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SEO & WEB ANALYTICS COURSE
01SEO & WEB ANALYTICS COURSE PROSPECTUSWho is the DigitalSchool of Marketing?The Digital School of Marketing (DSM) isSouth Africa’s preferred provider of accrediteddigital marketing education. Our educationalinstitution is unique due to our custom-builtonline system with superior functionality andall our marketing courses being accredited bythe Media, Information and CommunicationTechnologies Sector Education and TrainingAuthority (MICT SETA). In addition to this,we are a member of the IAB South Africa.DSM is also an endorsed member of theCPD Certification Service of the UK. Ourcourses are therefore internationallytransferable and endorsed.From an organisational standpoint, having yourstaff proficient in digital marketing will allow youto understand your market better and enable youto target your advertising and marketing moreeffectively resulting in a positive ROI.Digital School of Marketing isBBBEE compliant.OUR MISSIONOUR VISIONTo give our students the knowledge to enablethem to better their businesses and careerswhich will ultimately improve the economyof South Africa.To offer South Africa’s only accreditedrange of digital marketing courses andeducation programmes.
02SEO & WEB ANALYTICS COURSE PROSPECTUSAs the world of digital becomes increasingly crowded by the day sothe need to optimise your website becomes more important. SearchEngine Optimisation (SEO) and Web Analytics is not a luxury but anabsolute necessity.YOUR FUTUREBEGINS TODAYOur information-filled Search EngineOptimisation (SEO) and Web Analytics Courseteach you what it takes for your website to reachthe number one spot on search engine resultspages. If you have a passion for marketing,statistics and technical knowledge of websitesthen this course is definitely for you!The Digital School of Marketing (DSM) bringstogether the best SEO minds in the businessto bring you this comprehensive course. Itis accredited by the Media Information andCommunication Technology SETA and runs overa 3-month period. It ensures that you are ready toface the on-page, off-page and technical aspectsof SEO and Web Analytics.After completing this course you will be well onyour way to be able to enter the job market orincrease your position as a comprehensive SEOand Web Analytics specialist.
03SEO & WEB ANALYTICS COURSE PROSPECTUSCOURSE MODULES01INTRODUCTION TUTORIAL02INTRODUCTION TO SEARCH ENGINE OPTIMISATION (SEO)03FUNDAMENTALS OF SEO04SEO FOR THE USER05LABELING THE WEBSITE06IDENTIFYING WEBSITE PROBLEMS07SEO CONTENT08SEO COPYWRITING TECHNIQUES09OPTIMISATION AND SEO10OPTIMISATION TECHNIQUES11KEYWORD RESEARCH FOR SEO12LINK BUILDING FOR SEO13SEO AUDITING
04 SEO & WEB ANALYTICS COURSE PROSPECTUSCOURSE MODULES CONT14MEASURING SEO15INTRODUCTION TO WEB ANALYTICS16COOKIES AND TRACKING17KEY TERMS AND CONCEPTS IN ANALYTICS18SEGMENTATION IN GOOGLE ANALYTICS
05SEO & WEB ANALYTICS COURSE PROSPECTUSNANO COURSE CHANNELIn addition to the accredited course mentioned above. You will have access toDSM’s Nano Course Channel were there are over 150 Nano courses available onthe following topics:MARKETING 101BRAND MANAGEMENTSOCIAL MEDIASEOWEB ANALYTICSCOPY WRITINGENTREPRENEURSHIPSALES AND MARKETINGCONTENT MARKETINGLEADERSHIP SKILLSDIGITAL TRANSFORMATIONPAID ADVERTISINGPROJECT MANAGEMENTPUBLIC RELATIONSMARKETING STRATEGYMARKETING RESEARCHEach and every Nano course has a selection of comprehensivemultiple choice questions at the end of each course and oncecompleted you will automatically get a DSM certificate for thecourse and a UK CPD accredited course with you can showcase on your social pages, show your competency for a specificsubject to your superiors in your work environment or evenshowcase on your CV.The DSM channel is active under your personal profile for 12months so even when your course is finished you can still carryon your learning with DSM and acquire additional skills in DigitalMarketing and Business.The DSM Nano course channel is the first of its kind in theeducation industry that allows you to gain additionalknowledge that is above and beyond the coursethat you purchased.The platform is designed both for a desktop andmobile so you can study freely when ever you see fit.
06 SEO & WEB ANALYTICS COURSE PROSPECTUSHOW YOU CANLEARN AT DSMAll courses at DSM are delivered on our state-of-the-art online learning platform.It is jam packed with videos and infographics so that you can take your learningexperience to the next level. On our learning platform, there are:200 videos100 infographicsAssessmentsSlidesProgress trackersInteractive feedbackVIEW A VIDEOON THE COURSEDigital School of Marketing Pty (Ltd)Reg no. 2017/377830/07Accreditations1st Floor 292 Surrey AvenueFerndale RandburgOffice 0861 428 710 Fax 011 781 2941Email olofmarketing.co.za
range of digital marketing courses and education programmes. The Digital School of Marketing (DSM) is South Africa's preferred provider of accredited digital marketing education. Our educational institution is unique due to our custom-built online system with superior functionality and all our marketing courses being accredited by
