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Level 3 Award in Principles of Social Media Advertising andPromotionTo achieve the Level 3 Award in Principles of Social MediaAdvertising and Promotion, learners must achieve 6 credits fromthe mandatory unit 308UnitCity &accreditation GuildsnumberunitnumberUnit titleCredit LevelvalueGLHPrinciples ofSocial MediaAdvertising andPromotion634MandatoryJ/503/93223083Level 3 Award in Principles of Mobile Social Media for aBusinessTo achieve the Level 3 Award in Principles of Mobile Social Mediafor a Business, learners must achieve 5 credits from the mandatoryunit 307UnitCity &accreditation GuildsnumberunitnumberUnit titleCredit LevelvalueGLHPrinciples ofMobile SocialMedia for aBusiness528MandatoryL/503/93233073Level 3 Award in Principles of Social Media within a BusinessTo achieve the Level 3 Award in Principles of Social Media within aBusiness, learners must achieve 6 credits from the mandatory unit301UnitCity &accreditation GuildsnumberunitnumberUnit titleCredit LevelvalueGLHPrinciples ofSocial Mediawithin aBusiness642MandatoryR/503/9324301City & Guilds Level 3 in Social Media for Business (7513-03/13)315

Level 3 Award in Principles of Keywords and Optimisation inSocial MediaTo achieve the Level 3 Award in Principles of Keywords andOptimisation in Social Media, learners must achieve 5 credits fromthe mandatory unit 302UnitCity &accreditation GuildsnumberunitnumberUnit titleCredit LevelvalueGLHPrinciples ofKeywords andOptimisation530MandatoryM/503/93293023Level 3 Award in Social Networking Management forBusinessTo achieve the Level 3 Award in Social Networking Management forBusiness, learners must achieve 7 credits from the mandatory unit303UnitCity &accreditation GuildsnumberunitnumberUnit titleCredit LevelvalueGLHSocialNetworkingManagement forBusiness738MandatoryY/503/932516303City & Guilds Level 3 in Social Medial for Business (7513-03/13)3

Level 3 Award in Principles of Website Creation andOptimisationTo achieve the Level 3 Award in Principles of Website Creation andOptimisation, learners must achieve 12 credits from the mandatoryunits 302 and 305UnitCity &accreditation GuildsnumberunitnumberUnit titleCredit LevelvalueGLHMandatoryM/503/9329302Principles ofKeywords nd Systemwebsite creation7336Level 3 Certificate in Principles of Social Media Advertisingand PromotionTo achieve the Level 3 Certificate in Principles of Social MediaAdvertising and Promotion, learners must achieve 17 credits fromthe mandatory units 303, 308 and 310UnitCity &accreditation GuildsnumberunitnumberUnit titleCredit gManagement forBusiness7338J/503/9322308Principles ofSocial MediaAdvertising andPromotion6334T/502/8624310CommunicatingUsing DigitalMarketingChannels4326City & Guilds Level 3 in Social Media for Business (7513-03/13)17

Level 3 Certificate in Social Media Marketing Within aBusinessTo achieve the Level 3 Certificate in Social Media Marketing Within aBusiness, learners must achieve 17 credits from the mandatoryunits 301, 303 and 310UnitCity &accreditation GuildsnumberunitnumberUnit titleCredit LevelvalueGLHMandatoryR/503/9324301Principles ofSocial Mediawithin nt forBusiness7338T/502/8624310CommunicatingUsing DigitalMarketingChannels4326Level 3 Certificate in Mobile Social Media for a BusinessTo achieve the Level 3 Certificate in Mobile Social Media for aBusiness, learners must achieve 16 credits from the mandatoryunits 303, 307 and 310UnitCity &accreditation GuildsnumberunitnumberUnit titleCredit ingManagement forBusiness7338L/503/9323307Principles ofMobile SocialMedia for aBusiness5328T/502/8624310CommunicatingUsing DigitalMarketingChannels4326City & Guilds Level 3 in Social Medial for Business (7513-03/13)

