata): DoctorsDentistsAttorneysAccountants & BookkeepersGraphic DesignersManagement ConsultantsInsurance firmsReal Estate BrokersEngineersCharities / Non-Profits that acceptdonationsData-rich businesses (Discretionarydata)Online & Subscription businesses(eCommerce)Business to Government (B2G)(level 3): City HallsMunicipalitiesParking ticketsLocal & State Level (not federal)Business to Business (B2B) (level 3): Public relationsAdvertising & BrandingMarketing CommunicationsConstructions & InfrastructureWeb Design & InformationTechnology Supply Manufacturers
Level II and Level III DataLEVEL II DATALEVEL III DATAMerchant NameShip From ZipTransaction AmountShip to ZipTax AmountInvoice NumberTransaction DateOrder NumberCustomer CodeItem Product CodePO NumberItem Commodity CodeZip CodeItem DescriptionItem QuantityItem Unit of MeasureItem Extended AmountFreight AmountDuty Amount
About Level III DataDefinition: detailed information about a transaction on an invoicethat passes through: tax, product description, etc. Used in B2B and B2GCorp cards, purchasing cards, government cardsAdded value of reporting for customersLevel 3 processing is real time processing (card detection)How it’s added to a transaction: can add after transaction isprocessed/approved. Notification on level 3 data helps with qualification.Level 3 fields can be prefilled with default values for ease.VT will provide recommendations on what fields should be added (aguide for every transaction). PayTrace uses info it already knows about the merchant and card to autofilllevel III data
Why is Level III processingbeneficial to merchants? Transactions that benefit fromLevel II or III data will save themerchant money ininterchange cost A Visa Purchasing Cardprocessed as card not presenthas interchange of 2.65% If the same transactionincluded level III data, then itcan be processed with aninterchange of 1.95%! That is a 70 basis point savingsoff of the interchange cost Merchant will save moneywithout reducing the markupcost
Discretionary DataMerchant can track any points ofdata they want Required or optional Unlimited points of dataExamples: Patient ID (doctor office) Room number (lodging) Customer numberCreate reports with discretionarydata for better insight on sales,customers, etc.
Other Notable FeaturesBilling and invoicing Help merchants collect revenue Email link that leads to hosted site (hostedby PayTrace, but looks and feels just likemerchant’s website)Tons of shopping cart integrationsQuickbooks integration with Verosa Software based Quickbooks Need Verosa & PayTraceEvent ticketing managementParking managementAuctions and fundraising
Fees 10 Monthly Fee (base price)5 per transactionTransaction fee is billed on followingmonth’s statement (May transactionsbilled in July)Optional Add-On FeatureseCommerce: 10/monthAPI: 5/monthRecurring Payments: 5/monthBatch upload: 5/monthACH Check processing: 5/month (mustalso have Sage ACH Form & account)
The BasicsEasy VT login Username and password only.Easy lost password process Password reset email is valid for 1hourVT Hardware Printer STAR TPS100 (already aCpay product)Tons of auto reporting emails Trigger emails notifications, etcDiscounts management Fully flushed couponing
EMV Solution: End of 2016Chip and signatureCompatible with Ingenico devices Ipp320 pinpad is the most affordable
PayTrace DemoGo to: Paytrace.cpay.comUsername: Demo123Password: demo123
Virtual Terminal: Pro Not your basic VT (PayHub) Bigger businesses Merchants who want to know more about their sales, transactions, customers B2B B2G Professional Businesses Non-profits (dentations) Lodging (smaller, less sophisticated) Notable features: Multimerchant
