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REACH MILLIONS OF CONSUMERSNOVEMBERDECEMBER320 MILLIONTRAFFICSanta Photo Experience(11/1 – 12/24)Your Brand will DOMINATE the Simon Mall environment through experientialevents, custom advertising and promotions!
SANTA PHOTO EXPERIENCE OVERVIEWReach millions of shoppers this holiday seasonSanta Photo Experience Reaches families!Nearly 3.7 million visitors will trek to Simon Malls for amagical visit with Santa (Nov. 1 –Dec. 24, 2014) Expose your brand to millions of consumersprimed to shop Deliver an integrated marketing experience thatpositions your brand with Santa’s impliedendorsement of your product Drive sales & exposure of your product throughdirect touch points with consumers including productdemonstrations, couponing and samples
HOLIDAY OPPORTUNITYSimon to bundle its Holiday marketing assets to leverage a 360 degreeexperience of your brand for consumers at Simon malls. Leverage Simon Advertising in MarketFeatured Placement on Mall MediaShopper Intercept in Common AreaBouncebacks and Giveaways DistributionTabling, Sampling and Demonstrations
SPONSORSHIP BENEFIT EXAMPLES“On Set” Exposure* Custom display and/orhandouts at Santa Line Custom message inSanta Line video loop(:60 TV spots rotate)“On Mall” Exposure1* On spot digital TV spots(logo exposure whereapplicable) Logo exposure on campaignstandees Custom branding in andaround set Logo exposure onfloor clings and table tents Custom 22 x 28 message atSanta Line (entrance & exit) Custom message oncampaign food court tabletents (1 panel) Opportunity for product/toy demonstrationsand / or sampling Inclusion on local pressreleasesDigital Value* Logo inclusion on Simon’sseasonal photo messagingfeatured on Simon.comthroughout Holiday Season Logo inclusion on Simon’sseasonal photo messagingdisseminated via Email tofamilies Brand inclusion on Simonsocial media sites (i.e.Facebook and Twitter) Access to Santa line duringhigh traffic times for customactivation1Holiday Market Value of collateral used*Simon has the right to replace any of theseMarketing elements with items thathave equal value**Only 1 panel available on a first comeFirst serve basisPricing Available Per Mall, Multi Mall Savings Applicable
ON-MALL ADVERTISING SAMPLESTable Tents22x28 PosterStandee12x12 Door Cling
SOCIAL MEDIA
NEWSPAPER, RADIO & PUBLIC RELATIONSNewspapers, TV stations and radiopersonalities love to cover the big guyduring the holidays at Simon Malls.Locally, Simon purchases media as budgetspermit. In 2013 to support Santa, the mallscontributed the following: Mall results totaled over 2 Million instories across the portfolio on Santa’s Arrivaland presence at Simon malls. Over 2 Million in Radio, Newspaper, &Magazine advertising was placed promotingSimon’s Santa photo experience.
ON MALL EXAMPLES
PARTICIPATING MALLSMall Name2014 OpeningDateMall Name2014 OpeningDateMall Name2014 OpeningDateAnchorage 5th Avenue MallAnderson MallApple Blossom MallArizona MillsArundel MillsAuburn MallBangor MallBarton Creek SquareBattlefield MallBay Park SquareBoynton Beach MallBrea MallBriarwood MallBroadway SquareBrunswick SquareBurlington MallCape Cod MallCarlsbad Premium OutletsCastleton Square MallCharlottesville Fashion SquareChautuaqua MallChesapeake SquareCielo Vista MallClay TerraceCoddingtown MallCollege MallColorado MillsColumbia Center MallConcord 411/7/201411/15/201411/6/2014Coral SquareCordova MallCottonwood MallCrystal MallDadeland MallDel Amo Fashion CenterDover MallEdison MallEmerald SquareFashion Centre @ Pentagon CityFashion Mall at KeystoneFashion ValleyFirewheel Town Center MallFlorida MallForest MallFox RunGalleria DallasGrapevine MillsGreat Lakes MallGreat Mall of the BayGreenwood Park MallGulf View SquareGurnee MillsHamilton Town CenterHaywood MallHouston GalleriaIndependence CenterIndian River /201411/15/2014Ingram Park MallIrving MallJefferson Valley MallKaty MillsKing of Prussia - The CourtKing of Prussia - The PlazaKnoxville CenterLa Plaza MallLakeline 11/7/201411/8/201411/6/201411/6/2014Las Vegas Premium Outlets SouthLehigh Valley MallLenox SquareLima MallLincolnwood Town CenterLindale MallLivingston MallLongview MallMall At Chestnut HillMall at Rockingham ParkMall of GeorgiaMall of New HampshireMaplewood MallMarkland MallMcCain MallMeadowood MallMelbourne SquareMenlo Park MallMesa MallMiami International 201411/8/201411/6/201411/7/201411/15/2014
PARTICIPATING MALLSMall Name2014 OpeningDateMidland Park MallMiller Hill MallMontgomery MallMuncie MallNewport CentreNorth East MallNorth Georgia Premium /201411/7/201411/14/2014Northgate MallNorthlake MallNorthparkNorthshore MallNorthwoods MallOak Court MallOcean County MallOntario MillsOpry MillsOrange Park MallOrland Square MallOxford Valley MallPaddock MallPenn /6/201411/7/201411/8/201411/7/2014Pheasant Lane11/6/2014Philadelphia Mills (fka Franklin Mills)Phipps PlazaPier ParkPlaza t Charlotte Town CenterPotomac MillsPrien Lake MallQuaker Bridge MallRichmond Town 2014Mall Name2014 OpeningDateMall Name2014 OpeningDateRiver Oaks CenterRockaway TownsquareRolling Oaks MallRoosevelt FieldRoss Park MallRound Rock Premium OutletsRushmore MallSanta Rosa PlazaSeminole Towne CenterSmith Haven MallSolomon Pond MallSouth Hills VillageSouth Shore PlazaSouthdale CenterSouthern Hills MallSouthern Park MallSouthPark MallSouthridge MallSquare One MallSt. Charles Towne CenterSt. Johns Town CenterStanford Shopping CenterStoneridge Shopping CenterSugarloaf MillsSummit MallSunland Park MallTacoma MallThe AvenuesThe DomainThe Empire 201411/7/201411/14/201411/6/2014The EsplanadeThe FallsThe Galleria at White PlainsThe Mall at Tuttle CrossingThe Shops at Mission ViejoThe Shops at MontebelloThe Shops at NanuetThe Shops at RiversideThe WestchesterTippecanoe MallTown Center at AuroraTown Center at Boca RatonTown Center at CobbTowne East SquareTowne West SquareTreasure Coast SquareTyrone SquareUniversity Park MallValle Vista MallVirginia Center CommonsWalt Whitman ShopsWest Ridge MallWest Town MallWestminster MallWhite Oaks MallWolfchase GalleriaWoodburn Premium OutletsWoodfield MallWoodland Hills 201411/6/201411/6/2014
For More InformationRetailerMarketing@Simon.com
Simon to bundle its Holiday marketing assets to leverage a 360 degree experience of your brand for consumers at Simon malls. Leverage Simon Advertising in Market Featured Placement on Mall Media Shopper Intercept in Common Area Bouncebacks and Giveaways Distribution Tabling, Sampling and Demonstrations
