Transcription
1PRASAR BHARATI(Broadcasting Corporation of India)Doordarshan Commercial ServiceRATE CARDIn-house Programmes
2GENERAL GUIDELINES FOR IN-HOUSE PROGRAMMES1. In-house Sponsorship of Programmesi)Booking is acceptable either of a client or of a product/service. In case of a product, Freecommercial Time (FCT) can be utilised for the advertisements of that product/service only.ii)The Sponsor(s)/Client(s) is allowed to advertise any number of products in the admissiblecommercial time.iii)Advertisements featuring the artist participating in a particular serial / programme are alsoaccepted for telecast along with the same programme.2. Number of Sponsors Allowed & Programme Duration:i)Ordinarily there shall be no limit to the number of sponsors for a programme. Multiplesponsorships could be sold for any given programme.ii)Ordinarily, the programme duration of a time slot is considered for 30 mins. The actualduration of the programme will not exceed 24 minutes for a 30 minutes slot and 48 minutes fora 60 mts. Slot. In case of a programme not of 30 minutes slot duration, the sponsorship fee willbe charged on pro-rata basis.iii)The commercial time permissible for marketing/sale of airtime on a 30 minutes slot will notexceed 6 minutes (360 secs) including channel promotions & publicity. Any special instructionsissued in national interest will be over and above the permissible commercial time.3. Free Credit Lines& Commercial Breaks :i)In addition to FCT (Free Commercial Time), the sponsor (s) are allowed Free credit linesincluding display of product &services with the pack shot spoken or written on any style,with or without accompanying music alongwith punch line of upto 5 seconds at thebeginning and end of the programme telecast on all the channels including RegionalKendras.ii)In case of multiple sponsors, each sponsor will be entitled for opening & closing credit lineas specified above. In case of long duration cultural and sports events & feature films etc.the credit lines can be appropriately slotted at regular intervals aesthetically.iii)Commercial Breaks permitted in all programmes are Ordinarily three commercial breaks in a30 minute slot, four commercial breaks in a 45 minute slot and six commercial breaks in a60 minute slot will be allowed. In case of Special Events/Feature Films, Relays or any suchexigencies, the commercial breaks could be taken at the interval of 10 minutes to 15minutes or natural intervals in the interest of revenue maximization.Note:In House Sponsorships are to be allowed only to the primary clients booked through the accreditedagencies. In House Sponsorships cannot be sold to middlemen/private marketing agents.4. In House Booking in Sponsored Programme/Private Produced Programme:DD will retain rights to use up to 60 seconds in-between the sponsored programme(s) or privatelyproduced programmes with every 30 minute slot and 120 seconds in every 60 minute slot to bereserved for in house booking of advertisements, channel promotion, public service messages etc.For this purpose, a break bumper is to be provided by the producer in the mid-break position for
3insertion of the material from Doordarshan end.5. Banking/Spreading of FCT across similar category of programmes OR Lower category ofProgrammes:(i)The primary clients who book sponsorship of in-house programmes through itsaccredited/registered agencies will only be allowed to bank and spread their FCT not only inthe programme sponsored by them but also in other on-going in-house programmes whichare in the same time band or in a time band lower than the concerned programmesponsored by them.(ii)However, while allowing banking, it should be ensured that banking is to be allowed onlyagainst such air time inventory which is otherwise going waste. Ordinarily such utilizationof banked FCT should be consumed within a period of one month from the date of bookingof the sponsorship.6. Branding:(i)Ordinarily one SBR(spot buy rate) applicable for the said programme will be chargedtowards ‘Branding’ of a programme(30mins). In case of programmes lesser than 30 mins,the Branding Charges will be equivalent to one SBR. This is applicable for all channels ofDoordarshan & regional kendras.