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Marketing Resource ManagementEnables Increased Agility, Efficiency and Productivity
Teradata Marketing Resource Managementenables incredible marketing agilityModern marketers are held accountable for resource management, justifying spend,and showing measurable ROMI. Teradata Marketing Resource Management (MRM)enables marketers to automate and integrate their marketing processes, augmented withpowerful tools to effectively plan and control marketing activities – while simultaneouslyimproving the business impact of every initiative.MRM is a flexible, robust product that brings together a consolidated view of marketingactivities, spend, and resources to empower organizational agility, rapid responses tomarket changes, and the ability to drive results. Use MRM to optimize spend, improvetime-to-market, and standardize evolving global processes.02
Marketing with agility and insightKey BenefitsMaking informed decisions and implementing new strategies is difficult withouta consolidated view of marketing activities, spend, resources, and assets.This lack of visibility can lead to fragmented messaging, inaccurate trackingand spend, disconnects between strategic planning and execution, inability tooptimize resources, and ultimately reduced organizational performance.Imagine having a centralized view of all marketing operations. With MRM, gainvisibility into budgets and spend, campaign progress, resource allocations,and marketing results as they happen – across borders, time zones, anddepartments. Imagine what you could do with access to the information youneed, precisely when you need it.Eliminate bottlenecks, confusion andredundanciesGain visibility and accountabilityManage, organize and store assetsAllocate and adjust marketing budgetFocus resources on what matters –creating and strategizingAdhere to regulatory standardsTie marketing projects to ROI“Companies are finding they need to manage their marketing resources,partly due to the growing complexity of their marketing organizationsand partly to promote greater agility across the marketing mix.”Gartner Magic Quadrant for Marketing Resource Management 201603
Revolutionizing marketingoperations with moresystematic financial, productionand asset managementMRM enables marketers to managespend, allocate resources todevelop campaigns and creativeassets, and seize opportunities toimprove performance with real-timeinformation.What you get with Marketing Resource ManagementPlanning and Spend Management04Workflow and Collaboration ManagementMarketing Asset Management
Planning and Spend ManagementGain comprehensive visibility and control of all financialsMarketing Planner Create, route, andapprove strategic briefsfor marketing tactics andoverarching programs.Spend and ForecastManagerPlanning and BudgetManagerExpense andCommitment ManagerEnables marketing teammembers or finance managersto proactively adjust budget.Configure and controlfinancials. Assign or transferfunds amongst projects in asingle or multiple currencies.Connect financialcommitments to everyproject. Get up-to-the-minutevisibility into marketinginvestments. Track invoicesand purchasing history.Key BenefitsAccountability and flexibility ofmarketing spendGlobal, cross-functional budgetmanagementAbility to tie financials to existingprojectsSimplify marketing finances and focuson creative execution05
Workflow and Collaboration ManagementIncrease marketing productivity and efficiencyWorkflow ManagerReduce cycle time and eliminate silosCustomize workflows to optimize allmarketing projects. Enable a trueend-to-end process and drivecontinuous improvement.Ensure seamless alignment amongstakeholdersTask InboxSimplify the review and approvalprocess to reduce user friction anddrive marketing agility.Agile BoardLeverage a system-wide representationof all work and project statues toeliminate bottlenecks and facilitatehigh-performing teams.Integrated CalendarView all important marketing datesto enhance enterprise-wise visibilityand transparency.06Key BenefitsOrganize and define customizedworkflowsAutomate marketing production
Marketing Asset ManagementStore, manage and share all marketing assetsDigital AssetManagementManage all marketing assetsincluding digital, print, video,and sound files inone location.Asset LibraryAnnotation ViewerIntegrationsCentralize, manage andleverage all final assets. Reuseexisting material insteadof recreating.Consolidate feedback,track revisions and driveaccuracy and quality of allmarketing material.Extend capabilities intocreative productions withany third party assetmanagement vendor.Key BenefitsWork with a structured repository ofmarketing filesEliminate file misuse and lossEnhance version and brand controlProtect assets with usage restrictionsEnhance collaboration to increase qualityand speed07
Platform Capabilities:Manage all financials includingbudget, purchasing and invoicingImprove production efficiency andreduce cycle timeStreamline Process, Drive Productivity,and Increase EfficiencyManage, organize, and leverage anyonline and offline assetOrchestrate reviews and approvals forinternal and external stakeholdersLeverage an easy-to-use applicationprogramming interfaceAlign people, process and technologyto support marketing effectivenessWith Teradata Marketing Resource Management, uncover acomprehensive view of the entire marketing organization like neverbefore. Gain remarkable control and unmatched operational efficiencyto propel your organization forward.Know more about your marketing, your resources, and your business.Empower your organization to deliver results and drive revenue. Formore information on how MRM can transform your operational agilityand lead to more Individualized Marketing, visit marketing.teradata.com.Prove ROI by tying activities to spendto results10000 Innovation Drive, Dayton, OH 45342Marketing.Teradata.comTeradata and the Teradata logo are registered trademarks of Teradata Corporation and/or its affiliates in the U.S. and worldwide. Teradata continually improves products as new technologies and componentsbecome available. Teradata, therefore, reserves the right to change specifications without prior notice. All features, functions, and operations described herein may not be marketed in all parts of the world. Consultyour Teradata representative or Marketing.Teradata.com for more information.Copyright 2016 by Teradata Corporation03.16 EB-8543All Rights Reserved.Produced in U.S.A.
Gartner Magic Quadrant for Marketing Resource Management 2016 Making informed decisions and implementing new strategies is difficult without a consolidated view of marketing activities, spend, resources, and assets. This lack of visibility can lead to fragmented messaging, inaccurate tracking
