Resume Books: Class Of 2017 - 2nd Year: Advertising & Public Relations

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The Wharton School / Resume Books: Class of 2017 - 2nd Year: Advertising & Public RelationsResume PacketNO.STUDENTGRAD DATE1Ballard, FrancisAug 20172Dona, GregoryMay 20173Elliot, GrantMay 20174Gandhi, SakhiMay 20175Nie, DanyangzhiMay 2017i

FRANK BALLARD107 S. 22nd St., 2nd Floor, Philadelphia, PA 19103 1-202-751-0295 fballard@wharton.upenn.eduEDUCATIONTHE WHARTON SCHOOL & THE LAUDER INSTITUTE, UNIVERSITY OF PENNSYLVANIAPhiladelphia, PAMaster of Business Administration Candidate; Major in Strategic Management2015-2017Master of International Studies Candidate; Focuses in Latin America and Spanish Leadership: Student Advisory Board (Academics Chair), Culture Quest Lead, Consulting Club (Communications Director) Membership: Out for Business, Data Analytics, Wharton Executive Coaching and Feedback Program, India Club GMAT: 750 (98th percentile)KELLEY SCHOOL OF BUSINESS, INDIANA UNIVERSITYBachelor of Science in Business; Majors in Economic Consulting and Public Policy Analysis Academic Honors: High Distinction and Honors; Phi Beta Kappa; GPA 3.9/4.0Bloomington, IN2004-2009EXPERIENCEINNOVADORES FOUNDATIONHavana, CubaSummer Research AnalystSummer 2016 Delivered white paper to contextualize investment opportunities in Cuba, based on primary research, including interviewswith business owners and a review of legal and economic frameworks in Cuba and the U.S.LIMIAR CAPITAL MANAGEMENT (Early stage, research-driven hedge fund)Washington, DCMBA Summer AssociateSummer 2016 Produced comprehensive pitch decks, used for internal research and external marketing on 1) retail foodservice in emergingmarkets and 2) an Eastern European fast food investment with a 1.5B market cap Built database of continually updated economic indicators to identify priority countries and prepare for investor meetingsGRAMEEN FOUNDATIONWashington, DC and Gurgaon, IndiaGlobal Program Manager2014-2015Senior Technical Specialist2014Program Officer2013-2014Program Associate2012 Received fast-track promotion and highest performance review on global team Supervised small team and managed 300,000 budget related to online and in-person technical assistance Member of technical committee of global, multi-party initiative advocating accountability in international developmentBusiness Planning & Strategy Developed, managed and grew pipeline of strategic customers, including NGOs and private companies Assessed market potential of new service using original research, including interviews with C-suite executives and otherindustry leaders; presented findings to management and gained approval to create new social impact auditing service;developed and managed service with global team and licensed it to five rating agencies, including Moody’s Analytics Analyzed relevant data and processes of 15 organizations to uncover weaknesses in data collection; provided correctiverecommendations and then synthesized them to create best practices guide for industryTechnical Expertise in Data Collection & Analysis Partnered with Acumen to develop a course on data analysis and marketing that attracted more than 2,600 registrants inits first offering; currently in its 4th iteration Spoke at three international conferences and led five training sessions on data analysis in Asia, Africa and Latin America Authored six technical guides and provided tailored technical assistance to 70 NGOs on project evaluationCOMUNIDAD INTI WARA YASSI (CIWY) (Wildlife rescue and rehabilitation)Villa Tunari, BoliviaDirector of Operations2011-2012 Presented refocused strategy to CIWY’s board, resulting in adoption of refined mission statement and set of objectives basedon CIWY’s core competencies Founded U.S. not-for-profit to raise tax-deductible funds for CIWY’s projects Redesigned payment structure to to reflect value of services to customers, increasing revenue by 23%CLEARY GOTTLIEB STEEN & HAMILTON LLPNew York, NYCorporate Paralegal2009-2011 Assisted with due diligence and SEC filings for capital markets transactions for foreign governments and multinationalsADDITIONAL INFORMATIONSkills: Bloomberg, JMP statistical software, Microsoft Office, Visual Basic, Wikis, HTML, CSSLanguages: Spanish (professional fluency) and Mandarin (novice)Foreign Work Experience: Bolivia, Peru, Cuba, Mexico, China, Indonesia, Myanmar, India, Nepal, Kenya and SenegalInterests: Linguistics, predictive analytics, behavioral psychology, shoestring-budget travel, spoiling my nephew

