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University ColorsPrimary PaletteConsistent and appropriate use of the university colors will createa strong and consistent graphic image for the university and forIowa State University Extension and Outreach. This establishedsystem of colors for graphic communications ties all the colleges,institutes, centers, and units of the university together.Screens or tints of the primary colors may be used to achieve adesired effect, however, do not screen the reds because doing sowill result in pink.Primary PaletteThe primary palette consists of five colors. These colors maybe used extensively both for large areas of color or as anaccent color. See page 21 for approved 4-H color palette.Pantone: 186CMYK: 2/100/85/6RGB: 200/16/46HEX: #C8102EPantone: 142CMYK: 0/24/78/0RGB: 241/190/72HEX: #F1BE48Pantone: 451CMYK: 21/15/54/31RGB: 155/148/95HEX: #9B945FPantone: 454CMYK: 11/5/29/8RGB: 202/199/167HEX: #CAC7A7Pantone: 449CMYK: 31/38/75/76RGB: 82/71/39HEX: #524727Secondary PaletteThe colors of the secondary palette have been selected tocomplement the primary colors and should never replace oroverrule the primary palette. Their understated tones were chosento work well as a subtle background behind typography or othergraphics, or in other situations where a restrained use of coloris desired.Secondary PaletteColor Combinations to AvoidColor is one of the most powerful ways a university can identifyitself. Some colors and color combinations can be confusing.Colors associated with other public institutions in the state shouldnot be used. Even though gold is one of Iowa State's primarycolors, use of black and gold together should be avoided, unlessred is also used with them.For legibility reasons, yellow fonts on red backgrounds should beavoided on small documents with small font sizes. Yellow fonts onred backgrounds should be reserved for large posters or banners.9Pantone: 5743CMYK: 54/24/86/73RGB: 62/72/39HEX: #3E4827Pantone: 7496CMYK: 46/6/100/42RGB: 118/136/29HEX: #76881DPantone: 5777CMYK: 26/9/56/20RGB: 162/165/105HEX: #A2A569Pantone: 548CMYK: 100/21/28/76RGB: 0/61/76HEX: #003D4CPantone: 307CMYK: 100/22/2/18RGB: 0/107/166HEX: #006BA6Pantone: 5425CMYK: 45/16/9/24RGB: 122/153/172HEX: #7A99ACPantone: 1815CMYK: 16/97/86/54RGB: 124/37/41HEX: #7C2529Pantone: 484CMYK: 8/92/100/33RGB: 154/51/36HEX: #9A3324Pantone: 167CMYK: 5/77/100/15RGB: 190/83/28HEX: #BE531CPantone: 464CMYK: 11/53/94/53RGB: 139/91/41HEX: #8B5B29Pantone: 465CMYK: 9/29/66/24RGB: 185/151/91HEX: #B9975BPantone: 7403CMYK: 1/11/58/2RGB: 238/212/132HEX: #EED484Pantone: Grey 11CMYK: 26/36/38/68RGB: 110/98/89HEX: #6E6259Pantone: 424CMYK: 30/20/19/58RGB: 112/115/114HEX: #707372Pantone: Grey 5CMYK: 11/13/16/32RGB: 172/163/154HEX: #ACA39A

To ensure the consistency of our visual identity, specificationsfor each color are provided for both print and digital use.Pantone colors and CMYK values are provided for color printingapplications. A printer-friendly PDF outlining the primary andsecondary color palettes has been created for your convenience.Primary and Secondary Palette ExamplesThe primary color palette can be used to brand a variety ofmaterials including: Offices or eventsPosters, flyers, or bannersVideosBuildingsSocial media pagesThe secondary color palette can be used as an accent to theprimary brand on your materials. For example: Adapt posters, flyers, or banner templatesPersonalize videosCustomize podcastsTailor curriculumAccent social media postsInteriors and Wall PaintIf you need paint, the colors listed below match the university'sbrand colors of Pantone 186 and 142. Please request paint fromyour local Sherwin Williams paint dealer.Pantone: 186SW 6868"Real Red"Pantone: 142SW 6677"Goldenrod"10

