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Advanced Search EngineOptimization (SEO) TrainingCourse
Table of Contents:Program OverviewKey Learning OutcomesProgram FeaturesCertification Details and CriteriaDelivery ModeCourse CurriculumPrerequisitesAbout UsTarget AudienceProgram Overview:Our Advanced Search Engine Optimization (SEO) training course will transform you intoa full-stack SEO professional driving sustained growth in your website’s most criticalmarketing channel. You will master the many facets of SEO including keyword research,technical SEO, link building, analytics, and much more.Program Features:35 hours of high-quality self-learning content16 hours of instructor-led classesLifetime access to self-paced learningIndustry-recognized course completion certificate20 real-life industry-based projectsLearn Google’s popular tools like Keywords, Trends, and Search ConsoleGet a 360-degree understanding of planning and marketing a websiteDelivery Mode:Online Bootcamp: Online self-learning and live instructor-led classesPrerequisites:There are no prerequisites for taking this Advanced Search Engine Optimization (SEO) Trainingcourse.
Target Audience:SEO training is beneficial for anyone who wants to become proficient in SEO bestpractices, particularly: marketing managers, digital marketing professionals, contentwriters, marketing and sales professionals; management, engineering, business, andcommunications graduates; and entrepreneurs and business owners.Key Learning Outcomes:By the end of this Advanced Search Engine Optimization (SEO) Training course, you will beable to:Create interesting and compelling marketing contentIdentify prospects and create an effective content marketing strategyCreate brand messaging and appropriate content guidelinesLearn how to find industry influencers and identify promotional opportunitiesLearn content marketing strategies, tactics, and best practices to produce effectivecontentLearn how to develop appropriate content for each type of audience segmentCreate best practices for content across media types, including social media, images, etc.Leverage data from various sources to conduct quantitative and qualitative research, anddeliver actionable, data-informed business insightsPerform digital data analytics to derive important insights for all aspects of the customerlifecycle across digital channelsUnderstand the concepts of web analytics from ground zero to master analytics acrossdigital channelsGain in-depth knowledge of web analytics, social analytics, mobile analytics, and contentanalyticsAcquire an end-to-end understanding of how digital and data analytics impact theconversion funnel, customer retention and acquisition, CPA, LTV, and overall customerengagementLearn how to use Google Analytics, Google Digital Studio, Klipfolio, and Tableau
Certification Details and Criteria:Attend one LVC Class OR complete at least 85% of the OSL courseSuccessfully complete one assessment projectComplete one assessment test with at least a 75% resultCourse Curriculum:Course 1: Search Engine Optimization FoundationsCourse IntroductionLesson 1 SEO IntroductionLesson 2 How Search Engines WorkLesson 3 Types of SEOLesson 4 Keyword Research and Competitive IntelligenceLesson 5 On-Page OptimizationLesson 6 Off-Page OptimizationLesson 7 Duplicate ContentLesson 8 Design and ArchitectureLesson 9 Local SEOLesson 10 Algorithm Updates and SEO ChangesLesson 11 Integrating SEO with Other DisciplinesLesson 12 SEO ToolsLesson 13 How to Build a Successful Career in SEOSearch Engine Optimization Foundations QuizCourse 2: Advanced Search Engine OptimizationLesson 1 : Introduction to SEOLesson 2 : How Search Engines WorkLesson 3 : Keyword ResearchLesson 4 : On-Page OptimizationLesson 5 : Website Management and OptimizationLesson 6 : Off-Page SEOLesson 7 : Planning A New WebsiteLesson 8 : Market Your Optimized WebsiteLesson 9 : Analytics and MeasurementLesson 10 : What's Next-Learning Path
Course 3: Advanced Content MarketingLesson 1 : Introduction to Content MarketingLesson 2 : Developing a Vision of Content Marketing SuccessLesson 3 : Developing a Business Case for Content MarketingLesson 4 : Creating a Successful Content Marketing StrategyLesson 5 : Creating a Remarkable Editorial Mission StatementLesson 6 : Targeting Customer Intent Instead of DemographicsLesson 7 : Targeting Key InfluencersLesson 8 : Producing Help, Hub, and Hero Content ConsistentlyLesson 9 : Producing Engaging Content More FrequentlyLesson 10 : Using Effective B2C and B2B Content Marketing TacticsLesson 11 : Building Successful B2C and B2B Social Media PlatformsLesson 12 : Helping Customers find the Information They SeekLesson 13 : Helping Key Influencers Impact the Buyer’s Decision-Making ProcessLesson 14 : Measuring Content EffectivenessLesson 15 : Measuring Return on Marketing InvestmentLesson 16 : Improving by Experimenting With New InitiativesLesson 17 : Improving Effectiveness by Becoming More Sophisticated or MatureLesson 18 : Content Marketing in the Foreseeable FutureCourse 4: Advanced Web AnalyticsLesson 1 : Introduction to Digital AnalyticsLesson 2 : Building BlocksLesson 3 : Fundamentals of Digital AnalyticsLesson 4 : Business PerspectiveLesson 5 : Methodology-Lean Six SigmaLesson 6 : Data Analysis FundamentalsLesson 7 : Analysis Perspective Providing InsightsLesson 8 : Enabling CapabilitiesLesson 9 : Managing AnalyticsLesson 10 : AudienceLesson 11 : AcquisitionLesson 12 : BehaviorLesson 13 : Conversions and OnboardingLesson 14 : Retention and ExpansionLesson 15 : AdvocacyLesson 16 : Privacy and EthicsLesson 17 : Wrapping Up
About Us:Simplilearn is a leader in digital skills training, focused on the emerging technologies thatare transforming our world. Our bended learning approach drives learner engagement andis backed by the industry’s highest completion rates. Partnering with professionals andcompanies, we identify their unique needs and provide outcome-centric solutions to helpthem achieve their professional goals.For more information, please visit our website: mplilearn.comFounded in 2009, Simplilearn is one of the world’s leading providers of online training for Digital Marketing,Cloud Computing, Project Management, Data Science, IT Service Management, Software Development andmany other emerging technologies. Based in Bangalore, India, San Francisco, California, and Raleigh, NorthCarolina, Simplilearn partners with companies and individuals to address their unique needs, providingtraining and coaching to help working professionals meet their career goals. Simplilearn has enabled over 1million professionals and companies across 150 countries train, certify and upskill their employees.Simplilearn’s 400 training courses are designed and updated by world-class industry experts. Theirblended learning approach combines e-learning classes, instructor-led live virtual classrooms, appliedlearning projects, and 24/7 teaching assistance. More than 40 global training organizations have recognizedSimplilearn as an official provider of certification training. The company has been named the 8th mostinfluential education brand in the world by LinkedIn.India – United States – Singapore 2009-2020 - Simplilearn Solutions. All Rights Reserved.The certification names are the trademarks of their respective owners.
Our Advanced Search Engine Optimization (SEO) training course will transform you into a full-stack SEO professional driving sustained growth in your website's most critical marketing channel. You will master the many facets of SEO including keyword research, technical SEO, link building, analytics, and much more. Program Overview: Program .
