WIXLIB

Red Hat Cloud and VirtualizationHow to SellKarl StevensSenior Solution Architectkstevens@redhat.com

#1OPENSOURCELEADERMORE THANSOME OF OUR EMPLOYEES80%ofFORTUNE500COMPANIESuseRED HATPRODUCTS &SOLUTIONS.OSEAEELRSTFIRNUXLI1993 1999 20022006OFFICES WORLDWIDET IOAZIALUTV IRSERIPRTENFEEDIS EIRRUPQR0ACTE50TNEEPDNE&TRAHA EAS NS SMD LIQURE REJO2008200920102011CEO JIM WHITEHURSTN 2012NIOLIL1BINREENUEV

WHAT WE DOWe offer a range of mission-critical software andservices covering:CLOUDMIDDLEWAREVIRTUALIZATIONHOW WE DO IT.We develop everything viacommunity-powered innovation.Shared development reducescosts & accelerates innovation.Open collaboration offers productsthat genuinely meet customers'requirements.OPERATING SYSTEMSTORAGETHE BENEFITS.FlexibilityFaster technology innovationBetter qualityBetter price/performanceAlignment to your needs

THE FIRST CLOUDS EVER BUILT WEREBUILT ON RED HAT TECHNOLOGYTOP PUBLIC CLOUDS 80% Apps running on Linux Open source X86 volume infrastructure On demand “unlimitedscalability” Multi-tenancy High density computingTOP PUBLIC CLOUDSRELY ON RED HAT4

PUBLIC CLOUDS ACHIEVETREMENDOUS AGILITY & EFFICIENCYPUBLIC CLOUDSENTERPRISE ITCost Per VM Hour: 0.10vs. 1.00Server: Admin Ratio:300: 1vs.20: 1Resource Utilization:75%vs.20%App Deployment:Minutesvs.WeeksNew App Development:Weeks/Monthsvs.Years5

HOW CAN ENTERPRISES ACHIEVE THE SAMEEFFICIENCY AND AGILITY?25%LIGHTS AY’S INFRASTRUCTURE:Complex, inefficient and expensivebut critical to the businessWhere your timeis spentSource: Ernst & YoungEnterprise IT Investment Trends Survey, 20116Karl Stevens

THE MOST CRITICAL ITSTRATEGY DECISIONTHIS DECADE.THREE CHOICES.7Karl Stevens

THREE APPROACHES TO BUILDINGCLOUDThree Common Categories“Greenfield”Start from ScratchA GOOD APPROACH FORFOR SERVICEPROVIDERS, BUTIMPRACTICALFOR ESTABLISHED ITAdd a Cloud Silo:Limited & ClosedPROPRIETARY APPROACHADDS ANOTHERSILO INCREASEDCOMPLEXITYBRING CLOUDADVANTAGES TOYOUR IT FUNCTIONWHERE IT MAKESSENSE, WITHOUTLOCK INOpen Hybrid Cloud:Flexible & PortableLEVERAGE EXISTING INVESTMENTS

TRUE BENEFITS ONLY THROUGH THE POWER OFOPEN SOURCE AND OPENSTANDARDSAnd much more.

BUT GOES BEYOND OPEN SOURCEOpen Source- You choose your economics- not your vendor - Avoid lock-inViable independent Community- Not controlled or limited by one vendorOpen Standards- Open standards at every level of the stack- Access to greater innovationFreedom to use IP- Able to be deployed without patent restrictionsChoice of Infrastructure- Deploy to any infrastructure you choose- One that's right for you, not your vendorOpen APIs- Extensible APIs for open interoperabilityPortability- Application portability across private andpublic clouds

THE SOLUTION.11

CLOUDFORMS, DEPLOY TO HETEROGENOUSINFRASTRUCTURE via PORTAL WITH CONTROLMore Videos at udforms/

OpenShift PaaS Bridging App Dev WorldsEstablishedEnterprise-ClassStrength Best PaaS for Enterprise JavaEE6 via JBossJenkins, Maven, GitMulti-tenancy and NSA-gradeSecurity via RHEL and SELinux Auto-Scaling On-Premise, Hosted, or HybridNewCloud-Class Agility Never any Lock-In Polyglot with Java, Ruby,Node.js, PHP, Perl, Python Mobile, NoSQL REST and JavascriptOpenShiftOpenShift OpenOpen HybridHybrid PaaSPaaS

Red Hat Openstack PreviewAnnounced August 2012 http://www.redhat.com/openstack/ OpenStack is an open sourceframework for building privateand public IaaS cloudsRed Hat preview available fordownload and feedbackRed Hat's focus is on makingOpenStack enterprise-readyOpenStack will be part of RedHat's open hybrid cloudportfolioGA release in 2013

