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GlossaryTermDefinition.csvComma separated value - a file type often used for product feeds,batch uploads, transaction reports etc.csv separatorThe symbol used as a separator in a CSV file (a comma by default).pdfFile type - portable document format.xmlExtensible markup language - a file type designed to carry data.Often used for data feeds.zip filea computer file whose contents are compressed for storage ortransmission head TECH TERM - The head section of a webpage contains informationread by the browser that is not visible to the user.3rd partyredirect URLTECH TERM - Some advertisers will redirect traffic through a 3rdparty (usually for analytics) before it reaches their site.access levelEvery user (advertiser, publisher and Webgains account manager)has an access level that determines the functionality within theplatform they can use/access. Access levels are administrator,manager, editor, viewer and no login.accountThe advertiser's or publisher's platform login from which they canmanage their program or campaigns.accountactivationaccountbalanceaccount holderaccountmanageraccountnumberAs part of the signup process, publishers need to activate theiraccount via an email link or SMS. Until they have activated theaccount they will be unable to login.The amount due for payment or the amount of credit on anadvertiser's account.FINANCE TERM - The name of the person / company a bank accountis held in.All affiliate programs are assigned to an account manager atWebgains. This person becomes the client's point of contact and whois responsible for managing the programNumber assigned to each account by banks. Used to identify a bankaccount for domestic payments. Publishers wanting to be paid bybank transfer must provide it. [see: bank details]
Glossaryaccountstatementactionaction IDactivationemailactiveactivity streamadjustadministratoradvertiseradvertiser IDagencyprogram alertAlexa rankAndroidAOVA summary of all invoices and payments on an advertiser's account.Field in validation files that allows advertisers to specify how theywould like to affect a transaction. [see validation file]Each commission category has its own event ID which the advertiserreports back in the tracking code and causes the commission to beawarded based on the type of product/service that is sold.The automated email we send to publishers containing theiractivation link. [see: account activation]PERFORMANCE MARKETING TERM - We consider a publisher to beactive on a programme when they are driving traffic.PERFORMANCE MARKETING TERM - Usually a publisher site, paidsearch campaign or any cusom activity they want to report onseparately. Publishers can have multiple campaigns within oneaccount allowing them to track and report separately.The action of adjusting the amount of a transaction / items in thebasket if for example an order is part returned. Can be donemanually in the platform or automatically via a validation file.A user with full access to all functionality within their account. [see:access level]A retailer (our client)Unique identifier assigned to every advertiser (client).3rd party that manages programs on behalf of advertisers.Recognised on the Webgains platform as a distinct user type.Advertisers and account managers get alerts when there are notablechanges on a program's performance.MARKETING TERM - Alexa provides data and analytics aboutwebsites. It includes a ranking of websites by their traffic volume.The term andriod refers to an operating system which can be foundon a variety of modern devices, the most popular beingsmartphones. On top of that you'll also find Android on tablets, TVstreaming boxes and other portable gadgetsECOMMERCE TERM - Average order value - the average value oforders on an advertiser's site.