Taglines and Other PhrasesWe use the Strong Iowa message campaign to simplify ourmission statements when we talk about ISU Extension andOutreach. This helps Iowans understand who we are and whatwe do.The tagline #StrongIowa has been established as the primarytagline for ISU Extension and Outreach. This tagline has beenheavily used on marketing and promotional materials and ishighly recognizable by ISU Extension and Outreach staff as wellas public audiences across the state.Units and departments are discouraged from creating newtaglines or phrases for marketing and promotional materials.Instead, please support the use of the #StrongIowa tagline.Many images and graphics featuring the #StrongIowa tagline areavailable for download on MyExtension.Referencing ISU Extension and OutreachThe following guidelines apply to terms and informationfrequently included in Iowa State University Extension andOutreach news articles. ISUEOFollow AP Stylebook when writing news releases orprofessional documents.Use the Iowa State University editorial style dards/to correctly reference ISU faculty, departments, colleges,degrees, etc.Iowa State University Extension and Outreach. Use fullname on first mention. Subsequent references maybe shortened to ISU Extension and Outreach.NEVER use ISUEO or ISUE&O in any internal or external (public)communications, including news releases, presentations,speeches, signage, etc.ISUE&O11

Justice or Non-discrimination StatementsInformation and files for the USDA's Justice for All posters can befound on MyExtension.The justice statement, or non-discrimination statement, must beincluded in all departmental publications and county-producedmaterials offered by ISU Extension and Outreach. This includesbut is not limited to brochures, pamphlets, PowerPoints, manuals,and guidebooks describing or inviting participation in programs.It is also recommended that the justice statement be included ondigital material such as videos, organizational social media pages(program pages or county pages), and podcast descriptions.The inclusion of the non-discrimination statement is required byfederal regulation and is designed to make clear to prospectiveapplicants or participants the university’s commitment to equalopportunity employment and equal access to its programs andactivities. While the justice statement will be updated on the CivilRights and diversity webpages, there is no requirement to placethe statement on departmental or county -all-postersCounty Fee StatementsCounty programs that collect a registration fee with moniesrouted through a local county extension bank account need toinclude a legal statement on accompanying county programmarketing and registration materials.In addition, it is the policy of the USDA to use positive examplesof program participation by all protected groups in all forms ofvisual, print, electronic, and audio public information materials.There are two statement options, a short and a long statement.Short Statement Used on documents of 11 or fewer pages Font size for the short statement must be the same size asthe body copy of the documentThis is important because program fees may be deducted fromthe end of year county carryover. Being able to remove programfees from the carryover calculation helps manage fee programsover different fiscal years. When in doubt, it is best to include thestatement.Long Statement Used on documents of 12 or more pages Font size recommendation for accessibility: 7 pointFind more information along with the full fee statement on theCounty Services website or MyExtension.If you have questions regarding the justice statement, Justice forAll posters, or the county fee statement, contact the extensionbrand manager at extbranding@iastate.edu.Both statements can be found by visiting MyExtension. Thereyou will also find more information regarding proper use of eachstatement.12

Templates and ExamplesPowerPoint PresentationsCreate PowerPoint presentations using an ISU Extensionand Outreach PowerPoint templates. Choose eitherof the template options at the right. They may be downloadedfrom ources-advancement.Presentation TitleName of PresenterTitlePhoneEmailIf you do not have Berkeley and Univers fonts, choose Times NewRoman and Arial. These fonts are common to all computers andwill provide the visual variety you need to make a presentationthat is easy to read. You may use one or both of the fonts tocreate your presentation.Microsoft Word, Publisher, and PDF TemplatesTemplates in MS Word and Publisher, are available fordownload from MyExtension.OFFICECLOSEDWHAT WE WANTInser t Your Heading HereMonday, June 25, 2016THANK YOU FOR HELPINGBUILD A #STRONGIOWALocation Place Here5:30 - 7:00 pmBUENA VISTA COUNTYJOIN US WWW.EXTENSION.IASTATE.EDU/BUENAVISTAYour text here. Short text about event. Iqui officta temposullupta dolores maximil iberio optate dunt officipsusam ipicinullabo. Dolores maximil iberio optate dunt officipsusam ipicinullabo. Bullet point Bullet pointIowa State University Extension and Outreach programs are available to all without regard to race, color, age, religion, national origin, sexual orientation, gender identity, genetic information, sex, maritalstatus, disability, or status as a U.S. veteran. Inquiries can be directed to the Office of Equal Opportunity, 3350 Beardshear Hall, (515) 294-7612. EOADV.15.04Q Nov 2015Clay County13www.extension.iastate.edu/clay

