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CO 65 94 747- UNCLASSIFIED U.S. Department of State Case No. F-2015-09834 Doc No. C06594747 Date: 06/27/2019 - - - -.C; c·· · ·. ::.\.c. .·. . ·· . ··1··.·: ·: / ' · ····[.%'::. \'' ·· . : ···[RELEASE IN FULL]Digital Outreach TeamMaking an ImpactApril 201515/31/2018UNCLASSIFIED U.S. Department of State Case No. F-2015-09834 Doc No. C06594747 Date: 06/27/2019

CO 65 94 747- UNCLASSIFIED U.S. Department of State Case No. F-2015-09834 Doc No. C06594747 Date: 06/27/2019 -- Metrics:Methodology Extremists complain about DOT, make threats orcall for aresponse to DOT messaging. Parodies of DOT products. Acknowledgements that DOT engagementschanged misconceptions. Others reusing our products. Banners and videos with high engagement rates. Facebook and Twitter Data2UNCLASSIFIED U.S. Department of State Case No. F-2015-09834 Doc No. C06594747 Date: 06/27/2019

CO 65 94 747- UNCLASSIFIED U.S. Department of State Case No. F-2015-09834 Doc No. C06594747 Date: 06/27/2019 --- Extremists Unsettled by DOT: ArabicIIForum- Hanin Network Forums - Nov 2011Twitter and Forums-Jul 2013Aforum member rote that the DOT was introduced to discredit themujahidin and jihadist thought. He then proposed that the forumadministrators establish an exoerienced team to counter the DOT onthis forum and on other websites where DOT was active.Abd-al-llah Al Mutlaq 8osted that Daesh established aTwitterAl Battar Media Battalion ·land that oneC J; ; ;r ; ; ; '--;--.--;,--,.,IForum· Hanin Network Forums - Jan 2012Forum· Ansar al·Muhahidin -Jun 2013Aforum member warned other members about how to identify andAn article reports on amessage circulated to numerousextremist websites warning them against the authenticity ofwriters on the Internet. Amembe cited DOT as an examplelof actors that served as "winning cards" that disrupted their!information projects.oranic verses, and the 5unnnah. They raise doubts about the purity ofjihad on anumber of fronts of the Islamic Ummah. 11IFacebook -Aug 2013AQ su orter dvised others not to interact with the DOT. "The wereell trained with the end goal of sowing dissension among jihadists. 11IIIForum· Ansar al·Mujahidin Network -Apr 2012The Global Islamic Media Front osted awarning not tosu ort the DOT which "has been tasked to distort Islam andinsult the Mujahidin everywhere. 11Twitter· April 2015Daesh member warns other members that they should block aOT account because he has otten other Daesh accounts closed.1Translation: 1515, The one responsible for closing our brothers pagesis @D5DOTAR Plz report and block @suhaibishere2@SunnaRedline3 6m6 minutes ago@suhaibishere2 )I I J! J I )\@DSDOTAR GJle J; \ I I · ill\y.·1ub.La#tlJ Forum- Ansar al-Mujahidin Network - Feb 2013Aforum participant posted ashort article responding to DOT1squestioning the objectives of the al-Nusrah Front. He wrotethat "DOT was at war with the mujahidin and workeddiligently to distort their imagine. 11 He urged other forummembers to attack DOT.If---------3UNCLASSIFIED U.S. Department of State Case No. F-2015-09834 Doc No. C06594747 Date: 06/27/2019II

