WIXLIB

Our annual insider’s guideto the companies behindthe productsContentsIMS Specialty Services Inc 94New Horizons Software96Ortho298Need more information? Please contacteach company directly, or visit theirbooths at the 2012 AAO Annual Sessionin Honolulu, Hawaii, which takes placefrom May 4 to 8, 2012.Company representatives have supplied the information on the following pages. Orthodontic Productsprovides this section as a service only and is notresponsible for the claims made by each company.OP0405 93 CompanyConnectionCover.indd 934/6/12 4:23:40 PM

IMS specialty services inc:Practice Management Software and Consulting ServicesIMS Specialty Services began sellingorthodontic practice-management softwarein 1988. With more than20 years of service,IMS is one of the mostexperiencedcompa-nies in the orthodonticpractice-managementsoftware arena. IMSis a privately held corporation with ownership participation fromemployees and orthodontists. At the onset,IMS offered not onlysoftware, but other services including practicemanagement consulting and practice transition. Years ofexperience and a wide area of expertise have resulted inone of the most stable, feature-rich, sophisticated systems available for orthodontic practices with the ability tohandle any size and number of locations.IMS takes pride in maintaining state-of-the-art technological features in its Evo Software. It is one of thefastest and most reliable systems in the industry, but isstill offered at a very affordable price. Some of the latestfeatures added to IMS’s cutting-edge software are appointment “chaining,” a multiplatform mobile app, and auser-definable interface.IMS seamlessly integrates with automatic paymentprocessing systems, patient appointment reminder systems, diagnostic imaging software,integrated doctor websites, and much more.For more than 2 decades, IMS has continued to introduce innovative firsts with regardsto software features. We were the first to integrate practice-management software withdiagnostic imaging systems back in 1988. In 1992, we were the first (and still the onlyone) to introduce automated and dynamic appointment “substitutions” when schedulingappointments. In the mid 90s, IMS first integrated case presentation software with examand consult scripts/questionnaires. More recently we added another first: appointment“chaining,” allowing a series of appointments to be made automatically after being requested chairside. Whether you are looking for innovation, technological firsts, outstandingcustomer service or historically the fastest, most reliable modern software in the industry,IMS will deliver what you need.94Company ConnectionOP0405 94-95 CoConnection IMS.indd 94service More Than 24 Years Industry-Leading Low Fees Quick Responsesoftware Reliable Easy to Use Powerful Fast EfficientA Special Advertorial Section in April/May 2012 Orthodontic Products4/6/12 4:36:27 PM

CompanyconnectionPersonal Cloud ComputingIMS Evo Practice Management Software is designed to operate within a localarea network (LAN), a wide area network across multiple locations, or withina “cloud” environment. You may opt to run your cloud environment through athird-party, “hosted” site, or you can take control of many advanced featuresby creating your own “Personal Cloud.” With more than 10 years of experience running IMS as a true Web-based application, we have now created thetechnology and interface to run IMS via your own network server(s) to anylocation or device interface with a secure peace of mind. Cloud computingwith IMS is taken to a whole new level of sophistication.Keep YourCloud ToYourselfIMS MobileAccess your practice information whenever and wherever you would like with IMS Mobile. Better yet,get access with virtually ANY mobile device on the market. You can use your iPhone, iPad, AndroidPhone, Android Tablet, BlackBerry devices, and more. In fact you can use them all simultaneously—with your local network operating within your office. That’s right. Unlike other mobile apps in the orthodontic industry, IMS Mobile operates live and connected to your server day or night.Not only will IMS Mobile allow doctors and staff access to all of the important practice information onthe go—soon it will allow patients to access important information related to THEM (such as accountbalances, financial activity, appointments, and case presentations). With both versions you will be ableto input information into your system as well as access it.Visit Us at AAOBooth 401IMS Specialty Services, Inc124 Main Ave North, Suite 200 Twin Falls, ID 83301Phone (800) 798-9809 Fax (208) 733-1844info@IMS-Tech.com IMS-Tech.comOrthodonticProductsOnline.comOP0405 94-95 CoConnection IMS.indd 95Company Connection954/6/12 4:36:31 PM

