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DraftBUSINESS PLANYour Name ExampleFounderYour Email AddressP: Your NumberLast UpdatedInsert Date
TABLE OF CONTENTSDraftEXECUTIVE SUMMARYCOMPANY VALUESCOMPANY SERVICES COMPANY OPERATIONSTARGET MARKET/MARKET ANALYSISMARKET SEGMENTATIONMARKETING STRATEGYMANAGEMENT PLANPERSONNEL PLANCOMPETITORSPROJECTED LOCATIONSPROJECT START UP EXPENSES/FINANCIAL NEEDSSWOT ANALYSISPRICING STRATEGYSHORT/LONG TERM GOALSASSUMPTIONSFINANCIAL PROJECTIONSMARKET RESEARCHBox1 Sports Center34581012131415161822222323242528Page 2
EXECUTIVE SUMMARYOrganized recently as a start-up company by founder INSERT NAME , Box1 Sports Center wasestablished with the vision of becoming a full-service, state-of-the-art, multi-sport complex. Situated in theKilleen/Harker Heights area near Fort Hood, the Box1 Sports Center is uniquely positioned to capture anunderserved marketplace for athletic facilities in the central Texas region. Once established, the Box1 SportsCenter will be recognized as a pillar that promotes social and economic development within the city andsurrounding communities.raftAccording to research obtained from IBIS World, over the next five years, the Gym, Health and Fitness Clubsindustry will lift itself to success, benefiting from the revitalization in consumers’ discretionary spending. Asconsumers’ disposable income rises, more individuals will purchase gym memberships that include a plethoraof amenities, compared with low-cost memberships with few amenities that have fared well over the previousperiod. Moreover, while many individuals will be time-strapped over the period, which may constrain demandfor gym memberships, this trend will be offset by growing demand for results-driven gyms that can helpindividuals achieve fitness goals in shorter time increments.DFor example, personal and group trainers, as well as fitness classes, will be popular. In the five years to 2019,revenue is forecast to grow at an annualized rate of 2.8% to 30.5 billion due to more consumers purchasinghigh-cost industry services, such as cohesive, individualized health plans that include trainers and nutritionalguidance. Profit is also expected to slightly rise from 8.6% of industry revenue in 2014 to 8.9% in 2019, asmany gyms offer more high-margin services, such as group personal training sessions, to strengthen theirproduct portfolio and bolster member retention rates.MISSION STATEMENTVISION STATEMENTOur Mission Is To Provide AOur Vision Is To BeFun, Safe, and Family-Recognized As The PremierFriendly Environment ToAthletic Facility of Choice ForPatrons Located Within ThePatrons In The Central TexasCentral Texas Area.Region.Box1 Sports CenterPage 3
COMPANY VALUESBelow is an overview of the company’s values that guide the way we conduct our business operations:DraftCORE VALUES Professionalism: Providing services and support that are in line with acceptable standards and metrics Quality: Maintaining facilities, equipment and ammenities in such a way that exceeds our customer’sexpectations Integrity: Conducting business in an ethical manner that is above reproach Customer-Oriented: Going above and beyond to satisfy our customer’s requests.Box1 Sports CenterPage 4
COMPANY SERVICESOverviewThe vision is for the Box1 Sports Center to be a multisport complex that provides its clients with variousservices. A first class fitness and lifestyle center, one full-size basketball court that can also accommodatemany other sports (i.e. volleyball, indoor soccer, etc.), a nutritional food and beverage/lounge area, a lobby,and other amenities such as an administrative office, male/female restrooms, and a childcare center will all beavailable in the facility. Along with these amenities, Box1 Sports Center will provide its clients with qualifiedand knowledgeable staff to make sure all of their sport and fitness needs are met satisfactory.InteriorDraftThe interior of the Box1 Sports Center shall include the following:1 Full-Sized Basketball Court/Indoor Volleyball Court with multiple baskets(Approximately 5k sq ft.)Box1 Sports CenterPage 5