Level 3 Certificate in Principles of Website Creation andOptimisationTo achieve the Level 3 Certificate in Principles of Website Creationand Optimisation, learners must achieve 19 credits from themandatory units 302, 305 and 306UnitCity &accreditation GuildsnumberunitnumberUnit titleCredit LevelvalueGLHMandatoryM/503/9329302Principles ofKeywords nd Systemwebsite creation7336F/503/9321306Creating andOptimisingContent for theWeb7336City & Guilds Level 3 in Social Media for Business (7513-03/13)19

Level 3 Certificate in the Principles of Social Media for aBusinessTo achieve the Level 3 Certificate in the Principles of Social Mediafor a Business, learners must achieve 6 credits from the mandatoryunit 301, plus a minimum of 20 credits from the optional units.Overall a minimum of 15 credits must be achieved at level 3.Please Note - Units 205 and 311 are barred against each other andcannot be taken together.UANUnitNo.Unit titleCreditLevelGLH301Principles ofSocial Mediawithin aBusiness6342R/502/9926201Use Digital andsocial media e4230M/502/4393203Video 3512206WebFundamentals7260M/503/9329302Principles ofKeywords nagementfor ogies6345Excludedcombinationof unitsMandatoryR/503/9324Optional20City & Guilds Level 3 in Social Medial for Business (7513-03/13)311

UANUnitNo.Unit nd Systemwebsitecreation7336F/503/9321306Creating andOptimisingContent for theWeb7336L/503/9323307Principles ofMobile SocialMedia for aBusiness5328J/503/9322308Principles ofSocial MediaAdvertising andPromotion6334T/502/8624310CommunicatingUsing ftware5340K/601/3256319WebDevelopment10380City & Guilds Level 3 in Social Media for Business (7513-03/13)Excludedcombinationof units20521

2Centre requirementsApprovalCentres already offering City & Guilds qualificationsExisting centres who wish to offer this qualification must use thestandard Qualification Approval Process.Centres NOT already offering City & Guilds qualificationsTo offer this qualification, new centres will need to gain both centre andqualification approval. Please refer to the Centre Manual - SupportingCustomer Excellence for further information.Centre staff should familiarise themselves with the structure, content andassessment requirements of the qualification before designing a courseprogramme.Resource requirementsPhysical resourcesCentres and candidates must be able to accesses Social Media or providean internal equivalent of Social Media, for example Virtual LearningEnvironment (VLE), Grouply, Ning. Centres must be able to meet therequirements of the unit and assessment when using internal or externalSocial Media.Centre staffingStaff delivering this qualification must be able to demonstrate that theymeet the following occupational expertise requirements. They should: be occupationally competent to make assessment judgements aboutthe broad use of Social Media and business-related use of socialnetworking tools to the level and scope of individual candidateperformance at work or in Realistic Working Environments (RWE); andoccupationally competent to make assessment judgements about thequality of assessment and the assessment process be occupationally knowledgeable in the area(s) for which they aredelivering training. This knowledge must be at least to the same levelas the training delivered. have credible experience of providing training.Centre staff may undertake more than one role, eg tutor and assessor orinternal quality assurer, but cannot internally verify their ownassessments.22City & Guilds Level 3 in Social Medial for Business (7513-03/13)

Assessors and Internal Quality AssurerAssessor/Internal Quality Assurer TAQA qualifications are valued asqualifications for centre staff, but they are not currently a requirement forthe qualification.If staff do not have Assessor/Internal Quality Assurer TAQA qualificationsthey must be able to show occupational competence, through mappingtheir competences and knowledge against the relevant NOS and theassessor and verifier requirements.Continuing professional development (CPD)Centres must support their staff to ensure that they have currentknowledge of the occupational area, that delivery, mentoring, training,assessment and verification is in line with best practice, and that it takesaccount of any national or legislative developments.Candidate entry requirementsThere are no formal entry requirements for learners undertaking thisqualification. However, centres must ensure that learners have thepotential and opportunity to gain the qualification successfully.As part of the assessment for this qualification, learners must have accessto a work or realistic work environment (RWE).Realistic work environmentsWhere the learner is subjected to a work environment and is producingperformance evidence subject to all of the following conditions: time pressures work problems interruptions accountabilities office environment tools to do the job eg a candidate in a model or virtual officeQualifications Consultants will need to approve RWEs on an individualbasis before any assessment can begin. Authenticity is essential andapproval needs to be endorsed on an annual basis by the QualificationsConsultant.SimulationIf a unit or part of a unit at any level is simulated, it must be undertaken ina RWE.The overarching principle to be applied to units identified as suitable forsimulation is that it should only be undertaken in a minority of caseswhere: there is a high risk to the security and safety of the learner,individuals, key people in their lives and others there would otherwise be a breach of confidentiality or privacy.City & Guilds Level 3 in Social Media for Business (7513-03/13)23