RHEV – The Foundation ofan Open CloudKarl Stevens

THOUSANDS OF CUSTOMERS WORLDWIDE DEPLOYRHEV IN PRODUCTION TODAYT1/ MISSION CRITICAL BUSINESS APPLICATIONS AREPOWERED BY RHEV

RHEV 3.1 MANAGER FEATURES High AvailabilityLive MigrationStorage Live Migration*Live SnapshotsLoad Balancing (DRS)Power Saver (DPM)Hot-plug disk and NICStorage on local disk, FC,iSCSI, NFS, Red HatStorage, IBM GPFS, POSIXor Direct LUNSelf Service Portal withQuotasIntegrated Red Hat StorageManagement*Eco-system marketplace* Tech Preview at GA

RHEV HYPERVISOR/KVM OVERVIEWSMALL FORM FACTOR, SCALABLE,HIGH PERFORMANCE Inherits performance,scalability, security andsupportability of Red HatEnterprise LinuxShares RHEL hardwareand software ecosystemHost: 160 logical CPU(4,096 theoretical max), 2TB RAM (64TB theoreticalmax)Guest: 160 vCPU,2 TB RAMSupports latest siliconvirtualization technologyMicrosoft SVVP certified

RHEV USER PORTAL Enables users to selfprovision virtual machinesCreate, edit, remove, etc.VMsManage and monitor virtualinfrastructureTied to Microsoft ActiveDirectory, Red Hat IdentityManagement, other LDAPResource management withquotas and object/rolesecurityEssential internal cloudcapability

ADVANCED SECURITY FOR YOURVIRTUALIZATION INFRASTRUCTURERHEV inherits the security features ofLinux and RHEL Red Hat Enterprise Linux 6, the basisof the RHEV 3.x Hypervisor, achievedCommon Criteria Certification atEvaluation Assurance Level (EAL) 4 on 10/29/2012SELinux security policy infrastructureProvides protection and isolation forvirtual machines and hostCompromised virtual machine cannotaccess other VMs or hostsVirt Project Sub-project of NSA's SELinuxcommunity. Provides “hardened”hypervisor. Multi-level security. Isolate guests Contain any hypervisor breaches

USE CASES ANDOBJECTION HANDLINGKarl Stevens

UNIX TO LINUX MIGRATIONSThe problem UNIX customers use LPARs,containers, or zonesOr they are moving from older boxesto new x86 that demand consolidationQuestions The solution Virtualization achieves the abovebenefits on x86RHEV is the best platform forvirtualizing RHEL guestsUNIX to Linux conversion best time tovirtualizeAchieve benefits of single-vendorsolution without the lock-in Are you using LPARs, containers orzones today?Moving to new x86, are youconcerned about utilization,consolidation, manageabilityMix of Linux and Windows workloadsto centrally manage?Cautions Some workloads not suitable forvirtualizationHybrid mode (bare metal RHEL RHEV VMs) requires architectureworkMake sure storage & networkinfrastructure is up to task

LINUX ORGANIZATION WITH ZEROTO LITTLE VIRTUALIZATIONThe problem Customer needs to refresh aging x86infrastructure.Looking to consolidate Linux workloadsonto modern, energy efficient, higherperforming x86 servers.Customer wants to reduce, improveutilization, increase agilityThe solution Virtualization achieves the abovebenefits on x86Solution from same trusted vendor thatis delivering RHELRHEV is the best platform forvirtualizing RHEL guestsQuestions Is Linux-based virtualizationtechnology a better fit for yourorganization?Do you want the Vmware/Windowsgroup managing your infrastructure(and your budget?)Cautions May need V2V or P2V solutions fromRed Hat or partnersVMware advocates from Windowsside of house may try to get into afeature war

LINUX ORGANIZATION WITH RHEL/XENOR RHEL/KVM VIRTUALIZATIONThe problem Management and administration ofvirtualization infrastructure is difficultand time consuming.Customer wants to significantlyexpand cluster to many hypervisorhosts.The solution RHEV is the centralized enterprisemanagement solution from Red Hatand the natural migration pathSolutions based on RHEL/Xen orRHEL/KVM easily ported through V2VtoolsQuestions How will you manage a homegrownvirt solution as the company grows?Do you want to leverage theexperience of the open sourcecommunity in virtualizationmanagement like you do for Linux?Cautions Beware of the recent FUD by Oracleand Citrix claiming the Xen is now partof the Linux kernelRHEV 2 did not allow much of thetuning these customers were used to– hooks is the way RHEV 3 will allowcustomization

