WIXLIB

Cognizant Solutions OverviewThe Analytics AdvantageInstitutions of higher education are leveraging analytics to do everythingfrom measuring and improving their own effectiveness to providing moreengaging and individualized learning experiences.Analytics Meets AcademiaThe past few years have seen an explosionin business use of analytics. Analytical tools,including business intelligence (BI), dashboardsand data mining, can greatly increase the qualityof data an organization uses for decision-making.Businesses are using analytics not only to gain abetter understanding of their present customersbut to predict who will next become customers,and what they want. These capabilities can driveinsights that lead to breakthrough innovations forall types of organizations.Institutions of higher education stand to benefitfrom the expanded use of analytics, as much ifnot more than other types of organizations. Manyeducational institutions are accustomed to usinganalytical tools to help determine who will enrollamong a pool of accepted applicants, or evenmore basic, for reporting purposes. However, theuse of analytics in other areas is lagging.“Academic analytics” describes the intersection oftechnology, information, culture and informationto manage the academic enterprise. The termapplies to all aspects of managing the businessof an academic institution, from enrollmentmanagement to finance and budgeting as wellcognizant solution overview september 2014as everything associated with the studentexperience of learning. Learning analytics, onthe other hand, can pinpoint individual learningstyles and peg content that better matches thelearner’s learning style, abilities and interests.With a wealth of new tools that leverageanalytics for specific purposes and independentstandards developing rapidly, institutions ofhigher learning can leverage analytics to drive ahost of business objectives, from better decisionmaking to streamlined operations to improvedalumni relations. In fact, advanced and predictiveanalytics will transform virtually every universityactivity, including enrollment, student support,alumni engagement and everything in between,spanning both learning and operational functions.Transforming Student Experience UsingAnalyticsWith all the change afoot, the business ofhigher education is being disrupted on a massscale. But there are vast opportunities arisingfor institutions that are adept at leveraginganalytics. Figure 1 illustrates how institutions ofhigher education can use analytics to transformthe student experience.

StageEnrollmentGoalsReach and capturethe most desirableprospectivestudentsIncrease applicationvolume and achieveenrollment targets How can Isegment themand understandwhy they makethe decisions thatthey make? How can Iefficiently andeffectively reachout to them andoptimizeacceptance ofenrolment?AnalyticsRecruitingQuestions to be answeredAnalytics Impact the Student Experience Across the BoardPlacementPlace graduates inpositions and engagewith employers What is the students’ journey through theenrollment process? What are the opportunities for us to improvethis first experience that students have? What is the journey of recruiters through thehiring process?LearningAlumniImprove studentsatisfaction andretain at-riskstudentsExtend alumniinvolvement andrealize donorcontributions What resourcesare being used bystudents? How effective arethe resources thatwe areprovisioning? How can wemaximize studentretention? How effective is ouralumni network infostering acommunity longafter studentsgraduate? How effective are wein engaging alumni inthe long run?SegmentationTargetingPromotion EffectivenessChurn ModelingSocial Media AnalyticsPersona & Journey MapsFigure 1Academic (or operationally focused) analytics canhelp institutions answer a wide range of burningquestions, on topics relating to dperformance against mission:Benefits of AnalyticsWhat resources do our students use?An EDUCAUSE survey confirms institutions ofhigher education are aware of the potential ofanalytics. In more than two-thirds of respondinginstitutions (69%), analytics was viewed as amajor priority for at least some departments,units, or programs; 28% reported that analyticsis a major priority for the entire institution. Only6% reported that analytics is not a priority or aninterest.How can we maximize student retention byidentifying students who would benefit frominterventions?There are many benefits to using analytics,including but not limited to: How do students make their decisions of whatschool to attend? How can we optimize acceptance of enrollment? How effective are the resources that weprovide? Which resources should we consideradding? How effective is our alumni network in fosteringa community after graduation? How effective are we in engaging alumni in thenear- and long term?solutions overview Complete view of students, faculty, curriculum,programs, operations and budgets. Ability to manage and reduce risk. Ensure transparency for all parties to theeducation value chain.2Ability to improve efficiency by streamliningoperations.