Age restrictions applyCity & Guilds cannot accept any registrations for candidates under 16 asthis qualification is not approved for under 16s.Legal restrictions apply to candidates under the age of 18 workingunsupervised with children. Centres and candidates should be fully awareof minimum age requirements in their home nation and any implicationsfor completing assessments.24City & Guilds Level 3 in Social Medial for Business (7513-03/13)

3 Delivering the qualificationInitial assessment and inductionAn initial assessment of each candidate should be made before the startof their programme to identify: if the candidate has any specific training needs, support and guidance they may need when working towards theirqualification. any units they have already completed, or credit they haveaccumulated which is relevant to the qualification. the appropriate type and level of qualification.We recommend that centres provide an induction programme so thecandidate fully understands the requirements of the qualification, theirresponsibilities as a candidate, and the responsibilities of the centre. Thisinformation can be recorded on a learning contract.Support materialsThe following resources are available for this qualification:DescriptionHow to accessAssessment packwww.cityandguilds.comQualification handbookwww.cityandguilds.comRecording documentsCandidates and centres may decide to use a paper-based or electronicmethod of recording evidence.City & Guilds endorses several ePortfolio systems, including our own,Learning Assistant, an easy-to-use and secure online tool to supportand evidence learners’ progress towards achieving qualifications. Furtherdetails are available at: www.cityandguilds.com/eportfolios.City & Guilds has developed a set of Recording forms including examplesof completed forms, for new and existing centres to use as appropriate.Recording forms are available on the City & Guilds website.Although new centres are expected to use these forms, centres maydevise or customise alternative forms, which must be approved for use bythe qualification consultant, before they are used by candidates andassessors at the centre. Amendable (MS Word) versions of the forms areavailable on the City & Guilds website.City & Guilds Level 3 in Social Media for Business (7513-03/13)25

4AssessmentCandidates must: successfully complete one assignment/portfolio of evidence for eachmandatory unit successfully complete one assignment/portfolio of evidence for eachchosen optional unitCity & Guilds has written the following assessments to use with thisqualification: assignments26UnitTitleAssessment methodWhere to obtainassessmentmaterials201Use digital andsocial media inmarketingcampaignsPortfolio of evidenceN/A202ImagingSoftwarePortfolio of evidenceCity & Guildswebsite assessment pack.An optionalassignment isavailable203Video softwarePortfolio of evidenceCity & Guildswebsite assessment pack.An optionalassignment isavailable204MTA: WebdevelopmentfundamentalsMicrosoft examCentres must be acertified MicrosoftIT academy tooffer this unit205WebsitesoftwarePortfolio of evidenceCity & Guildswebsite assessment pack.An optionalassignment isavailable206WebfundamentalsAssignmentCity & Guildswebsite assessment pack210SpreadsheetsoftwarePortfolio of evidenceN/ACity & Guilds Level 3 in Social Medial for Business (7513-03/13)

UnitTitleAssessment methodWhere to obtainassessmentmaterials301Principles ofSocial Mediawithin aBusinessAssignmentCity & Guildswebsite assessment pack302Principles ofkeywords andoptimisationAssignmentCity & Guildswebsite assessment pack303SocialNetworkingManagementfor a BusinessAssignmentCity & Guildswebsite assessment pack304UsingcollaborativetechnologiesPortfolio of evidenceCity & Guildswebsite assessment pack.An optionalassignment onAssignmentCity & Guildswebsite assessment pack306Creating andoptimisingcontent for theWebAssignmentCity & Guildswebsite assessment pack307Principles ofMobile SocialMedia for abusinessAssignmentCity & Guildswebsite assessment pack308Principles ofSocial MediaAdvertisingand promotionAssignmentCity & Guildswebsite assessment for creativebusinessAssignmentCity & Guildswebsite assessment pack310Communicating using digitalmarketing/sales channelsPortfolio of evidenceN/A311WebsitesoftwarePortfolio of evidenceCity & Guildswebsite assessment pack.An optionalassignment isavailableCity & Guilds Level 3 in Social Media for Business (7513-03/13)27