C06594747-UNCLASSIFIED US Department of State Case No F.2015.09834 Doc No C06594747 Date· 06/27/2019.IIExtremists Unsettled by DOT: urduForum· Urdu Mehfil - Nov 2014"I cannot understand this guy. He is so diligent on Urdu Mehfil thatlevery time someone mentions America - he always jumps in. I don'tIknow what kind of "checks" they have installed on this forum. I thinkthey must have created asearch application that has automated theprocess of searching the relevant material for them."ITwitter - Nov 2013DOT challenged TIP supporter who tweeted that the U.S. isresponsible for continuing bloodshed in Pakistan. After another TIPsupporter replied, areader jumped in to condemn TIP atrocities. -- @w )l JFkhorasan313@pak taliban @USDOSDOT Urdu @aburumaysah1403 d4 1 JJ; lS o Forum · Wired Pakistan Forum - Oct 2014"Brothers, these traitors and sons of traitors (DOT) andprofessional puppets sell themselves for pennies. Theyfalsely claim to be Muslims.I swear, whenever I get in touch with aTaliban the firstthing I am going to ask him to do is to "halal" (behead)lthis Fawad Digital - He has given us so much grief." Icf O*' \j Is this your beliefKilling entire innocenthumanity?4UNCLASSIFIED U.S. Department of State Case No. F-2015-09834 Doc No. C06594747 Date: 06/27/2019

CO 65 94 747-UNCLASSIFIED US Department of State Case No F.2015.09834 Doc No C06594747 Date· 06/27/2019'IIExtremists Threaten DOT: ArabicTwitter- Apr 2015Facebook - Feb 2015IDaesh supporter threatened to behead DOT Analyst. I@maraca an 7m7 minutes ago !y 4 )1 )J lAjjc yJ\SJI l ! ) I l# faofa1 ···· IJ)l@DSDOTARFacebook - Nov 2014Daesh supporter threatened to behead DOT Analystafter he osted about Dabi 5.Twitter -Apr 2015Translation:!sis to @DSDOTAR you are next.I5UNCLASSIFIED U.S. Department of State Case No. F-2015-09834 Doc No. C06594747 Date: 06/27/2019

CO 65 94 747- UNCLASSIFIED U.S. Department of State Case No. F-2015-09834 Doc No. C06594747 Date: 06/27/2019 - - - -Parodies of DOT ProductsDOT OriginalDOT OriginalISIS Parody- Mar 2015ISIS Parody- Jan 2015Translation: For the strayed onesof Daesh -while the dogs arebarking the caravan of humanitymoves on.Translation: Who is most likely to win 2014 prizefor gruesome atrocities against the innocent andhelpless? Assad? Baghdadi? (altered to Obama?Or Bush)DOT OriginalISIS Parody- Apr 2014Translation: Agift to DOT6UNCLASSIFIED U.S. Department of State Case No. F-2015-09834 Doc No. C06594747 Date: 06/27/2019

CO 65 94 747- UNCLASSIFIED U.S. Department of State Case No. F-2015-09834 Doc No. C06594747 Date: 06/27/2019 - - - -Reader Acknowledgement: urduFacebook - A r2015Forum - Wired Pakistan - Oct 2014Salman who used to be very critical of DOT, thankedor answering 1s ques ion egar 1ng e mur er of11Pakistan sfirst Prime Minister.1Acommentator on Wired Pakistan claimed that noone involved in Gitmo scandal was punished. DOT1sresponse convinced him otherwise.::p1 . )'.-): . : :.:." :": : '' ::;./",' : :'I:.:: :.: : : 'II: Forum - Urdu Nama - Dec 2010Forum - Friendskorner - May 2010DOT arguments convinced areader to advise aDOT critic togive up. You have been thoroughly defeated . Therefore,I wouldn 1t indulge in that argument anymore .This is in response to DOT posting regarding the conspiracy"American Naval ship promise during the 1971 Pak India war.""We have been hearing about this missing ship from our authorities formany years but ou are probably the first proper person who haveondemned (this allegation) on official level- Otherwise, as far as thislie ation a ainst the U.S. is concerned we have onl seen silencedespite the fact that it is adirect allegation .I am convinced that it is our own people who are behind all of ourdefeats. I do not hold you people responsible for this.". ::,' '.': ; : :,.; ', ' ;.'',' : :: ,,., ': , :;, :1l)\Y J iS v .,.;v ii ) ; J'; ';. . , / : : ,1 ' ';. : ,': : ;,r/,' : ; ' :: : ';,,::,.: l;;:iy!u lm yl I iS· v ,)p w;.i .;.w s. )) .:YI p.S) pi, IJ .wbl i.svN.S 0IMYSG."' WI'" .,;J IdAi l: V, 1 13 - ". ; ''."'li ,,, jr w1· ; r WI · ·1:·% .,)(,,1,.,,, jv94 ,l Wl .·. :::,., :""IS,::k7UNCLASSIFIED U.S. Department of State Case No. F-2015-09834 Doc No. C06594747 Date: 06/27/2019

