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Tuned in.2018 LOCAL CONTENT AND SERVICE REPORT TO THE COMMUNITYWTVI PBS Charlotte delivers high quality in-depth content with a uniquely localfocus. We are the only PBS station that calls Charlotte home and that localconnection makes all the difference.LOCALVALUE2018 KEYSERVICESLOCALIMPACTWTVI PBS Charlotte fulfillsa key community role byexamining the region’s mostcrucial issues. We invest in thelocal and in turn our residentstrust us to share their stories.By amplifying the heritageand brand that is PBS weare a window to the worldfor our region. Our careerpathways and leadershipprogram American Graduate:Getting To Work 3-D ProjectDreamers Doers Destinywrapped up its first full yearwith 225 students from title Ihigh schools graduating theseven week program.We e k l y, P B S C h a r l o t t edelivers five in-depth localshows including our Emmyaward winning signatureseries Carolina Impact whichencourages dialogue andaction among communityleaders and residents. PBSCharlotte hosted an EconomicMobility Town hall to explorepossible solutions to helpresidents improve their qualityof life. We also addressed theissue of school shootings,it’s impact and how ourcommunity was respondingto the national crisis. Ourcomprehensive reportsdelivered timely informationspecific to our region.As the region’s only locallybased PBS station, we serveover 1.2 million householdsand span 13 counties acrossthe Carolinas. We producedtwo documentaries thisyear as part of our LivingHistory series. ReMade inthe Carolinas focused on thetextile towns the textile townsthat helped build our region.Our Summer, Sand and Shagexplored beach music in theCarolinas. Once again WTVIPBS Charlotte elevated highschool musical theatre tonew heights by broadcastingthe Blumey Awards whichspotlights teens from 46schools across 12 counties.
2018 LOCAL CONTENT AND SERVICE REPORTIN THE COMMUNITYAmerican Graduate: Getting to Work 3-D Project Dreamers Doers DestinyContinuing efforts to tackle the economicmobility challenges across the Queen City,PBS Charlotte added another CharlotteMecklenburg Title I high school to its 3Dprogram. What began with a class of 30at Vance High School has now expandedto the latest class of 50 students fromGaringer High School totaling 225graduates in this career pathways andleadership program. The three partcampaign uses public media to show youthhow to not just be dreamers but doers withan emphasis on pathways to success andcareer exploration to achieve one’s destiny.“My dream isto be a roboticsengineer.”Michael Dakiwas“My dream isto be a lawyerto help peoplegoing throughrough times as animmigrant.”“My dream is to bea pediatric dentalhygienist.”Jewel UnanaAlejandro RiveraBy 2021 the goal for this four year community engagementprogram is to serve more than 700 students in title I schoolsacross Charlotte. We will continue the partnership with CentralPiedmont Community College. We also expose countlessviewers to high demand technical careers through our on-airand social media content.“My dream is to bea Tesla technician.”Jazmin Powell“My dream is to bea certified electricaltechnician.”Marcus Jackson