(ii)Branding entitlements includes 5 seconds punch line with packshot of the brand shall beallowed in the voice over & visuals for the branding. For branded quiz shows, interviewbased programmes and other programme where the microphone is visible in the cameraframe, the producer can carry the brand of the product alongwith the name of theprogramme on the cube of the microphone.7. Set Branding:For set branding one normal sponsorship fee with admissible FCT of the slot 50% of thesponsorship fee without FCT One spot buy rate will be charged for every slot of 30 minutes. Thisprinciple will be applicable to all Doordarshan Channels including regional and RLSS. Such setbranding should be in an imaginative manner so that it does not appear to be out of sync with thetone and tenor of the programme.8. Advertisement Duration :i)Advertisement of 5 seconds or in multiples of 5 seconds duration shall be accepted.ii) Advertisement below 5 seconds will be treated as a 5 seconds commercial. If the duration of the spotis above 5 seconds and below 10 seconds then it shall be charged for 10 seconds.9. Time Check for News(except DD-National):i)Mute/Creative/Audio visual of upto 7 seconds displaying the name of the product/servicesof the client will be permitted.ii)40% of spot buy rate in the Before/After position of the News in the relevant time band will
4be charged for Time Check.10. Penalty for telecast of Unapproved Advertisements:i)All advertisements will be governed by the Code for Commercial advertising ofDoordarshan. Hindi and English advertisements approved by Doordarshan CommercialService.ii)Regional language advertisement approved by Regional Kendras shall be allowed fortelecast.iii)If any unapproved commercial is telecast, the agency will be charged penalty of five (5)times the rate of the normal spot buy for the programme where such advertisementappeared.11. All Values Inthe Rate Cardarein Gross:12. Definition of Unit:Spot buy rate unit:Sponsorship Fee rate unit:10 seconds30 minutes13. Programmes Falling inmorethanOne Time Band:In case of programmes falling in more than one time band, sponsorship fee will be theconsolidated amount of the slots covered by the programme.14. Release Orders for Bookings on Doordarshan :A signed and stamped release order by the client on the letterhead/standard template of theauthorised agency giving the details of the bookings including rates, time of the programmes,programme selection and telecast instructions with dates will constitute a legitimateinstruction for commercial booking equivalent to a contract as per the market practice.15.Cancellation Charges:- (for Spots booking/sponsorship):In the spot booking/sponsorship, contract can be cancelled by an agency giving a notice of 3working days or more before the telecast date. If the notice is served less than 3 days before thetelecast date, billing will be done as per contract filed.16. Doordarshan reserves the right to upgrade or downgrade a slot for the purpose ofcharging sponsorship fee/spot buy rate depending upon commercial considerations.17. In case of any dispute or interpretation arising out of the Rate Card, the decision ofDoordarshan will be final.
5PRASAR BHARATI(Broadcasting Corporation of India)Doordarshan Commercial ServiceRate Card for In-house Programmes ortsDD-UrduDelhi LPTDD High Definition
6CATEGORISATIONDD-1 National NetworkPrime Time8.00 PM to 8.30 PM (All days - News)Band-19.00 PM to 10.00 PM (All days)Band-2(i)8.30 PM to 9.00 PM (All days)(ii)10.00 PM to 11.00 PM (All days)Band-38.00 AM to 3.00 PM (Sunday)Mid Prime Time12.00 Noon to 3.00 PM (Monday to Saturday)Non-Prime TimeBand-111.00 PM to 12.00 Mid-night (All days)Band-210.00 AM to 12.00 Noon (Monday to Saturday)Band-3(i)(ii)12.00 Mid-night to 10.00 AM (Monday. to Saturday.)12.00 Mid-night to 8.00 AM (Sunday)Note :The commercial time permissible for marketing/sale of airtime on a 30 minutes slotwill not exceed 6 minutes (360 secs) including channel promotions & publicity.Any special instructions issued in national interest will be over and above thepermissible commercial time.
7DD-NATIONAL: NEWS/ SAMACHARSPOT BUY RATE ( PER 10 SECONDS)News(8.00 PM to 8.15 PM)Mid-Break Rs. 90000Before/AfterRs. 80000Samachar(8.15 PM to 8.30 PM)Before/AfterRs. 80000Mid-BreakSamachar( 7.00AM to 7.15AM)Rs. 90000Before/AfterRs. 20000Mid-BreakRs. 25000Time Check (5 Sec.)News & Samachar(8.00 PM & 8.15 PM)Rs. 35,000Samachar(7.00 AM )Rs. 15,000Note :In the morning Samachar & Evening News/ Samachar there will be a minimum of two breaks of 60seconds each.Segmenti. Branding of weathersegment in Prime TimeNews/Samachar.ii. Branding of weathersegment in MorningSamachar.(iii) Branding of SportsSegment/Business Segmentin Prime Time News/Samachar (8.00 PM/8.15 PM).Rs. 35,000 per insertion. Brandingincludes ‘Opening & Closing CreditLines’ with pack shots & Punch Line.Rs. 15,000 per insertion. Brandingincludes ‘Opening & Closing CreditLines‟ with pack shots & Punch Line.Rs. 35,000/- per insertion.