GREGORY DONA2013 Spruce Street, Apartment 8 Philadelphia, PA 19103(214) 356-2678 gregory.dona@gmail.comEDUCATIONTHE WHARTON SCHOOL, UNIVERSITY OF PENNSYLVANIAPhiladelphia, PAMaster of Business Administration Candidate; Major in Statistics and Marketing2015–2017   VP Social, Events & Education of Wharton’s Media & Entertainment Club and active in the Marketing and Tech Clubs   GMAT: 760 (99th Percentile)DARTMOUTH COLLEGEHanover, NHBachelor of Arts in Economics2006–2010   Wrote music reviews and columns for The Dartmouth and The Dartmouth Free Press and wrote articles for Squeezebox,the college’s music magazine   Hosted and DJed a weekly radio show spotlighting new indie music on Dartmouth College Radio   Social Chairman and Rush Chairman of Bones Gate Fraternity   Member of school’s first co-ed senior society, Fire & Skoal, which connects campus leaders to Dartmouth's professorsEXPERIENCESPOTIFYNew York, NYBusiness Development & Partnerships InternSummer 2016   Analyzed global opportunities for Spotify’s different membership tiers, and developed a student discount expansion planprojected to generate millions of new subscriptions in its first two years   Collaborated with teams including finance, licensing, and marketing to develop a consistent, company-wide strategy   Assessed vendors’ technical capabilities, global footprints, and fixed and variable costsFRIENDLY GREGBrooklyn, NYSelf-Employed DJ and Entrepreneur2010–2015   Performed DJ sets live at concerts and nightclubs and curated music for businesses and special events   Negotiated contracts with brands including Warby Parker, Wieden Kennedy, Swarovski, Beatport/SFX Entertainment   Marketed by sharing music, upcoming performances, and lifestyle content with over 1,000 fans on social media   Grew revenue to 70,000 in four years and increased revenue by 75% between 2012 and 2013   Curated a mix for Energizer Battery’s Bonnaroo marketing campaign to increase brand awareness among 80,000attendees   Performed with artists including Grammy-nominated producer Avicii; Academy Award-winning rappers Three 6 Mafia;and Platinum artists Jason Derulo, Ellie Goulding, Mike Posner, Icona Pop, Capital Cities, and Wynter Gordon   Worked with a wide range of collaborators, including company CEOs, venue managers, event promoters, and moreREVOLVE FITNESSNew York, NYMusic Consultant and Curator2012–2016   Created system that matches song types and tempos to different drills to motivate members of a boutique cycling gym   Curated music playlists for instructors to use in more than 50 classes per week4 ARTIST MANAGEMENTNew York, NYOffice Manager2012–2014   Managed bookkeeping, including invoicing and tracking payments for a four-person DJ management startup   Interacted with more than 20,000 fans and followers of the company’s client base of 20 artists by releasing free DJ mixes,promoting new music, announcing concerts, and highlighting DJs’ accomplishments on Facebook, Twitter, and InstagramADDITIONAL INFORMATION   Volunteer: Created a lesson program to teach Spotify employees how to DJ; mentored up-and-coming DJs in New York;earned Eagle Scout rank by earning more than 20 merit badges and directing a service project to build and paint muralswith positive themes on picnic tables for St. Philip's School and Community Center in Dallas   Interests: Run 10-15 miles per week; enjoy live music and board games; traveled to 14 countries, including Spain, CostaRica, Mexico, Scotland, and my favorite, Japan; member of the Wharton Hockey and Tennis Clubs   Technical skills: Python (basic), R (basic), JMP and JMP Pro (intermediate)

