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Spencerian College LexingtonExecutive Summary November 2015Performance Overview: November 1st – November 30th, 2015SearchSpend: 5,581.46CPL: 74DisplaySpend: 731.10CPL: 731View thru Conversions: 0CPL including VTCs: 731Search & Display CombinedSpend: 6,312.56CPL: 83CPL including VTCs: 83NameSpencerian College - Lexington - DisplaySpencerian College - Lexington - 5RemarketingSpend: 1,362.67CPL: 454View thru Conversions: 37CPL including VTCs: 34*Spencerian College Remarketing is a Louisville and Lexington combined campaignNameSpencerian College - lLeadsVTCs480,2807076860.15%1,074337589 8th Avenue 17th Floor New York, NY 10018 t: 212-660-2400 f: 800-731-6208
Search Spend amounts do not include the cost of the Return Call Forwarding tracking lines.The Search campaign is using one RCF line at a cost of 20/mo. per line.CPL in Networks chart does not include phone calls.Visitors by Device589 8th Avenue 17th Floor New York, NY 10018 t: 212-660-2400 f: 800-731-6208
Search cont’dPage Views & Leads by Hour and Day – The best day for Search campaign lead generation in Novemberwas Tuesday. Lead volume was strongest from 9 am – 5 pm EST.589 8th Avenue 17th Floor New York, NY 10018 t: 212-660-2400 f: 800-731-6208
Search cont’dVisitors are being driven to the site from hundreds of different online venues. We are trackingwhich venues deliver leads at the lowest cost per. Systems are allocating more dollars withgreater frequency to these optimal converting sites, taking budget away from non-performers.Top Referring Sites & Top Lead Sources589 8th Avenue 17th Floor New York, NY 10018 t: 212-660-2400 f: 800-731-6208
Search cont’d53 Web Leads589 8th Avenue 17th Floor New York, NY 10018 t: 212-660-2400 f: 800-731-6208
Search cont’dTop Performing Ad CopyBrandMajor589 8th Avenue 17th Floor New York, NY 10018 t: 212-660-2400 f: 800-731-6208
Search cont’dVisitor and Converting Visitor MapsThe Lexington campaign is running in the following geography: 45 mile radius around Lexington, KYHeat Maps show that certain geographies generated leads at higher percentages. Areas close to CentralLexington and Georgetown converted best in November.589 8th Avenue 17th Floor New York, NY 10018 t: 212-660-2400 f: 800-731-6208
Search cont’dVisits and Conversions by CityCall Summary – 22 Calls ReceivedAverage Call Duration: 02:53589 8th Avenue 17th Floor New York, NY 10018 t: 212-660-2400 f: 800-731-6208
Search cont’d*Calls from cell phones are often labeled (Not Available)589 8th Avenue 17th Floor New York, NY 10018 t: 212-660-2400 f: 800-731-6208
Remarketing Spend amounts do not include the cost of the Return Call Forwarding tracking lines.The Remarketing campaign is using two RCF lines at a cost of 20/mo. per line.CPL in Networks chart does not include phone callsTop Referring Sites589 8th Avenue 17th Floor New York, NY 10018 t: 212-660-2400 f: 800-731-6208
Remarketing cont’dPage Views & Leads by Hour and Day – All November remarketing leads were generated on Tuesdaysand Thursdays. All Remarketing leads occurred from 12 pm to 6 pm EST. The Remarketing campaign also hadthirty-seven View thru Conversions attributed to it in November.589 8th Avenue 17th Floor New York, NY 10018 t: 212-660-2400 f: 800-731-6208
Remarketing cont’dVisits and Conversions by City589 8th Avenue 17th Floor New York, NY 10018 t: 212-660-2400 f: 800-731-6208
Display Spend amounts do not include the cost of the Return Call Forwarding tracking lines.The Display campaign is using one RCF line at a cost of 20/mo. per line.CPL in Networks chart does not include phone callsTop Referring Sites589 8th Avenue 17th Floor New York, NY 10018 t: 212-660-2400 f: 800-731-6208
Display cont’dMost Popular Pages589 8th Avenue 17th Floor New York, NY 10018 t: 212-660-2400 f: 800-731-6208
Display cont’dVisits by City589 8th Avenue 17th Floor New York, NY 10018 t: 212-660-2400 f: 800-731-6208
Optimizations – The following optimizations were made to the Spencerian College Lexingtoncampaign in November: Expanded Radiologic Tech keywordsNegated terms regarding “radio” to avoid unwanted trafficLowered bids on all ad groups except for Radiologic TechLead BreakdownNovember 2015Row LabelsBrandingbranding - GeoCategoryClinical Laboratory AssistantClinical Laboratory Assistant - geocompetitorContextualLimited Medical RadiographyLimited Medical Radiography - geoMedical Administrative ManagementMedical Administrative Management geoMedical AssistantMedical Assistant - geoMedical Assistant with PhlebotomyMedical CareerMedical Clinic SpecialtiesMedical Clinic Specialties - geoMedical Laboratory TechnicianMedical Laboratory Technician - geoPhlebotomyPhlebotomy - geoRadiologic TechnologyRadiologic Technology - geoGrand Total# Web Leads# Phone 0006022589 8th Avenue 17th Floor New York, NY 10018 t: 212-660-2400 f: 800-731-6208
*Spencerian College Remarketing is a Louisville and Lexington combined campaign Name Impressions Clicks Visits CTR Page Views Total Leads VTCs Spencerian College - Remarketing . 589 8th Avenue 17th Floor New York, NY 10018 t: 212-660-2400 f: 800-731-6208 Search
