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MOST SUCCESSFUL ENTREPRENEURSAV O I D E DR I S KSTO SUCCEED IN BUSINESSS2015ary,Janu Friday30SF3T2W101T9M17816715 23 24614513 21 22 30 3141211 19 20 28 2918 26 2725A FREE REPORT FROM

S, 2015JanuaryFriday30SF3T2W101T9M17816715 23 24614513 21 22 30 3141211 19 20 28 2918 26 2725INTRODUCTIONHi, I’m Bobit Ebarle, the founder of Business Startup Blueprint, where I help Filipinos start their own businessesby teaching them the low risk, high reward approach of doing business.Over the course of my life as an entrepreneur, I’ve been blessed to talk with so many Aspiring and Established Entrepreneurs.And as you’ve learned in our first business training video, there is only one difference between Aspiring Entrepreneurs andEstablished Entrepreneurs. And that is:ASPIRING ENTREPRENEURSTAKE ONESTABLISHED ENTREPRENEURSAVOIDRISKSAnd in this short writeup, I hope to emphasize this lesson by sharing the start-up stories of 3 of the Philippines biggestentrepreneurs: Manny Villar, Tony Tan Caktiong and Henry Sy.Now many people know these big entrepreneurs for being risk takers. But if you take a closer look at their stories, you’ll seehow they actually AVOIDED risks when they were also just starting out in business.Happy learning!HOW 3 OF THE PHILIPPINES’ MOST SUCCESSFUL ENTREPRENEURS AVOIDED RISKS TO SUCCEED IN BUSINESSPAGE 1

S, 2015JanuaryFriday30SF3T2W101T9M17816715 23 24614513 21 22 30 3141211 19 20 28 2918 26 2725MANNY VILLARManuel "Manny" Bamba Villar Jr. is a Filipino billionaire businessman who owns publicly-listed companies likeVista Land and Lifescapes, Inc. and Starmalls, Inc. These companies construct houses, communities, and malls.Also, he used to be a congressman and a senator.WHY PEOPLE KNOW HIM ONLY AS A RISK-TAKERPeople know him as a risk-taker because back in 2010, Villar took the biggest step one could ever take as a politician: he ranfor President of the Philippines.These days, as a full-time businessman, people only hear about Villar when his companies announce that they will spend billionsof pesos to expand their properties. Surely, when you hear of such news, you’ll think that an established entrepreneur like Villaris a HUGE risk-taker!HOW HE ACTUALLY AVOIDED RISKS TO SUCCEED IN BUSINESSIt’s easy for people to view Villar as a risk-loving entrepreneur because he risks and spends so much money in seeminglyeverything he does. But people forget that he had long been a multi-billionaire when he made these high-profile decisions!What people don’t know is that Villar actually avoided risks when he was just starting out in business. How? Before creating hishuge property empire, he first started a small business that delivered sand and gravel for construction companies in Las Pinas. Itis through this small business that he was able to see and study firsthand how construction companies operated. These humblebeginnings are what enabled him to develop vital skills in construction! As you can see, Villar did NOT bet big in constructionright from the very beginning. Starting a business in a complicated industry that you know little about is a HUGE risk!Instead, he avoided that risk that risk in a very systematic way. He learned the ropes of construction first through his small business.This eventually led him to developing the skills necessary to start his very first project, Camella Homes!WHAT WE COULD LEARN FROM HIMJust like Villar, we can AVOID the big risk of starting a business in an industry we know little about. Let’s learn the ropes anddevelop our skills first by immersing ourselves in that industry. This is so we can lower our risks and increase our chances ofsuccess!HOW 3 OF THE PHILIPPINES’ MOST SUCCESSFUL ENTREPRENEURS AVOIDED RISKS TO SUCCEED IN BUSINESSPAGE 2

S, 2015JanuaryFriday30SF3T2W101T9M17816715 23 24614513 21 22 30 3141211 19 20 28 2918 26 2725TONY TAN CAKTIONGTony Tan Caktiong is the founder and former Chief Executive Officer of Jollibee Foods Corporation (JFC). Asidefrom owning Jollibee, JFC also owns other fastfood chains like Mang Inasal, Chowing, Greenwich, and RedRibbon.WHY PEOPLE KNOW HIM ONLY AS A RISK-TAKERPeople know him as a risk-taker because his company, JFC, has bought many other fastfood chains for a HUGE amount of money.For example, he bought Mang Inasal for P3 billion!Surely, when you hear of such news and that amount of money being spent, you’ll think that an established entrepreneur like TanCaktiong is a HUGE risk-taker!HOW HE ACTUALLY AVOIDED RISKS TO SUCCEED IN BUSINESSIt’s easy for people to view Tan Caktiong as a risk-loving entrepreneur because he risks and spends so much money in buyingrestaurants. However, people forget that he had long been a multi-billionaire when he made these high-profile decisions! Whatpeople don’t know is that Tan Caktiong actually avoided risks when he was just starting out in business. How? Before creating hishuge fastfood empire, he first gained experience in the food service industry by working in his family’s restaurant in Davao.He then started small by first opening a franchise of an ice cream parlor. It was here where he learned that his customers wantedto order other types of food like burgers, fries, and fried chicken. So he steadily expanded into these other food items and threeyears after doing this, it marked the beginning of Jollibee! As you can see, Tan Caktiong did NOT bet big in a huge fastfood chainserving all kinds of food right from the very beginning. Going “all-in” like that would be a HUGE risk!Instead, he avoided that risk in a very systematic way. He first gained experience by working in his family’s restaurant. He thenstarted small with just one product (ice cream), learned what his customers wanted, and added a few products at a time to put upwhat we now all know as Jollibee!WHAT WE COULD LEARN FROM HIMJust like Tan Caktiong, we can AVOID the big risk of going “all-in” right from the beginning. Let’s gain experience first, learn whatour customers want, and release one product at a time so we can lower our risks and increase our chances of success!HOW 3 OF THE PHILIPPINES’ MOST SUCCESSFUL ENTREPRENEURS AVOIDED RISKS TO SUCCEED IN BUSINESSPAGE 3