8Branding includes freeOpening & closingCredit Lines with Packshots and punch line.(iv) Branding of SportsSegment/Business SegmentIn Morning Samachar (7.00AM).Branding includes freeOpening & closing Credit Lineswith Pack shots and punch line.(v) Aston Band/Logo Insertion(duration upto 5 secs.) in PrimeTime News/Samachar orMorning Samachar.Rs. 15,000/- per insertion.1/4th of 10 secs rate (mid-break) ofrespective Samachar /NewsBulk Booking package(i) Weather Report Branding with Logo:Rs. 35.00 lakh.Pop Up integrationOne Month Activity on Primetime News/Samachar & MorningNews/Samachar (Weather SegmentBranding alongwith the logo/popups. It will also include free opening&closing Credit Lines with pack shots andPunch line. The logo pop up willremain throughout the WeatherSegment as per the existing technicalspecifications)(ii)Sports Bulk Booking Branding:Rs. 35.00 lakh.with Logo Pop Up integrationOne Month Activity on Primetime News/Samachar & MorningNews/Samachar (Sports SegmentBranding alongwith the logo/popups. It will also include free opening&closing Credit Lines with pack shots andpunch line. The logo pop up willremain throughout the SportsSegment as per the existing technicalspecifications)DD-1 (National)In-house ProgrammesTime CategoryPrime TimeSponsorship feeFCTSBR
9(in Rs.)(in sec.)150(in Rs.)(i)Band-1: 9:00 PM to10.00PM (All days)4,00,00065,000(ii)Band-28.30 PM to 9.00 PM (Alldays)10.00PM to 11.00PM(Alldays)3,80,00015060,000(iii)Band-3 : 8.00AM 0Mid Prime Time12:00Noon-3.00PM(Monday to Saturday)
10Non Prime TimeTime CategorySponsorship fee(in Rs.)i)Band-1 : 11:00 PM to12:00 mid-night1,00,000(ii)Band-2 :10.00AM to12.00pm(Mon to Sat)75,000iii)Band-3 12:00mid-nightto 10:00AM (All daysexcept Sundays)50,000FCT(in sec.)SBR(in Rs.)15020,00015015,0001507,500Note : Terms applicable to all Time Bands(Prime Time/Mid-Prime Time & NonPrimeTime):1. A sponsorshippackage’ will denote a minimum amount of money/investment/ spend i.e.4.00 lacs/3.80 lacs/3.50 lacs. Each package may have any amount of FCT falling between‘0’ seconds to ‘150 seconds’. (reference Board Note/DCS letter no.DCS/Sale commercialtime dated 23.12.2005).2. A client/agency is free to buy a single sponsorship/ package or multiplessponsorship/packages in a single programme.3. The opening & closing credit line would be ‘free of charge’ to any client investing any of theabove sponsorship/packages. The credit line will include punch line and pack shots for aduration of upto 5 secs.4. Even ‘Spot Buyers’ in all categories will qualify for the facility of ‘free opening & closingcredit lines with punch line & pack shot provided the minimum total amount of purchase ofSpot Buys in the related time band is equivalent or exceeds the ‘Sponsorship /PackageValue of that time band.(eg.prime time @Rs.60,000/- or above exceeds Rs.3.50 lacs/3.80lacs/4.00 lacs which is the minimum sponsorship value of that time band).5. ’Sponsorship Tags’ will be broadly categorized as ‘Presenting Sponsor/Main Sponsor’’, ‘CoPresenting Sponsor’, ‘Powered by Sponsor and ‘Associate Sponsor’. The basis ofcategorization of’ status of a ‘sponsor’ will depend on the ‘bulk spends alongwith first comefirst commitment towards the programme.
