2022 Girl Scout Cookie Program

Transcription

2022 Girl Scout Cookie ProgramFamily Guide1

Girl ScoutCookie ProgramJanuary 7 - March 13Key DatesDecember - January: Troops hold planning meetings.January 7: Digital Cookie orders begins (online).January 7: In-person order taking begins (initial order).January 17: Deadline for troop transfers in eBudde.January 23: Presales end; families submit initial orders to TPM.February 10-18: Delivery/pick up of initial order cookies.February 18: Booth sales begin.February 25: 50 percent of girls’ initial order deposit due to the council account.March 6: Girl delivery order placement ends.March 13: Cookie program ends.March 14: Money due to troops from girls.March 15: Final recognitions entered and submitted by troops in eBudde by midnight.Table of ContentsImportant Dates 2Health & Safety 4What is the Girl Scout Cookie Program4Safety First 5Parents and Caregivers 5Troop Transfer Deadline 5Meet the Cookies 6Ways to Participate 8Why Participate 9Where the Money Goes9What She Will Learn 10Entrepreneurship & Badges 11Launching Digital Cookie 12Top Ways Families Can Support Girls13Online Selling Resources 14Girl Scout and Caregiver Checklist16Recognitions 17Goal Tracker 18Door Hanger 19Media Contact and Potential Media OpportunitiesCookie season is a very public-facing time for our organization, and media coverage and interestincreases. Media outlets may have questions for articles or segments on the news, or may evenwant to feature a girl/troop. What great opportunities! No matter the circumstance, if the mediacontacts a parent/caregiver or Girl Scout volunteer, we ask that they please contact GSOSWCommunications staff right away so we can work together to provide clear, consistent, timelyinformation that promotes the Girl Scout brand.If you are contacted by media: Please respond in a friendly and polite manner using a phraselike, “Thank you for calling! I’m not the right person to speak to, but let me get some informationfrom you.” Then, please gather the following information:Questions? Contact your troop product manager (TPM)!Name:Phone:Email:2 Date and time of inquiryEditor/journalist/reporter’s nameMedia outlet (e.g., KTVL, OPB, Oregonian, Statesman Journal, etc.)Email addressPhone number/sDeadlineIssue/story premise/topic and key questions (if they will offer them)Once you’ve gathered this information, please thank them and let them know, “Girl Scouts ofOregon and Southwest Washington Communications staff will get back to you soon.” Then,please email communications@girlscoutsosw.org (marked “High Importance”, with “media/time-sensitive in the Subject) right away and make sure that one of the Communications teammembers confirms receipt. Thank you for collecting this information to help ensure our mediacommunications are clear, consistent and promote the Girl Scout brand!3

