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HANGZHOU — I N T E R N AT I O N A L M I C E D E S T I N AT I O NIITake a Poetic Journeythrough HangzhouLO C AT I O NLocated in the north-eastern part ofZhejiang Province, Hangzhou is lessthan 180 kilometers away from Shanghai. The capital city of Zhejiang Provinceand the political, economic and culturalcentre of the province.P O P U L AT I O NCONNECTIVITY9,468 millionBy Flight — Hangzhou Xiaoshan International Airport is the third largest air portalin East China, with routes reaching morethan 100 cities in China and abroad. Theairport is 27km from the city centre.C L I M AT ESubtropical monsoon zone with fourdistinct seasons. The annual averagetemperature is 16.2 C, and the annualaverage rainfall is 1,500 mm.AREA16,596km2, consisting of ten districts,one County-level city, and two counties.WI-FIi-Hangzhou covers all public areaBy Railway — Hangzhou East RailwayStation is one of the largest railway hubsin Asia. The high-speed railway connectsall major cities in the country, includingthe fastest 4hrs and 23mins train ride toBeijing and 45mins to Shanghai.
DECEMBER 2018IIIHangzhou is one of the seven famousancient capitals cities in China and a keyscenic tourist city and historical and cultural city determined by the State Council of the People's Republic of China. Established in the Qin Dynasty as a countygovernment, Hangzhou is steeped inmore than 2,200 years of history.Known as the "paradise on earth" thanksto the natural haven of picturesquemountainous landscape and rivers. Withnatural landscape, rich history, culturalart performances, fashion, shopping,celebrated gourmet food, leisure andentertainment options, the abundanttourism resources ensure that Hangzhou satisfies every business delegates’needs.The poetic West Lake, the Grand Canal,and the Xixi National Wetland Park aresignificant natural attractions, while thecultural landscape includes Xiling SealEngravers Society, former residence offamous people such as Hu Xueyan. TheWest Lake and the Grand Canal (bothare enshrined as UNESCO World Heritage Sites) highlights Hangzhou’s cultural heritage, a valuable treasure of China— 30 million visitors come to Hangzhoueach year to gain a deep insight of thisrepresentative culture. The iconic WestLake is an embodiment of the traditional and distinctive beauty of a perfectmix of humanity and scenery. The GrandCanal on the other hand is the longest(1,776 km) as well as the oldest canal orartificial river in the world, it intertwineswith the regular lives of native civilians.Additionally, the scenic and peacefulXixi National Wetland Park (nicknamed“wetland paradise”) is the first and onlywetland park covering urban life, agriculture, and culture in China.Art performances showcase Enduring Memories of Hangzhou and TheRomance of the Song Dynasty. As forshopping, the Women’s Fashion Garments Mall delights, but it is mandatoryto visit the tea and silk shops. Hangzhouis the “land of fish and rice” and “landof tea” in China — renowned for theproduction of the famous Longjing tea.The abundant resources and traditionalcultural diversity offer great possibilityfor the MICE industry.China's Digital Economy”. As a distinctive tourism destination, Hangzhou hasabundant and high-end tourism facilitiesoffering MICE planners with a wealth ofdifferent options.Positioning Hangzhou as a prime destination for international conferencesis one of the city's key goals, as part ofthe overall mission to transform Hangzhou into an international gateway city.With its extensive resources, Hangzhouis uniquely positioned to develop themeetings, incentives, conventions andexhibitions (MICE) sector.The G20 Summit was an opportunity tocomprehensively upgrade their reception hotels, venues, scenic spots anditineraries. The International Expo Centre is ready to receive large-scale exhibitions. High-end hotel clusters suchas West Lake, Qianjiang New CBD, Xixi,Wulin CBD, Binjiang District, XiaoshanDistrict and Qiandao Lake have beencreated.ouhzgnHaMICEAs a representative of China's new eraof high-speed development, Hangzhouhas become an important engine toboost economic development. Over thelast few years, Hangzhou's MICE sectorhas transitioned from one that drew inclients based chiefly on its resource advantages to one that utilises its industryadvantages as a strong selling point. TheInternet, the culturally-focused creativeindustries, financial services, healthcare,as well as renewable and sustainableenergies are among the roster of industries that have started emerging inHangzhou.The destination is devoted to the knowledge economy, integrating it with thedevelopment of the digital economy toboost the magnetism of their historicaland cultural opportunities. Hangzhouis marching towards the “First City ofCurrently serving a China’s major MICEdestination, Hangzhou has put greatemphasis on MICE which has becomea sector of importance within the tourism industry in Hangzhou. Additionally,Hangzhou government and its relevantsectors have established close cooperation to guarantee the smooth organisation of large MICE events in termsof transportation, public relations andpublicity, food supply and service quality monitoring and other arrangements.Furthermore, the government