11DD BharatiI.II.III.Prime TimeMid Prime TimeNon Prime Time7:30PM – 10:00PM12.00 Noon – 3.00PMRemaining Time Zones.-In-house ProgrammesSponsorship fee(in Rs.)Time BandPrime TimeMid Prime TimeNon Prime Time1000070005000FCT(in sec.)SBR(in Rs.)180180180500030002500DD SportsIn-house ProgrammesPrime Events :International Cricket, Tennis, Football, hockey etc.Sponsorship fee(in Rs.)FCT(in sec.)SBR(in Rs.)150001504000Non Prime Events : Magazine programmes, Sports News and other sports events75001504000
12DD IndiaIn-houseProgrammesSponsorship fee(in Rs.)FCT(in sec.)SBR(in Rs.)70001502500DD -UrduPrime TimeNon Prime Time-7:30PM – 10:00PMRemaining Time Zones.In-house ProgrammesTime BandSponsorship fee(in Rs.)FCT(in sec.)SBR(in Rs.)Prime TimeNon PrimeTime6000400015015020001500
13DD NewsPRIME TIME : 6.30PM TO 11.30PMNON PRIME TIME : ANY OTHER TIME BANDIn House programmesTime BandPrime TimeNon Prime TimeSponsorship fee(in Rs.)FCT(in sec.)SBR(in Rs.)300001500015015050002500Other properties of DD-NewsabcdePropertiesStock Ticker/ Crawler[Branding]FeeRs. 5 Lacs for OneMonthDescriptionThe brand logo would be displayed in theticker, twice in the alphabet series A-Zdepicting the price movements. In Crawlerbranding, the message up to 25 wordsshall be run once in a single cycle.Branding of coming up One Spot Buy Rate of Right bottom corner for the brandnext Graphic Slides of the time band inname/logo as Super. OR 5 Second Tagforthcoming programmewhich it appears.with punch line (opening &closing of thesegment).Branding of SpecialOne Spot Buy Rate of 5 second Tag with punch line (openingSegments (Weather /the time band inand closing of the segment).Sports/ business etc.)which it appears.News Digest BrandingOne Spot Buy Rate of Right bottom corner for the brand name/the time band inlogo as Super.which it appears.Headline NewsOne Spot But Rate of 5 second Tag with punch line (openingSponsorshipthe time band inand closing of the segment)which it appears.
14Packages For News ChannelPackage:-I : FOR ADVERTISERS COMMITTING Rs.50 LAKHS (FCT to be utilized within aperiod of upto 6 months) Co-Sponsorships of Prime Time News/Samachar and Co-Sponsorships of two DD-News producedIn-House programmes for 3 months.(subject to availability) 15000 seconds on DD-News channel in the prime time band from 6.30p.m. to 11.30p.m. 13000 seconds on DD-News Channel (in non prime time from 7.00am to 6.30pm).Value Addition: 11000 seconds FCT to be utilized on ROS basis either on DD-Bharati or DD-Urdu or DD-News inNon Prime Time wherever inventory is unused and going waste. Package: II: FOR ADVERTISERS COMMITTING Rs.25 LAKHS (FCT to be utilized withina period of upto 6 months) Co-Sponsorships of Afternoon/Morning Bulletin and one DD-News produced in-house programmefor 3 months. (subject to availability) 7000 seconds in prime time band on DD-News from 6.30p.m. to 11.30p.m. 6500 seconds on the DD-News (in non prime time from 7.00 a.m. to 6.30 p.m.).Value Addition: 5000 seconds on ROS basis on DD-Bharati or DD-Urdu or DD-News in Non Prime Timewherever inventory is unusedand going waste.Package: III: ADVERTISERS COMMITTING Rs.10 LAKHS ON THE NEWSCHANNEL(FCT to be utilized within a period upto 3 months) Co-Sponsorships of Afternoon or Morning News Bulletin or DD-News in-house programmes for 1month. (subject to availability) 2800 seconds in the prime time band of DD-News between 6.30 p.m. to 11.30p.m. 2500 seconds on DD-News Channel (in non prime time from 7.00am to 6.30pm).
15Value Addition: 1500 seconds on ROSbasis on DD-Bharati or DD-Urdu or DD-News in Non PrimeTime whereverinventory is unused and going waste.Package: IV: ADVERTISERS COMMITTING Rs.5 LAKHS ON THE NEWSCHANNEL(FCT to be utilized within a period upto 3 months) 1400 seconds in the prime time band of DD-News between 6.30p.m. to 11.30p.m.1100 seconds on ROS on DD-News Channel (in non prime time from 7.00am to 6.30pmValue Addition: 800 seconds on ROS basis on DD-Bharati or DD-Urdu or DD-News in Non Prime Time wherever inventory isunused and going waste.