2018 LOCAL CONTENT AND SERVICE REPORTIN THE COMMUNITYHigh-Demand Career VideosTo magnify the impact of the 3-D project the station’s Education and Outreach web page houses aTechnical Career Video Library of 15 high-demand technical careers. Each video profiles a high demandcareer with a sustainable living wage. Our workforce videos from our website have collectively beenviewed over 6,000 minutes.Tesla TechnicianHealthcare Jobs/ ScholarshipsDigital Sales/ TechnologyAmazon JobsAdvanced ManufacturingConstruction ManagementEconomic Mobility Town HallAs a companion to our student outreach, WTVI PBS Charlotte also produced a one-hour EconomicMobility Town Hall to convene and generate dialogue among community stakeholders in order toidentify systemic issues and develop supportive pathways to create greater economic mobility withinCharlotte. We’re honored the program received a Mid South Emmy nomination.“We strive to make Charlotte-Mecklenburga place where all children can achieve theirbiggest, boldest dreams. If you want tomake that happen, join us.Encourage thosein your network to do the same to buildopportunity for all.”- Stephanie Cooper-Lewter, ExecutiveDirector of Leading on Opportunity
2018 LOCAL CONTENT AND SERVICE REPORTIN THE COMMUNITYDigital Ed Resources and TrainingOver the course of four months (SeptemberDecember 2018), PBS Charlotte’s Education andOutreach department administered PBS learningMedia training that impacted 1,000 CharlotteMecklenburg School students in efforts to advanceDigital education literacy in the Charlotte region.On a broader scale, PBS Charlotte’s LearningMedia page which houses more than 100,000digital education resources reached morethan 33,000 unique users in 2018. CharlotteMecklenburg schools is among the biggest inNorth Carolina and we know teachers are usingPBS Learning Media to impact their students in theclassroom.PBS NewsHour Student Reporting LabsIn 2018, PBS Charlotte reporters and videographersserved as station mentors with three local schoolsparticipating in the PBS NewsHour Student ReportingLabs (SRL)program. Independence High School in MintHill, Garinger High School in Charlotte and ForestviewHigh School in Gastonia received SRL grants. Studentslearned to tell stories about community service, ahydroponic gardening class, and voting.Ally-Financial LiteracyFrom Feb. – March 2018, PBS Charlotte’s Education andOutreach department conducted a series of Financial Literacyworkshops using ALLY Wallet Wise short programming andhands-on learning activities, such as PBS Biz Kid lesson plans.These interactive workshops were designed to help youthdiscover the relationships between earning, spending andsaving. Workshops were conducted at Charlotte-Mecklenburgafter-school sites primarily concentrated in low-incomeneighborhoods.Outcomes: Pre-assessment survey: 98% of student participants were not familiar with moneymanagement concepts.Post-assessment survey: 100% of students were more comfortable with money transactions, showedaccuracy in counting money, and had a better sense of the relationship between earning, spending andsaving.
2018 LOCAL CONTENT AND SERVICE REPORTSTORIES OF IMPACTPBS Charlotte Local ShowsIn addition to producing documentaries, specials and town halls, PBS Charlotte also produces fiveregular local programs.Our Emmy award-winningCarolina Impact programexplores the issues, peopleand places that impact ourcommunity.Trail of History showcaseshistoric figures and events thathave influenced the Charlotteregion.Charlotte Cooks teaches youhow to expand your culinarytalents.Off the Record is a paneldiscussion featuring localreporters about the week’s toplocal, regional and state newsheadlines.Carolina Business Review isthe longest-running syndicatedprogram on business andindustry in the Carolinas.Award-winning Stories that Highlight Important Community IssuesOur award winning signature series Carolina Impactfeatured 100 in-depth field produced stories in 2018. Wecovered the issues, people and places of the region andoften with stories that were unique to PBS Charlotte. In2018 PBS Charlotte was recognized for excellence bywinning a Regional Emmy Award with a special edition ofCarolina Impact: Destination Cuba.