has issued a series of incentives and initiatives to support a faster developmentof the MICE industry.After the launch of its new brand“Hangzhou, Inspiring New Connections” in 2016, Hangzhou’s MICE industry has gained attention nationally andabroad as an international destination,and developing rapidly. Escalating itsinfluence, Hangzhou established itselfas a high-quality MICE platform whichhas organised more than 220 batchesof award-winning enterprises to participate in 28 domestic and internationalprofessional conferences and exhibitions; and invited more than 20 batches of more than 700 MICE buyers topersonally experience Hangzhou’s richtourism resources. The city will explorea broader global vision in the future todiscover new value-added products andfurther enhance service standards.
HANGZHOU — I N T E R N AT I O N A L M I C E D E S T I N AT I O NIVPost-G20DevelopmentsThe eleventh G20 Summit was held in Hangzhou onSeptember 4—5, 2016, coming to China for the first timesince its establishment in 1999. This significant global eventput Hangzhou on the map, and brought new momentumto the development of the city’s MICE industry.In addition to the hardware improvements Hangzhou landed many largescale events post-G20, further benefiting stakeholders by providing morebusiness opportunities for local businesses. In view of the characteristics ofthe international academic conferencebidding process, Hangzhou has set upthe Hangzhou International ConferenceBidding Service Centre, assembling thedestination’s resources (like hotel, conference centre, transportation company, scenic attractions, PCO, DMC andexhibition organiser etc.) to facilitateefficient communication with the various professionals in the MICE ecosystem. Adhering to the principle of“market sharing, sharing of results”,these professionals and the government convene to classify and analysebidding clues to determine the biddingplans for their coalition of bidding centre members, industrial enterprises andthe Hangzhou Conference Ambassador.The series of upgraded measures rolledout by the government have createda conducive environment for the development of Hangzhou's MICE industry. As more high-profile internationalconferences descend onto this poeticempyrean, a higher emphasis on thespecialisation and service standard hasalso been imposed. The local award-winning enterprises have taken the initiativeto adapt to the new requirements, byrecruiting more professional and creative planning talents.
DECEMBER 2018VHangzhou seizes these global eventsas an opportunity to promote theirhigh-quality resource integration andpreferential policy implementation. In2016, business meetings and conferences accounted for 14.6% and 5.9% of visitors to Hangzhou, up 0.8% and 1.3% respectively over 2015. With the influenceof the G20 summit, MICE has growninto a force that cannot be ignored inHangzhou’s tourism.Increasing Bidding Odds ThroughResource IntegrationDigital economy is the foundation ofHangzhou, reflecting the current heightof urban development. The digitaleconomy is the result of "Internet " ,and its trove of wonderful possibilitiesthat stem from the infinite imaginationof the future. Hangzhou has vigorouslyconducted major scientific and technological research projects, as well as promoting innovation platforms such as Zhijiang Laboratory, West Lake University,Alibaba, and Yunqi Engineering Instituteto achieve world-class levels.Subfields such as artificial intelligence,cloud computing, big data, Internet ofThings, Network data security, and integrated circuits have contributed toa number of original innovations andworld-class theoretical results in AIchips, new databases, intelligent networking, intelligent driving, and quantum computing. The establishment ofa world-class digital economy and technology hub has unleashed new ideasand technologies in China, and the effect ripples throughout the world.These initiatives are an important partof the “Hangzhou Conference Ambassador” program, which was launchedin 2011 to identify leading figures inHangzhou’s key industries, to integrateresources from all aspects and activelyintroduce high-value international conferences to advance Hangzhou’s MICEdevelopment.The title of “Meeting Ambassador” refers to an elite in an industry who canuse his or her appeal and influenceto recruit professionals for the city.“Hangzhou appoints meeting ambassa-dor by hiring member, director, executivedirector, etc. who has a certain influence. Through the relevant informationand work provided by the conferenceambassador, the city has brought a largenumber of high-level and large-scaleinternational conference projects withremarkable results.” Mr. Zhao Hongzhong, Deputy Director of HangzhouTourism Commission said.Hangzhou has hired a total of sevenbatches of 52 conference ambassadorsto date, covering the fields of medicine,science, engineering, education, art, agriculture, management, law, and history.Hangzhou will continue to explore newvalue-added MICE products with abroader global perspective and furtherenhance service standards; elevatingthe global influence of Hangzhou’sMICE brand to let the world rediscoverthe lyrical charm of Hangzhou and itsvalues — to cement its status of a worldclass conference destination.
