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Independent television:Out of the red, into the big timeBroadcasting m Jan30The newsweekly of broadcasting and allied artsOur 47th Year 197840NSt. Petersburg -TampaOne of America's TopfIndependent Television Statioí''rSt. Petersburg's PierWTOG -TV shines on Florida's Suncoast now the nation's 17th market* and still growing!WTOG -TVis.The LEADING independent in the top 20 marketsin share of women 18 to 49 sign -on to sign -off.The ONLY UHF independent in the top 20 marketsto lead a network affiliate in audience share,2 of 4 1977 rating periods.J The Southeast's TOP station in share of kidsM -F 4 -5:30 p.m., and women 18 -49, M -F 6 -8 p.m.A DIVISION OF HUBBARD BROADCASTING, INC.For more information call your nearest Petry rep. or WTOG.TV 1813) 376.4444. Sources:'ARB TV HH API Rank, Nov.77. NSI May '77. Sun: Sat. 7 a.m. to I a.m. r e ARB /NSI, May, luly'77, ADI /DMA share, sign-on to signori. r a ARIL Nov. '77. Estimates subject to limitations in said reports.
Viacom! TelevisionVIACOMFEATURES IIIVIACOMFEATURES IElvis Presley stars in 5 lavishHal Wallis productionsthat averaged a 43% sharein their network debuts.Frank Sinatra stars in "Manwith the Golden Arm" KirkDouglas in "Last Train fromGun Hill." Shirley MacLainein "All in a Night's Work."Jerry Lewis in "Don't Give Upthe Ship."Altogether, 20 great movies(and many more great stars)!They grossed over 100 millionat the box office, and 17 thataired on network televisionaveraged a 38% share ininitial showings.All 20 are immediatelyavailable.These 24 movies are made forbig television audiences!VIACOMIn initial network exposure,"Larry"pulled 44% of a prime -timFEATURES IIaudience, "The Glass House" 415"Walking Tall" topped its 45%"Born Innocent" 39 %, "Thenetwork share with a 46% theRunaways" 44 %. And "Queensecond time around.of the Stardust Ballroom" drew"The African Queen" drew ana glistening crowd of 3initial 43% network share andgolden Emmys.won an Oscar for Bogart.Starring in these 24 movies"The Autobiography of Missare many of the most popularJane Pittman" embellished itspersonalities on television today.47% share with 9 Emmy awards. Henry Winkler, Alan Alda,Earl Holliman, Shirley Jones,This is an extraordinarilyBarbara Eden, Desi Arnaz, Jr.,powerful group of 21 motionLinda Blair, Andy Griffith,pictures. With 2 more of HalPeter Graves, Nehemiah Persoff,Wallis' best Elvis Presley films.Patricia Neal, Art Carney,And other hits that starGlenn Ford and BradfordWilliam Holden, Lee Remick,Dillman.Richard Burton, ElizabethTaylor, Donald Sutherland,23 are immediately available.Richard Chamberlain, JerryLewis, Walter Matthau,George C. Scott, SusannahYork and more big names.15 of the 21 movies haveappeared on network television,with an average 36% share.19 are immediately available.