ftDraSupervised childcare for members and non-members while working out; providing a wealthof activities for children under ten.State-of-the-Art equipment, free-weights, machines, and cardio equipment with satellite-linkedTVs helping to reach your goals in style.Box1 Sports CenterPage 6
DraftOptional assistance of nutritionists, dieticians, personal fitness trainers, sports-specificworkout and ability trainers to maximize the effectiveness of your hard work.Food and beverage snack area for patrons to refuel and re-energize before and aftertheir intense workout sessions. Open from 8:00am to 8:00pmBox1 Sports CenterPage 7
Hours of OperationBox1 Sports Center will remain open 24 – 7 except for federally recognized holidays.Other Key ItemsDCompany OperationsraftBox1 Sports Center will also provide the following: Facilities and amenities that are ADA& Veteran Accessible. Open Gym time for sports specific recreation. Specialized Training for athletes who want to improve their skill level. Snack Bar/Nutrition Area: 8am – 8pm Temporary Daycare accommodations for members and non-members. Complimentary Self-Parking and Valet Parking for Special Events. Complimentary Wi-Fi. & Utilities Marketing & Sponsorship Opportunities.One full-sized basketball/Indoor Volleyball courts will highlight the main floor of Box1 Sports Center. Alongwith these two sports, the floors will be able to accommodate badminton, indoor soccer, dodgeball, touchfootball, gymnastics, dance, aerobics, and more. These hardwood courts will be manufactured and installed bythe industry leader, Robbins Sport Surfaces, and will be the premier sports floors in all of Central Texas. Withthe added attraction of world class portable basketball systems from JustBasketballGoals or Schelde NorthAmerica, Box1 Sports Center will quickly become known as the place to be for leagues, camps, or pick-upgames.With his/her education and vast experience in this area, the scheduling of events and activities on these floorswill be conducted by one of the fitness center managers of Box1 Sports Center. The development of sportsleagues, camps, and clinics, along with other various day-to-day operations of the facility will also be themanager’s responsibility.Box1 Sports Center will house a large fitness and lifestyle center that will match or exceed any other in thecity. This fitness and lifestyle center will include top-of-the-line equipment in free weights, machine weights,and aerobic machines. This aspect of the facility will be run by a certified strength and conditioning specialist(CSCS) who will hire and train his/her staff to meet the demands of the members. This person will report toand work directly with the general partner of Box1 Sports Center and his/her duties will include, but will notBox1 Sports CenterPage 8