Health and SafetyCoronavirus (COVID-19) Updates and InformationGirl Scouts Together is your one-stop-shop for all of the information you need to conduct safe,successful Girl Scout programming during the COVID-19 pandemic. We encourage you to reviewGirl Scouts Together with your family and Girl Scout troop to understand Girl Scouts of Oregonand Southwest Washington’s guidelines and determine your family’s and troop’s preferences. It isimportant to note that no troop/group or individual is required to meet in person or participatein the product programs.For the most up-to-date version of Girl Scouts Together, visit girlscoutsosw.org/COVID19.Please be mindful that this is an ever-changing environment and the Product Programdepartment may need to provide additional guidelines in the moment if necessary.Girl Scout Cookie Program The Girl Scout Cookie Program is the largest girl-led entrepreneurial program in the world.When girls participate in the cookie program, they build essential skills as they begin to thinklike entrepreneurs, help their troop earn proceeds to fund their Girl Scout adventures, andearn personal recognitions.How Do I Participate?All girls must be registered Girl Scouts for the 2022 membership year with a signed 2022 CookieProduct Program Permission & Pledge. Attend your troop family cookie meeting and pick up materials from your TPM.Learn about the five skills, cookie-related badges and the Cookie Entrepreneur Family pin.Review the cookie recognitions and work together with your Girl Scout to set a realistic goal.Work with your TPM to decide how you will participate: In-person Digitally Online Only BothReview Girl Scout and Caregiver Checklist. Safety First!Girls must: Have adult supervision at all times and never enter a customer’s house.Girls can sell cookies on walkabouts and at booth sales only until 8 p.m.Use first names only (provide adult contact information if a customer asks).Take the Girl Scout Internet Safety Pledge at girlscouts.org/internetsafetypledge beforeengaging in any online activities.Partner with adults. Adults must accompany Girl Scout Daisies, Brownies and Juniors whenthey are taking orders, selling or delivering product. Girls grades 6-12 must be supervised byan adult when selling door-to-door and must never sell alone. Adults should be present at acookie booth in any public place at all times.Never enter the home or vehicle of a person when selling or making deliveries. Avoid sellingto people in vehicles or going into alleys.Always follow safe pedestrian practices, especially when crossing at intersections or walkingalong roadways. Be aware of traffic when unloading product and passengers from vehicles.Always use the buddy system. It’s not just safe, it’s more fun!Parents and CaregiversYou have the right to: Determine how many cookies you are willing to accept responsibility for.Sell at a level that is comfortable for you and your Girl Scout, regardless of the trooprecommendation or goal.Decide whether or not to participate. Participation in a product program is entirely voluntary.Girls and families should not feel required, obligated or pressured to participate.You are responsible for: All cookies received and signed for. Cookies cannot be returned.All customer payments collected, until turned in to the TPM.Signing for and obtaining a receipt for each exchange of money/product between you and thetroop product manger.Following through on girl delivery purchases accepted through Digital Cookie.Adults should: Safeguard all money collected immediately.Submit payments to the troop within five to seven days of receipt. Do not send money withyour Girl ScoutNever deposit Girl Scout Cookie money into personal accounts.Ensure payment is not exchanged until the customer has cookies in hand.Troop Transfer DeadlineGirls wishing to transfer from one troop to another or in/out of Girl Scout Juliette status mustdo so by January 17, 2022. Once the initial order is placed with a troop, any sales a girl had orreceives will stay with the original troop. This means proceeds earned based on their sales willalso stay with the original troop. Girls are permitted to move troops, but sales and proceedscannot move with them. Girls who wish to move or transfer should not be discouraged fromdoing so by a troop or other volunteer in an effort to retain the proceeds linked to that girl’ssales.45

Core Flavors are 5.00S’mores and Toffee-tastic’s are 6.00 per package.Due to higher production costs for S’mores and Toffee-tastic’s they are considered specialtycookies. Specialty cookies will be ordered along with all flavors with the Initial Order.67