major source for movies.VIACOMFEATURES VVIACOMAnother group that vividlyillustrates television's ability toproduce its own top drawingVIACOMMOVIE GREATSBack when popcorn cost anickel, giants like Selznick andA name -dropper's delight! ThisHitchcock were making great"Sybil" collected a 40% sharegroup is loaded with the likes of for Part I and 43% formovies destined to becomeWoody Allen, Steve McQueen,classics with timeless appeal.Part II, along with 4 Emmys,Michael Caine, Robert Shaw,"Spellbound," "Rebecca," "Duel ina Peabody and other awards.Tony Curtis, Walter Matthau,the Sun," "Notorious," "Portrait"Nowhere to Hide" won 42%Sidney Poitier, Omar Sharif,of Jennie," "The Spiral Staircase,"of a national audience againstSean Connery, Gig Young,"TheParadine Case," "Sinceprime -time competition."SavageJane Fonda, Ernest Borgnine,WentYouAway."Bees" won a 41% share, "JudgeCliff Robertson, Art Carney,The titles evoke memories ofHorton and the ScottsboroCloris Leachman, Alan Alda,movie magic. As do the great39%.Boys"Nancy Walker and morenames of the stars. Ingridheavyweights.In this group of 20 movies areBergman, Gregory Peck, Gingersuch standout talents as FayeTitles are just as impressive.Rogers, Cary Grant, JenniferDunaway, Jane Fonda, Cicely"Take the Money and Run,"Jones, Joseph Cotten, Katharine"They Shoot Horses, Don't They ?" Tyson, Ed Asner, Sally Field,Hepburn, Charles Boyer.Joanne Woodward, Arthur Hill,(Academy Award), "JuniorNow, in one grand collection,Cloris Leachman, Robert ReedBonner:' "Charly" (AcademyViacom offers 48 film industryRichardBoone.andAward), "For Love of Ivy" andclassics that were honored with 36"Lovers and Other Strangers."10 are immediately available.Academy Award nominationsThis is an exceptionally welland numerous other "best" awards.balanced group of 30 movies39 are available immediately.with the added attraction oflimited network runs.16 are immediately available.FEATURES IVmovies!Source: NTI estimated audience shares for initial network prime-time showings. Audience estimates are subject to qualifications available upon request.
'EARS TO YOU, INTV!Wed like to thank all the independenttelevision stations who have helped us inthe tremendous success of Walt Disney's"New Mickey Mouse Club" and Mobil'spresentations "When Havoc Struck" and"Between the Wars:'Please come and visit us at VacationVillage in San Diego.51i4 Media Service Corporation6 East 43rd Street, New York, New York 10017(212) 682 -0760ow.tlwr.o. .td.
Broadcasting Jan30The Week in BriefAn FCC report to be presentedthis week says there may be more room than anyonethought in the land- mobile spectrum. PAGE 33.MAKING MORE ROOMPUBLIC STATION STAFFSThe House CommunicationsSubcommittee gets a special report on ways morewomen and minorities should be recruited and promoted.PAGE 68.Van Deerlin's Senatecounterpart holds out little hope for a rewrite of theCOLD WATER FROM HOLLINGSCommunications Act makingitthrough Congress.PAGE 33.As the dust settles in thenetwork community over his surprise move to NBC,speculations center around who will succeed him at ABC.SILVERMAN AFTERMATHPAGE 34.MEANWHILE AT CBSThere's an added gleam in CBS'seye as it focuses on the changes at the other networks.The Jankowski team feels its getting the momentumback. PAGE 35.FCC Commissioners TyroneBrown and Joseph Fogarty explain their reasons forvoting against the transfer of WJLA -TV Washington.PAGE 37.WHY THEY DISSENTEDThe question of who will originateHOUSE COVERAGETV coverage of the House of Representatives will comeup for a vote of the members probably by mid -February. Asubcommittee studying the matter will hold a markupthis week, with recommendations ready by Feb. 8.PAGE 38.With the INTVSPECIAL REPORT: INDEPENDENTSnow meeting in San Diego, here's acomprehensive look at how savvy by nonnetwork TVstations has paid off in profits and acceptance byagencies and advertisers. PAGE 41. The competition ofnetwork news is being handled by nonnetwork outletsthat use specialized formats and scheduling. PAGE 50. Onthe programing side, the independents are now relyingmore On first -run product of the home -grown variety orthe likes