S, 2015JanuaryFriday30SF3T2W101T9M17816715 23 24614513 21 22 30 3141211 19 20 28 2918 26 2725HENRY SYHenry Sy, Sr. is a Chinese Filipino businessman most known for establishing SM Malls all over the Philippinesand even in China. He has also put up SM Department Store and SM Hypermarkets, earning him the title ofthe “Philippines' Retail King.”WHY PEOPLE KNOW HIM ONLY AS A RISK-TAKERPeople know him as a risk-taker because Sy has put up so many SM Malls that cost billions of pesos to put up. He put up the theSM Mall of Asia, which was the world’s biggest mall at the time it was constructed, and SM North Edsa, which was constructedduring an economic downturn.Surely, when you hear of such news and that amount of money being spent, you’ll think that an established entrepreneur like Syis a HUGE risk-taker!HOW HE ACTUALLY AVOIDED RISKS TO SUCCEED IN BUSINESSIt’s easy for people to view Sy as a risk-loving entrepreneur because he risks and spends so much money in putting up malls.However, people forget that he had long been a multi-billionaire when he made these high-profile decisions!What people don’t know is that Sy actually avoided risks when he was just starting out in business. How? Before creating hishuge empire, he first gained experience in the retail industry by working in his father’s small sari-sari store.More than 2 decades later, he then started small by opening a small shoe store in Quiapo. He expanded his product line andmastered his business for FOURTEEN (14) YEARS before deciding to put up SM Quiapo, the very first SM department store!When you think about all those years Sy spent gaining experience, learning from customers, mastering his business, and savingfunds, he doesn’t sound too risk-loving, right?As you can see, Sy did NOT bet big by putting up a huge, expensive mall from the very beginning. Spending that much moneywould be a HUGE risk! Instead, he avoided that risk in a very systematic way. He first gained experience by working in a sari-saristore. He then started small by putting up a small shoe store. He spent 14 years learning from customers, expanding his productline, and mastering his business before putting up SM Quiapo, the first of what we now know as SM stores!WHAT WE COULD LEARN FROM HIMJust like Sy, we can AVOID the big risk of putting up a very expensive business. Let’s gain experience first, start small, and take ourtime learning (remember, it took Sy 14 years!) our business so we can lower our risks and increase our chances of success!HOW 3 OF THE PHILIPPINES’ MOST SUCCESSFUL ENTREPRENEURS AVOIDED RISKS TO SUCCEED IN BUSINESSPAGE 4

S, 2015JanuaryFriday30SF3T2W101T9M17816715 23 24614513 21 22 30 3141211 19 20 28 2918 26 2725SUMMARYAs we’ve just learned from these Established Entrepreneurs, we should always look for ways to avoid orminimize risks. Avoiding risks increases our chances of success while taking on risks increases our likelihood offailure!And lucky for us, there are many ways to avoid risks. Some of them, as we’ve seen performed by the country’s very bestEstablished Entrepreneurs, are:Learn the ropes of your business and industry. Develop your skills by immersing yourself in that industry.Gain experience through your job.Start small. Learn what customers want.Release one product at a time.Take your time to continuously learn about your business, your customers, and your products.So make sure you remember these insights whenever you need ideas on how to avoid risks as you start your own business!WISHING YOU ENTREPRENEURIAL SUCCESS,Bobit EbarleP.S. In the next couple of days I’ll be sending you more training videos and resources for starting your business using thelow-risk, high reward approach. So make sure to watch out for these in your email within the week!P.S.2. Did a friend send you this report? Or you’re not sure ifwww.bizstartblueprint.com to also get the next training videos and resources.wehaveyouremail?JustgoHOW 3 OF THE PHILIPPINES’ MOST SUCCESSFUL ENTREPRENEURS AVOIDED RISKS TO SUCCEED IN BUSINESSPAGE 5to

For example, he bought Mang Inasal for P3 billion! Surely, when you hear of such news and that amount of money being spent, you’ll think that an established entrepreneur like Tan Caktiong is a HUGE risk-taker! It’s easy for people to view Tan Caktiong as a risk-loving entrepreneur because he risks and spends so much money in buying restaurants. However, people forget that he had long been .