The Many Ways to ParticipateWhy Participate?Discuss with your girl which participation options are best for her! It might be all of theways listed below, or just the ones that fit her skill level, interest and availability. Look at theEntrepreneurial Progression chart on Page 11 and strategize which areas your girl would like tosee growth this season. Be sure to follow the Approved Selling Methods listed on Page 14, andremember that adult supervision is required at all times for all of these selling options!The Girl Scout Cookie Program is the primary source of funding for troops to power their GirlScout experience. The proceeds earned during the cookie program stay within the troop as awhole, and the girls in the troop should take the lead, together, in deciding how these funds areused. When girls have an active role in setting up a troop budget, voting on activities they wantto do, and beyond, they are more confident and develop skills to last a lifetime. Girls also havethe opportunity to earn a variety of recognitions through participation in the cookie program.Whether she’s interested in earning a session at her favorite Girl Scouts of Oregon and SouthwestWashington overnight camp or this year’s plush mascot, there’s something for every girl!Initial Order/Order Card/Door-to-Door: January 7 - 23The tradition of in-person order taking lives on! Troops or individual girls with an accompanyingadult may walk about in any residential neighborhood within the council boundaries of GirlScouts of Oregon and Southwest Washington. Girls can collect pre-sales to deliver later. A girlcan go door to door after depot day, if a girl doesn’t have cookies on hand for a customer—theirorder can be taken to deliver later. If the family isn’t sure how much inventory to check out fromthe troop product manager, collect orders first and only request cookies needed to fulfill existingorders.100% of Proceeds Stay Local!Friends-and-Family Sales: January 7 - March 13Asking friends and family to purchase Girl Scout Cookies is a great way to start! If this is agirl’s first time selling—or if they don’t have much free time because of school, sports or otheractivities—this might be the only participation option they needs to reach their goals.Digital Cookie: January 7 - March 13This option is a great choice for girls who have busy schedules and want to leverage technologyto reach their customers. Girls email a link for their Digital Cookie web page to family and friendswho can choose to have orders shipped direct or, for local customers, we offer girl delivery. Thisallows nearby friends and family to order and pay online, but the girl delivers those cookies inperson! Digital Cookie customers can also donate cookies online to Meals on Wheels People viaGirl Scouts of Oregon and Southwest Washington’s Gift of Caring program.Walkabouts: February 18 - March 13Girls can walk door-to-door selling cookies in residential areas. Walkabouts are a great addon when girls are out delivering their pre-ordered cookies, or if your troop has just a few morepackages to sell to reach their goal. This option enables girls to learn important people skillswhen selling to customers they don’t already know.Standabouts: February 18 - March 13Lemonade-style stands are held in front of homes on private property. This option works wellfor busy families, allowing them to find opportunities within their own schedule and giving girlsreal control over their selling environment. Girls can truly get creative with their set up and salespitch! An adult must always be present for safety and supervision.Booth sales: February 18 - March 13This is the number one way cookie customers see girls participating in the program. Usually agroup activity, booth sales require a lot of adult involvement and support. Remember that boothsales are a privilege granted to Girl Scouts by private commercial locations (grocery stores, banks,etc.). Service units set up these booths for troop use and TPMs will select locations and timesthat work for their troop. Please check with your troop before approaching a business as a boothpartner. Remember the booth site rule of thumb: If a girl cannot enter an establishment, they arenot allowed to sell cookies in front of that establishment.8The 5 and 6 prices mean more funds to provide Girl Scout programs in STEM, the outdoors,life skills, and entrepreneurship; improvements to local Girl Scout properties including camps;learning opportunities for volunteers and so much more.Troop ProceedsTroops earn proceeds to support the Girl Scout Leadership Experience for girls, including serviceprojects within their communities and other troop activities. Troops earn a minimum of .95per package sold. If the troop has a per girl average (PGA) of 270 boxes sold or higher, they earnan additional .05 per package sold. *Note: Juliettes earn at different rates, refer to Page or theJuliette manual.Girl RecognitionsEach girl participating can earn their own recognitions and Girl Scout Cookie Program Credits(can be used for Girl Scout programs and activities). For more information about individual girlrecognitions, refer to Page 17 for more details.9

What She Will Learn5 Skills for GirlsThe Girl Scout Cookie Program is much more than just cookies! The cookie program helpsgirls learn five skills that are essential to leadership, success, and life. Girls gain these skills byworking with others, setting goals, and interacting directly with their cookie customers! It’sabout the experience of running her very own cookie business, gaining five essential skills, andlearning to think like an entrepreneur.1.2.3.4.5.Goal Setting: Girls learn how to set goals and create a plan to reach them.Decision Making: Girls learn to think critically and solve problems.People Skills: Girls find their voice and build confidence through customer interactions.Business Ethics: Girls Develop positive values such as honesty and integrity.Money Management: Girls learn to create a budget to spend money responsibly.Encourage girls to exploretheir interests and learn newskills through Girl ScoutEntrepreneurship LearningBeing an entrepreneur doesn’t happen in just one step, but thankfully Girl Scouts has youcovered. In addition to the guidance given within the Girl Scout Cookie Program, there areadditional Financial Literacy badges that work naturally with the cookie program. As Daisieslearn how to count money, Brownies get to know their customers or Juniors learn how to makea good impression with the cookie program. When a girl works towards these goals with theircaregiver or guardian, they are on their way to earning the Cookie Family Entrepreneur Pins aswell! Troops can use the link -resources.html to see criteria for these badges. All badges can be earned individually by a girl or togetheras a troop. Below are just a few examples. Of badges and family pins that can be earned.1011