be limited to, general supervision, personalized training for members, program development for camps andclinics, and aiding in the marketing and promotional aspects of the facility.On the lower level surrounding the courts there will be a food and beverage area where clients of the facilitycan replenish their bodies. This area has been placed on the lower level so the clients may have an up-andclose view of the activities on the courts while enjoying their favorite nutritional beverage and/or snack.Included in this area will be various big screen TVs that will show either sporting events, sports news, or realtime on-court activities that clients can enjoy. This aspect of the facility will be crucial in providing thedesired atmosphere Box1 Sports Center hopes to create.DraftA qualified, experienced person will be hired to run this aspect of the facility. He/she will have theresponsibility to meet necessary standards and to report to, and work directly with the general partners of Box1Sports Center to make sure the needs of the clients in this area are met satisfactory. If additional staff arerequired, this person will hire and train those people in accordance with Box1 Sports Center policies.Other features and services Box1 Sports Center will have include:1. Full-service restrooms for both men and women. Large benches and sinks facilities will all be includedas well.2. A childcare area that will allow members and non-members to access the facility at their convenience.The childcare will be on the first level of the complex and have a large play area that will becontinuously monitored by our certified childcare staff. The staff will be responsible for the care andwell-being of the children they are watching, along with providing a fun and interesting environmentfor the children. This service will be offered facility members and non-members for a very minimalfee.3. An administrative area housing various offices and a conference room will be located on the main floorof the facility.4. A pro shop will be strategically placed in Box1 Sports Center to attract impulsive buyers. Clients willpass through the pro shop upon entering and exiting the facility. The pro shop will sell our own line ofproducts and eventually sports shoes and apparel that will be available exclusively at Box1 SportsCenter. The manager will be in charge of inventory for the pro shop, and general staff will be involvedin the daily sales and service.Box1 Sports CenterPage 9
TARGET MARKET/MARKET ANALYSISThe proposed location for the Box1 Sports Center is the city of Killeen TX, a municipality consisting of adense population of past and present military members due to the presence of the Ft. Hood installation.Our facility intends to serve patrons residing within Bell County and surrounding communities.Our target customer profile consists of residents with a combined household income of a minimum of 50,000or more. Based on the demographic of Bell County, our target customer profile is well represented in thismarket. Below is a market analysis of our target customer area (research obtained from City of US CENSUS)Bell County Demographic AnalysisPeople QuickFactsBell 45,5617.3%26.6%11.2%50.3%White alone, percent, 2013 (a)Black or African American alone, percent, 2013 (a)American Indian and Alaska Native alone, percent, 2013 (a)Asian alone, percent, 2013 (a)Native Hawaiian and Other Pacific Islander alone, percent,2013 (a)Two or More Races, percent, 2013Hispanic or Latino, percent, 2013 (b)White alone, not Hispanic or Latino, percent, 3%23.2%48.9%1.8%38.4%44.0%Living in same house 1 year & over, percent, 2009-2013Foreign born persons, percent, 2009-2013Language other than English spoken at home, pct age 5 ,2009-2013High school graduate or higher, percent of persons age 25 ,2009-2013Bachelor's degree or higher, percent of persons age 25 , 20092013Veterans, .7%26.7%43,4241,583,272DraftPopulation, 2014 estimatePopulation, 2013 estimatePopulation, 2010 (April 1) estimates basePopulation, percent change - April 1, 2010 to July 1, 2014Population, percent change - April 1, 2010 to July 1, 2013Population, 2010Persons under 5 years, percent, 2013Persons under 18 years, percent, 2013Persons 65 years and over, percent, 2013Female persons, percent, 2013Box1 Sports CenterPage 10
