Transcription
Cheetah LearningCheetah Learning is designed to help you achieve success with Cheetah Digitalsolutions by offering a wide variety of lessons that you can take as needed.Take as much or as little as you want with our flexible learning model. Lessons arepresented as individual videos which can be watched as bite-sized tutorials, or taken aspart of a more comprehensive course, or series of courses.HOW TO USE CHEETAH LEARNINGTake individual lessons as and when you need:Choose the product you want to learn about and browse the availablelessons. Watch the videos, each with their individual learning objectivesand use the learning to perform tasks in your own live environment.Take a course:Learn everything about a topic by taking a course, comprised of multiplelessons. The courses are interactive and hands-on with access to a trainingenvironment to carry out exercises in.Take an entire series:Courses have been curated into series: A Fundamentals series is availablefor all products, giving you access to the foundation that you need to getstarted on your own programs. More advanced courses are bundled intoPLUS series.
EDP FundamentalsLearn the tools you need tostart using EDP successfully,and turn your customer datainto smart, actionable insightsthat help drive results for yourmarketing strategy.What will I learn?By the end of EDP Fundamentals you willunderstand how to use the power of data inthe Engagement Data Platform to enhanceyour targeting in all Cheetah Solutions.Who is this learning for?This learning is for all marketers who need tobuild segments and manage audiences in theirEDP.COURSES IN EDP FUNDAMENTALSAccess and NavigationData LinksAdminExportWorking with AttributesTriggered ActionBuilding SegmentsAnalyticsUsing Machine Learning AttributesImports
EDP PlusNow that you have afoundation in EDP, take theseadditional courses to buildyour knowledge further.What will I learn?EDP Plus contains multiple stand-alonecourses that can be taken when needed, in anyorder.Who is this learning for?This learning is for all marketers who need tounderstand more functionality in theEngagement Data Platform.COURSES IN EDP PLUSMachine Learning ConceptsCitizen Data ScientistMachine Learning Workbench (TBD)
ExperiencesFundamentalsLearn everything you need tocreate, edit and deliverinteractive experiences thatcollect valuable customer dataand insights.What will I learn?You will learn the skills to design andimplement new Cheetah Experiences, modifyexisting ones, and discover tips that makethese the most effective possible.Who is this learning for?This learning is designed for marketers whodistribute campaigns through the CheetahExperiences solution. No technicalspecialization is required.COURSES IN EXPERIENCES FUNDAMENTALSOverview of ExperiencesPollsNavigatingQuizzesIntroduction to ThemesSocial Media ContestsThe Experience LibraryData and ExportsThe Pages EditorCreating ThemesConfirmation PageMicro ExperiencesForm Editor and Publishing
MessagingFundamentalsCreate meaningfulcross-channelcampaigns designedto drive revenue andenhance customerretention.What will I learn?Cheetah Messaging Fundamentals is made up of twoseries that give you the foundation to begin succeedingwith the solution, and create meaningful campaignsdesigned to enhance customer retention.Who is Fundamentals 1 for?This is the first stop for all marketers who plan to useCheetah Messaging to build and launch email campaigns.Who is Fundamentals 2 for?Once you master the basics of Cheetah Messaging, stepup to the next level to make your emails work harder foryou.FUNDAMENTALS 1FUNDAMENTALS 2Introduction to MessagingDynamic ContentImporting and exporting dataA/B testWorking with filtersSplit CellsCreating a promotionalemail campaignMore FiltersCreating a triggeredemail campaignLink TrackingReviewing campaign reportsMetadata
MessagingMobileSet your focus on mobilecampaigns to enhance youroverall marketing strategy.What will I learn?Cheetah Messaging Mobile will help you buildeffective text messages, and create meaningfulcampaigns designed to reach customersright where they are, at any time.Who is this learning for?This learning is for all marketers who plan touse text to communicate with their customers.COURSES IN MOBILE MESSAGINGPromotional SMSTriggered SMSMMS (TBD)Dynamic Content (TBD)
Messaging PlusNow that you havea foundation inMessaging, takethese additionalcourses to buildyour knowledgefurther.What will I learn?This series contains multiple stand-alone courses that canbe taken when needed, in any order.Who is this learning for?This learning is designed for marketers who needto learn additional functionality to successfullyimplement their campaigns.COURSES IN MESSAGING PLUSContent Designer(Available now)Marketing Intelligence (TBD)Admin Functions (TBD)Push Notifications (TBD)Web Forms (TBD)Deliverability (TBD)Looping blocks (TBD)
PersonalizationDesign real-time interactionsacross all channels andtouchpoints and learn how toengage digitally with yourcustomers.What will I learn?This series contains multiple stand-alonecourses that can be taken when needed.Who is this learning for?The courses in this learning are for allmarketers who want to access the power ofthese targeting and reach tools.COURSES IN PERSONALIZATIONJourney DesignerIntelligent Offers (TBD)Personalization Workspace (TBD)
LoyaltyFundamentalsBecome an expert ingenerating real and lastingcustomer loyalty.What will I learn?Use these courses to learn the fundamentalsyou need to succeed and create customerlifetime value.Who is this learning for?These courses are for marketers who arebeginning to implement Cheetah Loyalty, ornew marketers within companies that alreadyuse Cheetah Loyalty.COURSES IN LOYALTY FUNDAMENTALSNavigatingRewardsEarn RulesChallengesTriggered ActionsImportsSegmentsAnalyticsOffers
LoyaltyPlusNow that you have afoundation in Loyalty,take these additionalcourses to build yourknowledge further.What will I learn?Learn how to create a digital loyalty card, andcampaigns that display the best offer for your targetaudience.Who is this learning for?This learning is designed for marketers who need tolearn the advanced features to successfully implementtheir Loyalty campaigns.COURSES IN LOYALTY PLUSCustomer Service RepMobile WalletCampaignsPunch Cards (TBD)Moments (TBD)
Cheetah Messaging Fundamentals is made up of two. series that give you the foundation to begin succeeding. with the solution, and create meaningful campaigns designed to enhance customer retention. Who is Fundamentals 1 for? This is the first stop for all marketers who plan to use. Cheetah Messaging to build and launch email campaigns.