CO 65 94 747- UNCLASSIFIED U.S. Department of State Case No. F-2015-09834 Doc No. C06594747 Date: 06/27/2019Reader Acknowledgement: urduForum- Urdu Forum-Aug 2010Forum - Urdu Majlis - Sep 2011The commentator is very anti -American and regularly posts against DOT. Thiswas the response after DOT highlighted USAID contributions after aflooddisaster.11These are desperate times for our nation. I can say alot in response to theinformation you posted highlighting the U.S. aid efforts. However, I will leavethat discussion for some other occasion. for now let's just say thank you for111merica shelp. Iguess it is okay to say Thank You even to your worst enemy.This is in response to the rumors that U.S. soldiers responsible for BinLaden operation were intentionally wiped out in ahelicopter crash. Thecommentator still dislikes the U.S. but at least he disregarded the rumorsdue to DOT intervention. This is amore realistic positive impact that DOTcan make countering misinformation."Well whatever . doesn't matter. The bottom line is that few moreinfidels ended up in hell.nlIIIForum - Urdu Majlis - May 2009DOT countered the "Benazir Assassination conspiracy" theory blamingthe U.S. on numerous forums. Eventually lthe Urdu Majlisadministrator conceded and posted his apology for not checking thefacts. He also admitted his mistake for starting the thread and tookIfull responsibility for the "error.'[8UNCLASSIFIED U.S. Department of State Case No. F-2015-09834 Doc No. C06594747 Date: 06/27/2019

CO 65 94 747- UNCLASSIFIED U.S. Department of State Case No. F-2015-09834 Doc No. C06594747 Date: 06/27/2019 --- Reader Acknowledgement: ArabicFacebook - Feb 2015Facebook - Feb 2015Areader posted aphoto an Iraqi "off duty" pilot who claimed tohave flown over aDaesh compound full of Americans. DOTproved that the accusation was not true.Areader posted "what acoincidence, on the same day thearmored trucks are delivered to the Iraqi Army, an anti-armorMissile emerges in the hands of Daesh fighters."ea minis ra or pas e an". this response is apainful slap to the guywho posted this stupid, dull, mentally,culturally . .retarded posting."UNCLASSIFIED U.S. Department of State Case No. F-2015-09834 Doc No. C06594747 Date: 06/27/20199

CO 65 94 747- UNCLASSIFIED U.S. Department of State Case No. F-2015-09834 Doc No. C06594747 Date: 06/27/2019 - - - -Reader Acknowledgement: SomaliFacebook- Aug 2012DOT promoted story about aWhite House lftar for MuslimAmericans. The resulting ialogue convinced areader thatthis was not areelection stunt and that the U.S. allowedMuslims to freel ractice their faith.Thank you USDOTSomali for your explanation aboutthe Mosques and lftar Dinner at the White House forthe Muslims.10UNCLASSIFIED U.S. Department of State Case No. F-2015-09834 Doc No. C06594747 Date: 06/27/2019

CO 65 94 747- UNCLASSIFIED U.S. Department of State Case No. F-2015-09834 Doc No. C06594747 Date: 06/27/2019 - - - -Product "Plagiarism": urduForum - Urdu Mahfil - May 2011DOT posted aseries of videos in which Taliban leader Mullah Nazeer admittedthat Pakistani and Afghan Taliban are united under Al Qaeda and pursuing thesame agenda that included toppling the Government in Pakistan. Awomannamed "Mehwish Ali" participated in that discussion.Afew years later, she started asimilar thread on adifferent forum (siasat.pk),sing t esame points an You Tu e in st at DOT paste .Fake Video debunked by aForum member quoting DOTpostings -Aug 2010This propaganda was fully exposed by Fawad .11UNCLASSIFIED U.S. Department of State Case No. F-2015-09834 Doc No. C06594747 Date: 06/27/2019

