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berginsight.comSmart Homes and Home AutomationSmart Homes and HomeAutomation9th EditionSmart Homes and Home Automation is the ninth consecutive reportfrom Berg Insight analysing the latest developments and trendson the smart home markets in Europe and North America. Thisstrategic research report provides you with 300 pages of uniquebusiness intelligence including 5-year industry forecasts and expertcommentary on which to base your business decisions.

berginsight.comSmart Homes and Home Automation105 million homes in Europe andNorth America were smart at theend of 2021Smart home and home automation systems include a widerange of solutions for controlling, monitoring and automatingfunctions in the home. Berg Insight’s definition of a smarthome system is one that is accessible from remote andincludes a smartphone app or a web portal user interface.Devices that only can be controlled and automated locally,through switches, timers, sensors and remote controls, arethus not included in the scope of this study. Smart homesystems can be grouped into seven primary categories:security and access control systems; energy managementand climate control systems; audio-visual and entertainmentsystems; lighting and window control systems; healthcareand independent living systems; home appliances andservice robotics.The North American smart home market recorded stronggrowth during 2021. The installed base of smart homesystems increased by 18.0 percent to reach 223.2 millionat the year-end. An estimated 30.0 million of these weremultifunction or whole-home systems whereas 193.2 millionwere point solutions designed for one specific function. Assome homes have more than one smart system in use, theinstalled base totalled an estimated 51.3 million smart homesat the end of the year. This corresponds to 35.8 percent ofall households, placing North America as the most advancedsmart home market in the world. Between 2021 and 2026,the number of households that adopt smart home systems isforecasted to grow at a compound annual growth rate (CAGR)of 7.8 percent, resulting in 74.6 million smart homes. Marketrevenues reached US 36.7 billion ( 31.0 billion) in 2021, anincrease of 16.4 percent year-on-year. The market is expectedto grow at a CAGR of 11.7 percent between 2021 and 2026,reaching US 63.7 billion ( 53.9 billion) in yearly revenues atthe end of the forecast period.The European market for smart home systems is still behindthe North American market in terms of market penetrationand maturity. However, the market has now grown to becomealmost as large as the North American market. At the end of2021, there was a total of 167.7 million smart home systems inuse in the EU27 3 countries, up 22.9 percent year-on-year.Around 20.0 million of these systems were multifunctionor whole-home systems whereas 147.7 million were pointsolutions. This corresponds to around 53.7 million smarthomes when overlaps are taken into account, meaning that23.0 percent of all households in Europe were smart at theend of the year. The number of European households to adoptsmart home systems is forecasted to grow at a compoundannual growth rate (CAGR) of 13.7 percent during the next fiveyears, resulting in 99.7 million smart homes by 2026. Marketrevenues grew by 30.9 percent to 29.7 billion (US 35.1billion) in 2021. The market is forecasted to grow at a CAGRof 15.5 percent between 2021 and 2026 to reach 61.1 billion(US 72.2 billion) at the end of the forecast period.A point solution will in many cases constitute the consumer’sfirst smart home purchase. The most popular point solutionsto date, in terms of sold units, include smart thermostats,smart light bulbs, smart plugs, connected security camerasand voice controlled smart speakers. These products aremarketed by incumbent OEMs such as Signify, Resideo,Danfoss, Belkin, Chamberlain, Schlage and Assa Abloy andnewer entrants such as Ecobee, Sonos, Arlo, Nuki, Mysa, IKEAand Wyze Labs. In the whole-home system market, traditionalhome automation vendors such as Crestron Electronics,Control4, Savant Systems, eQ-3 and Loxone are facing newcompetition as companies from adjacent industries haveentered the market. Communications and security serviceproviders such as ADT, Vivint, Comcast and Brinks HomeSecurity (Monitronics) have established themselves amongthe largest whole-home solution vendors in North America.Major vendors in Europe include Centrica, Somfy, DeutscheTelekom and Verisure.There are a number of factors and trends in today’s societythat favour the smart home market. The interest in energyefficiency solutions is growing as energy prices surge andsustainable solutions are part of the daily agenda in mediaand corporate boardrooms. Smart thermostats and HVACsystems, smart lighting, connected home appliances aswell as other connected home systems can all help lowerthe energy consumption in the home and in turn reduce theenergy bill. Consumer interest in these types of solutionsis now growing rapidly. Berg Insight also anticipates thatworking from home will remain common post Covid-19 andthat people that spend more time at home are more willingto invest in smart home products and services as they canprovide improved safety, wellbeing and convenience.

