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Spencerian University LouisvilleExecutive Summary November 2015Performance Overview: November 1st – November 30th, 2015SearchSpend: 16,110.93CPL: 53DisplaySpend: 1,316.87CPL: 484View thru Conversions: 1CPL including VTCs: 329Search & Display CombinedSpend: 17,427.80CPL: 57CPL inc. VTCs: 57NameSpencerian College - Louisville - DisplaySpencerian College - Louisville - %4,903303RemarketingSpend: 1,362.67CPL: 454View thru Conversions: 37CPL including VTCs: 34*Spencerian College Remarketing is a Louisville and Lexington combined campaignNameSpencerian College - lLeadsVTCs480,2807076860.15%1,074337589 8th Avenue 17th Floor New York, NY 10018 t: 212-660-2400 f: 800-731-6208
Search Spend amounts do not include the cost of the Return Call Forwarding tracking lines.The Search campaign is using one RCF line at a cost of 20/mo. per line.CPL in Networks chart does not include phone calls.Visitors by Device589 8th Avenue 17th Floor New York, NY 10018 t: 212-660-2400 f: 800-731-6208
Search cont’dPage Views & Leads by Hour and Day – The best days for Search campaign lead generation inNovember was Monday followed closely by Tuesday and Wednesday. Lead volume was strongest from 9 am –5 pm EST.589 8th Avenue 17th Floor New York, NY 10018 t: 212-660-2400 f: 800-731-6208
Search cont’dVisitors are being driven to the site from hundreds of different online venues. We are trackingwhich venues deliver leads at the lowest cost per. Systems are allocating more dollars withgreater frequency to these optimal converting sites, taking budget away from non-performers.Top Referring Sites & Top Lead Sources589 8th Avenue 17th Floor New York, NY 10018 t: 212-660-2400 f: 800-731-6208
Search cont’d254 Web Leads589 8th Avenue 17th Floor New York, NY 10018 t: 212-660-2400 f: 800-731-6208
Search cont’dTop Performing Ad CopyBrandMajor589 8th Avenue 17th Floor New York, NY 10018 t: 212-660-2400 f: 800-731-6208
Search cont’dVisitor and Converting Visitor MapsThe Louisville campaign is running in the following geography: 45 mile radius around Louisville, KYHeat Maps show that certain geographies generated leads at higher percentages. Areas close to South CentralLouisville, Radcliff and Shepherdsville converted best in November. Areas near Fishtown converted at a lowerclick to lead ratio.589 8th Avenue 17th Floor New York, NY 10018 t: 212-660-2400 f: 800-731-6208
Search cont’dVisits and Conversions by CityCall Summary – 49 Calls ReceivedAverage Call Duration: 04:49589 8th Avenue 17th Floor New York, NY 10018 t: 212-660-2400 f: 800-731-6208
Search cont’d*Calls from cell phones are often labeled (Not Available)589 8th Avenue 17th Floor New York, NY 10018 t: 212-660-2400 f: 800-731-6208
Remarketing Spend amounts do not include the cost of the Return Call Forwarding tracking lines.The Remarketing campaign is using two RCF lines at a cost of 20/mo. per line.CPL in Networks chart does not include phone callsTop Referring Sites589 8th Avenue 17th Floor New York, NY 10018 t: 212-660-2400 f: 800-731-6208
Remarketing cont’dPage Views & Leads by Hour and Day – All November remarketing leads were generated on Tuesdaysand Thursdays. All Remarketing leads occurred from 12 pm to 6 pm EST. The Remarketing campaign also hadthirty-seven View thru Conversions attributed to it in November.589 8th Avenue 17th Floor New York, NY 10018 t: 212-660-2400 f: 800-731-6208
Remarketing cont’dVisits and Conversions by City589 8th Avenue 17th Floor New York, NY 10018 t: 212-660-2400 f: 800-731-6208
Display Spend amounts do not include the cost of the Return Call Forwarding tracking lines.The Display campaign is using one RCF line at a cost of 20/mo. per line.CPL in Networks chart does not include phone callsTop Referring Sites & Lead Sources589 8th Avenue 17th Floor New York, NY 10018 t: 212-660-2400 f: 800-731-6208
Display cont’dMost Popular Pages589 8th Avenue 17th Floor New York, NY 10018 t: 212-660-2400 f: 800-731-6208
Display cont’dVisits & Conversions by CityOptimizations – The following optimizations were made to the Spencerian College Louisvillecampaign in November: Updated bid multipliers based on deviceExcluded poorly performing display sitesExpanded negative keywords589 8th Avenue 17th Floor New York, NY 10018 t: 212-660-2400 f: 800-731-6208
Lead BreakdownNovember 2015Sum of # PhoneRow LabelsSum of # Web LeadsCallsBranding302branding - Geo10023Category00Clinical Assistant00Clinical Assistant - geo00Clinical Assistant with Limited MedicalRadiograph12Clinical Laboratory Assistant00Contextual10Healthcare Reimbursement Specialist00Healthcare Reimbursement Specialist - geo00Limited Medical Radiography00Limited Medical Radiography - geo00Medical Administrative Assistant00Medical Administrative Assistant - geo00Medical Assistant70Medical Assistant - geo00Medical Career10Medical Coding Specialist100Medical Coding Specialist - geo02Medical Laboratory Technician12Medical Laboratory Technician - geo00Medical Massage Therapy00Medical Massage Therapy - geo00Nursing8013Nursing - geo22Patient Care Assistant00Patient Care Assistant - geo00Phlebotomy62Phlebotomy - geo00Practical Nursing10Practical Nursing - geo10Radiologic Technology160Radiologic Technology - geo00respiratory therapy10Surgical Technology10Surgical Technology - geo12Grand Total26049thth589 8 Avenue 17 Floor New York, NY 10018 t: 212-660-2400 f: 800-731-6208
589 8th Avenue 17th Floor New York, NY 10018 t: 212-660-2400 f: 800-731-6208
Spencerian College - Louisville - Display Spencerian College - Louisville - Search Remarketing CPL: 454 View thru Conversions: 37 . Nursing 80 13 Nursing - geo 2 2 Patient Care Assistant 0 0 Patient Care Assistant - geo 0 0 Phlebotomy 6 2 Phlebotomy - geo 0 0 .