of Testimony of Two Men. PAGE 56. Satellites areplaying a growing role in hooking up specialized stations.PAGE 58. Along the regulatory front, the voice of INTV hasbeen strong and persistent on such issues as AT &T rates,PIAR, the Bell Bill and distant signals. PAGE 82.The President asks 12million for the National Telecommunications andInformation Administration that is being created. The FCCwould get a slight raise to 67 million. PAGE 64.CARTER'S NEW BUDGETBroadcast Advertising.Broadcast Journalism.Business BrieflyCablecastingChanging Hands8185108266Closed Circuit923DatebookEditorials106Equip & Engineering80Fates & Fortunes. 88Shaun Sheehan, the NAB's new vicepresident for public affairs, expounds on his philosophy:"Acting, not reacting." PAGE 70.OH, MR. SHEEHANNRB delegates are told they have aRELIGION'S ROLEresponsibility to be an alternative to the secularbroadcast media that proclaim ideologies improperly. Itwas part of the religious broadcasters Washingtonconvention that was marked by Anita Bryant'sappearance, Larry Flynt's nonappearance, MalcolmMuggeridge's media mutterings, and Arthur Taylor'scastigation of TV. PAGE 74.BETAMAX AND VHSHere's how Sony and Matsushitaare making out in sales of their two big TV toys. The VCRoutlook is brighter and predictions are for a doubling ofsales in 1978. PAGE 80.The commission drops itsinquiry into the prospect of rules for cable carriage ofradio stations, admitting it has no idea of what it couldfeasibly do in the area. PAGE 82.FCC THROWS UP HANDSOutgoing Chairman Daniel Aaronsees more spending by the association in 1978 -79 and,even though added members have boosted income, heNCTA'S BUDGETanticipatesadeficit.PAGE 82.DON'T TOUCH THE MERCHANDISEABC lets CBS Newsknow that Harry Reasoner is its property and that he'll notbe let out of his contract. PAGE 85.The radio network's affiliates advisoryMUTUAL UPSETcommittee is unhappy with the NAB for turning down itsrequest for a waiver of the per -hour commercial limitationof the radio code. PAGE 81.INTV'S LAND, GUIDING HAND n Herman Land has beenleading the Association of Independent TelevisionStations almost as long as that organization has existed.His long background in broadcasting, research,advertising and public relations have helped propel thegroup to a leading role as spokesman for independentinterests. PAGE 105.FinanceFor the RecordMediaMonday MemoOpen Mike8393841830PlaylistProfileProgramingStock IndexTop of the Week841057410333Broadcasting is published 51 Mondays a year (combined issue at yearend) by Broadcasting Publications Inc. 1735 DeSales Street. N.W. Washington. D.C. 20036. Second -class postage paid atWashington. Single issue S t.50 except special issues 52.50. Subscriptions, U.S. and possessions: one year S35. two years S65. three years 590. Canada add SB per year all other countries addS8 per year US. and possessions add 104 yearly for special delivery, S65 (or first class. Subscriber's occupation required. Annually: Broadcasting Yearbook 37.50. Cable Sourcebook 20.
Announcing A Truly MomentousBroadcasting Event:Twenty -Five Years Of Musical History In An Epic, Fifty -Two Hour Presentation.iniscences by the performers, the proIts hard to believe. Rock & Roll is moreducers, and the sound men who made itthan twenty -five years old.all happen.It's been a quarter of a century sinceBill Haley and His Comets sang, "RockFor Availability In Your Market,Around the Clock." Almost twenty yearsCall or Write Today.since Elvis Presley got "All Shook Up."THE HISTORY OF ROCK & ROLL isAnd fifteen years since four long hairedgoing to be big. Perhaps the biggest thingkids from Liverpool declared, "I Wannato happen to radio this decade. Already,Hold Your Hand."They've been exciting years. Years inseveral key stations have reserved it inwhich an entire generation of Americansmarkets across the country.grew up, got married, and started families.But there are availabilities in keyRock & Roll punctuated all those years,markets still open. And we invite you toand helped to shape them. Rock & Rollreserve it in yours. But you must actexpressed the feelings, the hopes, thepromptly.dreams and the