Email SignaturesYour email signature should include contact information andshould reflect the Iowa State University Extension and Outreachbrand as a whole.University legal counsel suggests that email signatures shouldnot include personal quotes, political statements, pictures,images, or backgrounds.If you are compelled to use additional information in your emailsignatures please follow best practice of including a disclaimerstating your views are personal rather than a reflection of IowaState University or ISU Extension and Outreach.To ensure your signature follows recommended guidance and isaccessible by those that use assistive technologies to consumedigital content, please visit MyExtension for the email signaturegenerator.Business Cards and StationeryBusiness cards, letterhead, and other stationery itemsshould be printed only by ISU Printing Services.Extension and Outreach business cards follow guidance fromUniversity Marketing. All orders submitted to printing maybe subject to change due to ISU requirements. Please contactthe extension brand manager at extbranding@iastate.edu forquestions regarding order changes.Stationery can be ordered by contacting Printing Services at(515) 294-3601, or go to my.extension.iastate.edu/search/content/stationery for stationery order forms.14

TrademarkThe Iowa State University wordmark is protected by federaltrademark and requires a TM notice to be included after the Yin Iowa State University for all branded products or signage. Aregistered trademark (circle R) is required on all branded apparel.All products, apparel, or signage that includes the Iowa StateUniversity Extension and Outreach wordmark are required to beproduced by a licensed vendor and require approval from theTrademark Licensing Office.To acquire Trademark approval the requestor must fill out anInternal Use Request form located at trademark@iastate.edu.Please contact the brand manager at extbranding@iastate.eduwith any questions regarding the form.If a vendor is not licensed, they may apply for an internal licenseor, if the product is not one that is licensed, a one-time-useagreement may be granted. Internal licenses cost 250 for onefull year and can take up to ten to fifteen weeks to process. Onetime-use agreements cost 100 and expire once the product hasbeen produced. One-time-use-agreements can take up to fourweeks to process. Please contact your advancement specialist forhelp finding a licensed vendor.Council MemberWordmarks on ApparelThe preferred mark for apparel is the stacked (secondary mark).The primary wordmark should be used when adding programarea or special title (council member) under the wordmark. Font,size, and area of isolation rules (see wordmark section) applywhen adding additional information under the wordmark onapparel.TMThe only additions to the wordmark on apparel are the programarea, council member, or established center name. Pleasereference the 4-H style guide for information on staff apparel.15

Employee ApparelEmployee apparel promotes professionalism and communicatesthe wearer’s relationship with the unit and the university.Approved employee wear includes shirts, polos, tee shirts,jackets, vests, and caps. Shirt designs may be embroidered orscreen printed, and cap designs are embroidered.Since color is one of the most powerful ways a university canidentify itself, employee apparel should be red (match closely toPantone 186, the university’s official cardinal red), gold (matchclosely to Pantone 142), white or wheat. Denim shirts may also beallowable if the employee is working outside. Used consistently,the colors chosen to represent Iowa State University create astrong identifying image. Conversely, some colors and colorcombinations can be confusing.Colors associated with other public higher education institutionsin the state should not be used. Even though gold is one ofIowa State’s primary colors, using black or a black and goldcombination is not allowed. Purple is not within any of IowaState’s color palettes and should never be used.Ordering ApparelStaff apparel is offered through Sigler and can be accessedthrough MyExtension. Apparel can also be secured throughuniversity-approved, licensed vendors. All licensees are requiredto have products and apparel approved through the TrademarkLicensing Office.Apparel items shown areavailable for purchase atwww.isuextapparel.com/Recommendations for Apparel UsesPolo shirts should be worn when working in a professionalmanner (e.g., partnership development, education offerings).Tee shirts are acceptable when working outdoors, in potentiallymessy situations, or for other uses determined by your council.Tee shirts may need to be replaced more frequently due to wear.16