Mean travel time to work (minutes), workers age 16 , 20092013Housing units, 2013Homeownership rate, 2009-2013Housing units in multi-unit structures, percent, 2009-2013Median value of owner-occupied housing units, 2009-2013Households, 2009-2013Persons per household, 2009-2013Per capita money income in past 12 months (2013 dollars),2009-2013Median household income, 2009-201318.925.0131,39456.7%25.9% 122,600104,0492.95 22,85710,255,64263.3%24.2% 128,9008,886,4712.82 26,019 50,060 51,90015.3%17.6%DraftPersons below poverty level, percent, 2009-2013Our target customer consisting of householdswith a median income of over 50,000 is wellrepresented in Bell County.Additionally, our target customer consisting ofindividuals between the ages of 18 and 65represents approximately 62% of the population,which adds up to 202,642 target customers!Box1 Sports CenterPage 11
MARKET SEGMENTATIONDraftOver the past decade, the industry has experienced substantial growth in demand, and as a result, thebreakdown of the industry’s markets have also changed. The aging population has encouraged health andfitness clubs to widen their target demographic beyond the traditional market of 18- to 35-year-olds. Industryoperators are increasingly expanding their target market to include 35- to 54-year-olds and individuals agedunder 18. The majority of gym and health club members are female, which account for about 57.0% of allgym, health and fitness club memberships and have increased in recent years.Consumers aged 35 and olderThe central characteristic of the Gym, Health and Fitness Clubs industry has been the growth in the populationof older members who are joining health clubs. In 2014, IBISWorld estimates that there will be 54.1 millionhealth club members in the United States. Additionally, about 20.0% of these members will be older than 55,which signifies the trend of older individuals increasingly implementing active lifestyles.The industry has also grown significantly within the 35-to-54 age group, with an estimated 13.4 million healthclub members (24.8% of the market). The two segments identified can be generally grouped within babyboomers and generation X profiles. There are about 120.0 million people within these age categories,accounting for more than 35.0% of the total US population. These segments continue to drive growth inmembership numbers and participation in sport and fitness activities. During the next five years, demand forindustry services from this major market will increase due to a greater proportion of individuals comprisingthis age demographic.Box1 Sports CenterPage 12
Consumers aged 18 to 34This age category accounts for the industry’s largest market segment, with an estimated 5.0% market share.Despite its size, this segment has shown little growth over the past decade, compared with other age categories.While this demographic is expected to include 10.5 million individuals, this market segment has experiencedslow growth during the past five years. Slow growth can be attributed to this market segment’s strong, yetstable, demand for fitness options. Furthermore, other fitness activities, such as team sports, have cut into thismarket segment’s demand for gym memberships.DraftConsumers aged 17 and youngerThe 6-to-11 and 12-to-17 demographics are expected to account for 4.0% and 8.0% of market share,respectively. Growth within these areas (particularly the latter) has been strong over the past decade, as theecho boom generation (children of baby boomers) has increased in size. Additionally, many parents have beenincreasingly purchasing health club memberships for their children in response to rising child obesity rates.Youth