berginsight.comSmart Homes and Home AutomationTable of contentsExecutive summary1Smart homes, connectedhomes and home automation1.11.2IntroductionTypes of home automation1.3Home automation market 3.11.3.21.3.31.41.4.11.4.21.4.3Security and access control systemsEnergy management and climate control systemsAudio-visual and entertainment systemsLighting and window control systemsHealthcare and independent livingHome appliancesService roboticsMultifunction and whole-home automation systemsMainstream houses and multi-family dwellingsThe custom (luxury) segmentNew homes versus existing homesChannels to marketProfessional installationRetailService providers2Networks and communicationstechnologies2.1Overview2.2Smart home networking technologies .12.4.22.4.32.4.42.4.52.4.6Different approaches to establishing interoperabilityTechnology choices of product OEMsTechnology choices of whole-home solution vendorsBluetoothDECT ULEEnOceanInsteonKNXLPWAMatterOpen Connectivity FoundationOpenThermThreadWi-FiZigbeeZ-WaveSmart home ecosystems and hubsAmazon AlexaApple HomeKit and SiriGoogle Home and Google AssistantHomeyIFTTTMediolaSamsung SmartThingsWinkYonomi (Allegion)Smart home platformsAWS (Amazon)Ayla NetworksGoogle CloudMicrosoftThroughTekTuya3Technology providers and OEMs3.1Market 53.2.63.2.73.2.83.2.93.2.103.2.11Point solutions – an entry into the smart homeSmart home strategies for product OEMsNew entrants challenge incumbents with connectedproductsSecurity and access control system vendorsAjax SystemsArlo TechnologiesAssa AbloyCanaryChamberlain GroupEzviz Network (Hikvision)FrontpointKwikset (Assa Abloy)LogitechMinutNuki Home nkRing (Amazon)SchlageSimplisafeWyze LabsYI 3.3.93.3.103.3.11DanfossEcobee (Generac)EnecoEve SystemsGeoGoogle NestiDevices (Hubbell)Lux Products (Johnson Controls)MysaNetatmo .33.8.43.8.53.8.63.8.73.8.8Energy management and climate controlsystem vendorsAudio-visual and entertainment systemvendorsBoseHarman (Samsung Electronics)KaleidescapeNaim AudioSonosSonySound UnitedLighting and window control system vendorsAcuity BrandsBelkinIKEALedvance (MLS)LevitonLIFX (Buddy Technologies)Lutron ElectronicsPlejdSignifyVeluxHealthcare and independent living solutionvendorsAppelloCareiumClimax TechnologyEnovationJust CheckingQorvoSensioTunstall Healthcare GroupHome appliances vendorsBSH Hausgeräte (Bosch)ElectroluxGE Appliances (Haier)HaierLG ElectronicsWhirlpoolService Robotics vendorsAmbrogio Robot (Zucchetti Centro Sistemi)DysonHusqvarnaiRobotLabrador SystemsNeato RoboticsRobomowSharkNinja Operating4Service providers and wholehome system vendors4.1Market overview4.2Market segments and go-to-market 3.34.3.44.3.54.3.64.3.7The European marketThe North American marketTraditional home automationDIY systemsProfessionally monitored securityWhole-home system OEMsABBAlarm.comBoschControl4 (Snap One)Crestron ElectronicsDelta 3.234.3.244.3.254.3.264.3.274.3.28eQ-3Ezlo InnovationEssence GroupFibar Group (Nice Group)GigasetGiraGrentonLegrandLoxone ElectronicsmyGEKKO (Ekon)Nice GroupOBLO LivingResideo TechnologiesSavant SystemsSchneider ElectricShelly (Allterco)SomfyTelldus (Proove)TP-LinkUniversal .74.4.84.4.94.4.104.4.11ADTAltice FranceBrinks Home Security (Monitronics)CentricaComcastCox CommunicationsDeutsche TelekomTelusVerisureVivintVodafone4.4Smart home service providers5Market forecasts andconclusions5.15.2Market forecastsEurope5.3North 5.85.5.95.5.105.5.11RevenuesShipmentsInstalled baseRevenuesShipmentsInstalled basePopular smart home product categoriesSmart speakers and displaysSmart thermostats and radiator valvesSmart lightingSmart plugsMarket trends and analysisWill Matter solve the interoperability problems in thesmart home industry?Surging energy prices create demand for smart energyefficiency solutionsConnectivity – soon a standard feature in the homeappliances segmentGreater consumer awareness benefits all playersLower price points opens the doors to the mass marketCloud-based systems and the integrated hubopportunityCellular IoT in the smart home and home securitymarketsOpen versus closed smart home ecosystemsShort product lifecycles damage consumer trustSmart insurance for the connected homeMergers and acquisitions in the smart home industryGlossary

berginsight.comHighlights from thereportSmart Homes and Home AutomationInsights from 30 executive interviews with market leading companies.360-degree overview of the smart homes & home automation ecosystem.Summary of industry trends in key vertical market segments.Statistical data on adoption of smart home systems in Europe and NorthAmerica.New market forecasts lasting until 2026.Detailed reviews of the latest initiatives launched by industry players.Updated profiles of the key vendors on this market.The report answers thefollowing questionsWhich are the main applications within smart homes and home automation?What are the main drivers behind growth in Europe and North America?What are the business models and channels-to-market for smart home solutions?Which are the leading whole-home system vendors in Europe and North America?How are product OEMs and whole home solution vendors positioning themselves?What home connectivity technologies are smart home system vendors betting on?What is the potential market size for cellular IoT in home automation?How will the smart home market evolve in the next five years?About Berg Insight’s IoT marketresearchOur market reports offer comprehensive information and analysis on keyIoT technologies and markets, addressing important concerns includingtotal addressable market, market penetration, market shares, industrylandscape, regulatory environment, market trends and forecasts. Ourresearch portfolio today comprises more than 55 items, where eachmarket report focuses on a specific vertical application area or coverhorizontal themes. All market reports come with complementary datasets in Excel format that can be easily analysed and converted into tablesand charts. We offer a range of different license options together withbundled packages and subscriptions to suit your specific needs.