Launching Her Digital Cookie SiteTop Ways Families Can Support GirlsWho: Girl Scouts, with support from their parent/caregiver.As a parent or caregiver, your encouragement and guidance are essential to your Girl Scout’spositive and safe cookie program experience. Thank you for taking the time to familiarizeyourself with the guidelines and standards listed in this guide.What: Watch your Girl Scout build her online marketing skills as she sets up her very own DigitalCookie website. She can send out her personal website link to family and friends via email toincrease her sales through online orders. Digital Cookie will allow customers to shop from yourGirl Scout’s website and ship directly to them.When: January 7 - March 13, 2022, girls can share their personal link for customers to placeorders. Customers will have three options at the time of their purchase:1. Order cookies and pay to ship them directly to their home. These cookies are shipped by GirlScouts and do not come from the girl’s personal inventory.2. Order cookies for girl delivery, to be fulfilled by girls in February 2022, after depot day. Thesecookies come from the girl’s personal inventory.3. Donate cookies online to Gift of Caring.Four Easy Steps Crush Those Cookie Goals!1. Register: Check your email for your link from Digital Cookie starting in mid-December. Do notforget to check your junk, spam, and promotion folders!2. Set Up Her Site: Help your Girl Scout set up her sales goal, share her cookie story, and uploada fun picture or video. Then she is ready to save, review, and publish! (Parents/caregiversmust approve before the site can be published.)3. Invite Customers: Girl Scouts and their parent/caregiver can manage her cookie customerlist and easily send ready-to-use emails inviting friends & family to support her cookie goal.Parents/caregivers can also promote her personalized link on their personal social mediawith friends, family, neighbors, and co-workers.4. Track Your Goal: She can see how close she is to reaching her goal by tracking the numberof boxes sold and orders placed, as well as sales by delivery type and cookie variety. You caneven include offline sales to see total progress!All girl-delivery orders must be approved by the parent/caregiver within 3 days of the order inDigital Cookie. Customers should be contacted regarding delivery arrangements. These ordersshould be delivered as soon as possible. Once cookies delivered the parent/caregiver shouldmark the order complete in Digital Cookie.My LoginInformation12Username:Password: Tailor your cookie experience. We understand how busy you are! Talk with your troop leaderand troop product manager (TPM) to determine the best participation level for your family.Only want to participate in Digital Cookie? That’s OK! Attend and actively participate in a family information meeting with your Girl Scout’s troopproduct manager (TPM). Sign the 2022 Cookie Product Program Permission & Pledge. Review this Family Guide and check with your TPM on how your Girl Scout’s contribution totroop funds will be tracked. Have a goal-setting discussion with your girl reviewing the recognitions available,determining what actions are needed from the girl and what support is needed form theadult to reach those goals. Support your Girl Scout by teaching them how to manage the money from their cookiebusiness, fostering lifelong financial literacy skills. Encourage your Girl Scout as they dive into gaining people skills through their cookiebusiness. This is a fantastic early introduction to developing healthy relationships andconflict-resolution skills that they can use for the rest of their lives. Set a good example as your Girl Scout develops business ethics. Reinforce the positive valueswhich will continue to empower them in their future. Take care to honor deadlines to submit orders and payments to your troop. The ImportantDates section of this guide on Page 2 lists due dates, however your troop may set alternatedates to meet the needs of the troop and volunteers. Maintain communication with the troop product manager (to pick up cookies, to turn moneyin, to ask questions and respond to their inquiries). Be diligent in obtaining a receipt signed by both parties each and every time you receivecookies or turn in money. Please retain these for your records should a discrepancy come up. Support your girl’s troop as much as possible during the cookie program. It takes a lot oftime and dedication by our volunteers to support this program. Please help where you canfrom coordinating booths, to running a meeting during the busy season. Every little bit helpssustain this amazing learning experience for girls.13