frustrations of a generation.Simply write to us on your letterhead.Now, those twenty -five years of musicOr, call us on our toll -free 800 numberand radio history have been recreated inimmediately.a fantastic undertaking. It's called THEDon't miss out. Call 800 -423 -5084HISTORY OF ROCK & ROLL. And it's atoday. (California and outside the concompletely prepackaged radio epic entinental United States, please callcompassing twenty -five years of musical213 -883 -7400.)history -in fifty -two hours of programming.It's taken us more than three years tomake. And now, at last, it's ready.All those years. All those great performers. And, of course, all the songs we allremember so well. Plus interviews and rem-THE HISTORY OF ROCK & ROLL willset records. Build ratings. And provide agreat vehicle for advertising sales.When you hear it, you'll agree with us.It's Radio's RootsDRAKE- CHENAULT ENTERPRISES. INC., 8399 Topanga Canyon Blvd., Canoga Park, Calif. 91304(213) 883 -7400
WGAL-TV cuts themustard in HAMBURGSnoernekersvilleLocated in Berks County, Pa., Hamburg isjust one of the literally hundreds of townsand cities whose loyal and responsive audiences give WGAL -TV such strong and consistent coverage throughout the entire 9- countyDMA. In your media buying, contrast theWGAL -TV depth and reach with the partialcoverage provided by other stations in themarket. WGAL -TV is your obvious choice foroutstanding superiority in area -wide coverage.HRRISRURG.YÖRKand sales results.Represented byMEEKERCOMPANY, INC.eSource: Nielsen 1977 County Coverage ReportTHEWGALTVSTEINMAN TV STATIONLANCASTER- HARRISBURG -YORK-LEBANON, PA.Another Steinman TV Station WTEV Providence,R.l. -New Bedford -Fall River, Mass.
ClosedECircuitInsider report: behind the scene, before the factBack in front?In view of many observers, designation ofFred Silverman as president and chiefexecutive of NBC creates opportunity forhigher visibility for some long -time keyNBC executives, among them ChairmanJulian Goodman and Vice ChairmanDavid C. Adams. Theory is that Mr.Silverman, concentrating on programing,will need more than ordinary amount oftop level counsel and oversight assistancefrom experienced hands.Mr. Goodman gave up chief executive'spost year ago to focus on corporateprojects and long-range planning. Mr.Adams, who for years had operated athighest levels with minimum visibility,agreed several months ago to remainbeyond normal retirement date at end ofnext month, though on scaled -down basis.As part of agreement he's to get twoseparated months off each year plusnormal vacation time to be taken one dayper week.Campus recruiterAlthough FCC Chairman Charles D.Ferris is still not ready to announce staff ofstalled network inquiry, names havesurfaced in speculation over two key poststo be created -economist and legalcounsel. Professor Stanley Besen of RiceUniversity is said to be likely choice foreconomist's job. However, matter remainsundecided although he has talked toChairman Ferris at least twice, in earlyDecember ( "Closed Circuit," Dec. 12)and again last week. Professor ThomasKrattenmaker, who teaches antitrust andconstitutional law at GeorgetownUniversity, has talked to chairman aboutjoining network staff, but again nodecisions or commitments have beenmade.Chairman Ferris's apparent interest inacademics makes it likely network inquirywill not get back on track until May, whencollege year ends.Waiting for wordSenate Communications Subcommittee'spatience has been strained to breakingpoint waiting for White House toimplement its reorganization plan andsend up name of Henry Geller to headnew National Telecommunications andInformation Administration in CommerceDepartment. Making plans for hearings onPresident's public broadcasting legislation,subcommittee staff was annoyed atadministration's suggestions for Carterspokesmen who were perceived as too lowlevel or inexperienced in publicbroadcasting. As consequence,subcommittee counsel, Mary Jo Manning,speaking for subcommittee ChairmanErnest Hollings (D -S.C.) and newCommerce Committee Chairman HowardCannon (D- Nev.), has told White Housethat subcommittee won't act on