Transcription
EXECUTIVE DEVELOPMENT PROGRAMMEEDP@UKM-GSBGRADUATE SCHOOL OF BUSINESSUNIVERSITI KEBANGSAAN MALAYSIAAll our Training Programmes are100% HRDF claimable under theSkim Bantuan Latihan (SBL),subject to prior application toHRDF by the employers/companies
AT A GLANCEUNIVERSITI KEBANGSAAN MALAYSIAThe National University Of Malaysia (UKM) wasestablished on May 18, 1970, with the first batch of 190undergraduates and 1 post-graduate registered at 3faculties- Science, Arts, and Islamic Studies. Since then,UKM has seen tremendous growth in being able toprovide an increasing number of places of learning forthe people as well as undertaking research in variousdisciplines and fields of study. It now has 13 faculties, aGraduate School of Business (UKM-GSB), as well as 16research institutes of excellence in education.Global Health, United Nations University were set upat the university. Its areas of research were furtherconsolidated and enhanced with the identificationof eight niche areas; Challenges to Nation Building,Sustainable Territorial Development, RenewableEnergy, Health and Medical Technology, ClimateChange, Nanotechnology and Advanced Materials,Biological Diversity in Biotechnology Development,and ICT: Content Informatics.42 years since its inception, UKM has produced146,362 graduates. The university has since attractedglobal attention, with 2,937 students from 42 nations.UKM was also appointed as one of the four researchuniversities of Malaysia in 2006 based on its excellentrecord in research for 40 years. That recognition hasgained further ground when the Malaysia GenomeInstitute (MGI) and the International Institute ofUKM-GRADUATE SCHOOL OF BUSINESSbusinessmanagement unit1972faculty of businessmanagementTransformed into the Facultyof Business Managementunder the dynamic leadershipof its first Dean, ProfessorDato’ Dr. Nik Rashid NikIsmailThe school emerged as theBusiness Management Unitwithin the Faculty ofEconomics andAdministration in 1972programmesNOW Master of BusinessAdministration Doctor of BusinessAdministration Doctor of Philosophy2008top businessschoolNamed by the Ministry ofHigher Education asMalaysia’s Top BusinessSchool in 20081979first mba intake1980The first intake of Masterof Business Administrationprogrammeukm-graduateschool of businessOn 1st October 2007, a newfaculty was established as aseparate entity from the Facultyof Economics and Managementand now known as UKMGraduate School of Businessfirst dba intakeThe first intake ofDoctor of BusinessAdministrationprogramme198920072004faculty ofeconomics & businessThe Faculty of BusinessManagement merged with theFaculty of Economics, theGraduate School of Business wascreated under the management ofthe Faculty of Economics &Business.1
WHY DO YOU NEEDAN EXECUTIVE DEVELOPMENT PROGRAM (EDP)?What is EDP?The Executive Development Program (EDP) is a short training programme designed to empower executivesand managers with the necessary tools and techniques to build the skills and gain the knowledge they needto boost today’s performance and sustain it into the future. EDP is a process of continuous learning and growthto bridge the gap between what the individual already knows and what the individual must learn to preparefor future managerial roles.Why EDP is important?The EDP is gaining importance nowadays due to the rapid progress and changes in the digital technology thatleads to cutthroat competition and complexity of the business organisations. Executives and managers requirecontinuous learning to cope with the disruptive innovations and growth of new ways of doing business as wellas the growing public and government interest in business activities. Executives and managers need to adopta much broader outlook to discharge their new responsibilities. Hence, EDP provides the necessary tools tobroaden the outlook of managers.What are the benefits of EDP to the participants?EDP is positioned to help high-potential executives to refine their leadership skills and business perspectives bylearning conceptual frameworks, techniques, and formulate their companies’ strategy to compete effectively intoday’s rapidly changing global economy. EDP will provide the practical tools to assist participants in achievingimproved business practices and reap tangible benefits in the companies’ performances as the result.In addition, EDP prepares successful functional-level executives for general management responsibilities asthe programme is structured to improve current and future managerial performance. In short, EDP will assistcompanies in preparing executives and managers for