16Doordarshan Kendra, Delhi (Delhi-LPT)In-house ProgrammeTime BandSuper „A‟ 7:30 PM to 8:00 PMFilm BasedNon-Film Based*„A‟ Special 7:00PM- 7:30PMFilm BasedNon-Film Based„A‟6:00 PM to 7:00 PM(Except Sunday 4:00PM to6:30 PM)„B‟ Before 6:00 PM(Except Sunday 4:00PM to6:30PM)News7:00 PM to 7:15 PMTime checkSponsorship fee(in Rs.)FCT(in sec.)SBR(in 10000120400075001203000200004500* After News Bulletin 15 minutes slot (7.15 p.m. to 7.30 p.m.) is available for sponsorship. For this slot half of thesponsorship fee of the slot 7.00PM- 7.30PM will be charged.Hindi BeltIn –House ProgrammeTime Band3:00PM to 4:00PM4.00PM to 6.30PM(SunHFF)Sponsorship fee(in Rs.)FCT(in sec.)SBR(in Rs.)500001501500020000015020000
17DD –HIGH DEFINITIONI.II.III.Prime TimeMid Prime TimeNon Prime Time-7:30PM – 10:00PM12.00 Noon – 3.00PMRemaining Time Zones.In-house ProgrammesTime BandPrime TimeMid Prime TimeNon Prime TimeSponsorship fee(in Rs.)FCT(in sec.)SBR(in Rs.)1000070005000180180180500030002500
18PRASAR BHARATI(Broadcasting Corporation of India)Doordarshan Commercial ServiceRate Card for In-house Programmes MarketingRegional Kendras
19DDK, AgartalaIn-house ProgrammeTime Band„A‟ Special7:00PM- 8:00PM„A‟6:30PM- 30PM(Saturday)NewsSponsorship fee(in Rs.)FCT(in sec.)SBR(in r)1900(Mid-Break)
20DDK, AhmedabadIn-house ProgrammesTime BandSponsorship fee(in Rs.)„A‟ Special : 7:00PM to 8:00PMFilm Based44000Non Film Based44000„A‟6:30PM -7:00PM (All days)8:30AM-9:00AM (Sunday)Film Based15000Non Film Based15000„B‟ Before 6:30PMFilm Based9000Non film Based9000NewsFCT(in sec.)SBR(in 00(Before/After)15000(Mid-Break)
21RLSS, Ahmedabad (DD-Girnar)In-house ProgrammesTime BandSponsorship fee(in Rs.)FCT(in sec.)SBR(in ime Time :-8.00PM 10:30PMFilm BasedNon Film BasedNon Prime Time :10:30PM-8:00AM8.00 AM 8.00PMFilm BasedNon Film Based
22DDK-AizwalIn -house ProgrammeTime Band„A‟ 0PM-6:30PM(Monday-Friday)3:00PM- 6:30PM(Saturday & Sunday)NewsSponsorship fee(in Rs.)FCT(in sec.)SBR(in )800(Mid-Break)
23DDK- AkolaIn-house ProgrammesTime BandSponsorship fee(in Rs.)FCT(in sec.)SBR(in Rs.)15001804001500900120150400300„A‟ Special6:30PM-7:00PM„A‟6:00PM-6:30PMFilm BasedNon Film BasedDDK- AllahabadIn-House ProgrammesTime Band„A‟6:00PM-7:00PMSponsorship fee(in Rs.)FCT(in sec.)SBR(in Rs.)60001001000
24DDK- BangaloreIn-house ProgrammesTime BandSponsorship fee(in Rs.)Features Film100000(Any Time)Film Songs60000Super „A‟ 7:00PM-8:00PMFilm Based48000Non Film Based40000„A‟ Special 6:30PM-7:00PMFilm Based30000Non Film Based20000„A‟ 3:00PM-6:30PMFilm Based12000Non Film Based10000„B‟ 6:00AM-9:00AMFilm Based20000Non Film Based8000Regional NewsSponsorship ofNews SegmentsRs.15000FCT(in sec.)SBR(in (Mid-Break)(with opening & closing credit lines of 5secs. each.)