anyadministration bills until it receives Gellernomination.DebuggingFinal drafting of reports by TexasInstruments and FCC on highperformance television receiver TI builtfor commission under 200,000 contractis being held up while efforts are made toeliminate final bugs from project. Model ofset that was undergoing tests atcommission laboratory outsideWashington was returned to Dallas afterwhat one commission official described as"new type of taboo" showed up. Thatproblem was solved, and set was sent backto commission. TI's Clint Hartman nowsays project has been completed and thatwhile set -designed with goal in mind ofreducing number of UHF taboos, thusmaking possible more economical use ofspectrum -does not meet allcommission specifications, improvements"sufficient to reduce taboos" have beenmade.But at commission lab, engineers arefinding problems, which they want TIengineers to check. Difficulty may simplybe in manner in which measurements aremade. Or, engineers say, modificationsmay be necessary. In any case, officials donot expect TI's report on set -and FCC'sevaluation -until late February.Odd lotStation reps are reported to be receivingrequests from Procter & Gamble, TV'slargest advertiser, for 45- second spot TVavailabilities on behalf of several brands.P &G's agencies, Benton & Bowles andWells, Rich, Greene, both New York,would not discuss development, believedto be first time national advertiser hasproduced and is seeking to place 45second announcements. Rationale is thatsome messages may not need 60 secondsbut require more than 30.Out of pocketNo matter what business deductions maybe endangered by President Carter's newtax proposals, present law puts crimp inbudgets of National Association ofBroadcasters board members planningjoint meeting with Canadian Associationof Broadcasters board in Toronto, June25 -30. Board members may deduct limit ofBroadcasting Jan 30 19789 55 of daily expenses at business meetingsin Toronto, provided they do at least sixhours of serious business per day. Boardmembers receive 45 per diem allowancefrom NAB which nowhere near coversusual expenses. It means only 10 ofexpenses per diem can be claimed ondirectors' tax returns. That may give somemembers second thoughts about takingwives.All this was reviewed at NAB boardmeeting two weeks ago in Puerto Rico,where news was reportedly greeted withequanimity. Some reason that expenseswill not be as great as if meeting werebeing held at tropical resort.Spark plugNew excitement in public broadcasting ispredicted following election of Newton N.Minow as chairman of Public BroadcastingService (BROADCASTING, Jan. 23). Mr.Minow, former FCC chairman (1961 -63),knows broadcasting operations not onlyfrom FCC background but also as Chicagolawyer representing both private andpublic broadcasters. He has high regard forPBS President Larry Grossman. Mr.Minow previously withdrew fromappointment to board of Corporation forPublic Broadcasting with explanation hecould not comply with requirement that hemake public his financial statementwithout breaching agreement with 100partners in firm of Sidley & Austin.Conrad venturesThose wondering what Anthony L.Conrad has been doing since he leftpresidency of RCA last September afterdisclosure of personal income taxproblems can find partial answer in newsreports of sale of sophisticated datacommunications equipment in exportmarket. Mr. Conrad, who headquarters athome on Gibson Island, Md., isconsultant to Telenet CommunicationsCorp. of Washington. Principals inTelenet, also Conrad clients, are Drs.Richard H. Bolt, Leo L. Beranek andRobert Newman, scientists and professorsat Massachusetts Institute of Technologyand authorities on communications,computer technology and acoustics. Dr.Beranek is also president of WCVB -TVBoston.Telenet announced last week thatBritish post office awarded it 400,000plus contract for packet network -switchingequipment to provide international datacommunications service for UnitedKingdom subscribers. Previously, it hadsold other telecommunications carrierssimilar equipment, including recenttransactions with Trans -Canada Telephoneand Hawaiian Telephone.