better performance and helping them to realise their fullpotential.Design of EDP@UKM-GSBThe EDP at UKM-GSB is designed as a stand-alone 1- or 2-day course with themes covering project management,strategic marketing, strategic management, research, finance, accounting and educational tourism, conductedat UKM-GSB Corporate Campus in Kuala Lumpur.Trained by an outstanding group of professors with extensive experience and expertise in various businessareas, the programme prepares participants with the critical capabilities to succeed in an ever-changingglobal business environment. In each session, a university professor or a consultant will teach and facilitateparticipants in order to provide them with opportunities to be exposed to the latest concepts on the selectedsubject matters. The pedagogy of EDP is the lecture mode by employing the case studies with some interactiveworkshop activities.2
ANRESOURCESMANAGEMENTCORPORATEFINANCE How To Manage Csr Project Effectively How To Execute Corporate Strategy For CompetitiveAdvantage How To Strategise For National Competitiveness Experiential Marketing For Consumers’ Engagement Marketing Analytics For Business How To Be Creative & Innovative In Product Generation Social Media & Digital Marketing Strategy Social Marketing For Responsible Organisation Marketing For Entrepreneurs Pls-Sem For Industry Practitioners Strategic Service & Destination Marketing Engaging Local Government In Tourism Management How To Develop An Inbound Tour Package Social Media Tourism Marketing Bootcamp How To Sustain Your Tourism Business Leadership In Governance & Strategic Decision-Making Developing Sustainable Business Leadership Leading In A Complex World Leading From The Middle Leadership For Entrepreneurs Digital Citizenship In The Workplace Stock-WiseACCOUNTINGBUSINESSECONOMICS Accounting for Non-Accountant Fundamentals of Product Costing for Non-Accountant Diagnosing Company’s Health using AccountingInformationOPERATIONMANAGEMENT3
PROJECT MANAGEMENTManaging CSR PROJECTEFFICIENTLYFazli Idris (Dr) conducts course in Operations Management based onhis industrial experience working for SONY Corporation, prior to joiningUKM. He also manages MBA Projects & conducts trainings in projectmanagement, operations strategy & quality management.Corporate Social Responsibility(CSR) has become animportant business practiseor a strategy to improveengagement with thecommunity and createa shared value with allstakeholders that will leadto sustainable businessgrowth. This course introducesparticipants to concepts,methods, techniques and apractical new framework inCSR project managementbased on real numerous CSRprojects managed by UKMGSB. CSR Project managementis the application of processes,methods, knowledge, skills,and experience to achievethe project objectives. It isa methodical approach toplanning and guiding CSRproject processes from start tofinish. Proper techniques andbest practises will be taught forthe CSR projects to be expertlymanaged and delivered asplanned.4Objectives:1. Build a realistic CSR ProjectManagement Plan2. Explain the method ofapplications based on bestpractices3. Mitigate and manage theCSR project risks through riskmanagement proceduresMethodology:Lecture, multiple CSR casestudies, group exercise andclass discussionWho should attend?Senior Managers, Managers, &Executives especially in HumanResources and CorporateCommunications.Programme outline:Day 1 8:30am-5:30pm Introduction to CSR ProjectManagement/ Framework CSR Project ManagementProcess and Integration CSR Project ManagementScope CSR Project ManagementTime and CostsDay 2 8:30am-5:30pm CSR Project Quality, HRand CommunicationManagement CSR Project ProcurementManagement CSR Project RiskManagement CSR Project StakeholderManagement andProfessional Conducts
STRATEGIC MANAGEMENTEXECUTING CORPORATESTRATEGY FOR COMPETITIVEADVANTAGEDatuk Dr John A. Xavier is a principal fellow at the UKM-Graduate Schoolof Business. Prior to joining UKM in 2012, Datuk John was a professor at theUniversiti Putra Malaysia (UPM) and was an Administrative and DiplomaticOfficer (PTD) for 36 years in the Malaysian public service.This integrative courseaims to bring together thevarious disciplines in strategicmanagement and integrateit at the policy and strategiclevel. In this course, emphasisis given on the method ofmaking strategic decisionsto maintain or increasethe competitiveness ofbusiness entities. In addition,participants are exposed tovarious issues and challengesfaced by upper levelmanagers.This course also helpsparticipants to analysethe internal and