2018 LOCAL CONTENT AND SERVICE REPORTSTORIES OF IMPACTPBS Charlotte Living History Documentary SeriesReMade in the Carolinas tells the storyof yesterday’s textile towns that dot theregions. The once powerhouses that had tofind a new pathway to success.When themills close, when the jobs disappear, whenthe industry that’s been your community’slifeblood for generation after generationcollapses, what happens next? Theseare the stories we share, in our historicaldocumentary Carolina Impact / (Re)Made inthe Carolinas: Textile TownsSummer, Sand & Shag goes in-depth toexplore two things that are distinctlyCarolina –beach music and shag dancing!From its start in the 1940’s along theCarolina coastline, we take a look back athow beach music evolved from Rhythm andBlues, and how a legendary fast dance call the “shag” derived from the jitterbug and swing dances.Beach music’s iconic status to the Carolinas allows our audience to retrace their own years and theimpact of this genre of music including highlighting bands including Chairmen of the Board and theCatalinas.The Blumey Awards Spotlights Musical Theater and Arts EducationFor the third year in a row, PBSCharlotte partnered with BlumenthalPerforming Arts (BPA) and Wells Fargoto broadcast The Blumey Awards.The mission of the program is torecognize, reward and encourage talentand achievement in musical theateramong high school students across theCharlotte region. In 2018, 48 schoolsand about 300 students participatedin the awards ceremony which aired inJune. “PBS Charlotte’s broadcast ofThe Blumey Awards benefits the regionin a number of ways. As the 2,100-seatBelk Theater sells out within a half hourafter Blumey tickets are made available to the public, hundreds of disappointed people are now ableto see the show thanks to PBS Charlotte,” said BPA Director of Education Ralph Beck. “Friends of theparticipating students who see the televised show gain interest in musical theatre and wonder whentryouts for next year’s school musical will be.” “Additionally, students who performed in the ceremonyand their families are able to record the show and have a professionally produced DVD to re-view andshare with their friends, extended family members and even future children for decades to come.
2018 LOCAL CONTENT AND SERVICE REPORTCOMMUNITY EVENTSThe Great American Read ScreeningOur audience celebrated the Great AmericanRead in a myriad of ways through the publiclibraries of the region. We also had fun atan audience and fan screening of GAR atProvidence Day School where viewers cameout to enjoy the launch of GAR and celebratethe importance of reading and books.Victoria Season 3 ScreeningPBS Charlotte’s enthusiastic Victoria fansthoroughly enjoyed this preview screening.More than 400 viewers turned out to enjoy asneak peak of the season and our team hada wonderful evening of connecting with ourviewers.Estate Planning SeminarPBS Charlotte held an estate planningseminar where Bragg Financial expertsanswered a myriad of questions. This freeevent was so successful with many requestsfor an annual event/engagement.Studio ToursPBS Charlotte continues to serve itscommunity with studio tours with several areahigh schools and dozens of students whocome to learn about television productionduring our taping of Carolina Impact. Wealso served 14 students in internshipsrepresenting seven different colleges.
2018 LOCAL CONTENT AND SERVICE REPORTMAKING A DIFFERENCECarolina Impact Special Report: Generation Under FirePBS Charlotte addressed the issue of schoolshootings with a Carolina Impact Special ReportGeneration Under Fire.We showed Charlotte Mecklenburg PoliceDepartment in an active shooter training andshared steps rural communities put into placeto compensate for a 30 minute estimated 911response time.We shared new safety measures adopted byCharlotte Mecklenburg schools and offeredresources to help parents discuss the issue withtheir kids. Plus we looked at pending legislationthat would allow school volunteers to carry guns.Message from General Manager Amy BurkettPBS Charlotte has finished its first full year of our communityengagement American Graduate: Getting to Work 3D projectDreamers-Doers-Destiny to help teens prepare themselves fora better life. We have been in the classroom with 225 students.Most students tell us they’d never taken a leadership or publicspeaking class and the exploration of career pathways wasalso new experience. We are making an impact on a wholenew level in our city and working toward transformation. I’m sovery thankful to our members, partners and funders for theirsupport. We are the only PBS station in the country doing thishands-on work in the most disadvantaged high schools. We arelocal in the truest sense and I feel that makes all the differencein our stories, our commitment and our knowledge of whatis happening across this beautiful region. We work each andevery day to earn the trust and confidence our viewers expect. Sincerely,
Media training that impacted 1,000 Charlotte-Mecklenburg School students in efforts to advance Digital education literacy in the Charlotte region. On a broader scale, PBS Charlotte's Learning Media page which houses more than 100,000 digital education resources reached more than 33,000 unique users in 2018. Charlotte