memberships have become one of the fastest growth areas for the fitness club industry, and many clubsare shifting their focus to target this market segment. Moreover, many school programs, in response to statebudgetary issues, have cut back on physical education classes, which has caused many parents to purchasealternative fitness options for their children.MARKETING STRATEGYBelow is an overview of the Box1 Sports Center’s Marketing Plan:Step 1: Our company shall develop a website to establish a presence on the internet to attract customers.Step 2: Our company shall establish a profile across various social media platforms to attract and market topotential customers (facebook, twitter, etc.)Step 3: Our company shall place ads in various publications (newspapers, magazines, print media, etc.)Step 4: Our Company will join and participate in networking events, chambers of commerce, and tradeorganizations in an effort to build relationships.Step 5: Our company shall advertise through the purchase of media (radio spots, TV commercials, etc.)Box1 Sports CenterPage 13
MANAGEMENT PLANThe following diagram highlights the company’s proposed management structure:DraftORGANIZATIONAL STRUCTURECEO–Mr. Phillip Smith-Oversee day to day operations of the company-Oversee company finances/budgeting-Purchasing equipment and supplies-Human Resources: Hiring, Firing, Employee Performance Reviews-Advertising/Marketing – Business DevelopmentBookkeeping/Payroll Firm-Assists in preparing/overseeing the company’s financial records-Prepares financial reports-Administers company’s payroll-Compiles company’s tax returnsBox1 Sports CenterPage 14
PERSONNEL PLAN*Below is a summary of the company’s initial projected personnel plan:TitleCEOFood Service MgrFood Service Support StaffFitness Center MgrFitness Center Support Staff# ofEmployees11318Annual SalaryTotal Salary 50,000 40,000 20,000 40,000 30,000 50,000 40,000 60,000 40,000 240,000COMPETITORSDra*Fitness Center Based on 24 hour operations*Food Service Based on 12 hour operations (8am-8pm) 430,000ftTOTAL ANNUAL SALARYBelow are a list of potential competitors that are currently located within 15 miles of our projected location:COMPETITOR ANALYSISBox1 Sports CenterPage 15
Key Competitors1) Anytime Fitness: ove-TX-76522Description: Anytime Fitness of Copperas Cove , TX, is the fitness center that fits your on-the-golifestyle. At our Copperas Cove, TX, health club, patrons you can exercise any time using their ownsecurity-access key 24 hours a day, 7 days a week, 365 days a year. Amenities include private showers,personal trainers, HD TVs, and scheduled workout classes.Address: 3010 E U.S. 190 Copperas Cove, TX 76522 United States2) Cove Fitness: http://www.covefitnesscenter.com/DraftDescription: Cove Fitness is a full service health club that combines a full range of fitness andexercise equipment and facilities with professional trainers, personally tailored programs, and groupexercise classes. Open from 5:00am to 10:00pm, Cove Fitness has a 20,000 square foot facility andoffers the following amenities top of the line equipment, saunas, whirlpools, tanning beds, and a juicebar.Address: 1013 W Hwy 190 Copperas Cove, TX 76522 United States3) Gold’s Gym: http://www.goldsgym.com/killeentx/Descrption: Gold’s Gym Killeen in Killeen, TX stocks the very latest cardio equipment, such aselliptical machines, stair climbers, rowers, treadmills and stationary bikes as well as a full sets of freeweights and high tech strength training equipment. They offer options for every fitness level, frombeginning exercisers to elite athletes looking to sharpen their speed, agility, power and endurance. Theyoffer a number of workout classes and group training sessions for patrons on a daily basis.Address: 902 W Central Texas Expy Killeen, TX 76541 United States4) Family Recreation Center - Lions Club Park: http://www.killeentexas.gov/index.php?section 64Descrption: City owned and operated community center featuring a fitness center, fitness classes,family activities, etc (not 24 hours operated).Address: 1700 E Stan Schlueter Loop, Killeen, TX 76542Box1 Sports CenterPage 16
