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MICHIGAN RIDE CALENDAR2022 Advertising Guide
ABOUT THE MICHIGAN RIDE CALENDARYou won’t find a better place to connect with cycling enthusiasts and promoteyour bicycle-related event or business than the League of Michigan Bicyclists’(LMB) Michigan Ride Calendar. LMB annually distributes 43,000 copies of theMichigan Ride Calendar throughout the state and beyond!2022 marks the 38th year that LMB will coordinate and distribute thiscomprehensive calendar of Michigan bicycling events. Since 1984, ourpublication has been an essential resource used by event organizers topromote their rides and charity events. The Michigan Ride Calendar is the “goto” resource for cyclists as they plan their riding seasons and schedule bicyclerelated vacations.The publication lists approximately 300 Michigan bicycling events includingroad and trail tours, charity rides, mountain biking, and cyclocross events, aswell as competitive events such as races, time trials, and triathlons. From singleday to week-long rides, the Michigan Ride Calendar highlights events from allacross Michigan — both large and small. The Michigan Ride Calendar spans allseasons: winter snow races, spring family fun rides, summer recreational tours,beautiful fall color rides and more.LMB distributes the Michigan Ride Calendar extensively across Michigan atWelcome Centers and Convention & Visitors Bureaus, more than 225 bicycleshops and cycling clubs, and at numerous bicycle-related events throughoutthe year. LMB also mails copies of the Michigan Ride Calendar to all 2,000 LMBmembers and individuals requesting Michigan bicycle tourism information.LMB’s annual Michigan Ride Calendar is a full-color publication that bicyclistskeep and refer to again and again, ensuring that your ad will be viewed repeatedlythroughout the year!Advertising revenue, in excess of the cost of publishing the Michigan RideCalendar, supports LMB’s efforts as a 501(c)(3) nonprofit to improve lifethrough bicycling.Please note that paper and printing costs have increased by about 20% in2021. Advertising rates for the 2022 publication are increased proportionately.SPECIFICATIONSAcceptable electronic files include press quality (300 dpi or greater) .pdf,.tiff, .psd, or .ai files. Ads created in Microsoft Word or Publisher will notprint properly. If you are not able to meet these specifications, we are happyto design an ad for you. Please contact us if you have any questions aboutformatting. Please embed all fonts, logos, and other graphics or convert themto outlines. Make sure all elements of your advertisement are saved as CMYK.Please include a color printout of your ad with your signed contract.Artwork needing alterations will be subject to additional charges.Send electronic files via email attachment or link to advertising@LMB.orgContact Communications Director Matt Penniman at 517-410-5499 ormatt@LMB.org for other options.EARLY BIRDDISCOUNTSReceive up to 150 off if youreserve your advertisementbefore 11/15/2021.LMB MEMBERDISCOUNTSLMB member clubs, shops, andorganizations receive 10% offprint advertising.FREE & REDUCEDWEB DEADLINES Early Bird DiscountCut Off:11/15/2021 Final Ad Sales &Payment Due:12/1/2021 Final Art Due:12/22/2021 EstimatedPublication Date:1/31/2021
ONLINE CALENDARADVERTISING RATESLMB is now offering online advertising on our website,which averages more than 10,000 visits per month.Advertisements are on a month-to-month basis. Youdecide when and how long you want your ad to run.HAVE US DESIGN YOUR ADWould you like help creating an ad? No problem! LMBcan design one for you. Email Matt Penniman at matt@LMB.org for details.LMB Design Fees Per Ad:Web advertisements will appear prominently on theonline Ride Calendar page. Advertisements will rotaterandomly at regular intervals. Your ad will include a link tothe URL of your choice.Up to 20 Column Inches21 - 30 Column InchesFull PageWeb Banner AdsWeb advertising rates are 50 per month (with a threemonth minimum).TERMS & CONDITIONS All 1 Per Rider Events are eligible for a FREE web adfor three months. All advertisers who run a full-page ad in the printedition of the Ride Calendar are eligible for a FREEweb ad for three months. Those who take out a half page (20 column inches)or larger ad in our print publication are eligible forhalf off our web pricing. (You pay 25 per month.) Art must be provided seven days prior to the 1stof the selected month that your advertisement isto appear. Art must be saved at 225 pixels wide by 190 pixelstall at 72 dpi, either as a .jpg or .png. 115 150 195 95Contracts: A signed 2022 Ride Calendar Contract is required forplacement of ads in the Ride Calendar or on the LMB website.Payment: Advertisers are required to pay in advance.Acceptance: LMB reserves the right to refuse any advertisementdeemed unacceptable. Photos used in advertisements mustshow bicyclists following all Michigan bicycling laws. We will notprint advertisements that use photos of cyclists riding more thantwo abreast. We also strongly encourage you to select photosthat show people wearing helmets (if they are actively riding).QUESTIONSPlease contact:League of Michigan Bicyclists517-410-5499 (cell for Matt Penniman)advertising@LMB.org2019 MichiganRide CALENDARThe Essential Guideto Organized biCyclingEvents In MichiganRIDE WITH LMB IN 2019 AND HELPMAKE MICHIGAN BICYCLING BETTERJune 8June 13 -16July 6 -13August 3 -10HUB FestSunrise AdventureMUPShoreline West