Online Selling c Social BusinessPaid OnlineMediaor SchoolAdvertisingWebsites,Social ce,eBay, esYesYesNoNoGSOSWYesYesYesYesYesNoOnline SafetyThe safety of Girl Scouts is important to us, even and especially online. Girl Scouts should neverpost identifying information (full names, phone numbers, addresses etc.) online.Promoting vs. SellingGirl Scout product programs intentionally put girls in the driver’s seat to ensure they get themost from this entrepreneurial experience, girls do the selling, not adults. Adults can supportgirls by promoting their participation, rather than doing the selling for them. This is a subtle butimportant difference: Promoting: “Olivia is selling Girl Scout cookies! To find out more, visit her sales website orlet us know if you are interested so Olivia can reach out.”Selling: “Hello! Olivia is selling cookies! Put your order in the comments and I’ll get back toyou with the totals.”Digital CookieDigital Cookie is the only approved online selling platform from which members of Girl Scoutsof Oregon and Southwest Washington may sell Girl Scout Cookies. A girl can build their ownvirtual storefront though Digital Cookie, giving them the ability to send personalized messagesand video to potential customers by making a sales pitch. The sale is processed online, cookiescan be shipped directly to customers or customers can choose to have the girl deliver thecookies they order. Digital Cookie was built to help girls practice the five skills of the Girl ScoutCookie Program—goal setting, decision making, money management, people skills and businessethics—while protecting girls’ safety online. Girl Scouts of Oregon and Southwest Washington iscontractually committed to use Digital Cookie our only online platform.Facebook/Instagram/Nextdoor or OtherPersonal social media accounts with appropriate privacy settings are recommended whensharing a Digital Cookie link or similar information with social media contacts. Public sites canbe used to share Digital Cookie links, but be aware that once posted, the link is searchable byanyone and could potentially appear anywhere on the internet. Regardless of how informationis posted, families will need to closely manage girl delivery requests through Digital Cookie(approve/not approve) to identify customers they are comfortable delivering to and notifyingthose who would need to pick an alternative delivery option. Using social media as a marketingtool is allowed, but not to sell cookies or take orders for cookies. It is important that all onlinecookie sales are managed by a Girl Scout and are conducted through Digital Cookie.Green Approved. Yellow - Approved but be aware that once posted, the link is searchable byanyone and could potentially appear anywhere on the internet. Red Not Approved.Private Social MediaThis includes any personal Facebook, Instagram, Nextdoor, etc. account, communicating withprivate friends/connections or groups.Door Hangers/FliersGirl Scouts can share/distribute their Digital Cookie link at front doors in their community usingfliers. Fliers cannot have identifying information (full names, phone numbers, addresses, etc.). ADigital Cookie link, QR code and troop number and/or girl first names can be included.Public Social MediaThis includes any public groups on Facebook, Instagram, Nextdoor, etc., where information isshared publicly outside of private friends/connections.Business or School Websites, Social Media Accounts, etc.If a business or school is willing to post a girl or troop link, or promote the Girl Scout CookieFinder via their website or social media accounts, this is permitted.Paid Online AdvertisingGSOSW conducts paid advertising on behalf of all Girl Scouts in our council directing customersto the Cookie Finder. Members are not permitted to conduct their own paid online productprogram advertising.eCommerce OutletsNot allowed. Examples of prohibited sites include, but are not limited to, Facebook Marketplace,eBay, Craigslist, Amazon and others. These eCommerce outlets are not licensed by Girl Scouts ofthe USA (GSUSA) to sell Girl Scout Cookies. GSUSA strongly cautions against purchases of GirlScout Cookies found for sale online at sites like these. The freshness or integrity of these cookiescannot be guaranteed (in many instances, these cookie are actually expired), and purchasingcookies in this way does not support Girl Scouts participating in the cookie program.1415