CO 65 94 747- UNCLASSIFIED U.S. Department of State Case No. F-2015-09834 Doc No. C06594747 Date: 06/27/2019 --- Product "Plagiarism": Arabicraq ews an osu yes ew s gency s pagesosted DOT hotos and exact ca tions.IFacebook- 2013Reader uses aDOT product to support adiscussionpromoting the Free Syrian Army.12UNCLASSIFIED U.S. Department of State Case No. F-2015-09834 Doc No. C06594747 Date: 06/27/2019

CO 65 94 747- UNCLASSIFIED U.S. Department of State Case No. F-2015-09834 Doc No. C06594747 Date: 06/27/2019 --- Products:BannersDaesh killed my NeighborsOver 9,346 likesShared: 1544 times on FBFriendship16,305 likesShared: 406 times on FBDaesh defeat in Kobani8.2K likesTranslation:Daesh; Killed my Shia neighbor, I kept quietThey killed my Turkmen and Christian neighbors, I kept quietAnd when they came to kill me, Iwas alone.13UNCLASSIFIED U.S. Department of State Case No. F-2015-09834 Doc No. C06594747 Date: 06/27/2019

CO 65 94 747- UNCLASSIFIED U.S. Department of State Case No. F-2015-09834 Doc No. C06594747 Date: 06/27/2019 --- Products:VideosWomen's slave market42,378 viewsDaesh kills Umaya al Jabouri44,272 viewsFalis Abdi47,802 viewsAmerica Friend or Foe?Approximately 19,806 views14UNCLASSIFIED U.S. Department of State Case No. F-2015-09834 Doc No. C06594747 Date: 06/27/2019

CO 65 94 747- UNCLASSIFIED U.S. Department of State Case No. F-2015-09834 Doc No. C06594747 Date: 06/27/2019 --- Metrics:Effectiveness (Facebook)2015 DOT TotalLikes Total Impressions Lifetime Page Total Reach221,91316,793,7389,849,233Engaged Users Engagement Rate1,060,2938.6%ArabicLikesTotal Impressions159,16014,871,312Lifetime Page Total Reach8,499,080Engaged Users943,683Engagement Rate8.2%UrduLikesTotal Impressions1,756,41551,958Lifetime Page Total Reach1,227,981Engaged Users108,519Engagement Rate8.9%SomaliLikesTotal Impressions10,795166,011 Lifetime Page Total Reach122,172Engaged Users8,091Engagement Rate8.7%Reach: Your followers your follower's followersImpression: The number of times users saw the tweet/postEngagement: The total number of times auser interacts with the tweet/post.(likes, follows, retweets . )Engagement Rate: the number of engagements divided by the total number of impressions.UNCLASSIFIED U.S. Department of State Case No. F-2015-09834 Doc No. C06594747 Date: 06/27/2019

CO 65 94 747- UNCLASSIFIED U.S. Department of State Case No. F-2015-09834 Doc No. C06594747 Date: 06/27/2019 --------,----.Metrics:Effectiveness (Twitter)DOT Total2015 TotalImpressions7,684,900Avg. Engagement Rate2.4%Followers13,547ArabicDigitalOutreach, DSDOTAR, DOTArabic2015 TotalImpressions6,437,400Avg. Engagement RateFollowers3%5,017Urdu2015 TotalImpressions976,400Avg. Engagement RateFollowers1.9%8,141Somali2015 TotalImpressions235,100 Avg. Engagement RateFollowers1.4%389Reach: Your followers your follower's followersImpression: The number of times users saw the tweet/postEngagement: The total number of times auser interacts with the tweet/post.(like

Forum -Friendskorner -May 2010 DOT arguments convinced a reader to advise a DOT critic to give up. . You have been thoroughly defeated . Therefore, I wouldn1t indulge in that argument anymore . Forum -Wired Pakistan -Oct 2014 A commentator on Wired Pakistan claimed that no one involved in Gitmo scandal was punished. DOT1s response convinced him otherwise. Forum -Urdu Nama -Dec