GRANT M. ELLIOT2116 Chestnut St. Apt. 1206 Philadelphia, PA 19103404-545-4980 grantell@wharton.upenn.eduEDUCATIONTHE WHARTON SCHOOL, UNIVERSITY OF PENNSYLVANIAPhiladelphia, PAMaster of Business Administration Candidate; Joint Major in Marketing and Operations Management2015-2017 GMAT 720 (94th percentile) Leading a consulting project at the Philadelphia VA medial center to improve palliative healthcare through survey data Consulting Club, Battle of the Bands, Ski Club, Deputy Service Director for Wharton Veteran’s ClubUNITED STATES MILITARY ACADEMYWest Point, NYBachelor of Science in Civil Engineering; Major in Art, Philosophy, and Literature2006-2010 GPA 3.65 with Honors Thompson Family Memorial Award for top student in graduating class with most distinguished writing across curriculum Honors Thesis on the Evolution of Women through F. Scott Fitzgerald’s Short FictionEXPERIENCEACCENTURE STRATEGYNew York, NYSummer ConsultantSummer 2016 Analyzed point-of-sale data and identified opportunities to rebalance inventory across a leading tire company’s distributionnetwork, capturing 4 million annually in missed revenue Designed a preferred partner Excel tool that allowed a tire company to improve weekly fill rates for large customers by 35%GRAHAM PARTNERSPhiladelphia, PAPrivate Equity Research AssociateSpring – Summer 2016 Delivered investment thesis on pharmaceutical packaging that communicated healthcare trends, profiled targets,benchmarked financial performances, and identified potential platform acquisitions to senior partners of a 1.7 bn fundU.S. ARMY, 3rd INFANTRY DIVISIONFort Stewart, GADirector of Intelligence Operations2014-2015 Led cross-functional team of 12 analysts that predicted enemy behavior, prepared over 200 intelligence reports, and deliveredover 30 strategy-development proposals to battlefield commanders Managed planning, operation, and evaluation of 10 intelligence training missions that communicated best practices to anArmy Division of 20,000 soldiers and taught analysts how to examine data and recommend operational improvementsU.S. ARMY, 82nd AIRBORNE DIVISIONAfghanistan / Fort Bragg, NCCompany Commander2013 Solely responsible for the performance of a 100 paratrooper company; Selected for position out of 30 peers Directed operational planning and execution of 12 combat simulation exercises, enabling company to surpass trainingprojections two fiscal quarters in a row and earn title of "Best Unmanned Aerial Vehicle Program" out of four companiesExecutive Officer2012-2013 Rated #1 of 20 Lieutenants in Battalion Persuaded lateral units to join surplus equipment sharing network during return from Afghanistan deployment, optimizingbudget management program and reducing unit expenditures by 351,000 Redesigned supply chain for 100 soldiers, 25 trucks, and 3 drone aircraft. Implemented data-driven demand forecasting toproject fuel, ammunition, and food requirements accurately, allowing company to complete FY13 under budget by 15%Assistant Squadron Intelligence Officer2010-2012 Coordinated data collection and analysis of all quantitative and qualitative intelligence for an entire district in Afghanistan,locating over 20 bomb-making facilities and reducing violent attacks by 50% Briefed senior officers and audiences of up to 600 international coalition soldiers on intelligence analysis, findings, andrecommendations before 15 high-intensity combat operations, translating complex data into actionable insightsADDITIONAL INFORMATION Interests: Bicycled through five French wine regions; Sang National Anthem at Yankee Stadium; Completed 12 parachute jumpsPositions: President of Soldier Family Readiness Group (2012-2013), Company Academics Officer (2010)