25RLSS- Bangalore (DD-Chandana)In- house ProgrammesTime BandSponsorship fee(in Rs.)Feature Film25000Special Film Songs10000ProgrammePrime Time8:00PM-11:00PM (All Days)7:30PM-3:00PM (Sunday & Holidays)Film Based10000Non Film Based8000Non Prime Time : Rest of the timeFilm Based8000Non Film Based5000NewsFCT(in sec.)SBR(in (Before/ After)4000(Mid-Break)
26DDK-BarellyIn- house ProgrammesTime BandSponsorship fee(in Rs.)FCT(in sec.)SBR(in ‟5:00PM- 6:30PMDDK-BhawanipatnaIn- house ProgrammesTime Band„A‟5:00PM-5:30PMSponsorship fee(in Rs.)FCT(in sec.)SBR(in Rs.)1500120400
27DDK- BhopalIn-house ProgrammesTime Band„A‟ SpecialAfter 7:00PMFilm BasedNon film Based„A‟6:30PM-7:00PMFilm BasedNon Film basedKalyani„B‟Before 6:30PMFilm BasedNon Film BasedNews 7:00PMSponsorship fee(in Rs.)FCT(in sec.)SBR(in id-Break)
28DDK-BhubneshwarIn-house ProgrammesTime BandSponsorship fee(in Rs.)Super „A‟ Special Oriya35000Feature FilmMid Spot Oriya FeatureFilmSuper „A‟7:00PM-8:00PMFilm Based33000Non Film Based22000„A‟ Special6:00PM- 7:00PM (Monday – Saturday)Film Based13500Non Film Based6500Kalyani„A‟6:00AM-9:00AMFilm based12500Non film based6500Regional NewsFCT(in sec.)SBR(in 400020007000(Before/After)9000(Mid-Break)
29RLSS-Bhubneshwar (DD-6)In-house ProgrammesTime BandSponsorship fee(in Rs.)FCT(in sec.)SBR(in ime Time8:00PM-10:30PMFilm BasedNon Film BasedNon Prime Time9:00AM-3:00PM,10:30PM-6:00AMFilm BasedNon Film BasedDDK- ChandigarhIn- house ProgrammesTime Band„A‟ Special6:30PM-7:00PM„A‟6:00PM-6:30PMFilm BasedNon Film BasedSponsorship fee(in Rs.)FCT(in sec.)SBR(in Rs.)230018055023001400120150550300
30DDK- ChennaiIn-house ProgrammesTime BandSponsorship fee(in Rs.)FCT(in sec.)Feature Film100000120Film Song100000120Based(OliyumOliyum)Super „A‟7:00PM – 11:00PMFilm Based48000150Non Film Based40000150„A‟ Special3:00PM- 7:00PMFilm Based22000150Non Film Based18000150Regional )Sponsorship of News Segments in News Bulletin (Bullionrates/sports/weather report etc.) only caption without audio.Sponsorship of News Segments in News Bulletin (Bullionrates/sports/weather report etc.) Caption with audio withopening & closing credit lines of 5 secs. eachSBR(in 5000(Mid-Break)30006000
31RLSS- Chennai (DD-Podhigai)In- house ProgrammesTime BandSponsorship fee(in Rs.)FCT(in sec.)SBR(in 2500(Before/After)3000(Mid-Break)Prime TimeFeature FilmFilm Songs ProgrammeNon-Prime TimeFilm basedNon Film BasedRegional News 8:00AM10:00AM12:00Noon2:30PM10:00PM(Friday & Saturday)DDK-DehradoonIn-house ProgrammesTime BandSponsorship fee(in Rs.)„A‟ Special6:00PM-7:00PM (Monday to Friday)6.30PM-7.00PM (Saturday & Sunday)Film Based7500Non Film based7500„A‟60005:00PM – 6:00PMKalyaniFCT(in sec.)SBR(in Rs.)12015015012001200900400