PROJECTED LOCATIONSBelow are a list of possible locations for our facility in the Killeen TX area consisting of approximately 2-3acres of available land:1110 Old FM 4401110 Old FM 440, Killeen, TX 76549 195,000Draft1.20 AC LandDescriptionGreat location for retail, automotive, or special use. Concrete parking lot on the front.Located West of Hwy 195, Ft. Hood St., between the South access road and Pershing Dr. The lot is behind theVet Clinic on Pershing Dr.Box1 Sports CenterPage 17
1.46 Acres on Stan Schlueter LoopStan Schlueter Loop & Bridgewood Dr, Killeen, TX 76542Draft 254,3901.46 AC LandDescriptionProperty is on the corner of Stan Schlueter Loop and Bridgewood Drive. The site has been filled. Cross accessacross the corner lot-planned Dollar General on the corner.Box1 Sports CenterPage 18
The site is located on the corner of Stan Schlueter Loop and Bridgewood Drive in Killeen, Texas.Draft4701 Trimmier Rd., Killeen, TX 76542Price Not Disclosed1.50 - 7.93 AC LandBox1 Sports CenterPage 19
PROJECT START UP EXPENSES/FINANCIAL NEEDSBelow is stated estimation of our projected financial needs for the startup of this company:Projected NeedProjected Start Up ExpenseLand Acquisition:1-2 acresDesign & Building Construction To Specifications(10,000 sq ft at 105/sq ft)Furniture/Fixtures/Equipment/AmenitiesSignage3 Months of PayrollInitial Food Inventory/BeveragesProfessional Services ting (website, print material, Media Spots etc.)6 Months of Insurance ( 500/month)SuppliesOffice ExpensesPhones/InternetUniformsSUBTOTALWorking Capital/Unplanned Expenses (5% of subtotal)TOTAL START UP EXPENSES 250,000 1,050,000Draft 450,000 10,000 107,500 7,000 20,000 20,000 3,000 3,000 5,000 5,000 1,500 1,932,000 96,600 2,028,600SWOT ANALYSISSTRENGHTS Premier Fitness Center Amenities State of the Art Equipment/Facilities Multiple Activities Housed Under One RoofOPPORTUNITIES Capitalizing on an Underserved Market In KilleenOffering Discounts To Attract Military CustomersHosting Athletic Leagues, Birthday Parties, EventsIncreasing Population Trend In Central TexasBox1 Sports CenterWEAKNESSES Lack of Brand Recognition Limited Capital Limited Market ShareTHREATS Increased Competition From CheaperAlternativesPage 20
PRICING STRATEGYBelow is a proposed listing of our company’s pricing:Annual Membership FeeFamily 1,440 ( 120/month)Adult 840 ( 70/month)Senior (55&up) 600 ( 50/month)Youth 300 ( 25/month)ra 130 80 60 35DFamilyAdultSenior (55&up)YouthftMonthly Membership FeesADDITIONAL SERVICES Sports Performance Training: 200/month per person 2-3 Month Youth Sports Leagues (17 and younger): 50/child 2-3 Month Adult Sports Leagues (18 and older): 75/participant 1 Month of Personal Training Sessions: 150/person Premium Reserved Lockers: 50/month Food/Beverages: Price varies per menu itemSHORT TERM FINANCIAL GOALS (2 YEARS – Dec 2017)Below is an overview of the company’s goals to be achieved within the next two –five years: Financing:Revenue:Profit:Retained Earnings:Staff:Box1 Sports CenterObtain approximately 2.1 mil in start up financing capitalAchieve approximately 2.5 mill in gross revenueAchieve a minimum of 10% profit marginAchieve a minimum of 50,000 in retained earnings as working capitalEmploy a minimum of 15 employeesPage 21