GlossaryAPI keyapproveapprovedaverage linkresponseTECH TERM - Security key required for an API to functionWhen publishers apply to enroll on a program that has manualenrollment in place the advertiser can approve, reject or skip eachpublisher. [see: manual enrollment]. Alternatively when an advertiservalidates their transactions they can either approve, cancel, freeze oradjust the transaction. [see: validation period]Transaction status - once a transaction is confirmed as valid by theadvertiser (or its validation period has expired) it becomes approved(unless cancelled or frozen). [see: validation period]Webgains randomly tests a selection of links in product feeds to pickup broken links. This is the average response rate of links in anadvertiser's feed. It allows publishers to identify advertisers whomight have poor quality feeds.averagevalidation timePERFORMANCE MARKETING TERM - The time it takes on average fora given advertiser to validate their transactions.awaitingpaymentThis status indicates to the publisher that we are awaiting paymentfrom the advertiser for the releveant invoice this transaction isattributed to.bankFINANCE TERM - The name of the bank an account is held with. [seebank details]bank detailsbannersbasketFINANCE TERM - The details used to identify a bank account sopayment can be made to it. Usually refers to sortcode and accountnumber but can also include the account holder and the bank name.A banner is an image that sits on a website (often dynamically) thatpromotes an advertiser. Users clicking on the image will usually betaken to the advertiser's site.ECOMMERCE TERM - The consmer's total order - may be made up ofseveral productsbilling addressFINANCE TERM - An advertiser's registered address as it shouldappear on their invoices. Part of their billing details.billing detailsFINANCE TERM - An advertiser's registered details (name, addressetc) as should appear on their invoices.Bingbloggingweb search engine owned and operated by MicrosoftA marketing tactic/publisher type - People writing original contentsuch as product reviews, fashion edits etc. [see: marketing tactics]
Glossarybonusbroken imagebroken linkAn additional incentive payment that advertisers can make topublishers when they hit a certain threshold.An image URL which is incorrect/the image can't be found there.A URL which is incorrect in its format meaning the resource can't befound there.browserSoftware used by consumers to browse the internet.browserpluginsA marketing tactic/publisher type - These are usually built bycashback / loyalty publishers and flag up with users when the sitethey're on offers cashback etc. [see: marketing tacttics]BVDWOrganisation representing digital industries in GermanycacheTECH TERM - Small amount of temporary memory within a browserthat allows it to load pages faster.callbackcancelTECH TERM - A method of requesting information directly fromWebgains servers about a sale or click as it happens. Unlike an APIwhich can only deliver information fields/formats determined byWebgains, callbacks can deliver information in any format thepublishers wants.Advertisers have a period in which to validate their transactions forcommission. If consumers return their purchases the advertiser isable to invalidate commission on the transaction by cancelling it.[see: validation period]cancellationrateThe percentage of an advertiser's transactions that they invalidate.cancelledTransaction status - a transaction that the advertiser has deemedinvalid. [see: validation period]cashbackcategorycategory IDA marketing tactic/publisher type - Cashback publishers pass theircommission on to the end consumer as cashback. [see: marketingtactics]Products in a product feed are assigned a category (eg shoes boots).Advertisers themselves are also categorised according to what theysell.Products in a product feed are categoried eg men's shoes. Everycategory has a unique ID number assigned. [see category]
Glossarychannelfilteringchecksumchequecleared forpaymentclickclick referenceclick sourceclick to saleSome advertisers use local tracking to identify affiliate traffic so theycan dedupe against other channels or sometimes to remove onsiteleakage for affiliate traffic.TECH TERM - A security code generated by our system to protectagainst fraudulent transactions.FINANCE TERM - Payment method for publishersA transaction is cleared for payment in the next publisher paymentrun when there are sufficient funds in the advertiser's account.PERFORMANCE MARKETING TERM - A single user's click on aWebgains tracking link.PERFORMANCE MARKETING TERM - An extra tag a publisher can addto their tracking links, either to see the performance of thatparticular link, or in the case of cashback sites to identify theconsumerPERFORMANCE MARKETING TERM - The URL of the site orresource/asset a user (consumer) was on before clicking through tothe advertiser. Usually the publisher's site.PERFORMANCE MARKETING TERM - The period between thecustomer clicking on a link and the sale taking place.clicksPERFORMANCE MARKETING TERM - The number of users who haveclicked on a link. Measures traffic to a webpage.clickthroughparametersPERFORMANCE MARKETING TERM - Extra tags/values added to aclickthrough URL to help the advertiser identify the traffic as havingbeen referred by a Webgains publisher.clickthroughtimePERFORMANCE MARKETING TERM - The time at which the userclicked on the publisher's link to the advertiser's site.closedA programme that's no longer live. [see: programme status]closure inprogressA programme that's in the process of being closed. This programmestatus is only used/seen by Webgains' finance team for raising theclient's final invoice. [see: programme status]columnColumns appear in feeds or excel files. The column headers indicatethe data included in a file.coming soonProgram status - a pending program