Drive the best possible outcomes for theinstitution.Ability to track institutional performanceagainst its mission.Data InsightThe Data Insight solution to increase institutionaleffectiveness offers: We are leveraging business intelligence andanalytics as the backbone for our educationindustry solutions, which include three softwaresolutions:The ability to analyze and measure the missionperformance, academic performance, financialperformance and operational performance ofan institution. A single source of information, which helpscreate an integrated view across businessfunctions. Student Success, which leverages predictiveanalytics to determine which students needsupport or additional resources in order to stayin school. The ability to produce dynamic reports withhierarchical drilling capability from summary todetail, such as the profitability of a single class. Data Insight, an analytics solution that helpsgauge institutional performance againstmission and goals. The ability to perform “what-if” modeling andscenario analyses to compare alternatives. The ability to reduce costs through deeperinsight into spend and funding information. An easy-to-use and consolidated view ofoperational requirements across the enterprisefor greater efficiency. The ability to work with existing IT infrastructurewithin a university or college. The solution is built on cloud-based platform.Analytics: At the Core of our Solutions Next-GenerationLearningEnvironment,currently in development, which will leveragelearner and instructor Code Halos to determinepoints of intersection where opportunitiesfor richer learning lie. This environment willalso include adaptive learning capabilities andgamification for greater engagement.Student SuccessThe Cognizant Student Success Solution enablesinstitutions to: Get insight into students’ progress. terventionactions,communications and tracking. Provide personalized interventions for studentswhen needed to enable success.Run predictive analysis to pinpoint studentswho are at an increased risk of failure.solutions overviewNext-Generation Learning EnvironmentBy analyzing and gaining insight from the codeddata surrounding each learner and educator– called “Code Halos”--institutions of highereducation can unearth opportunities for richer,more efficient learning specifically tailored tostudent and employer needs (see Figure 2).The Next-Generation Learning Environment willtake inputs from a learner’s social, institutional,learning style and third-party datasets to derivea Student Persona upon which Adaptive Learningcan be applied.3

Leveraging the Learner’s Code HaloPERSONAL 15 year old , in First Year college pursuingundergrad degree – major undecided Listens to Busted, McFly, JLo, Xtina tracks Likes to travel and blog her experiencesCODE HALOEDUCATIONAL Completed Grade 9 and 10 with AP inMathematics and English Completed high school with 3.6 GPA; SAT 1680 Scholarship awardedLibraries &Online LearningRetailLMS Social &behavioral Last Logged In & Timespent on contentCourse progress and timespent on course modulesIntra nt statusSIS InformationTravelCRMBlogs PersonalizedMarketing ContentBilling informationBehavior RecordsEvents attendedby prospectivestudentsPackages andother pricingoptions StudentData/DemographicsGrades and TranscriptsBehavior RecordsScheduling/AttendanceHealth and MedicalRecordsSpecial EducationneedsFeesRecords/CalculationStudents LifecycledetailsFigure 2Decoding Student Code HaloJoanna’s Activities Tracked by InstitutionListening tosocialconversation in studentgroupsSearch for books onvarious topics ofMathematicsPurchased and saw themovie “Beautiful Mind“Follows opinions ,articles on various areasof mathematics likealgebra, calculus andtrigonometry.Login to CLMS andfollow the learning planfor the chapter onTrigonometryHelps solvesothersstudentsqueries as wellas puts herdoubtsApplied for MathScholarship fromUniversity of OxfordSearches and viewscourses/books onPythagoras theoremsand probabilityInsights Generated Learning Style through LMS history, Library track history,assessment scores, queries posted, scholarships applied Financial Aid, Demographic data and Purchase pattern Understand social patterns through blogs, discussion forums,tweets, FB posts, online book purchases Deriving entertainment patterns (like Joanna’s interestaround probability and trigonometry through online movies,games which she interacts with) Increase learner engagement through gamification patternsCODE HALOANALYTICSOutcome / Ideas Delivered Potential hypothesis that Joanna is 70% likely to pursue acareer in Applied Mathematics Providing suggestions and generating personalized course plan Connecting to external resources like journals, academic groupsof interest, industry expertsFigure 3solutions overview4