AD SIZES & RATESAd SizeDimensionsStandardPriceONE COLUMN AD OPTIONSA 2 Column InchB 5 Column Inch (1/8 Page)C 10 Column Inch (1/4 Page)TWO COLUMN AD OPTIONSD 2 Column InchE 4 Column Inch (1/10 Page) †F 8 Column Inch (1/5 Page)G 10 Column Inch (1/4 Page)H 20 Column Inch (1/2 Page) THREE COLUMN AD OPTIONSI 9 Column InchJ 30 Column Inch (2/3 Page) FOUR COLUMN AD OPTIONSK 8 Column Inch (1/5 Page)L 20 Column Inch (1/2 Page) FULL PAGE AD OPTIONS M 40 Column Inch (Full Page)N 40 Column Inch (Inside Front Cover Premium) ***O 40 Column Inch (Back Page Premium)***P 80 Column Inch (Center Spread Premium)***RatesEarly Bird * 10% DiscountEarly Bird * 10%PriceMember Price Member Discount Price1.86" W x 2" H1.86" W x 5" H1.86" W x 10" H 260 635 1,250 245 605 1,180 235 570 1,120 220 545 1,0603.86" W x 1" H3.86" W x 2" H3.86" W x 4" H3.86" W x 5" H3.86" W x 10" H 260 505 995 1,250 1,890 245 480 940 1,180 1,795 235 455 895 1,120 1,700 220 430 850 1,060 1,6155.86" W x 3" H5.86" W x 10" H 1,070 2,580 1,020 2,455 965 2,320 910 2,2007.88" W x 2" H7.88" W x 5" H 995 1,890 940 1,795 895 1,700 850 1,6158.5" W x 11" H **8.5" W x 11" H **8.5" W x 11" H **17" W x 11" H ** 2,705 3,365 3,730 6,000 2,570 3,200 3,540 5,640 2,435 3,025 3,360 5,400 2,315 2,875 3,185 5,075* Reserve before 11/15/2021 for Early Bird RatesL** Include an additional 1/8” on all sides if art bleedsK† Special 250 rate available for first 10 bike shops Ads 20 column inches or larger areeligible for 1/2 off online advertising*** Only one ad spot available for optionsN, O, and P — First-Come First-ServedM, N, O Full page advertisers are eligible for free online adsContact LMB for custom size and price optionsDAEJFCHGBI
2022 Ride Calendar Advertising Contract Early Bird Discount Cut Off: 11/15/2021 Reservation & Payment 12/1/2021 Final Print Art Submission: 12/22/2021Please print carefully andcomplete all information.Company / Club / Org. Name:Event Name (if applicable):Advertiser Contact Name:Billing Address:City/State: ZIP:Phone: Email:Print Size Option (Circle): A B C D E F G H I J K L M NDiscounts:Dimensions: Early Bird Rate (Payment must be received on or before 11/15/2021) Member 10% Off (You may add/renew your LMB membership below)Total Print Ad Rate: Design Fees (For those having LMB create their advertisements; contact matt@lmb.org) Up to 20 Column Inches 95 21 - 30 Column Inches 135 Full Page 170 Web Banner Ad 95Website Banner Ad Details & OptionsSelect the months for when you want your ad to appear (3 month minimum): Jan. 2021 Feb. March April May June July Aug. Sept. Oct. Nov. Dec. Jan. 2022URL to link:# of months x 50 per month # of months x 25 * per month # of months x 0 ** per month Three month minimum for web banner adsWeb ad size: 225 pixels wide by 190 pixels tall at 72 DPIIt is your responsibility to submit art at least seven days prior to the 1st of the selected month that your advertisement is to appearYou must submit separate web art (we will not re-size/convert your print ad into a web banner)Member discounts do not apply to web banner ads* Those who take out a 1/2 page ad (20 column inches) or larger in print publication are eligible for 1/2 off ( 25 per month) web advertising for threemonths. Additional months may be purchased at the 50 per month rate.** 1 Per Rider Events and advertisers who run full-page ads in the print version of the Ride Calendar are eligible for a FREE web ad for three months. Add/Renew LMB Membership ( 100) for discounted pricingTotal Amount Due (could include: print ad web ad design fees membership) Check (payable to League of Michigan Bicyclists) Credit Card: Visa Master Card Discover American ExpressCredit Card Number: CVC Code: Expiration Date:Signature: I have included a color print out of my advertisement.Return contract and payment to:League of Michigan Bicyclists, c/o John Lindenmayer2215 Tulane Dr, Lansing, MI 48912
Michigan Ride Calendar throughout the state and beyond! 2022 marks the 38th year that LMB will coordinate and distribute this comprehensive calendar of Michigan bicycling events. Since 1984, our publication has been an essential resource used by event organizers to promote their rides and charity events. The Michigan Ride Calendar is the "go-