RFORMANCE MARKETING TERM - Payment (usually CPA) awardedto the publisher by the advertiser in exchange for driving a sale(usually a percentage of the sale value).An advertiser can set up different types of commission eg if theywant to pay different rates on customer actions ie consumers buyingdifferent product categories, new vs returning customers or if theywant to set up a CPC campaign (customer clicks). Each has its ownevent ID (action ID?). Publishers can be put on a custom plan foreach commissionable action.The structure according to which any given publisher is rewarded.This can be a fixed rate or it can increase as the publisher'sperformance improves. Publishers may be on the default plan ormay be on a custom ratecommissiontierA commission plan may be tierd so that publishers' commissionincreases as their performance improves.commissiontypeCommission types can be CPA or CPC (could also be CPM but that'snot performance marketing).companyThe name an advertiser's account is held in. Used for billing.competitionand freebiesitesPublisher type / marketing tactic - sites that drive traffic toadvertisers through promoting competitions/giveawayscompressionTECH TERM - When a file has been made smaller so that it takes upless data, it's been compressed.consumercompetionConsumer promotion - where advertisers run conpetitions allowingconsumers to win prizes.contact typeAdvertiser users can be set up with a contact type so that they canspecify what they want to be contacted about. Contact types aremain contact (formerly primary), accounts (for finance) and technical.There must be a main contact.container tagTECH TERM - A tag that can be added to a client's website. It containsvarious other tags including tracking code and publisher tagscontractconversionratecookieThe legal agreement we have with an advertiserECOMMERCE TERM - The proportion of an advertiser's visitors whomake a purchase.TECH TERM - Small text file dropped on the consumer's browserwhen they click through from the publisher to the advertiser andused to track sales
Glossarycookie lengthTECH TERM - The period of time the cookie lasts for before it expires.Sales that happen after the cookie has expired won't be awarded tothe publisher.cookie typeCookie types can be post click or post viewcookielesstrackingA tracking method that uses flash rather than standard cookies.CPAPERFORMANCE MARKETING TERM - Cost per action - payment modelwhere publishers are rewarded when users perform a specifiedaction on an advertiser's site, ie. make a purchaseCPCPERFORMANCE MARKETING TERM - Cost per click - alternativepayment model where publishers are rewarded per click sentcreditFINANCE TERM - A positive balance on an advertiser's account or apayment made by an advertiser.credit noteFINANCE TERM - Issued to advertisers when refunding them for anyreason.creditedadjustmentAppears on invoice - where a transaction has been adjusted and parthas been credited back to the advertiser.creditedjoining feeAppears on invoice - where all or part of the joining fee has beencredited back to the advertiser.creditedmiscellaneousAppears on invoice - where anything other than joining fee, monthlyfee, commission or override has been credited back to theadvertiser.creditiedoverrideAppears on invoice - where override has been credited back to theadvertiser.cross programtrackingThis enables an advertiser with multiple programs (eg Nike with aprogram in each Webgains country) to track between them so eg apublisher can send traffic to Nike DE and if th customer purchaseson the UK site, the sale will track and commission awarded.CTRcustomer IDdebitECOMMERCE TERM - Click through rate or ratio - the percentage of apublisher's users who click on a link through to the advertiser's siteECOMMERCE TERM - Advertisers may generate and track bycustomer ID if tracking customers over their lifetime.FINANCE TERM - A payment out (ie an invoice) on an advertiser'saccount.
GlossarydeclinedeeplinkWhen pubblishers apply to enroll on a program that has manualenrollment in place, the advertiser can either apprrove, reject or skipeach publisher.A link (complete with tracking link) which leads to a product orsometimes a category page on an advertiser's site rather than thehomepage.delayedTransaction status - an advertiser can delay a transaction to givethemselves extra time to validate it. [see: validation period]desktopDevice used to access the internet - laptop or desktop computer areboth covered by the term desktop.destinationURLdeviceThe landing page on an advertiser's site to which a tracking linkleads.The desktop/tablet/smartphone/TV the end consumer is using toaccess the internet/make their purchase.device trackingTracking method that works by looking at up to 100 differentattribute's on a consumer's device in order to profile it and deducethat it's the same person.Direct DebitFINANCE TERM - Method of collecting regular payments direct fromsomeone's bank account.direct paidsearchMarketing tactic/publisher type - where pubishers bid on searchterms and direct traffic straight to the advertiser's site. [see:validation period]discountConsumer promotion - reduction on the usual selling price on aparticular product.displayMARKETING TERM - a separate marketing channel outside ofperformance marketing where banners are displayed on 3rd partywebsites.domainTECH TERM - A domain is typically a website ie samsung.com. Notethat shop.samsung.com is a different domain.EarningsOnce commmission has been tracked publishers can see it as theirearnings.editorUser access level - between manager and viewer [see: access level]effective CPMMARKETING TERM - Effective cost per mille - CPM means cost perthousand impressions and is the payment model for display.