HANGZHOU — I N T E R N AT I O N A L M I C E D E S T I N AT I O NVIDistinctive ConferenceHotels & VenuesIntercontinental HotelHangzhou Located in the beautiful and scenicHangzhou Qianjiang New Town, theInterContinental Hangzhou is nestledin the pride of the city, 25km awayfrom Xiaoshan International Airport. Itsunique design and magnificent architecture make the hotel one of the city’snewest landmarks. The InterContinentalHangzhou has five restaurants in variousstyles as well as over 30 meeting roomsof different sizes — which includes apillar-less 1,780m2 grand ballroom andtwo auditoriums. It also houses a spa,384 spacious rooms, a club lounge andclubrooms for delegates to unwind.Park Hyatt Hangzhou Designed by award-winning New Yorkduo Yabu Pushelberg, Park HyattHangzhou has been conceived as acontemporary Jiangnan-style residence, referencing the local SouthYangtze River (Jiangnan) area. Inspiredby the former home of Hu Xue Yan, alegendary merchant during the QingDynasty who was hailed as a “HongDing Shang Ren (Red Merchant)” for hiscontributions to Chinese society, ParkHyatt Hangzhou mirrors the home ofthe Hangzhou connoisseur who lovestravelling, art, culture and, most of all,hosting friends from around the world.Park Hyatt Hangzhou’s event facilitiesincludes a 9,849 square feet (915m2)conference centre, three restaurants,a bar/lounge, and complimentary wireless internet access, onsite-parking,indoor pool, steam room, and 24-hourfitness centre. This luxury hotel alsohas a nightclub, a rooftop terrace, andprovides tour/ticketing assistance.
DECEMBER 2018VIIThe Dragon, Hangzhou The Dragon is Zhejiang’s premier luxuryhotel, and the first hotel in the world tobe fully equipped with groundbreakinghigh-tech intelligence systems. The110,000m2 hybrid establishment marriesmodern elegance with traditional Hangzhou architecture style, providing anideal relaxation destination for businessand leisure travelers alike.The hotel contains 566 guestrooms,which includes a wide range of suitessuch as the superior rooms, deluxerooms, ladies’ superior rooms, executive floor, executive suites, deluxesuites, dragon suites, chairmen suites,and presidential suites. The 13 functionrooms have a total 4,500m2 space (including two 1,200m2 ballrooms), and theintelligent management systems enhances efficiency and productivity ofbusiness meetings. There are also cafes,a cigar lounge, and a veritable smorgasbord of restaurants for gastronomyindulgence such as the all-day-diningChinese restaurants which makes everymeal a refreshing experience. From themenu design to the interior décor, TheDragon’s special attention to detailsensures an unforgettable experience.Shangri-La Hotel, Hangzhou Shangri-La Hotel is located beside thepicturesque West Lake (by car it is fiveminutes from the downtown; 15 minutesto the railway station and 45 minutesdrive to Xiaoshan international airport).The hotel has 382 beautifully appointedguest rooms and suites located in twowings (the East and West Wing), andthree villas in a separate annex. The spacious rooms (some of the largest amongHangzhou luxury hotels) are tastefullydesigned to complement the alluringnatural setting. The Horizon Club roomsoffer an enhanced level of service, com-fort, and convenience for busy travelers.The hotel is also suitable for seminarsand celebrations besides conferences,with 21 meeting and function rooms anda traditional fixed seating auditoriumwhich accommodates 600 guests.The hotel strives to meet all kinds ofrequirements from guests. The professional and experienced staff is alwaysavailable to offer complete service andsupport from picking up meals to decorating venues for private parties of tenpeople or large business meetings.
