Merrill Lynch Economic Outlook & Pivoting In The

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Merrill Lynch Economic Outlook &Pivoting in the PandemicLearn the 2% CEO Habits of Profitability Copyright. All rights reserved

CEO Accelerator Webinars: Reliable. Relevant. Remote.Merrill Lynch Economic Data for DecisionsGregory Blair, CPWA , CPFASenior Vice Presidentgreg blair@ml.comPeter J. Della-Croce, CRPC , CIMA Senior Vice Presidentpeterdella croce@ml.comMerrill Lynch Wealth ManagementCraig, Blair, Della-Croce & Associateswww.fa.ml.com/cbd

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Let’s Figure Out Who is In the RoomPoll QuestionWhat was your topline revenue in the prior year?This year with COVID, do you expect your revenue to?Copyright. All rights reserved.

Pivoting in the PandemicLearn the 2% CEO Habits of Profitability Copyright. All rights reserved

Why Did You Start Your Business?Mountain Climber / Inspired by an IdeaFreedom Fighter / More Time & MoneyRespect / Do Something that MattersStability / Couldn’t Get a JobStepped into the Family BusinessMulti-Generational Wealth CreationCopyright. All rights reserved.

Flying with Visibility and a DashboardCopyright. All rights reserved.

Flying Without VisibilityCopyright. All rights reserved.

You Can Not Get There AloneCopyright. All rights reserved.

Research ShowsGet the Right Guide, People, and Use the NumbersCopyright. All rights reserved.

Remember - This is What HappensWithout the Right Guide, People and NumbersCopyright. All rights reserved.

We Have New ChallengesCopyright. All rights reserved

This is How CEOs Gain Clarity, Confidence, & Impact Habit 1 - Make Sure that You HaveGood Numbers Habit 2 - Manage Cash Well Habit 3 - Identify the Right Growth Options Habit 4 - Create Your Financial Roadmap Habit 5 - Shake Up PossibilitiesCopyright. All rights reserved

Habit 1: Make Sure that You Have Good NumbersUse the Monthly Financials Like a ScoreboardCopyright. All rights reserved.

Weekly Key Performance IndicatorsIdentify and Resolve Kinks in the Hose ProactivelyCopyright. All rights reserved.

Habit 2: Manage Cash WellCopyright. All rights reserved“Nevertake your eyesoff the cash flowbecause it’s thelifeblood of business.”— Sir Richard BransonCopyright. All rights reserved.

Use the 12-Week Cash ForecastReceivable and Payment ScheduleCopyright. All rights reserved.

Accelerate Your Cash BalanceMeasure the Cash Conversion CycleCurrentTargetChange21.014.0 566,6678.95.0 220,548Account Payable30.445.0 143,836Inventory91.345.0 126,712BillingAccount ReceivableBenefit 1,057,763Copyright. All rights reserved.

Habit 3: Identify the Right Growth Options90-Day SprintsCopyright. All rights reserved.

Strategically Grow with an Eye TowardThe Ultimate ExitCopyright. All rights reserved.

Pivoting:Evaluate YourGrowth PotentialWe Have an Exercise thatTakes Your Through this DrillEmail me if you want a copy.Copyright. All rights reserved.

Habit 4: Create Your Financial RoadmapEngineer ProfitabilityBaselineRevenueScenario 100,0001.0%1,000 101,000Cost of 161Other12,000Net Income% of . All rights reserved.

Habit 5: ShakeUp PossibilitiesBeat CompetitorBenchmarksMaximize ValuationCopyright. All rights reserved.

This is How CEOs Gain Clarity, Confidence, & Impact Habit 1 - Make Sure that YouHave Good Numbers Habit 2 - Manage Cash Well Habit 3 - Identify the RightGrowth Options Habit 4 - Create Your FinancialRoadmap Habit 5 - Shake Up PossibilitiesCopyright. All rights reserved

Don’t ask your Accountant to help you ThriveTax PreparerAccountantGrowth CFOPrepares Federal and StateTax ReturnsMake Sure that You HaveGood NumbersThe Right Growth OptionsQuarterly PaymentsDay to Day Transactionsand ProcessesManage Cash WellCompliancePrepares Financial Reports andReconciles AccountsCreate Your Financial RoadmapIncreases Revenue, Profit,and Maximize ValuationForward Looking Growth GuideHistorical LookingCopyright. All rights reserved.

We Help CEOsWin More CustomersKeep the Customers they HaveHave the People Capacity to Delivery QualityAccess to Capital at Favorable TermsAchieve Top Percentile Financial PerformanceWe Do this ThroughGrowth CFO and Accounting ServicesPlan, implement, and calibrate With the Numbers!Copyright. All rights reserved.

Our Growth CFO Team Beats Full-Time CFOs EverytimePeople 234 Years of Experience 2 Person Teams Capacity to SurgeExpertise Growth Guide IFM Certified Technology EnabledImpact Focused on Priorities Deliver in 90-Day Sprints Measurable ImpactCopyright. All rights reserved.

Growth CFOs Deliver Measurable ImpactCopyright. All rights reserved.

Email Me to Get the Growth Potential ExerciseSchedule a 25-Minute CollaborationKirk. W. McLaren, MBA, CPA, IFMChief Executive OfficerGeorgetown University nfidenceImpactImpacting CEOs GloballyDC - NYC - Chicago - Maryland - Virginia - Connecticut Florida - Pune - New Zealand - AustraliaCopyright. All rights reserved.

Title: Merrill Lynch Economic Outlook & Pivoting in the Pandemic Learn the 2% CEO Habits of Profitability Created Date: 6/18/2020 1:14:41 PM