GlossaryEINemailmarketingemployeebenefitsending soonenrollenrolledFINANCE TERM - Employer identification number - used for taxpurposes in the US.Publisher type / marketing tactic - these publishers collect/buy emaildatabases and send promotional emails on a brand's behalf. [see:maeketing tactics]Publisher type / marketing tactic - these publishers promotediscounts to closed groups of employees. Companies pay for theirstaff to have access (often to branded portals) as a perk. [see:marketing tactics]Program status - the period between publishers being notified of aprogram's closure and it actually closing (almost always 30 days).New publishers can't join.Once signed up to Webgains, publishers then have to join programs.Some advertisers will allow automatic joining, others manuallyapprove every publisher who applies.A publisher that has joined a program.enrollmentOnce signed up to Webgains, publishers then have to join programs.Some advertisers will allow automatic joining, others manuallyapprove every publisher who applies.enrollmentlinkThe URL for the program info/enrollment page on the platformEPCMARKETING TERM - Earnings per click - average amount earned bypublishers on a program per click sent.EPHCMARKETING TERM - Earnings per hundred clicks - average amountearned by publishers on a program per hundred clicks sent.exclusiveSome programs are contractually exclusive to Webgains meaningthey can't launch on any other networks at the same time. Mostprograms are only on one network anyway. Alternatively a voucherthat has been asigned to one publisher only.FacebookSocial networkFAQsfeed IDFrequently asked questionsEvery product feed on the platform has a unique ID.
GlossaryfinancecontactUsers on an advertiser's account can be set up with different roles toindicate what they should be contacted about. Roles are maincontact, finance, and tech. [see contact type]FlashSoftware that facilitates animations etc within webpages and apps.We use if for our cookieless tracking.fraud databaseInternal database of publishers who've been suspended for fraud.fraud matchTransactions that match details of fraudulent ones by publishers inthe fraud database will be flagged as a fraud match.free shippingConsumer promotion - where advertisers are offering free deliveryfor a short time, either site wide or on specific productsfreebieConsumer promotion - when an advertiser is giving away gifts suchas product samples for newsletter subscribers etc.frozenProgram status - where a program has been suspended for reasonsother than non payment.FTPTECH TERM - File transfer protocol - a way of transfering files directlyfrom one server to another.geo-targeting /geo-targetAdvertisers can use geo-targeting to only pay commission on salesfrom certain countries and to filter out the rest.German ValueAdded Tax ActRuling on VAT in GermanyGETTECH TERM - A method of requesting/delivering information within acallback.gift withpurchaseConsumer promotion - when an advertiser offers a product as a freegift when consumers make a purchase either of a specific product orover a certain threshold.GoogleSearch engineGoogleAdWordsGoogle's paid search platform that allows users to bid on searchterms.Google Google's social network
Glossarygross margingzipFINANCE TERM - Webgains' gross margin is made up of our joiningfee, monthly fee and override.TECH TERM - Method of compressing fileshostnameTECH TERM - This is the internet service provider of the publisherwho signed up.HTMLTECH TERM - Hypertext markup language - code used to build thefront end structure and layout of web documents.HTML tagsHTTP afficinfinite delayintegrationTECH TERM - HTML tags are what facilitates rich text formattingTECH TERM - The method by which we send data within a callbackscript. Can be GET or SOAP.Internet advertising bureau - the trade association for digitaladvertising in the UK.FINANCE TERM - International bank account number - a way ofindentifying bank accounts across bordersTECH TERM - An inline frame used to embed a document within anexisting HTML document.ECOMMERCE TERM - Method of counting banner views. A bannerloading on a webpage is one impression.PERFORMANCE MARKETING TERM - Traffic that has been referred bypublishers who are offering customers an incentive to visit/purchase(usually cashback)Transaction status - Using infinite delay status a transaction can bedelayed indifinitely and will never be invoiced unless validated byeither the client or the account managerThe process of onboarding a new client during which the integratethe Webgains tracking code into the back end of their site.Alternatively, the process of onboarding technology partner onto aprogram where they need additional code such as a pixel/javascriptintegrated into the advertiser's site.internal userA platform user who works for Webgains.internationaltransferFINANCE TERM - Method of transfering money to an overseas bankaccount.