Business BrieflyRep appointmentsTV onlyDiego: CBS/FMNational Sales, New York.KPnuFM) SanChamplin Petroleum Co.Champlinstarts 30 -week TV campaign in February.Weekly & Associates, Fort Worth, will buyspots in 15 markets during prime andweekend time. Target: total men.Wawa -FM Port Clinton, Ohio:Regional Reps Corp., Cleveland.Bache Halsey Stuart Shields Inc.teen -agers.Investment -brokerage firm is investingmore than 1 million for network TVcampaign running now through July.Campaign, created by McCann -Erickson,New York, spotlights account executivesfrom Bache regional offices and runsduring sports programing carried on threenetworks.MichelinWoolworthVariety store chain startsone -year TV buy in February. Sawdon &Bess, New York, will purchase spots inabout 33 markets during fringe and daytime. Target: women and men, 18 -49, andTire manufacturer schedules22 -week TV campaign beginning in lateMarch. Al Paul Lefton, New York, is buyingspots in about 20 markets during prime,news and late fringe time. Target: totalmen.Burlington Industries Klopman Millsdivision will feature its fabrics in 12 -weekTV push beginning in mid -February.Warwick, Welsh & Miller, New York, willhandle spots in three to four marketsduring day, fringe, prime and news time.Target: women, 18 -49.L.S. Heath & Sons Candy companystarts nine -week TV buy in late February.Marvin Advertising, Chicago, isscheduling spots in 12 markets duringday and late fringe time. Target: totalwomen.NAPA National Automotive PartsAssociation starts nine -week TV drivenext week. Matthews, Cremins, McLean,Charlotte, N.C., is handling spots in 110markets during late fringe time costingapproximately 200,000. Target: men,18 -49.Time Inc.People magazine will bespotlighted in eight -week TV flightstarting next week. Young & Rubicam,New York, will select spots in 13 marketsduring day and fringe time. Target: menand women, 18 -34.ProtelCompany will highlight itsbonding glue in eight -week TV pushbeginning next week. Admarketing, LosAngeles, will buy spots in about 60markets during all day parts. Target: totaladults.Jos. Schlitzworks.sounds great . gains audience.builds profits .IN MARKETSJUST LIKE YOURS!Frederick, MarylandRoanoke, VirginiaKalamazoo, MichiganNew Iberia, LouisianaHuntington, West VirginiaWest Palm Beach, FloridaThese are markets just like yours. Markets where most ofthe revenue is retail, and where competition for thosedollars, and for listeners is fierce. In these markets, and inseveral others, 'Nipple/Wea has proven itself in theratings books, and on the bottom line.jfatioth s unique blend of "up- front" BeautifulMusic, our flexible program consultation service, and oursales and promotion aids are ready to go to work for you.To learn more about 7t4p.Pessie call Bill Wertz orStephen Trivers at (616) 345-7121.IiSuite, 334, ISB BuildingKalamazoo, Michigan 49007Brewery starts eight month TV flight next week for its OldMilwaukee beer. Cunningham & Walsh,New York, is seeking spots in about 70markets during fringe and prime time.Target: total men.SCM Corp. Glidden coatings andresins division starts eight -week TV pushin early April for its Macco caulk. Meldrum& Fewsmith, Cleveland, is seeking spotsin 12 markets during fringe time. Target:total men.Renaissance Eyewear Corp.Eyewear group plans six -week TV buystarting in mid - February. Kurtz & Tarlow,New York, is purchasing spots in Atlanta,Dallas and Minneapolis during fringetime. Target: women, 18 -49.BordenHi- protein milk starts six -weekTV buy in mid -February. Tracy- Locke,Dallas, will buy spots in 15 marketsduring day, prime and prime access time.Target: women, 25 and over.Van Raalte Hosiery manufacturerfocuses on its panty -hose and leotards insix -week TV promotion beginning in lateFebruary. Keller- Crescent, Evansville, Ind.,is handling spots in 11 markets duringday and fringe time. Target: women, 18and over, and working women.Mazda Motors of America Carcompany starts five -week TV campaignin late February. Foote, Cone & Belding/Broadcasting Jan 30 1978lo
