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2016-17 SummaryPrepared ForThe Ski ChallengePO Box 70Savage, MN 55378952/894-9220e-mail: info@skichallenge.comwww.skichallenge.com
2016-17Introduction1985 to 2017THE SKI CHALLENGE completed its 32st season this past winter. It began in 1985 as a Twin Cities MetroArea recreational ski racing program allowing adults to ski on teams in leagues, similar to softball or bowlingleagues. Approximately 35 members raced in the first year of the program, today more than 1,300 racers ofall ages participate in the leagues and as guests throughout the season. The Ski Challenge has evolved intothe finest and largest team oriented recreational ski racing experience anywhere! As far as we can tell it isthe largest league of its type anywhere in the world! Ski Challenge's size and long time commitment of itsmembers is testimony to the exciting racing and quality experience that it provides.THE SKI CHALLENGE has more than than 100 events planned for the 2017-18 season. There will be 14 skileagues at two ski areas: Buck Hill and Wild Mountain. Each league consists of 10 to 16 teams, with 10 racersper team. In the 2018 regular season starting in January, races will be held once a week for seven weeks.Eight of our leagues include kids. We will also continue our pre-season events in December at both Buck Hilland Wild Mountain. Ski Challenge will continue to support and contribute to Padraig's Place Charity whichtakes place in February at Buck Hill. The season culminates with a championship race at Giants Ridge whereclose to 600 racers are expected to participate during the weekend with teams racing other teams of similarpoint scoring during the season. We will continue to have our Open Race as well as our new "King of theHel" individual championship race at our final weekend of racing.What is the SKI CHALLENGE?“Serious Fun!”Members ski through dual timed modified giant slalom race courses during each event to earn a handicap,medal, and score team points. A standardized handicap system is used to determine the handicap. Thathandicap is plugged into a Ski Challenge specific chart based on gender and age to determine medals andteam scoring. The teams meet for socializing, awards, and door prizes after each event. No racing experienceis necessary to participate in and enjoy the Ski Challenge.Weekly printed results show team and individual standings along with Challenge news and information,sponsor information and advertising. This information can also be found on the web site. Individual scoresare sent into NASTAR for each participant to gain a national ranking. The seven week League series isfollowed by a series of Championship events in which every member is eligible to participate. An individualchampionship event is also held which honors the fastest in each age group.The Ski Challenge leagues are fun for the beginner, yet challenging for those seeking serious competition.The emphasis is on enjoying the sport and the camaraderie of fellow skiers. Most members join to have areason to ski more, to meet with friends, and enjoy a healthy winter activity.Ski Challenge sponsors and areas enjoy the benefits of high exposure to a direct target market through theirassociation with a program that has a proven track record and outstanding reputation.
Summary2016-17MembershipEventsTeams - Pre-seasonTeams - Regular-seasonLeagues - Pre-seasonLeagues - Regular seasonSki AreasTotal Pre-Season RacersTotal Regular Season RacersMailing List (households)E-mail List (households)Buck Hill ParticipantsWild Mountain ty EventsLeague EventsChampionships at Giants11019Total Events111Actual Racer Participation for the Season2017Pre-seasonRegular SeasonKing of Hel(Individuals - GR)Championships atGiants Ridge2016 7*Note: Week 7 racing for Buck Hill Monday, Thursday and Friday all had to be cancelled due to warm weather and poor conditions. Also, Buck Hill Friday Pre-season was completely cancelled due to bad weather and poor conditions.Total Registered 2017
Demographics2016-17Racer Analysis DEMOGRAPHICS- The average age of participants in 2017 was 45.- The highest concentration is in the 50-59 age group (29%).- 25% Female racers / 75% Male racers.- 68% of our racers take a ski trip outside of Minnesota at least 1 time per year (up 5% from last year)Ages of Racers - 2014-'1735%31%30%25%23% 23% 23%32%30%29%22%20%15%12%10%13%11% 11%10%9%8%8%14%13%15%12%9%8%13%9%5%3%3%3%3%0% 2121-2930-39201440-49201550-59201660-6970 20172017 Household Income33%35%30%24%25%20%16%16%15%8%10%5%3%0% 20-39 K 40-69 K 70-99 K 100-199 K 200 KWestern Ski 5%0%Once per Year 1 per YearEvery 2-3YearsEvery 4-5YearsNeverNA
Ski Area Stats2016-17Out of State Skiing68% of our survey participants take a ski trip outside of Minnesota at least one time per year.Destinations of our participants (of those who answered yes - they could pick more than one):20172016201520142013201220112010Vail Resorts34%34%43%42%32%26%11%20%Big 17%5%11%Copper Mountain23%24%23%29%20%18%4%14%Jackson Hole20%19%23%21%24%8%4%9%Beaver Creek19%0%18%26%19%14%4%10%Park 3%4%Aspen / Snowmass14%12%23%27%21%8%4%7%Winter Park12%15%15%13%16%16%7%15%Lake Tahoe11%9%8%15%Bridger Bowl8%8%12%11%11%3%2%Deer Valley7%7%5%12%Grand Targhee7%9%7%8%Telluride6%3%5%5%7%1%2%Crested Bute3%0%3%3%2%Local Area InformationSeason Pass PurchasedYesNoNo ResponseWhere did youpurchase pass?Buck HillWild MountainAfton AlpsOtherWelch VillageHylandGiants RidgeSpirit 201358%40%2%201260%40%0%201154%42%4%We asked participants how likely they would be to purchase aseason pass if they did NOT participate in Ski Challenge.The survey answered 2 - Somewhat Likely.1 Not Likely2 Somewhat Likely3 Likely4 Very LikelyNot every participant in our program filled out a survey. Results based on those who chose to participate in the survey.Some results total more than 100% - this is because participants could choose more than one answer.