GlossaryinvitationinvoiceiOSIP addressAdvertisers can invite publishers to enroll in their programs.FINANCE TERM - The monthly bill we send to our clients. Invoicescover publisher commission tracked that month along with Webgainsoverride and any monthly fee.Apple's operating systemTECH TERM - A number assigned to each device that accesses theinternet.IRPFFINANCE TERM - Tax applied in SpainISOLEGAL TERM - International Organisation for Standardisation - abody that determines international standards and conventions.Includes codes for languages, currencies, countries and date andtime formats.issue numberitemFINANCE TERM - Appears on some bank cards in the UK.The consumer's basket can be broken down into items (ie products).Often delivery and VAT will be included as items.JavascriptTECH TERM - Programming language often used to control objectswithin webpages.joining feeThe fee charged to advertisers when they sign upjournal entrykey termsAllows Webgains account managers to record notes on issues suchas non payment, tracking issues etc.a word or term bid on in paid searchkeywordAdvertisers can set keywords for their program eg shoes so that theyappear when publishers search for that term.landing pageThe webpage a user lands on after having clicked on a link (this mighthave gone through a redirect first).leadgenerationType of program where rather than paying out on sales, advertiserspay out on leads. Typically for gambling, insurance, test drives etc.
GlossaryliabilitiesFINANCE TERM - What Webgains owes to publishers.lifetimeSome advertisers track by customer ID and will award commissionfor the lifetime of the customerlink fileFile containing lots of links (usually banners) that an advertiser wantsto upload to their account. Uploading a link file allows advertisers toupload lots of links at once.link IDlinksliveUnique identifier assigned to every link uploaded by advertisers.PERFORMANCE MARKETING TERM - Ready made links to advertisers'sites that publishers can access from their accounts complete withtheir own custom tracking in place.Status that can be applied to a programme or a publisher.lock dateThe lock date is the date a transaction comes out of recall and canno longer be changed.logoBrand's emblem or graphic mark. Every program has one uploadedto their account.loyaltymain acticsmiscellaneousServicemobilemarketingMarketing tactic/publisher type - these publishers allows users tocollect reward points / air miles etc as they shop. [see: marketingtactics]Users on an advertiser's account can be set up with different roles toindicate what they should be contacted about. Roles are primary(main contact), accounts, and techA program can allow any publishers to join or they can approve eachone manually.A transaction added manually by an advertiser or Webgains accountmananger rather than tracked automatically. Usually a tenancypayment, bonus, compensation payment etc.Publishers may use different tactics (eg blogging, price comparison,vouchers) to promote some or all of which may be allowed on anygiven program. Publishers identify their marketing tactics at signupand advertisers list which are allowed on their programs.Appears on invoice - a charge for anything that's not override,commission, monthy fee or joining fee.marketing that is optimised for specifically for mobile devices such asin-app.
Glossarymonthly feeThe service fee we charge to advertisers each month.MPUMARKETING TERM - Mid page unit - a banner that measures 300 by250 pixels.multi-buyConsumer promotion - where advertisers are offering buy-one-getone-free or three-for-two etc.no loginopenenrollmentUser access level - a user whose login has been terminated.A programme that allows any publishers to join without having to beapproved one by one. [see manual enrollment]orderreferenceA unique identifier issued by the advertiser to the consumer whenthey make a purchase and passed back to Webgains as part of thetracking code.overrideThe charge to advertisers we apply on top of publisher commission(a percentage of the commission value)paidpaid searchpaid search toown siteTransaction status - commission has been paid to publisherBidding on search terms (usually on Google) so as to appear to userswhen they searchMarketing tactic/publisher type - where pubishers bid on searchterms and direct traffic to their own site.paymentOur weekly or monthly payment to publishers.paymentdetailsPublishers provide their payment details (payment method andrelevant account details) in order for us to pay them.paymenthistorySummary of past payments made to a publisherpayment modepaymentratingSpecifies how advertisers pay - can be on account or prepayEach program is given a payment rating according to their accountbalance / time taken to pay invocies.