externalenvironments of businessentities, and providesguidance on how to developlayers of competitiveadvantages to outperformcompetitors for businesssustainability.Objectives:1. Integrate various functionaldisciplines in analyzingcorporate policy andstrategic issues2. Critically examine businessissues of corporations3. Attain the skills to formulateshort and long term strategy,and the systems andprocesses for implementingstrategies wellMethodology:Lecture, multiple case studies,group exercise and classdiscussionWho should attend?Senior Managers, Managers &ExecutivesProgramme outline:Day 1 8:30am-5:30pm Introduction: Why is strategyimportant? Charting company’sdirection : Vision and Mission Evaluating Company’sExternal Environment Evaluating Company’sResources, Capabilities andCompetitivenessDay 2 8:30am-5:30pm Five Generic CompetitiveStrategies Strengthening Company’sCompetitive Position Strategies for InternationalMarket Corporate Strategies Building an Organization forGood Strategy Execution5
STRATEGIC MANAGEMENTSTRATEGISING FOR NATIONALCOMPETITIVENESSDatuk Dr John A. Xavier is a principal fellow at the UKM-Graduate Schoolof Business. Prior to joining UKM in 2012, Datuk John was a professor at theUniversiti Putra Malaysia (UPM) and was an Administrative and DiplomaticOfficer (PTD) for 36 years in the Malaysian public service.The course exploresthe determinants ofcompetitiveness andsuccessful economicdevelopment viewed from abottom-up perspective. Thismeans that the sophisticationand productivity of firms, thevitality of industrial clusters,and the quality of thebusiness environment in whichcompetition takes place arealso ultimate determinantsof competitiveness. Thecourse also examines bothadvanced and developingeconomies and addressescompetitiveness at multiplelevels – national, states orregions, particular clusters, andneighbouring countries.Much of the inspiration forthis course comes from theHarvard post-graduate courseon the Microeconomics ofCompetitiveness (MOC),created by Professor MichaelE. Porter.6Objectives:1. Obtain a deeperappreciation of thedeterminants ofcompetitiveness both fromthe top-down and bottomup perspectives.2. Able to devise and executebetter policies and strategieson national competitiveness.3. Enhance the capacity ofpublic officers and captainsof industry in devising andimplementing policiesand strategies to enhancenational competitiveness.Methodology:Lecture, multiple case studies,group exercise and classdiscussionWho should attend?Senior Managers, CEOs &Public OfficersProgramme outline:Day 1 8:30am-5:30pm Competitiveness: An OverallFramework Porter’s Diamond Model ofcompetitiveness:Advanced Economiesand DevelopingEconomies Economic Policies andStrategies forCompetitivenessDay 2 8:30am-5:30pm Clusters: Development andInternationalization The Process of EconomicDevelopment Organizing forcompetitiveness: AttractingFDIs
MARKETINGEXPERIENTIAL MARKETINGFOR CONSUMERS’ ENGAGEMENTAhmad Azmi Mohd. Ariffin (Dr.) is an Associate Professor at UKM-Graduate School of Business. His research interests are in the areas ofMarketing Management, Tourism and Hospitality Marketing as well asServices MarketingThis course introduces theconcept of marketingexperience in developingstrategies and experiencemarketing campaigns toachieve a strong brandloyalty. Experiential marketingis a marketing approachbased on sensationalstimulation that leads to auser’s emotional touch on aproduct or service. Effectivemarketing strategy based onexperience can be a powerfulcompetitive advantage intoday’s challenging businessenvironment as it aims tocreate a memorable productexperience.This course emphasizes on“consumer engagement” and“experience design” aspectsas the basis for a strategicframework for managing theuser experience to createstrong emotional bondingamong consumers with brandsand thus help shape brandloyalty.Objectives:1. Apply the concepts,characteristics and interestin marketing experience,and integrate them intooverall marketingcampaigns.2. Formulate ExperienceDesign to create emotionalbonds between brandsand users especially throughthe “emotional branding”approach.3. Create effective integratedmarketing communicationstrategy that creates,communicates and delivershigh consumer value to thetarget market.Methodology:Programme outline:Day 1: 8:30am - 5:30pm Experience economy – theevolution of experience anduser experience Characteristics of ExperienceMarketing A strategic framework forExperience Management Establishment of userexperience strategy andemotional brandingDay 2: 8:30am - 5:30pm Anatomy of marketingexperience campaignsLecture, multiple case studies,group exercise and classdiscussion Performance andmeasurement of ExperienceMarketingWho should attend? Brand creation experienceSenior Managers, Managers &Executives7