HANGZHOU — I N T E R N AT I O N A L M I C E D E S T I N AT I O NVIIIDistinctive ConferenceHotels & VenuesHangzhou International Expo CentreLocated in the Qianjiang Century City(Xiaoshan District), on the south bankof Qiantang River and east of theThird Qiantang River Bridge, HangzhouInternational Expo centre is affiliatedto Hangzhou Olympic and InternationalExpo Centre Xiaoshan ConstructionInvestment Co., Ltd. and has been entrusted to North Star Events Group, thelargest convention and exhibition output management group in China, for itsmanagement and operation.Famed as the main venue for the G20Hangzhou Summit, the Hangzhou International Expo Centre had a remarkableperformance in its first operational year— hosting 1804 conferences in 2017,and totalling exhibition area of over 3.62million square metres. By being a member of various international associations(including ICCA, UIA, IAEE, UFI, AIPC),the venue has fostered a stronger presence on the international stage.Cloud Town The Cloud Town International Convention & Exhibition Centre is a 197 millionyuan ( 25million) investment creativelydesigned as an open ‘3D park’ full ofattractions, and it covers an area of42.7m2 and total construction area of20,150m2. It has an exhibition area of2,300m2, a lecture hall with a capacityof 3,000 people, and 15 small to medium-sized conference rooms. The Centrehas a meaningful colour palette — itswhite facade represents a cloud; theblue and green external decorative barssymbolise science and technology (bluesky) and innovation (green field).This project was launched on 25th June,2015, and construction was completedon 17th September within 85 days! Itsofficial opening on 14th October 2015 hasspawned the term ‘West Lake Speed’.
DECEMBER 2018IXEVENTCASE STUDYThe 22nd InternationalForging ConferenceThe 22nd International Forging Conference was successfully held at the Hangzhou International Expo Centre on September 17—22, 2017. The conferencewas attended by nearly 300 foreignrepresentatives from 18 countries and300 domestic and Taiwanese representatives.The IFC is an important exchange platform, which not only promote the progress of technology, equipment, tooling, heating and heat treatment, as wellas experience exchange of marketingand business management. Integratingwith the world, it also drives the com-munication and cooperation amongentrepreneurs, scholars and excellentworkers to co-build the platform whichbelongs to the forging colleagues of theworld.During the conference, 40 domesticand foreign enterprises (SAT, ASİL ÇELİK SANAYI VE TICARET A.Ş, Transvalor S.A., Actemium Maintenance Presses,Fagor Arrasate, CONDAT, etc.) displayedtheir latest products and technologiesin the designated exhibition area, whichprovided delegates with an intuitive update of the latest industry developmentand progress of new technologies.The International Forging Association is supported by twentynational and regional associations and organisations, such asthe European Forging Alliance,the American Forging Association, and the Japan ForgingAssociation. The InternationalForging Association began in1953 and has a history of 60years. The conference is heldevery three years and is rotatedby national and regional forgingassociations.
HANGZHOU — I N T E R N AT I O N A L M I C E D E S T I N AT I O NXRecommended Routes2Business TourHIGHLIGHTS1Cultural TourHIGHLIGHTS·· West Lake·· China Silk Museum·· The Imperial Street of South SongDynasty and Hefang Street·· Chenghuang Pavilion·· Wangxingji Fan Museum·· Doctor Hu Qingyu's Clinic·· The Grand CanalRECOMMENDATIONS·· Attend a themed evening banquetin West Lake·· Watch the performance of "EnduringMemories of Hangzhou" and "TheRomance of the Song Dynasty"·· Practice Taiji·· Trace the ancient canal by boat·· Famous local enterprises anduniversities (such as Alibaba,HIK VISION, Zhejiang Universityand China Academy of Art)·· Longjing Tea Village·· Famous social location such asChenghuang Pavilion, QiangwangTemple, and Hangzhou CuisineMuseum, etc.RECOMMENDATIONSVisits to well-known universities andenterprises in Hangzhou for knowledgeexchange, a buffet party can be held atthe hotel or social location.