GlossarypaymentreceiptPayment receipt that is generated automatically when advertiserspay online.paymentthresholdThe minimum amount a publisher needs in their account in order tobe paid.PayPalPayment method allowing us to pay publisher with an email address.pendingprogramsPrograms which have been set up on the platform but are not yetlive as integration is not complete.pendingvalidationTransaction status - a transaction goes through a recall period inwhich it can be marked as invalid by the advertiser (eg if a customerreturns their order).PHPTECH TERM - Programming language used in the back end of weplatforms.pixelTECH TERM - Unit of measurement used for images.POSTTECH TERM - A method of requesting/delivering information within acallback.post clickPERFORMANCE MARKETING TERM - A cookie can be post click(dropped on the user's click) or post view (dropped on impression).post viewPERFORMANCE MARKETING TERM - A cookie can be post click(dropped on the user's click) or post view (dropped on impression).Not all publishers are enabled for post view cookies.postcodeLocation identifier used in UK postal addresses.postpayEvery advertiser has a payment mode, prepay and postpay. Wherean advertiser is on account we only pay their commission topublishers when the advertiser has paid the relevant invoice. [see:payment mode]PowerfeedprepayprepaymentWebgains' feed driven program management platformAdvertisers can either be on a prepay contract (where they mustmaintain a positive account balance for Webgains to pay theirpublisher commission) or on account where we only pay thepublishers after the advertiser has paid the relevan tmonthly invoice.The balance a prepay advertiser maintains on their account.
iceMarketing tactic/publisher type - where publishers use advertiser'sproduct feeds to compare prices of a product/service from multipleproviders. Often used with tech and utilities.A program will sometimes be private meaning the don't appear topublishers in search results and publishers can't enroll. OnlyWebgains staff can enroll a publisher in a private program. Usedrarely.FINANCE TERM - An invoice we raise which isn't for any services butwhich allows an advertiser to top up the prepay balance on theiraccount.product feedA file listing all the products on an advertiser's site including detailslike price, sizes, colours, product description and image urlsproduct feeddrivenPublisher type / marketing tactic - some publishers such as shoppingengines pull in product feeds from multiple retailers to serve resultsbased on consumer's searches. [see: marketing tactics]product launchConsumer promotion - when an advertiser releases a new productthey want publishers to promote.programdescriptionEvery program has a description where they can outline their brandand program benefits to publishers.program PINPrograms using advanced transaction registration have a PIN whichis used to generate the checksum.programsummaryprogrammeprogramme IDprogrammestatuspromotionpromotion filepublic programA shortened version of the program description.An advertiser may have more than one program that publishers canjoin, ie one in each market.Unique identifier for each advertiser's program. Used in bothtracking links and reported back in tracking code.Indicates whether the programme is live, closed, suspended etc.Consumer offer/sale that doesn't use a code. Uploaded to ourplatform and delivered to publishers via a feed or API. Types of dealsare marked as consumer promotions.File containing lots of consumer promotions that an advertiser wantsto upload to their account. Uploading a promotion file allowsadvertisers to upload several promotions at once.Most programs on the Webgains platform are public meaning theycan be seen by all publishers and all publishers can apply. (They maynot be accepted if the program is manual enrollment).
GlossarypublisherPERFORMANCE MARKETING TERM - Publishers promote advertiser'sbrand/products earning commission on sales or clicks.publishergroupAdvertisers can segment their publishers so that they can easilycommunicate witha particular group or set different commissions fordifferent publisher types.publisher IDpublishersunder reviewquotaUnique ID number allocated to every publisher.Publishers that have enrolled on a program that has manualapproval.An advertiser can set a quota on their transactions whereby they'llonly pay out commission on a set number of transactions in a givenperiod. Only ever used for lead gen.RAR fileTECH TERM - A compressed file similar to .zipre-applyWhen a publisher rejoins or applies to rejoin a program they'vepreviously leftrebateConsumer promotion - where advertisers are offering cashback orvouchers
Term Definition .csv Comma separated value - a file type often used for product feeds, batch uploads, transaction reports etc. .csv separator The symbol used as a separator in a CSV file (a comma by default) .pdf File type - portable document format .xml Extensible markup language - a file type designed to carry data. Often used for data feeds.