Promotional Marketing ItemsThe primary Iowa State University Extension and Outreachwordmark is preferred for promotional items such as pens ormugs. The secondary wordmark can be used on items whenthe imprint area is large enough to accommodate the sizerequirements of the stacked mark.The primary wordmark should be used when adding programarea or office information under the wordmark. Font, size, andarea of isolation rules (see wordmark section) apply when addingadditional information under the wordmark on promotionalproducts. The university does not permit co-branding on anyproducts or apparel except for 4-H. When the wordmark appears on product, it should always havea TM notice. All promotional products require approval from theTrademark Licensing Office and must be produced by a licensedvendor.The “I State” mark and the Cyclone marks are the primary marksused to represent the athletic brand of Iowa State University. Donot substitute the “I State” or Cyclone marks for or combine withthe official Iowa State University wordmark. “I State” cannot beused on any extension materials or promotional products.For more information visit www.trademark.iastate.edu or contactthe University's Trademark Licensing Office at (515) 294-4402.Note: The university does not permit co-branding on any productsor apparel.For details on ordering promotional marketing items and apparel,contact your advancement specialist.17

Building SignageIowa citizens need to know what to look for when they wantreliable information and education. They will know by our signagethat each county extension office, though independent, has accessto research-based information and is an important part of IowaState University.Counties are encouraged to replace old, damaged, faded, andoutdated signage. New signs are available for purchase from SignPro in Ames. Signs are provided on PVC panels, aluminum panels,or alumilite (corrugated aluminum composite) panels.Counties will need to contract locally for installation. There is nosales tax. Sign sizes up to 5 x 2 ft. can be shipped via UPS directlyfrom Sign Pro. See order form for shipping costs. Larger sizeswill be delivered to campus and can be picked up at ExtensionDistribution Center or counties can arrange for shipping fromEDC.Contact your advancement specialist before you begin orderingnew building signs. They can help guide you through the process.Window and Wall VinylAnother great way to brand your building and promote yourprogram offerings is to install vinyl window coverings.An interior wall vinyl can serve as a nice focal point in anentry way or serve as a backdrop for meeting rooms or photoopportunities.Both wall and window vinyl products are considered promotionalitems and must include the TM notice and be produced by alicensed vendor. Contact your advancement specialist withquestions and ordering information.18

4-H Youth Development4-H is the youth development program of our nation’sCooperative Extension System—a community of more than 100public universities across the nation that provides experienceswhere young people learn by doing. The Cooperative ExtensionSystem is comprised of land-grant universities and local countyoffices that support 4-H programming in rural and urban areasacross the nation. Iowa State University is Iowa’s land grantuniversity.The Iowa 4-H Youth Development program is considered anapproved partner of Iowa State University Extension andOutreach. This allows the 4-H Emblem to be incorporated as partof the Iowa State University Extension and Outreach brand. Theincorporated branding designates the 4-H program’s relationshipwith the land-grant university and cooperative extension.4-HGROWSHEREWHAT IS 4-H4-H is a community of young people across America who are learning leadership, citizenship and lifeskills offered through a variety of settings: Clubs, schools, day camps, overnight camps, afterschool,and other learning environments. 4-H gives kids and teens opportunities to experience life skills andto practice them in a safe environment with caring adults.WHO CAN J

Interior Wall Paint 10 Taglines and Other Phrases 11 Referencing ISU Extension and Outreach 11 . Iowa State University has a rich history, a dynamic present, and a bright . Sac 712-662-7131 Shelby 712-755-3104 Sioux 712-737-4230 Webster 515-576-2119 Wright 515-532-3453