LONG TERM GOALS (5 YEARS – Dec 2020) Revenue:Profit:Retained Earnings:Staff:Achieve approximately 3.0 mil in gross revenueAchieve a minimum of 10% profit marginAchieve a minimum of 100,000 in retained earnings as working capitalEmploy a minimum of 40 employeesFINANCIAL PROJECTIONSBelow is a list of our financial projections for the next three years:ASSUMPTIONSft The company will acquire approximately 2.1mil in start up capitalDra Employer Payroll Liabilities will represent 12% of employee salaries The company’s revenue will steadily increase through continued marketing efforts The company will initially employ close to 15 personnel at the onset, with staffing levels increasing asthe business grows Food/Beverage costs will represent 30% of the Food/Beverage revenue The facility will take approximately 12-18 months to construct after land acquisition and design, withan anticipated completion date of Jan 2017 if financing is received in May of 2015. The company’s revenue stream will be cyclical, with more revenue coming in during summer months The company will be able to secure approximately 100 memberships through pre-enrollment prior toopeningBox1 Sports CenterPage 22
YEAR 1 PROJECTIONSJan-17Feb-17 Mar-17 Apr-17 May-17 Jun-17 Jul-17 Aug-17 Sep-17 Oct-17 27,000 8,000 - 9,250 - 20,500 - 31,750 - 28,925 - 26,100 - 23,275 - 34,525Nov-17 Dec-17 Total- 45,775 - 64,775 72,000 9,000 5,000 86,000 26,000 9,000 5,000 40,000Cash on hand (beg. of month)CASH RECEIPTSMembership DuesAmenity/Training/League SalesFood/Beverage SalesSubtotalCOST OF GOODS SOLDDirect WagesFood/Beverage Inventory 40,000 13,500 9,750 63,250 40,000 13,500 9,750 63,250 40,000 13,500 9,750 63,250 30,000 11,000 7,500 48,500 30,000 11,000 7,500 48,500 26,000 9,000 5,000 40,000 35,800 35,800 35,800 35,800 35,800 35,800 1,500 1,500 2,250 2,250 2,250 2,925 35,800 2,925 35,800 2,925 35,800 2,250 35,800 2,250 35,800 35,800 429,600 1,500 1,500 26,025 48,700 2,700 4,450 10,450 10,450 24,525 24,525 24,525 10,450 10,450 2,700 2,700SUBTOTALLoan/Investment principal payment 2,000 500 500 7,000 500 2,500 200 2,000 4,296 15,200 6,500 2,000 500 500 7,000 500 2,500 200 2,000 4,296 15,200 6,500 2,000 500 500 7,000 500 2,500 200 2,000 4,296 15,200 6,500 2,000 500 500 7,000 500 2,500 200 2,000 4,296 15,200 6,500 2,000 500 500 7,000 500 2,500 200 2,000 4,296 15,200 6,500 2,000 500 500 7,000 500 2,500 200 2,000 4,296 15,200 6,500 2,000 500 500 7,000 500 2,500 200 2,000 4,296 15,200 6,500 2,000 500 500 7,000 500 2,500 200 2,000 4,296 15,200 6,500 2,000 500 500 7,000 500 2,500 200 2,000 4,296 15,200 6,500 2,000 500 500 7,000 500 2,500 200 2,000 4,296 15,200 6,500TOTAL CASH PAID OUTNet Income/Loss 21,700 21,700 21,700 21,700 21,700 21,700 27,000 - 19,000 - 17,250 - 11,250 - 11,250 2,825 21,700 2,825 21,700 2,825 21,700 21,700- 11,250 - 11,250 30,000 11,000 7,500 48,500 30,000 11,000 7,500 48,500 26,000 9,000 5,000 40,000 416,000 129,500 86,750 632,250 176,625Box1 Sports Center 2,000 500 500 7,000 500 2,500 200 2,000 4,296 15,200 6,500 2,000 500 500 7,000 500 2,500 200 2,000 4,296 15,200 6,500DCASH PAID OUTAdvertising/MarketingInsuranceOffice expenseRent/LeaseUtilitiesProfessional FeesPhone/InternetMiscellaneous (Repairs & Maint., etc.)Employer/Payroll TaxesraftTotal Gross Profit 26,000 9,000 7,500 42,500 24,000 6,000 6,000 84,000 6,000 30,000 2,400 24,000 51,552 182,400 78,000 21,700 21,700 260,400- 19,000 - 19,000 - 83,775Page 23