DECEMBER 2018XI4Innovation TourHIGHLIGHTS·· Xixi Wetland Creative Industry Park·· LOFT49 Studio·· Kaiyuan198 at West LakeCreative Valley·· Zhijiang Cultural Creative Park·· West Lake Digital EntertainmentIndustry Park·· The Cloud TownRECOMMENDATIONS3Romance TourHIGHLIGHTS········West LakeLeifeng PagodaLouwailou RestaurantXiling Seal Engraver’s SocietyRECOMMENDATIONS·· Take the bicyclearound West Lake·· Cook Hangzhou-style dishesat the local household·· Selfies with West Lakesceneries and at Xixi Wetland Park·· Visit Kaiyuan198 at West LakeCreative Valley·· Admire artistic buildingsin China Academy of Art·· Take a boat on the West Lake·· Exercising at Air Runwayin the Cloud Town
HANGZHOU — I N T E R N AT I O N A L M I C E D E S T I N AT I O NXIIEVENTCASESTUDYThe Future's Right Here— Alibaba ComputingConference 2018Organised by Alibaba Group,one of the top influencersin the global stage of thetechnology industry.The Computing Conferences 2018 washeld in different Chinese cities such asBeijing, Shanghai, Shenzhen, Nanjing,Chongqing, Guangzhou and Wuhan.Hangzhou – where the headquartersof Alibaba Group is located – was also(proudly) one of the event’s hostingcities. The conference took place on19-22 September to great success inCloud Town, Hangzhou.The overall scale and impact of theconference has reached a higher levelcompared to last year. The conferenceattracted in total 75,985 scientific andtechnological elites from home andabroad. A total of 125,626 delegatesparticipated in various activities duringthe four-day session. The conferenceprovided a panoramic view of Alibaba’stechnology commitment by invitingmost influencial speakers of the worlddata technology and sharing the visionof the future on cloud computing andartificial intelligence.NEW TECHNOLOGICALACHIEVEMENTSThis conference consisted of two mainforums, 20 summits such as ATECdeveloper challenge conducted by AntFinancial, AI Summit, New manufacture summit and other 151 sub forums.Alibaba Group has announced a seriesof new technological achievementsand business cooperation programs,such as Smart Mobility Initiatives,Roadmap for Frontier Technology Research and Innovative Cloud Solutionsfor the Olympic Games.INTERACTIVEEXHIBITION DISPLAYIn order to create immersive, scenario-based experience of professionalexhibition, the conference gatheredinternational top science and technologyenterprises to work closely to presentinteractive exhibition. Various of interactive exhibition programs were implemented during the exhibition, includingthe Starry Sky theme exhibition, CloudSurfing Water World and KOB GlobalRobot Fighting Competition, etc. Morethan 200 international companies tookpart in the exhibition.INNOVATIVEACTIVITIESApart from the interactive exhibitionprogram, numerous innovative activitiestook place during the conference, suchas The Cloud &Xiami Music Festival,The Cloud Geek School, The CloudIntelligent Games, etc.The Cloud &Xiami Music Festival,known as Silicon Valley Music Festivalin China, merged with leading scientificand virtual technology, brought anextraordinary live performance to theconference. Advanced tech-installations showed on the stage, such asAI intelligent capture, 200 glitteringUAVs, and intelligent robotic arms.CHALLENGESThough a thing to celebrate, the unprecedented scale of the conferencewas the biggest challenge. The newlydeveloped and launched conferenceservice APP designed by Nail-Basedprovided non-stop bus transfer service,catering ordering, personalised agendabooking services, customised privatecalendar, exclusive traffic navigation,check-in guidance and real-time viewof the forum, restaurant inquiry, exhibition area display, etc. The aim of theNail-Based conference service APP wasto offer delegates a convenient onestop service during the conference.
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