SAKHI GANDHI3F, 1920 Pine Street, Philadelphia, PA 19103 267-752-7213 sakhi@wharton.upenn.eduEDUCATIONTHE WHARTON SCHOOL, UNIVERSITY OF PENNSYLVANIAPhiladelphia, PAMaster of Business Administration; Major - Entrepreneurial Management and Marketing & Operations2015- Present Founders Advancement Officer, Entrepreneurship Club; International Director, India Club; Marketing Officer, Dance Studio Career Representative, Cluster Council; Speaker Relations Manager, Wharton India Economic ForumLondon, UKKING’S COLLEGE LONDONST2010-2013Bachelor of Science in Business Management, 1 Class Honors Awarded King’s Leadership Award (Gold) from among 600 peers President, Impresarios (Events Management Society); Events and Publicity Officer, India SocietyEXPERIENCEDATE MY CLOSETNew Delhi, IndiaFounder, A peer-to-peer luxury fashion rental platform that allows women to affordably access high fashion2015-2016 Conducted extensive primary market research by interacting with 150 customers, analyzing consumer fashion trends &engaging in conjoint analysis; identified the market gap, created customer profiles and strategized the business roadmap On-boarded 10 Indian luxury fashion designers, creating an inventory of 120 garments. Partnered with vendors and industryexperts (dry-cleaners, logistics firms, product developers, Board of Advisors) to streamline operations and marketing Recruited and led a 5-member team to run company operations smoothly and devised a go-to-market strategy for customeracquisition on a constrained budget. Scaled up to 2 orders per day within a month of the launch by focusing on a niche – thewedding segment - and developing synergetic relationships with wedding planners & bloggersGhaziabad, IndiaPROGRESSIVE TOOLS & COMPONENTS PVT LTD.A conglomerate with 27M revenue/annum spanning automobile, retail, education, energy & travel sectors2013-2015Education VerticalOperations Manager, Kangaroo Kids and Billabong High International School Redesigned school’s marketing and business development strategy and presented plan to management. Formed and guidedbusiness development team to execute 50,000 plan, increasing student enrolment by 20% Conceptualized and implemented Performance Management System to manage appraisal process of 100 employees. Designedrole-specific Key Performance Indicators and evaluation criteria for 20 academic and non-academic roles Created and directed 4-member team to identify shortcomings in Enterprise Resource Planning (ERP) system, mappedrequirements and implemented a custom-designed ERP system. Resulted in effective resource management, reduced paperusage by 50%, saved time at an average of 2 hours/employee/week and cut costs by 120,000 per quarter Worked with the Director to implement institute-wide Standard Operating Procedures (SOPs) for back-office operationsConsultant, Sanchetna – Centre for Differently-Abled Students Led 4-member team to redesign pedagogy to speed up inclusion process for students who had been part of program for 2 years. 40% of such special needs students shifted to regular classrooms within 3 months of implementation Increased parental satisfaction by 35%, identified non-traditional concerns by interviewing parents and designed novelprograms like nutrition, special education and hygiene seminars for parents to resolve concerns Introduced a franchise model for expansion. Headed a 4-member team to streamline curriculum, offer teacher-trainingprograms and business roadmap for the Board of Directors. On-boarded 4 franchise schools to set up centersPartner, Progressive Millennium School Negotiated and signed deal with Educomp Group (largest ed-tech group in India) for new joint venture secondary school Progressive Millennium School. Closed deal on revenue sharing model worth 400K per annumManufacturing VerticalAssistant Manager, Progressive Tools and Components Identified key problems areas such as average 4-5 day delay in product delivery across all orders, excess inventory andwastage of resources. Set up team to create requirements blueprint and chose vendor to develop custom-designed ERP systemand implemented it, resulting in timely delivery of orders and cost savings of 10K Diversified the automotive manufacturing business to the home appliances segment using company’s existing resources andexpertise. Received orders from Sabichi, UK to manufacture 5K ironing boards and leveraged this to expand customer base;reduced business dependence on automotive industry from 97% to 60%London, UKYOUTH MEDIA (UK) LTD.2013Business Development Executive Presented to management, business development strategy focused on targeting new markets and redesigning company’sportfolio to increase perceived value of product; contributed 30% to overall sales in following 2 months Managed firm’s largest two accounts - Aldi (1Mn GBP/annum) and The Economist (2 Mn GBP/annum)ADDITIONAL INFORMATIONInterests: Travel, Food, Entrepreneurship and Dance (National Level dancer in Kathak, Indian Classical Dance)