YEAR 2 PROJECTIONSCASH RECEIPTSMembership DuesAmenity/Training/League SalesFood/Beverage SalesSubtotalCOST OF GOODS SOLDDirect WagesFood/Beverage Inventory 29,000 9,500 5,500 44,000 29,000 9,500 8,000 46,500 35,000 11,500 8,000 54,500 35,000 11,500 8,000 54,500 47,000 14,000 10,500 71,500 47,000 14,000 10,500 71,500 47,000 14,000 10,500 71,500 35,000 11,500 8,000 54,500 35,000 11,500 8,000 54,500 36,000 36,000 36,000 36,000 36,000 36,000 36,000 36,000 36,000 36,000 1,650 1,650 2,400 2,400 2,400 3,150 3,150 3,150 2,400 2,400 8,100 16,100 16,100 32,350 32,350 32,350 16,100 16,100SUBTOTALLoan/Investment principal payment 2,500 550 600 7,000 500 2,750 200 2,500 4,320 16,600 6,500 2,500 550 600 7,000 500 2,750 200 2,500 4,320 16,600 6,500 2,500 550 600 7,000 500 2,750 200 2,500 4,320 16,600 6,500TOTAL CASH PAID OUTNet Income/Loss 23,100 23,100 23,100 23,100 23,100 23,100 23,100 23,100 23,100 23,100 39,250 - 16,750 - 15,000 - 7,000 - 7,000 9,250 9,250 9,250 - 7,000 - 7,000CASH PAID OUTAdvertising/MarketingInsuranceOffice expenseRent/LeaseUtilitiesProfessional FeesPhone/InternetMiscellaneous (Repairs & Maint., etc.)Employer/Payroll TaxesBox1 Sports Centerra 62,350 6,350 29,000 9,500 5,500 44,000 29,000 9,500 500 39,000 482,000 135,500 88,500 706,000 36,000 36,000 432,000 1,650 150 26,550 6,350 2,850 2,500 550 600 7,000 500 2,750 200 2,500 4,320 16,600 6,500 2,500 550 600 7,000 500 2,750 200 2,500 4,320 16,600 6,500 247,450DTotal Gross Profit 85,000 9,500 5,500 100,000ftCash on hand (beg. of month)Jan-18 Feb-18 Mar-18 Apr-18 May-18 Jun-18 Jul-18 Aug-18 Sep-18 Oct-18Nov-18 Dec-18 Total-64,775 -25,525 -42,275 -57,275 -64,275 -71,275 -62,025 -52,775 -43,525 -50,525 -57,525 -74,275 2,500 550 600 7,000 500 2,750 200 2,500 4,320 16,600 6,500 2,500 550 600 7,000 500 2,750 200 2,500 4,320 16,600 6,500 2,500 550 600 7,000 500 2,750 200 2,500 4,320 16,600 6,500 2,500 550 600 7,000 500 2,750 200 2,500 4,320 16,600 6,500 2,500 550 600 7,000 500 2,750 200 2,500 4,320 16,600 6,500 2,500 550 600 7,000 500 2,750 200 2,500 4,320 16,600 6,500 2,500 550 600 7,000 500 2,750 200 2,500 4,320 16,600 6,500 30,000 6,600 7,200 84,000 6,000 33,000 2,400 30,000 51,840 199,200 78,000 23,100 23,100 277,200- 16,750 - 20,250 - 29,750Page 24
YEAR 3 PROJECTIONSCash on hand (beg. of month) 100,000 11,000 7,000 118,000 33,500 11,000 7,000 51,500 33,500 11,000 7,000 51,500 42,000 14,500 9,500 66,000 42,000 14,500 9,500 66,000 55,500 16,000 12,000 83,500 55,500 16,000 12,000 83,500 55,500 16,000 12,000 83,500 42,000 14,500 9,500 66,000 42,000 14,500 9,500 66,000 38,000 38,000 38,000 38,000 38,000 38,000 38,000 38,000 38,000 38,000 2,100 2,100 2,100 2,850 2,850 3,600 3,600 3,600 2,850 2,850 33,500 11,000 7,000 51,500 33,500 11,000 7,000 51,500 568,500 161,000 109,000 838,500 38,000 38,000 456,000 2,100 2,100 32,700 77,900 11,400 11,400 25,150 25,150 41,900 41,900 41,900 25,150 25,150 11,400 11,400SUBTOTALLoan/Investment principal payment 2,500 600 700 7,000 500 3,000 200 3,000 4,560 17,500 6,500 2,500 600 700 7,000 500 3,000 200 3,000 4,560 17,500 6,500TOTAL CASH PAID OUTNet Income/Loss 24,000 24,000 24,000 24,000 24,000 24,000 24,000 24,000 24,000 24,000 53,900 - 12,600 - 12,600 1,150 1,150 17,900 17,900 17,900 1,150 1,150CASH PAID OUTAdvertising/MarketingInsuranceOffice expenseRent/LeaseUtilitiesProfessional FeesPhone/InternetMiscellaneous (Repairs & Maint., etc.)Employer/Payroll TaxesDTotal Gross ProfitraftCASH RECEIPTSMembership DuesAmenity/Training/League SalesFood/Beverage SalesSubtotalCOST OF GOODS SOLDDirect WagesFood/Beverage InventoryJan-19 Feb-19 Mar-19 Apr-19 May-19 Jun-19 Jul-19 Aug-19 Sep-19 Oct-19 Nov-19 Dec-19 Total- 74,275 -20,375 -32,975 -45,575 -44,425 -43,275 -25,375 -7,475 10,42511,575 12,725125 2,500 600 700
4. A pro shop will be strategically placed in Box1 Sports Center to attract impulsive buyers. Clients will pass through the pro shop upon entering and exiting the facility. The pro shop will sell our own line of products and eventually sports shoes and apparel that will be available exclusively at Box1 Sports Center.