UnitTitleAssessment methodWhere to obtainassessmentmaterials312CIW JavaScriptspecialistCIW ExamCentres must be acertified CIWacademy to offerthis unit313CIW databasedesignCIW ExamCentres must be acertified CIWacademy to offerthis unit314CIW InternetbusinessfoundationsCIW ExamCentres must be acertified CIWacademy to offerthis unit315CIW PerlfundamentalsCIW ExamCentres must be acertified CIWacademy to offerthis unit316CIW WebfoundationsassociateCIW ExamCentres must be acertified CIWacademy to offerthis unit317CIW SitedevelopmentfoundationsCIW ExamCentres must be acertified CIWacademy to offerthis unit318CIW securityessentialsCIW ExamCentres must be acertified CIWacademy to offerthis unit319WebdevelopmentAssignmentCity & Guildswebsite assessment pack335Analyse andreport dataPortfolio of evidenceN/ATime constraintsThe following must be applied to the assessment of this qualification: Candidates must finish their assessment within the period of theirregistration. Assignments should take no longer than 8 hours. If they do, centresshould consider why this is, and make sure that they are not trying togather too much evidence.Recognition of prior learning (RPL)Recognition of prior learning means using a person’s previous experienceor qualifications which have already been achieved to contribute to a newqualification.28City & Guilds Level 3 in Social Medial for Business (7513-03/13)

RPL is allowed and is not sector specific.City & Guilds Level 3 in Social Media for Business (7513-03/13)29

5UnitsAvailability of unitsThey are also on The Register of Regulated tructure of unitsThese units each have the following: City & Guilds reference number unit accreditation number (UAN) title level credit value guided learning hours unit aim relationship to NOS, other qualifications and frameworks endorsement by a sector or other appropriate body information on assessment learning outcomes which are comprised of a number of assessmentcriteria notes for guidance.Summary of units30UnitTitleUANCredits201Use digital and social media in marketingcampaignsR/502/99262202Imaging softwareL/502/46134203Video softwareM/502/4393 3204MTA: Web development fundamentalsF/602/635310205Website softwareR/502/46314206Web fundamentalsR/601/35127210Spreadsheet softwareF/502/46254301Principles of Social Media within aBusinessR/503/93246302Principles of keywords and optimisationM/503/9329 5303Social Networking Management for abusinessY/503/93257304Using collaborative technologiesT/502/43806305Content Management System websitecreationH/503/93277306Creating and optimising content for theF/503/93217City & Guilds Level 3 in Social Medial for Business (7513-03/13)

UnitTitleWebUANCredits307Principles of Mobile Social Media for abusinessL/503/93235308Principles of Social Media advertisingand promotionJ/503/93226309Understanding Customer RelationshipManagement for creative businessF/602/28193310Communicating using digital marketing /sales channelsT/502/86244311Website softwareY/502/46325312CIW JavaScript specialistY/502/900610313CIW database designR/502/900510314CIW Internet business foundationsD/502/900710315CIW Perl fundamentalsM/502/9013 10316CIW Web foundations associateT/502/901430317CIW site development foundationsD/502/901010318CIW security essentialsR/502/901910319Web developmentK/601/325610335Analyse and report dataY/601/25386City & Guilds Level 3 in Social Med

Unit 312 CIW JavaScript specialist 105 Unit 313 CIW database design 107 Unit 314 CIW Internet business foundations 109 Unit 315 CIW Perl fundamentals 111 Unit 316 CIW Web foundations associate 113 Unit 317 CIW site development foundations 115. City & Guilds Level 3 in Social Media for Business (7513-03/13) 5 .