ImproveYourImage.With HarrisTV Camerasengineeringaccomplishmentshave led to suchinnovations as the first U.S. manufacturedfull Triax capability.first with electronic picture rotation.first to use field selectable Anti -Comet Tail tubes.increased reliability.and great economy through optimumperformance at low light levels and reduced setup time.Years of broadcast experience and advanced technology have goneinto the design of the Harris line of television cameras. And, Harriscameras are user proven.over 200 in use in stations throughout theworld where Harris equipment is building better images.creating better pictures.saving time and money!For complete information write Harris Corporation, BroadcastProducts Division, Quincy, Illinois 62301.girl HARRISCOMMUNICATIONS ANDINFORMATION HANDLING
Our Thanks.The people at Arbitron Television wish to thankthe management of the over 100 television stationswho so kindly helped us with their early renewals.Albuquerque: KGGM -TV, KOB -TV; Baltimore: WJZ -TV, WMAR -TV; Birmingham: WBRC -TV;Boston: WBZ -TV, WLVI -TV, WNAC -TV; Bristol - Kingsport-Johnson City: WCYB-TV, WKPT-TV;Buffalo: WBEN -TV, WGR -TV, WKBW -TV, WUTV; Cedar Rapids-Waterloo: KCRG -TV;Cincinnati: WKRC-TV; Columbus, OH: WBNS -TV, WTVN -TV;Davenport-Rock Island-Moline: WHBF -TV, WOC -TV, WQAD -TV; Des Moines: WHO -TV;Detroit: WKBD -TV; Fargo: WDAY-TV; Fort Wayne: WKJG-TV, WPTA;Grand Rapids-Kalamazoo-Battle Creek: WOTV; Green Bay: WBAY-TV, WFRV -TV, WLUK -TV;Greenville -New Bern- Washington: WCTI-TV; Harrisburg- York- Lancaster- Lebanon: WHP-TV;Hartford -New Haven: WHNB-TV; Indianapolis: WTHR, WTTV; Johnstown -Altoona: WJAC-TV;Kansas City: KBMA -TV, KCMO-TV; Knoxville: WATE-TV, WBIR -TV;Lincoln- Hastings- Kearney: KHAS -TV, KHJI -TV, KOLN -TV; Little Rock: KARK-TV, KATV, KTHV;Louisville: WLKY-TV; Milwaukee: WTMJ-TV; Minneapolis: KSTP -TV, WCCO -TV;Mobile -Pensacola: WALA -TV, WEAR -TV, WKRG -TV; Nashville: WSM -TV;New Orleans: WWL-TV; Norfolk: WVEC -TV; Paducah -Cape Girardeau -Harrisburg: WPSD-TV;Philadelphia: KYW -TV, WCAU -TV, WKBS -TV, WPHL-TV, WTAF -TV;Phoenix: KOOL -TV, KPHO -TV, KTAR-TV, KTVK; Pittsburgh: KDKA -TV, WTAE -TV;Portland, OR: KPTV; Portland-Poland Springs: WGAN -TV; Richmond: WXEX-TV;Roanoke -Lynchburg: WDBJ-TV; Sacramento -Stockton: KTXL; St. Louis: KDNL -TV, KMOX-TV;Salinas- Monterey: KMST, KNTV, KSBW -TV; Salt Lake City: KSL -TV, KUTV;San Diego: XETV; San Francisco: KBHK-TV, KPIX; Shreveport-Texarkana: KTAL-TV;Sioux Falls- Mitchell: KELO -TV, KSFY-TV, KXON -TV;South Bend -Elkhart: WNDU-TV, WSBT-TV, WSJV -TV; Springfield, MA: WHYN -TV;Springfield, MO: KYTV; Tampa -St. Petersburg: WFLA-TV, WTOG, WLCY-TV;Tucson: KOLD -TV, KVOA -TV, KZAZ; Tulsa: KTUL -TV; West Palm Beach: WPEC, WPTV;Witchita- Hutchinson: KAKE -TV, KARD -TV, KTVH; Youngstown: WKBN -TV.And thanks in advance to those of you who are nowsigning early renewals and sending them in.ARBITRON TELEVISION6 9 "'ru ",nTHEARBITRON COMPANY[JATA e ofCON T ROI DATA COVORAT ION