32DDK-DibrugarhIn- house ProgrammesTime BandSponsorship fee(in Rs.)FCT(in sec.)SBR(in Rs.)2500150600200018060015001504001000120400Super A7:00PM-8:00PM„A‟ Special6:30PM- 7:00PM„A‟6:00PM – (Mid-Break)DDK-DaltonganjIn-house ProgrammeTime Band„A‟6:00PM- 6:30PM„B‟5:30PM- 6:00PMSponsorship fee(in Rs.)FCT(in sec.)SBR(in Rs.)16001204001100120300
33DDK-GangtokIn- house ProgrammesTime BandSponsorship fee(in Rs.)FCT(in sec.)SBR(in �5:30PM-6:00PMDDK- GorakhpurIn- house ProgrammesTime BandSponsorship fee(in Rs.)„A‟ Special3:00PM – 4:00PM (Sunday Only)Film Based4800Non Film Based4800„A‟6:30PM -7:00PMFilm Based4800Non Film Based4800„B‟5:30PM – 6:30PMFilm Based2400Non Film Based2400FCT(in sec.)SBR(in Rs.)901202400240090120240024009012012001200
34DDK- GuwahatiIn-house ProgrammesTime Band„A‟ A‟4:00PM-6:00PM(Sunday)„B‟2:30PM-4:00PM*8:30 AMNorth East EnglishNewsAssamese NewsSponsorship fee(in Rs.)FCT(in sec.)SBR(in (Before/After)12500(Mid-Break)*Commercial terms are for 30 Minutes duration. For lesser durationprogramme commercial terms shall be on pro-rata basis.
35PPC- Guwahati (North East)In- house ProgrammesSponsorship fee(in Rs.)Time Band4:00PM-6:00PM8:00PM-10:30PMFilm BasedNon Film basedOther than 8:00PM-10:30PM&4:00PM-6:00PMFilm BasedNon Film BasedFCT(in sec.)SBR(in 01000500DDK- GulbargaIn-house ProgrammesTime Band6:30PM-7:00PMSponsorship fee(in Rs.)FCT(in sec.)SBR(in Rs.)1000150400
36DDK-HisarIn-house ProgrammesTime BandSuper „A‟7:00PM – 7:30PMFilm BasedNon Film Based„A‟ Special6:30PM – 7:00PMFilm BasedNon Film Based„A‟6:00PM – 6:30PM„B‟5:00PM – 6:00PMRegional NewsSponsorship fee(in Rs.)FCT(in sec.)SBR(in 002000120400700(Before/After)800(Mid-Break)
37DDK- HyderabadIn- house ProgrammesTime BandSuper „A‟ SpecialAny Time„A‟ SpecialAfter 7:00PMFilm BasedNon Film Based„A‟Before 7:00PMFilm BasedNon Film Based„B‟Before 6:30PMRegional News7:00PMRegional News7:00AMSponsorship fee(in Rs.)FCT(in sec.)SBR(in 000(Mid-Break)8000(Before/After)9000(Mid-Break)
38RLSS- Hyderabad (DD-Saptagiri)In- house ProgrammesTime BandSponsorship fee(in Rs.)Telugu Feature25000Film(Any time)Prime Time 7:30PM -10:30PMFilm Based12000Non Film Based10000Non Prime Time 10:30PM – 7:30PM (Next day)Film Based10000Non Film Based10000Regional NewsFCT(in sec.)SBR(in halIn- house ProgrammeTime Band„A‟ 0PM-6:30PMNewsSponsorship fee(in Rs.)FCT(in sec.)SBR(in )800(Mid-Break)
39DDK- IndoreIn- house ProgrammesTime BandSponsorship fee(in Rs.)FCT(in sec.)SBR(in Rs.)300012010005:30 PM to 6:00 PMDDK- ItanagarIn-house ProgrammesTime Band„A‟ Special7:00PM- 8:00PM„A‟6:30PM- 7:00PM„B‟5:30PM - 6:30PMNewsSponsorship fee(in Rs.)FCT(in sec.)SBR(in )750(Mid-Break)
40DDK- JaipurIn-house ProgrammesTime BandSponsorship fee(in Rs.)Super „A‟ Special 7:30PM-8:00PMFilm Based50000Non Film Based50000Super „A‟7:00PM-7:30PMFilm Based24000Non Film based24000„A‟ Special6:30PM-7:00PMFilm Based12000Non Film Based12000Kalyani„A‟6:00PM-6:30PMFilm Based10000Non Film Based10000„B‟5:00PM-6:00PMFilm Based8000Non Film Based8000News 7:00PMProgrammeHigh Lights8000FCT(in sec.)SBR(in 0(Mid-Break)800040
