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More than Just ProductsAdvantech produces productsof t he highest q ualit y t hat arespecifically designed for medicalapplications. This means they arecertified to the highest medicalstandards for hygiene and safety.With access to Advantech’s extensive portfolio ofproducts, OG Medical has become a strong productdistribution channel in the European healthcareindustry. Yet, this partnership involves more thanjust products. Sandro Pinto, Business Manager of OGMedical, commented “Our privileged relationshipw it h t he ma rket leader, Adva ntech Di g it a lHealthcare, has given us the ability to grow fasterand differentiate ourselves from other establishedcompetitors.”Advantech is an integral part of OG Medical’sbusiness. As a trusted brand with years of experienceproviding intelligent scalable computing solutions,Advantech offers OG Medical not only extensivetechnical knowledge, after-sales support, industrycontacts/sales leads, and expanded market coverage,but also opportunities to interact with industry leadersfor knowledge sharing and greater innovation.A Bright Future Built on a Solid PartnershipThe potential for growth and innovation inhealthcare industry remains high, and OG Medicalis optimistic about future growth opportunities. Inaddition to seeking partnerships with OEMs andother system integrators to generate new business,OG Medical plans to establish a maintenancedepar t ment for promot ing an indust r y-w idetransition from standard PC-based platforms tomedical-grade solutions.Furthermore, OG Medical has ambitions toexpand into other Portuguese-speaking marketsthroughout Africa and South America. Supportedby Advantech’s global presence, OG Medicalunderstanding of the language and local culturemakes them well-equipped to navigate the variousdistribution challenges. Partnerships that maximizeresources by combining the strengths of eachpartner have the ability to yield substantial mutualbenefits and drastically advance business growth. 7MyAdvantecha recent effort to bring doctors and nurses to patientbesides by facilitating the delivery of healthcare servicesat the time and place of patient care. The project wasrealized by OG Medical using Advantech’s HIT-W182terminals specifically customized to the hospital’susage needs.The hospital req uired a por table workstat ionsolution that could be integrated with existing hospitalinformation systems, including a picture archiving andcommunication system (PACS), computerized physicianorder entry (CPOE) system, access to electronic medicalrecords (EMRs) and medication prescription & MedicationSchedule Administration, to provide medical personnelwith real-time access to patient data, laboratory testresults, and diagnosis/treatment information when atany location within the hospitalAdvantech’s HIT-W182information terminal is specifically designed forthe healthcare sector and certified to EN 60950 andEN 60601-1 standards to ensure clinical safety andadvanced infection control. The fanless design and IP65rated front panel ensure quiet operation and preventthe accumulation of dust and other contaminants. Thebenefits for the hospital included the digitalization ofhospital processes, improved resource allocation, reducedmedication errors and data duplication, streamlinedworkflows, and enhanced patient care. Beyond theseinitial benefits, the solution also offers additional longterm value. The flexibility of thehardware and software ensure thesolution is future-proof and can beadapted to new applications.

Power InsightPresident of Digital Signage Multimedia Alliance Taiwan (DSMA Taiwan) Nick ChengTaiwan Digital SignageExcels at IntegrationBy Liao Pei-Jun with images provided by Advantech and DSMA8MyAdvantechDig ita l sig na ge has comea long way. As t he technolog ybecomes more and more mature,digital signage in enterprises andorganizations gets better and betterw it h more interact ive content,diverse monitor shapes, and now, thelinking of personal intelligent datawhich opens up a whole new worldof possibilities. The implementationof bigger digital signage projectsi n recent yea rs seems to on lystrengthen the interaction withthe live audiences. These days, it’squite common to see huge displayscomprised of many independentmonitors acting as a single unit.mobile networks allow people toaccess the internet anytime andanywhere. Some businesses takeadvantage of this technology andlink digital signage to passingsma r t phone s. For i n st a nc e, acustomer could access the latestoffers and promotions by simplyscanning the QR code in the digitalsignage with their smartphoneApp. Digital signage systems couldalso invite audiences to take “selfie”photos and upload them to theThe Digital Signagedigital signage to create a sense ofMultimedia Alliance incommunity and fun.Taiwan (DSMA Taiwan)Retail businesses also havewas founded to encouragelots of new creative solutions inand promote the industryterms of the design and shape ofthroughout the world.Easy to Use Contentmonitors. In a recent example, aLarger monitors undoubtedlyluxury goods company designedattract the public’s attention but thisa video wall comprising of severalkind of attention is short lived and it is the qualitydigital signage displays linked together to display aof content rather than the size of the display that isconstant slideshow of huge landscape photos whichthe key to making people linger—and that is whatdramatically changed the ambiance of the store.retailers want potential customers to do.Other examples like the Kaohsiung arena in 2014,Digital signage content usually consists of eitherintroduced electronic floating vehicles bearingstatic pictures with text-based information, ortwo 55-inch vertical touchscreen monitors on boththese days, dynamic videos and audio. But today’ssides of the arena to display marketing messages.digital signage not only combines these commonControllers could move and steer the vehicles bymedia types but includes functions for touchscreenremote control or they could even use an App onmonitors to interact with audiences and peripheraltheir phone. The use of digital signage to deliverdevices that trigger interactive responses. Takeadvertising to mass audiences opens up so manysensing techniques for example, sensing devicesnew opportunities for marketers to better targetcan detect potential customers walking by a digitaltheir customers.signage display which can then trigger displaysto switch on, or if combined with face recognitionKeeping Industry Competitivesoftware, can play custom content targeting differentC ha n ges i n d i splay te ch nolog ies r ef le c tsocial groups such as men or woman.the demand in the market year by year. TheseWith the popularization of smartphones, 3G/4Gdema nds i nspi re a nd req u i re more creat ive