MARKETINGMARKETING ANALYTICSFOR BUSINESSWan Mohd Hirwani Wan Hussain (Dr) is a university lecturer at UKMGraduate School of Business and internet marketing entrepreneur. He alsospecializes in technology transfer, commercialization technology and law.This course aims to provideunderstanding and exposureto the basic concept andtheories on marketing andorganizational strategiesincluding market analysis,market segmentation,strategic analysis, and financialmanagement in a moredynamics way. This course isaction learning orientated withthe application of techniqueand strategy that usescomputer based software. Thecourse will allow participants todo strategic analysis in businessthat provides better solutionsand competitive advantages.Objectives:1. Explain and apply theanalytical process indeveloping marketingstrategy for competitiveadvantage2. Apply big data technologyin marketing3. Utilize the latest analyticstechnology in solving issuesand problems inorganizations andcompaniesProgramme outline:Methodology:Lecture, case studies, practicalexercises, group activities andpresentations Security and Privacy in DataAnalysisWho should attend?Senior Managers, Managers &Executives8Day 1 8:30am - 5:30pm Introduction to InformationTechnology for Marketing Developing Database Big Data AnalyticsDay 2 8:30am - 5:30pm Decision Making Analysis inMarketing Process Data Validation
MARKETINGCREATIVITY & INNOVATIVENESSIN PRODUCT GENERATIONNik Mohd Hazrul Nik Hashim (Dr) is an Associate Professor of Marketingat the UKM-Graduate School of Business. He has more than 20 yearsof experience as an academician including a casual teaching stint inAustralia. He specializes in New Product Development and InnovationManagement.The course covers thecentrality of products tothe process of exchange inmarketing. The need for newproducts to be managedduring the various stages ofdevelopment is an importantskill that will increase thelikelihood of success in themarketplace. While muchhas been operationalizedfrom the technical ormanufacturing standpoint,very little attention has beendirected at the marketingperspective. Consequently, itis not surprising to learn that70% of new products fail withinthe first two years after launch.This course takes a theoreticaland practical approach,incorporating situationaland problem-based learningto enhance participants’creativity, constructivethinking, and analytical skills.Objectives:1. To apply product innovationstrategies in relation toconsumer values and firmsurvival.2. To utilize the NPDprocess critically,creatively, and analyticallyin a group environmenttowards achieving specificdevelopment goals.3. To use understanding of thetarget market and consumerbehaviour in formulatingappropriate productconcepts and strategies.Methodology:Lecture, case studies, groupactivities and class discussion.Who should attend?Senior Managers, Managers &ExecutivesProgramme outline:Day 1 8:30am-5:30pm Product Innovation Strategies New Products andInnovation Domain The Role of Customers inNew Product Development Idea Generation andManagementDay 2 8:30am-5:30pm Concept Development andSelection Concept Testing Techniques Product Development andPrototypes Market Testing9
MARKETINGSOCIAL MEDIA&DIGITAL MARKETINGSTRATEGYWan Mohd Hirwani Wan Hussain (Dr) is a university researcher atGraduate School of Business, UKM and internet marketing entrepreneur. Healso specializes in technology transfer, commercialization technology andlaw.Everyone has a brand, butyou must put the time andeffort into yours if you wantto succeed. Learn on yourdesktop, smartphone or tablet.Social media is a powerfultool, but only if you knowhow to use it! And eventhough earlier versions ofonline communication haveflourished since the earliestdays of the internet, nothingcompares to the versatility,ease of use, and fun factor ofsocial media.If you really want to harnessthe power of social media,then I have something you’lllove. We help employersmanage the risks andcapitalize on the opportunitiesof social media in theworkplace through expertled, self-paced online trainingvideos and tutorials.Objectives:1. To apply the social mediamarketing framework tocreate a successfulcampaign in social mediamarketing2. To use the techniques invideo marketing strategyand viral marketing toposition their brands in theWorld Wide Web3. To analyze customerdatabase using searchengine marketingMethodology:Programme outline:Day 1 8:30am-5:30pmWhy Social Media & DigitalMarketingChallenges in Social Mediaand Digital MarketingTools and Digital Analyticsspying your competitors Google Analytics Alexa Analytics Keyword.io Twitter Analytics ToolsLecture, multiple case studies,practical exercises, groupactivities and presentationsDay 2 8:30am-5:30pmWho should attend?Developing Video marketingstrategySenior managers, managers,and executives.Creating your social mediamarketing campaignMobile Marketing strategyLaunching your social mediamarketing campaign for theinternet10
