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Bilinguist ics Speech and Language ServicesD e m ogr a ph ic a n d Psych ogr a ph icD a t a on t h e Fie ld of Spe e chLa n gu a ge Pa t h ology
Target MarketUnderstanding the people that are involved in the field of speech pathologyallows you to better define our current customers and the potential customers forproduct ideas.Population studies can be largely divided into demographic and psychographicinformation. Demographic information is defined by concrete data such aslocation, occupation, gender, and race. Psychographic information is largelygathered through surveys and quantifies personal beliefs about what is importantor why a person may make a decision.This data can help tailor your marketing message so that your audience seesyour message as relevant and important.D e m ogr a ph ic St u dy of Pr ofe ssionCurrent num ber of speech- language pat hologist s:120,000 ( 140,000 in 2018)Median age:45.8Median num ber of years in t he field:18GenderEthnicity7%1%FemaleMale95%Employment Status2%Employed full‐timeEmployed part‐time76%www.bilinguist ics.com1%White OnlyAfrican AmericanOnlyAsian Only93%22%1% 2%HispanicMedian Annual Wages 80,000 60,000 40,000 20,000 0 79,120 77,03068,430 67,91058,140Retiredpage 2
Place of Employment3%SLP role10%2%School‐1%Service cherConsultantHospital6%78%13%7%Residential healthcare facilityOtherGeographical SiteDensityGeographical LocationNortheastMountain 4% Pacific 5%West 10%West SouthCentral 5%11%MiddleAtlantic 8%New England4%Metropolitan/urban area20%South Atlantic9%Midwest 13%36%Suburban area44%East NorthCentral 9%West NorthCentral 4%East SouthCentral 2%South 16%AdministratorRural areaPsych ogr a ph ic St u dy of Pr ofe ssionCareer Satisfaction2% 3%5%VerydissatisfiedFlexibility to balance lifeand %Neutral56%34%Satisfied72%NeitherImportant norUnimportantImportantVery satisfiedwww.bilinguist ics.compage 3
How important is each of the following to your professional career?Benefits: health care,retirement, etc.Administration’s support ofmy work2%1%4%Very UnimportantUnimportant37%56%Neither Importantnor UnimportantImportant2%2%Unimportant8%28%60%Very Important18%Challenging work0%Very UnimportantUnimportant8%33%39%Neither Importantnor UnimportantImportantVery Importantwww.bilinguist ics.comNeither Importantnor UnimportantImportantVery ImportantCareer advancementopportunities2%Very Unimportant1%Very Unimportant7%Unimportant37%55%Neither Importantnor UnimportantImportantVery Importantpage 4
How important is each of the following to your professional career?CommuteCommunication withmanagement1%3% 4%Very Unimportant2%UnimportantVery Unimportant24%Unimportant14%25%35%Neither Importantnor UnimportantImportantNeither Importantnor UnimportantImportant48%44%Very ImportantVery ImportantIndependenceJob security0%1%1%7%1%2%Very UnimportantVery UnimportantUnimportantUnimportant37%35%57%Neither Importantnor UnimportantImportantNeither Importantnor UnimportantImportant59%Very ImportantVery ImportantMeaningfulness of job1%0%Networking2%1%Very Unimportant17%25%72%UnimportantNeither Importantnor UnimportantImportantVery Importantwww.bilinguist ics.comVery Unimportant7%Unimportant29%46%Neither Importantnor UnimportantImportantVery Importantpage 5
How important is each of the following to your professional career?Personal work spaceProfessional developmentopportunities1% 3%Very Unimportant24%18%0%Unimportant36%56%Very ImportantRecognition of jobperformance1%26%Unimportant7%Neither Importantnor UnimportantImportant54%Very Unimportant1%2%14%Very UnimportantVery Important1%Relationship with co‐workers‐1%5%UnimportantNeither Importantnor UnimportantImportantNeither Importantnor UnimportantImportantVery UnimportantUnimportant44%50%Neither Importantnor UnimportantImportant57%Very ImportantType ofclients/patients/settng1%Very ImportantVariety of work1%0%Very UnimportantVery Unimportant1%13%12%38%48%UnimportantNeither Importantnor UnimportantImportantUnimportant34%52%Neither Importantnor UnimportantImportantVery ImportantVery Importantwww.bilinguist ics.compage 6
How important is each of the following to your professional career?Most influential factor in choosing this careerKnew someone with a communication disorder1%High school teacher3%15% 17%Desire to work with people10%College faculty member14%Family member’s encouragement40%Wanting to make an impact on my community/societyDesire to use technologyWhere will you be 5 yearsfrom now?How much respect does thepublic have for your carreer?25%A minimalamount ofrespectA moderateamount ofrespectA great deal ofrespect13%ASHA’s advocacy/lobbying effortsASHA CE self‐studyASHA ConventionASHA‐related volunteer experiencesVery HelpfulNot ApplicableOrder of Importance(sum of 4s and 5s)82%ASHA Website contentNot at all HelpfulI’ll have changedto a differentcareerI’ll be pursuing adoctoral degreeASHA Research ReportsWhich of thefollowing doyou finduseful orimportant?5%3%ASHA publications (e.g., journals, TheASHA Leader)62%I’ll be in the samecareer as ilinguist ics.compage 7
Understanding the people that are involved in the field of speech pathology allows you to better define our current customers and the potential customers for product ideas. Population studies can be largely divided into demographic and psychographic information. Demographic information is defined by concrete data such as