Girl Scout and Caregiver ChecklistRecognitionsFollow This Checklist to Ensure a Successful Cookie Season!Girls and troops receive recognitions for the sales they’ve received throughout the programas acknowledgment of their hard work. There are troop proceeds which are used towards thetroop experience. Troop proceeds belong to the troop and do not belong to an individual. Troopfunds should be used towards all girl members regardless of their sales levels. Girls then receiveindividual recognitions as a way to congratulate their individual efforts. To see pictures ofrecognitions see order card or go to girlscoutsosw.org.Pre-Sale Register your Girl Scout for the 2021-2022 membership year. Attend your troop family cookie meeting and pick up materials from your TPM. Learn about the five skills, cookie-related badges and the Cookie Entrepreneur Family pin. Review the cookie recognitions and work together with your Girl Scout to set a realistic goal.Starting Inventory/Delivery Guide her to set practical and useful goals to determine how many packages of cookies toorder for your initial order. Ask your TPM for help if you have any questions. Remember, youcan always get more cookies later. Girls can earn initial order recognitions if eligibility is met by troop. Send emails to friends, family, and more through Digital Cookie beginning January 7, 2022.Coach Your Girl Scout Listen to her practice her sales pitch. Pretend to be a potential customer and ask herquestions. Review cookie materials together. Be a role model for business ethics and safety rules. Have fun with her!Goal Setter Start selling door-to-door with order cards on January 7, 2022. Contact your TPM to order/pick up more cookies for any girl-delivered orders taken afterdepot day. Be sure to sign and keep a copy of your receipts! Money is collected only when cookies are delivered, not before. This does not apply to ordersplaced through Digital Cookie. Turn money in frequently to your TPM. They will let you know specific dates for your troop.Be sure to sign and retain your receipt! Volunteer to work at troop cookie booths and/or set up your own My Sale booth. Help your Girl Scout reach her goals by supporting her during cookie delivery and boothsales. Be sure to log in to Digital Cookie and check for new orders. Remember that orders for girldelivery should be approved within three days of the order and delivered within days toensure the best customer service experience possible.Wrap Up Work with your TPM to pick up a booth sale if you still have remaining inventory to sell. Turn in all cookie payments to your TPM. Double check that there are no outstanding deliveries needed in Digital Cookie. Let the TPM know your Girl Scout’s recognition choices.After the SaleCelebrate with your Girl Scout and her troop!16 The council reserves the right to replace any item with an item of equal or lesser value.All recognitions are subject to minimums and availability.For more details, review the Recognitions page on our website. Girls and families shouldreview this information before girls make their sales goal decisions.Some sales levels offer more than one recognition option. Girls are able to select only one ofthose items per level.If a selection isn’t made for a girl, the physical item will be defaulted and this cannot bechanged.Troop PGA Initial Order RecognitionTroops who have an initial order per girl average (PGA) of 270 packages will receive a hip pouchand mountains bracelet for each girl participating and two volunteer patches—one each for thetroop leader and TPM.Super Seller PatchAny girl that sells 1000 packages of cookies will not only receive their recognitions at that levelbut will also earn the Super Seller patch.Digital Cookie SalesThere are three levels of recognition for selling cookies through the Digital Cookie platform.These sales can come from online shipped, donated or girl delivery. 25 packages of cookies will earn a Cookie Techie Patch. 150 packages will earn a Samoas bracelet. 225 packages will earn a docking station.Gift of Caring Patch (GOC)When a girl has sold 30 packages of GOC cookies they will earn a GOC patch. This applies toboth in-person and online sales.Cookie Program CreditsIf a girl chooses Cookie Program Credits over a physical recognition, that card will be maileddirectly to the girl’s household and is for their personal Girl Scout pathway. Families shouldreview the information in their My GS account to ensure the proper mailing address is on file.Recognitions are cumulative, so girls can choose a physical recognition at the 100 package level,and then choose Cookie Program Credits at the 160 package level. Cookie Program Credits arefor a girl to use within Girl Scouts of Oregon and Southwest Washington. Cookie Program Creditsexpire September 15, 2023.Adventure PassFunctions similar to Cookie Program Credits but is used only towards overnight camp, daycamp, troop travel and Girl Scout Destinations. Cards will be mailed to each girl individually.17

It’s Girl ScoutGoal TrackerCookieTime!Find out more atGirlScoutCookies.org adventurefulsTMBrownie-inspired cookies withcaramel flavored crème ContactlessDeliveryAvailable90%Crispy lemon cookies First Name OnlyGirl Scout:100%number of pkgs.70%number of pkgs.60% lemon-ups Crispy lemon cookiesAttachDigital Cookie QR code herecan order from you*Delivery:You donate cookies,and I’ll deliver them!tGirl ScouCookies List your ortbread cookies /pkgFirst Name OnlyGirl Scout: Peanut buttersandwich cookiesmade withnatural flavorsTroop #:My goal is:/pkg10% number of pkgs.number of pkgs.20%How high can you climb?Write your personal cookie package goal in the spaceabove 100%. Include your smaller goals along the way.(Adults can help if you need it.) Color in each area asyou make your way to the top!18All of our cookies have:NO High-Fructose Corn SyrupNO Partially Hydrogenated Oils (PHOs)Zero Grams Trans Fat per Serving30% Chewy and rich–chocolaty,coconut, and caramel can order from you*D

Troop Transfer Deadline Girls wishing to transfer from one troop to another or in/out of Girl Scout Juliette status must do so by January 17, 2022. Once the initial order is placed with a troop, any sales a girl had or receives will stay with the original troop. This means proceeds earned based on their sales will also stay with the original troop.