41DDK- JalandharIn-house ProgrammesTime Band„A‟ SpecialAfter 7:00PMFilm BasedNon Film BasedNews 7:00PM„A‟ Before 7:00PMFilm BasedNon Film Based„B‟ 6:00PM-6:30 PMFilm BasedNon Film BasedNews 7:00PMNews3:00PM5:00PMSponsorship fee(in Rs.)FCT(in sec.)SBR(in re/After)6000(Mid-Break)
42RLSS- Jalandhar (DD-Punjabi)Time BandSponsorship fee(in Rs.)2:00PM- 10:00 PMFilm Based/VarietyProg.Non-film based10:00PM-6:00AMFilm Based/VarietyProg.Non-film based6:00AM-2:00PMFilm based/VarietyProgNon-film basedLishkaraOctober to MarchAudio CDsponsored songsVedio CDsponsored songsLishkaraApril to SeptemberAudio CDsponsored songsVedio CDsponsored songsFCT(in sec.)SBR(in 021020004000210100010000per song15000per song7500per song10000per songDDK-JagdalpurIn- house ProgrammesTime Band5:30 PM to 6:00 PMSponsorship fee(in Rs.)FCT(in sec.)SBR(in Rs.)3000150500
43DDK-JalpaiguriIn-house ProgrammesTime BandSponsorship fee(in Rs.)FCT(in sec.)SBR(in Rs.)35001504005:30PM-6:00PMDDK- JammuIn-house ProgrammesTime Band„A‟ 0PM-6:00PM(News)7:00PM to7:15PMSponsorship fee(in Rs.)FCT(in sec.)SBR(in er)2500(Mid-Break)
44DDK-KohimaIn- house ProgrammeTime Band„A‟ 0PM-7:00PMNewsSponsorship fee(in Rs.)FCT(in sec.)SBR(in )800(Mid-Break)
45DDK- KolkataIn- house ProgrammesTime Band4.00PM (Sunday)Feature Film11.30AM/10.35PMDaily Feature Film &Serialized filmSuper „A‟ Special7.30PM-8.00PMSuper „A‟3:00PM-4.00PM(Sunday)Super „A‟5:00PM-7:00PM„A‟3:00PM-5:00PMRegional News7:00PMRegional News5:00PMSponsorship fee(in Rs.)FCT(in sec.)SBR(in Mid-Break)4000(Before/After)5000(Mid-Break)
46RLSS-Kolkata- (DD-Bangla)In-house ProgrammesTime BandSponsorship fee(in Rs.)Bengali Feature25000Film 10:45PMPrime Time : 8:00PM-10:30PMFilm Based12000Non Film Based12000Non Prime Time : Rest of the timeFilm based6000Non-film based5500FCT(in sec.)SBR(in Rs.)12050001201503000300015015025002000DDK- LucknowIn- house ProgrammesTime BandSuper „A‟After 7:00PMFilm BasedNon film Based„A‟ B‟4:00PM-6:00PMRegional NewsSponsorship fee(in Rs.)FCT(in sec.)SBR(in reak)
47DDK- LehIn- house ProgrammesTime BandSponsorship fee(in Rs.)FCT(in sec.)SBR(in Rs.)33001503006.00PMto7:00 PMDDK- MauIn-house ProgrammeTime rship fee(in Rs.)FCT(in sec.)SBR(in Rs.)16001204001100120300
48DDK- MumbaiIn - house ProgrammeTime BandSuper „A‟ SpecialSuper „A‟After 7:00PMFilm BasedNon-Film Based„A‟ Special6:30PM- 7:00PM(Saturday & Sunday)Film BasedNon-Film Based„A‟ Special6:30PM- 7:00PM(Monday-Friday)Film BasedNo
iii) If any unapproved commercial is telecast, the agency will be charged penalty of five (5) times the rate of the normal spot buy for the programme where such advertisement appeared. 11. All Values Inthe Rate Cardarein Gross: 12. Definition of Unit: Spot buy rate unit : 10 seconds Sponsorship Fee rate unit: 30 minutes 13.