VMWARE CUSTOMER UNHAPPYON COSTThe problem Customer is seeing diminishing buyerpower with a strategic IT vendor.Customer seeks leverage versus theproprietary pricing practices ofVMwareQuestions The solution Bringing in a second source greatlyimproves negotiating position withVMware.Many of our RHEV customers whohave migrated from VMware havefound it to be a straight-forwardtransition.RHEV is a proven virtualizationsolution offering compelling value. Have you thought about theadvantages of a dual source strategy?Do you have virtualized Linux andwindow’s workloads?What are your requirements aroundperformance and scalability?Do you single source all of your ITtechnology?Cautions There are costs with adding a secondsource – talk to customer aboutbenefits (pricing power, driving downcosts)Be ready to talk about why RHEV isbetter than Citrix Xen, MS Hyper-V

VMWARE CUSTOMER KICKINGTHE TYRESThe problem Multiple factors driving customer tolook for alternative to VMware. Wants more choice and flexibilityover the long term and seeks toavoid proprietary vendor lock-in. Wants lower virtualization cost. Corporate IT policy requires dualvendor supplierThe solution RHEV is the industry leading opensource based enterprise virtualizationsolution.Most of our RHEV customers foundthe transition from VMware easy(migration, training, integration, etc.)Questions Did you know that VMware lowers itsprices significantly when they hearRed Hat is in the deal? Doesn't hurt totalk to us and do a POC.Cautions Most “tire kickers” will not buy.How to turn a “tire kicker” into anopportunity? RHEV offers 80% of the featuresat 20% of the cost Find where RHEV fits today With 20% RHEV (a credibleinstall), customer strategicstrength in negotiating with othervendors

VDI: IMPROVE DESKTOP MANAGEMENTThe problem We have a large office with 100's ofphysical desktopsWe have multiple offices and remotelocations with disparately locateddesktopsThe solution Virtualization centralizes desktops intoa controlled datacenterCreates true desktop portability andagility, including failover and backupReduces or even eliminates desk-sidevisits, including PC replacementDeliver desktops to internal LAN andexternal WAN offices with SPICEQuestions Do you have a large office building ofdesktops or multiple office locations tosupport?Does IT staff spend all their timeservicing desktops?Are you still buying and deploying newPCs every 3-5 years?Cautions Not all remote locations will have thenetwork to support remote access(check bandwidth & latency)VDI does not apply to all users nor alluse cases

VDI: HETEROGENEOUS DESKTOPSThe problem Users need Windows and LinuxdesktopsDevelopers code on Linux, test onWindowsThe solution Desktop virtualization removesdependencies on single OSenvironmentsRHEV-D delivers any mixture of Linuxand Windows desktopsPower User Portal provides selfpublishing privileges for bothRHEV-D increases flexibility to accessany desktop from nearly any webbrowserQuestions Do you deploy Windows & Linuxdesktops today?Do your users require multipleenvironments at once?Do your users have more than onetype of desktop PC at their desk?Cautions Not all applications work well whenvirtualizedRHEV-D does not support 3Dacceleration/modeling

GAP ANALYSISKarl Stevens

NEW RHEV 3.x FEATURES—REASONTO (RE)VISIT

TARGETING THE RIGHT KIND OFCUSTOMERS .CAUTION% RHEL vs. WindowsVMware ELA% RHEL virtualizedon VMwareGO WITHCAVEATS0%YesAll encompassing100%ApplicationsUse-caseVMware version used(not just owned)Enterprise 25%EASY – GO AFTER THISAGGRESSIVELY50%75%Yes, but covers only somedepartments, geos etc.75%50%100%No ELA25%0%Big Iron Workloads(low latency, highIO)Web, app tier, Jboss,middleware etc.Mission critical,productionTest and dev,staging, light prodEnterpriseAdvanced

RED HAT CLOUD SOLUTIONSDelivering everything you need in one product at one price pointOpenShift Enterprise PaaSHybrid LOUDPUBLICCLOUDCloud with Virtualization Bundle StepONE PriceRED HATRED HATRED HATRED HAT ENTERPRISERED HAT ENTERPRISERED HAT ENTERPRISERED HAT ENTERPRISERED HAT ENTERPRISERED HATPUBLIC CLOUDCLOUDFORMSVIRTUALIZATIONLINUXJBOSS (EAP & JON)CLOUDFORMSVIRTUALIZATIONLINUXCOMPUTE HOURSCLOUDFORMSVIRTUALIZATION

RESOURCESKarl Stevens