SHARON NIE2116 Chestnut Street, 215-908-2217, dnie@wharton.upenn.eduEDUCATIONTHE WHARTON SCHOOL, UNIVERSITY OF PENNSYLVANIAPhiladelphiaMaster of Business Administration Candidate; Major in Finance and Strategic Management2015-2017 GMAT 750; Merit-based Wharton MBA fellowship Summit Director of Media & Entertainment Conference, Student Leader of Asia Immersion Program, VP of China ClubCOMMUNICATION UNIVERSITY OF CHINABachelor of Arts; Major in Broadcast Journalism, Art of Announcing and Anchoring Top 1% of class; Dean’s list scholarship, merit-based scholarship, student leader awardBeijing2005-2009EXPERIENCEMCKINSEY & COMPANYShanghaiSummer AssociateJun-Aug, 2016Urban planning strategy of new city cluster in Shanghai, Infrastructure Designed development strategy of regional sport industry. Identified industry trends, key successful factors and builtfinancial model to forecast investment outcomes Created development plan for education sector. Conducted demographic segmentation, scanned growth opportunities anddeveloped solutions to close future gapCHINA MEDIA CAPITAL PARTNERS (TMT focused private equity fund, AUM 5 bn)BeijingSummer AnalystApr-Jun, 2015 Performed due diligence of online apparel company. Analyzed competitive landscape, evaluated supply chain levers andconducted industry benchmarking, resulting 100 mn investment Formulated investment thesis for internet news industry. Identified industry key drivers, analyzing competitive forces anddeveloped company evaluation criteria, which led to a 3 mn strategic investmentXINHUA NEWS AGENCY (One of world’s largest news providers with 200 worldwide bureaus)BeijingDeputy Head of English News Anchor Department2013-2015English News Anchor2009-2013Awarded by Chinese State Council for professional performance as the youngest recipient historically, nominated for Best NewsAnchor of national TV prize, selected to represent Xinhua in foreign media, including trailers featured on Times Square, NYCLeadership & Teamwork Co-founded first English TV network (CNC WORLD) in Xinhua’s 80-year history, widely recognized by global mediaincluding New York Times and Wall Street Journal as China’s CNN Led cross-function team to produce one-on-one interviews with 100 renowned global leaders, including former U.STreasury Secretary Henry Paulson, UNESCO General Irina Bokova and former CEO of Lehman Brothers Dick Fuld Mentored seven anchors to host prime time programs, overhauled training plans while shortened time span by halfCommunication Presided executive negotiations with Time Warner and BskyB to stipulate collaboration details, distributed CNC to 14 mnU.S. audiences and 11 mn UK families Forged new partnership with top tier Chinese commercial real estate company, resulted 20% annual Ad budget savingsInnovation Convinced leadership to launch social media presence, designed social media promotion plan and attracted 500,000 followers on China’s twitter-like social media in one month Proposed documentary production desk after identifying growth potential, boosted annual revenue by 20%NBCBeijingProduction CoordinatorJul-Aug, 2008 Reconciled interests of various parties to facilitate NBC news production. Selected from 70 peers from china forcommunication and coordination skillsADDITIONAL INFORMATION Interest: Freelance bilingual MC; Healthy baking enthusiast—cofounder of an online bakery shop Skills: CFA Level II Candidate; Native in Mandarin and Fluent in English

!GMAT: 760 (99th Percentile) DARTMOUTH COLLEGE Hanover, N H Bachelor of Arts in Economics 2006Ð2010 !Wrote music reviews and columns for The Dartmouth and The Dartmouth Free Press and wrote articles for Squeezebox , . and Platinum artists Jason Derulo , Ellie Goulding, Mike Posner, Icona Pop, Capital Cities , and Wynter Gordon .