KSFI, SALT LAKE CITY.NEW CALL LETTERS AND A NEWREP TO CALL, BLAIR RADIO.On January 25, KSL-FM became KSFIBut the call letters weren't all that the newowner, SFI Inc., changed.Were proud to say that Blair Radio, adivision of John Blair & Company, hasbeen named KSFI's new nationalsales representative.KSFI is the No. 1 adult FMstation in Salt Lake City, one ofAmericas fastest growing cities. It's a dynamicindustrial, educational and resortmarket, highly responsive to KSFI'ssuper-smooth Beautiful Music format.Why did KSFI pick Blair Radio?Because Blair consistently staysway ahead of industry advances withthe best people and support servicesto sell its represented stations.Blair RadioA division of John Blair& CompanyReliable people, reliable data
WTVJ RAN THISAD 10YEARS AGOii q'the 8unsh'né covers Southr ,FloridarP¡rIs11i'-!í,r.r'ptertn WTVJ k/ ¡.a4ar,'nr/ .i aNlí*As usual,WTVJ does nothave all of the :.:Tho 40;Florida:,prograiiïin South.,-. - Only 29, saxs:ARß,Only 29, says NSIt;CAt:a, arg Aliti torM,., .ero.,,,.o.o.:.Complete color lacilitiesI AWometco Enterprises, Inc. station l CBS affiliate*Today the story isn't much different:Only 28, says ARB.Only 27, says NSI.WTVJ. Still #1 in South Florida.'Applies to regularly scheduled programs, November, 1977. All audience data are estimates subject to qualifications contained In the pertaining survey report.A Wometco Enterprises Inc. Station /A CBSAffiliate /Represented Nationally by MMT Sales, Inc.
Honig, Los Angeles, will place spots in atleast 50 Eastern markets during primeand late fringe time. Target: men, 18 -49Nabisco Spoon -size cereal will getfive -week TV drive beginning in lateFebruary. Ted Bates, New York, will pickspots in 27 markets during day and fringetime. Target: women, 18 -49.Bruce Foods Corp.Company'sfour -week radio campaign next week.BBDO, Boston, is handling spots in threemarkets including New York. Target:women, 18 -49.Radio onlyBraniffAirline starts 15 -week radioflight in mid -February. Dillon, Gordon,Hawkey, Shortt, New York, is schedulingspots in about 20 markets includingChicago, Denver, Memphis and Seattle.Target: men, 25 -54.American AirlinesMexene chili starts four -week TVpromotion this week. Dilorio, Wergeles,New York, is placing spots in five marketsduring day and fringe time. Target: totalmen and women.J.H. Filbert Mrs. Filbert's margarinewill get six -week radio push starting inmid -April. W.B. Doner, Baltimore, willselect spots in 55 markets includingAtlanta, Baltimore, Miami, Pittsburgh andForest City EnterprisesCleveland. Target: women, 18 -49.Buildingsupplies and home centers group willstart four -week TV campaign in mid March. Marcus Advertising, Cleveland,will buy spots in Detroit and Clevelandduring fringe time. Target: total adults.Electra Co.Bearcat radio scannerswill be subject of three -week TVpromotion starting next week. AtwoodRichards, New York, will place spots inapproximately 65 markets during news,prime access and late fringe time. Target:men, 25 -49.Pillsbury Co. OFood services divisionfeatures its Poppin Fresh Pie Shops inthree -week TV buy starting in mid February. Paragon Companies,Minneapolis, is buying spots in fourmarkets: Chicago; Des Moines, Iowa;Milwaukee, and Minneapolis during fringetime. Target: women, 25 -54.Linen Curlers Inc.Company startsthree -week TV push for its linen haircurlers next week. A. Eicoff & Co.,Chicago, is planning spots in about 50markets during all day parts. Target: totalwomen.Riv
88 Open Mike 30 Top of the Week 33 Broadcasting is published 51 Mondays a year (combined issue at yearend) by Broadcasting Publications Inc. 1735 DeSales Street. N.W. Washington. D.C. 20036. Second -class postage paid at Washington. Single issue S t.50 except special issues 52.50. Subscriptions, U.S. and possessions: one year S35.