Brand Preference2016-17Skis44% of the people surveyed purchased one or more pairs of skis for their household this season.Brand Skis purchased (of those who answered yes - respondents were allowed to pick more than %4%3%4%2%5%1%4%Owned %3%10%5%4%3%Not every participant in our program filled out a survey. Results based on those who chose to participate in the survey.Some results total more than 100% - this is because participants could choose more than one answer.
Brand Preference2016-17Boots17% of the people surveyed purchased boots this season.Brand Boots purchased (of those who answered %3%22%6%15%6%4%17%8%11%12%Owned %29%4%11%14%3%3%4%
Brand Preference2015-16Vehicles27% of our respondents purchased a new vehicle in 2016. The data below is based on 2016Purchased - our respondents could choose more than one answerPurchased201620152014201320122011FordHonda / olkswagenVolvoMazdaNissan / 1%3%6%6%8%1%8%2%7%7%10%4%4%5%0%10%1%1%4%5%8%No Purchase this year - Curently Owned Vehicles - our respondents could choose more than one answerOwn201620152014201320122011Toyota / LexusFordHonda / AcuraOtherChevroletSubaruJeepNissan / InfinityVolks 1%1%2%4%2%2%1%
Brand Preference2016-17Helmets94% (88% in 2009 - 78% in 2004 - 66% in 2003) of our survey participants say they wear helmets when they race.Brand Helmet worn (of those who answered yes):GiroPOCOtherNo 1%19%17%15%5%26%7%28%9%27%14%GS Suits71% of our survey participants wear GS Suits (60% in 2012)Brand GS Suit worn (of those who answered yes):SpyderNo 37%40%10%7%3%1%7%4%3%9%3%4%9%1%3%9%1%1%
2016-17Fall PromotionsThe Ski Challenge participates in various promotions throughout the fall season.Program information is displayed at various Ski Areas and participating Ski Shops.Hoigaard's Tent SaleDirtbag Invitational Golf TournamentBenefiting Special Olympics
2016-17Official Ski Challenge VehicleThe Ski Challenge "Official Vehicle", with the colorful logo of every sponsor, is on the road every day of theyear and is visible at various ski events throughout the season from September to March.For the 2017-18 season, this will be pending on whether a vehicle sponsor is secured or not.
Jackson Hole Race Camp2016-17
2016-17Pre Season League EventsDecember 2016 was the 11th season of the "Pre-Season" leagues. We had a league at Buck Hill andWild Mountain. Due to the poor weather in December, unfortunately,we could not have our Friday night Buck Hill league.
2016-17Regular Season League EventsThe Ski Challenge Regular Season starts the first weekin January and runs for seven consecutive weeks.There are 14 race events held each week withanywhere from 90 - 160 participants in each event.
2016-17Team PhotosProfessional Team Photos are taken and made available for each member.
2016-17Championships at Giants RidgeThe 2017 Championships were held at Giants Ridge in Biwabik, Minn.We had 548 Individuals participating and had 603 racers starts.This was the third year of our "Friday Open Race". Great prizes were won from our various sponsors.Teams of six were formed to try and win the cup!We added a new Individuals race, "King of the Hel".This was the only race held on Helsinki.
2016-17CharityThe Ski Challenge is involved in and supports various Charities.The Ski Challenge Donates time and resources to put on the Race Element of the Padraig's Ski Race Benefit.We also support The Dirtbag Charity Golf Event benefitting Special Olympics - Specifically Skiing.
2016-17 Summary Prepared For The Ski Challenge PO Box 70 Savage, MN 55378 952/894-9220 e-mail: info@skichallenge.com www.skichallenge.com. 1985 to 2017 THE SKI CHALLENGE completed its 32st season this past winter. It began in 1985 as a Twin Cities Metro Area recreational ski racing program allowing adults to ski on teams in leagues, similar to softball or bowling leagues. Approximately 35 .