fields like panels and monitors, industrial computers,digital content, system integration, advertisingmedia channels, and more. The cross-collaborationintegration between manufacturers in differentfields also helps create new interactive applicationsin digital signage such as image analysis for facerecognition, business to signage applications, andnew programs designed to interact with digitalsignage and other devices.In the past, digital signage was simply hardwarethat was designed, manufactured and sold tocustomers, but now, companies have to creativelyma rket t heir products a nd focus t heir sa lesperformance through digital signage. Marketingplanning can now include digital signage in themix. Current developments are expected to includenew innovative operating modes and contentdelivery. As a result, digital signage is beingtransformed from just hardware that simply displaysmedia, to a focused marketing delivery platform forall kinds of channels.With 3D image processing offering a whole newrange of applications, SME enterprises should focuson developing specific digital signage techniques,while larger enterprises develop their own brandsand take on large projects to demonstrate Taiwan’sstrength in display technology. Taiwan’s displaymanufacturers should work together to offer the bestchoice displays for digital signage applications. 9MyAdvantechapplications. Today, digital signage has becomeone of the most popular digital media outlets andref lects the strengths of the ICT business andTaiwan’s tech industry.The Digital Signage Multimedia Alliance inTaiwan (DSMA Taiwan) was founded to encourageand promote the industry throughout the world.Looking at, and comparing Taiwan’s digital signageindustry with that of other countries, it can beshown that Taiwan has a clear advantage becauseof its higher cost-performance ratio, consistentproduct quality, and reasonable price; but becauseof the lack of well-known brands, it is not alwayseasy to compare their relative strengths. But ifmanufacturers can align with each other to createdigital signage solutions which surpass customerdemands, then the overall competitiveness of theTaiwanese digital signage industry will be endorsedsince the industry has excellent product quality,competitive prices, and comprehensive solutions.The Digital Signage Special Interest Group(DS SIG), the predecessor of DSMA Taiwan, is anorganization which was co-founded by severalTaiwanese manufacturers at the request of theIndustr ial Development Bureau in 2008. Fororganizational flexibility, DS SIG was renamed asDSMA Taiwan in 2012. The number of the registeredmember s of DSM A Ta iwa n i s now over 160manufacturers and continues to grow year by year.The knowledge background of the members covers

10MyAdvantechMentor of Makers, Terry ChengMaker MovementInspires InnovationBy Fu Wei-Zhi with images provided by shutterstock and Terry ChengThe Maker Movement is a growing trend throughoutthe world. The Maker Movement, which can also be calledthe Creator Movement or Producer Movement, refers tothe spirit of innovation and technology based DIY, fromthinking to doing, but it also relates to business startupsand influences the way we innovate and design newproducts.Chris Anderson, the former editor-in-chief of Wiredmagazine, is a promoter for the global Maker Movement.He said in an interview with the media, “The influenceof the Maker Movement is going to surpass the Internet’sglobal impact. Right now, dozens of creative makerstartups have an annual revenue of more than onehundred million dollars. At the same time, other relatedmovements are equally flourishing around the world too.”Maker Movement Goes GlobalInterestingly, the Maker Movement is not a newconcept. It dates back to the 20th century (and before)when the garage startup culture blossomed in the UnitedStates. Today, as the waves of the movement sweep acrossthe rest of the world and S.E. Asia in particular, manyorganizations and businesses have joined in, as well asmany governments that have dedicated themselves to it.Terry Cheng used to be the CEO of internationalcompanies HP and Texas Instruments but now livesin retirement. He has devoted himself to the MakerMovement after knowing several young and promisingmakers who have created some unexpected opportunities.Today, Terry has guided and assisted thousands ofmakers and more than 400 startups. He believes

Advisory Boardthat globalization facilitated by the Internettransforms technological competitiveness topure innovation, and it is the reason why makersplay a key role in innovating future products.Terry also points out that the spirit ofthe

genius from inspirational inventors. By contrast, nowadays, with technology eliminating the barriers to market entry, any person with a 3D printer, 3D scanner, CAD design and engineering software, and laser cutting machine can become an industrialist. Leveraging a solid foundation in IT manufacturing, industries in Taiwan can assist