MARKETINGSOCIAL MARKETING FORRESPONSIBLE ORGANISATIONNorzalita Aziz (Dr) serves as an Associate Professor in UKMGraduate School of Business. She was an associate fellow member forEntrepreneurship & SMEs Development Centre (CESMED) as well as TheInstitute for Sustainable Environment & Development (LESTARI).This course encouragesparticipants to consider andcritically reflect upon thescope for marketing ideas,theories, and principals forsocial innovation. Marketing’sinsights, concepts andtechniques can be appliedequally well outside themarket place to tackle suchbehaviour-driven social goalsas binge drinking, organdonation, cancer prevention,traffic safety, public healthand global warming. Socialmarketing, based on theassertion there is no altruismas human behaviour, is goalseeking & particularly goodat value creation whenthe individual self-interestis not consistent with thecollective behaviour of asociety. Consequently, socialmarketing and its focuson social innovation, is anintense societal living systemsmechanism that shapessustainable quality of life forsociety.Objectives:1. Effectively apply therelevant marketingtools or analyticalframeworks of SocialMarketing to solve problemsand issues in organizations &marketplace.2. Make the ideal decision(to diagnose problemand suggest solutions)concerning issues in SocialMarketing.3. Generate and manageinformation from varioussources as well as to portrayleadership skills.Methodology:Lecture, multiple case studies,group exercises and classdiscussionWho should attend?Senior Managers, Managers &ExecutivesProgramme outline:Day 1 8:30am-5:30pm Introduction - Defining SocialMarketing Social Marketing PlanningProcess Tips for Success Determine Research Needs& Options Segment, Evaluate & Select Set Behavior Objectives &GoalsDay 2 8:30am-5:30pm Identify Barriers, Benefits,Competition & InfluentialOthers Craft a Desired Positioning Product- Create a Platform Determine Incentives &Disincentives Make Access, Convenient &Pleasant Promotion Decision onMessages, Messengers &Credibility11
MARKETINGMARKETING FORENTREPRENEURSSyed Uzair Othman is attached to Graduate School of Business, UKM, as aconsultant. Before, he was in management position with a multinationalcompany based oversea, and later became an entrepreneur by runninghis own group of companies.This course examines howmarketing can interfacewith entrepreneurship forsustainable value creationby clarifying key marketingconcepts, methods, andstrategic issues relevant forearly-stage entrepreneursor business start-ups. Itdistinguishes entrepreneurialmarketing from traditionalmarketing theory as well asexamines what marketingprocesses and tools are moreappropriate in entrepreneurialcontexts due to resourcelimitations.It is designed to teachparticipants to have abroad understanding ofentrepreneurship and its majorstrategic constraints and issuesfaced by entrepreneurs today.With that understanding,participants are exposedto various marketing toolsto identify and evaluatemarketing opportunities, andshowed what major marketingand sales tools are most usefulin an entrepreneurial setting,with a strong emphasis oninbound marketing strategicplanning.12Objectives:1. Understand the conceptof entrepreneurial marketingfrom the relationship ofentrepreneurship andstrategic marketing and itsrelevancy to business startups.2. Develop a flexibleand innovative way ofapproaching thecreative process ofdesigning, deliveringand communicatingvalues to customers thatis appropriate to the limitedresources of a new venture.3. Ability to developstrategic marketingplan for competitiveadvantage from variousstrategic marketingpractices and tools in anentrepreneurial setting.Methodology:Lecture, multiple case studies,group activities and classdiscussionWho should attend?Entrepreneurs & BusinessOwnersProgramme outline:Day 1 8:30am - 5:30pm Definition, concept andinterface of entrepreneurshipand strategic marketing. Traditional marketing vsentrepreneurial marketing The concept of STP & D,Marketing Mix, Evaluation &control Entrepreneurial marketingoverview of relationship,guerilla, expeditionary,viral, ambush, one-to-onemarketing.Day 2 8:30am-5:30pm Inbound marketing forentrepreneurs: buyerpersona development,consumer journey, and salesfunnel blueprint. Content marketing strategies