new horizons software: OrthoExecAdvanced Series—thesoftware you need, the service and support you want, one convenient package From the day New Horizons Software wasfounded—more than 24 years ago—we’vebeen dedicated to providing the best practice-management solutions and service to the orthodonticcommunity. We’re continuously incorporating yourfeedback to deliver everything you need to run asuccessful practice. That includes all the solid basefeatures you expect, from full accounts receivable,patient scheduling, insurance processing, andtreatment card storage to a broad array of powerfuladditional tools and features that help your officemake the most of today’s technologies.Best of all, it’s all in one place. With NHS OrthoExecAdvanced, there are no extras to purchase. Everything’salready included. That means that in addition to allcore functions, you get—for example—seamlesslinks to scanners and x-ray machines, and theability to store intraoral pictures and documentationwith each patient’s file; an easy way to send e-mailsand text messages to patients, such as appointmentreminders, recalls, newsletters, electronic statements,and extraction requests; and setting up, managing,and automatically posting patient’s reoccurring creditcard and ACH payments. And our electronic treatmentcard improvements have helped offices feel morecomfortable in transitioning from paper charts.It doesn’t stop there. You also get the Marketing Center to monitor growth and referrals,including our unique OrthoMap-It tool that plots patient locations—so you can better planand track your marketing efforts.We’re proud that orthodontic practices love OrthoExec Advanced’s features and functionality.But the icing on the cake is our support. I was raised on the principal of “doing for others” andthat’s how New Horizons was founded. We’ve built the best support staff in the industry, andwe go out of our way to help your practice with tools that not only make things easier, but morefun as well.At New Horizons Software, we always look forward to hearing from you, and we’re alwaysStreamline officeprocesses, increaseefficiency, and takecontrol of your cashflow with OrthoExecAdvanced.open to new ideas. We hope to hear yours soon.96Joretta BeanlandPresidentCompany ConnectionOP0405 96-97 CoConnection NewHorizonsTHISONE.indd 96Call (800) 543-5999today to schedulea personal, onlinedemonstration.A Special Advertorial Section in April/May 2012 Orthodontic Products4/6/12 4:37:23 PM

CompanyconnectionLogical, intuitive, easy—OrthoExec does it all“As developer of the Jasper Jumper, I’ve taught and spoken all over the world, opened and run several offices,and worked with many different orthodontic management systems. We started using the NHS OrthoExec system early in 2010, and I can’t say strongly enough what a difference it has made. OrthoExec is logical,Dr J.J. Jasper,DMDPortland, ORintuitive, simple to run and easy to manage. The financial features—the ledger, accounting, posting insurance—are excellent. And their support team is great. You’re never on hold for 15 minutes and you always talk to a realperson who knows who you are. I don’t have to call often, but when I do have a problem they solve it every time.OrthoExec offers simplicity and reasonable pricing—and does everything an orthodontic office needs to do. Ihighly recommend it.”NHS OrthoExec exceeds all expectations“It’s not often you can tell someone they have exceeded your expectations, but that is exactly the case with NewHorizons. They’re very innovative and attentive. Anything we need to do, we can do with OrthoExec Advanced. Iused to get up Saturday mornings and go into the office to catch up—not anymore. Now when I leave at the endEdward J. Hilton,DMDHarrisburg &Camp Hill, PAof the day, I feel that all my work is done. When I need to, I can connect with the system from home and reviewcharts, approve letters, or anything else I need to do. We couldn’t be happier with NHS—OrthoExec lets us do itall. It’s a great solution for our practice.”NHS made paperless transition simple“We started using OrthoExec Advanced in December 2009 and we are very happy we made the switch. The[OrthoMinder] e-mail and text reminders have been fabulous. And keeping track of my statistics is significantlyenhanced over what I was using before. We jumped into the paperless aspect as of February (2010). We wereconcerned about the transition but [NHS] made it so simple in terms of customizing what I need to use—being ableSteven Cohen,DMD, MSDSouth Philadelphia,PA & CentertonOrthodontics, NJto actually talk with them and tweak things to ‘the way Dr. Cohen does it’ has been great. Thanks, New Horizons!”Everything works the way it needs to“We absolutely love New Horizons Software. We’ve been through three other practice-management programs andthis is the one where everything works the way it needs to. And when we do need help, NHS is on top of it. Nomatter when you call, they take care of it. They work with us to make sure it works right. That’s not something weexperienced with the other systems.” —Beth Pierce, office manager for Allen B. Kerr, DMD, Woodburn & Oregon City, ORVisit Us at AAO Booth 1849New Horizons Software301 NE 117th Avenue Vancouver, WA 98684(800) 543-5999 NHSoftware.comOrthodonticProductsOnline.comOP0405 96-97 CoConnection NewHorizonsTHISONE.indd 97Company Connection974/6/12 4:37:28 PM