RESEARCH METHODPLS-SEM FORINDUSTRY PRACTITIONERSIda Rosnita Ismail (Dr.) is a senior lecturer at UKM-Graduate School ofBusiness and an International Guest Researcher at Institute for HumanResource Management and Organization, Technische UniversitätHamburg-Harburg, Germany.In dealing with the fastchanging businessenvironments, managersare expected to makeeffective decisions basedon facts and data. As such,possessing analytical skills isimportant to every manageras well as employees in variousorganizations. An emerginganalytic approach is known asPartial Least Squares StructuralEquation Modeling, or PLS-SEM.It is the second generationdata analysis technique thataims to predict certain desiredoutcomes. Its utility is not onlylimited to prediction, but alsoto uncovering unobservedheterogeneity and increasingthe importance-performancevisibility of a target object.PLS-SEM has been used invarious fields of study includingmanagement, marketing,health care, architecture, andtourism.Objectives:Programme outline:1. Recognize the importanceof PLS-SEM for industrypractitioners.2. Understand basic conceptsin and requirements of usingPLS-SEM.3. Use and be familiar with thePLS-SEM analysis.Day 1 8.30am - 5.30pmMethodology:Lecture, case studypresentation, and hands-onactivities using SmartPLS 3.0Who should attend? Senior Managers,Managers, and Executives. Anyone interested inimproving decision makingskills and expand analyticscapabilities. Making a case for PLS-SEM:Industry application Introduction to PLS-SEM Morning refreshments Measurement modelassessment Structural model assessment Assessing hierarchicalcomponent model Preparing PLS-SEM report13
EDUTOURISMSTRATEGIC SERVICE &DESTINATION MARKETINGAhmad Azmi Mohd. Ariffin (Dr.) is an Associate Professor at UKM-Graduate School of Business. His research interests are in the areas ofMarketing Management, Tourism and Hospitality Marketing as well asServices MarketingThe module examines thetheoretical foundationsand practical applicationof services marketing whichinclude the topics of nature ofservices, consumer behaviourin service settings, servicequality and satisfaction,developing service strategies,managing customer service,service technologies, andthe marketing mix for servicesand service quality. Thecourse teaches broad issues inmanaging service businesseswith a core theme on howcustomer value is created.The session on destinationmarketing provides aframework for the successfuldevelopment andmanagement of tourismdestinations. It provides anoverview of the methods toensure long-term viability andsustainability of the tourismindustry. Participants will learnhow to create a sustainable,financially viable, and asuccessful tourism marketingcampaign.14Objectives:1. Able to apply of themarketing mix in a serviceenvironment to establish acompetitive advantage fora firm.2. Able to practice servicequality management todevelop customersatisfaction.3. Execute competitivepositioning for destinationbranding followed byimplementing an integratedmarketing & communicationstrategyMethodology:Lecture, multiple case studies,group exercise and classdiscussionWho should attend?Senior Managers, Managers &Executives in the Tour & TravelIndustriesProgramme outline:Day 1: 8:30am - 5:30pm Exploring theTransformational Challengesof Tourism DestinationMarketing Conceptualizing the TouristDestination Strategizing TourismDestination Marketing:“Value Exploration Strategy”Day 2: 8:30am - 5:30pm Strategizing TourismDestination Marketing:“Value Creation Strategy” Strategizing TourismDestination Marketing:“Value Delivery Strategy”
EDUTOURISMENGAGING LOCAL GOVERNMENTIN TOURISM MANAGEMENTNorzalita Aziz (Dr) serves as an Associate Professor in UKMGraduate School of Business. She was an associate fellow member forEntrepreneurship & SMEs Development Centre (CESMED) as well as TheInstitute for Sustainable Environment & Development (LESTARI).The module provides indepth understanding ofthe importance of localgovernment as, arguably,the tourism industry’smost important partnerin determining the leveland quality of tourists andinfrastructure availability,supporting local attractionsand experiences which attracttourists, and the public moneythat is invested in destinationpromotion.It highlights management ofthe regulatory environmentfor sustainable tourism andfactors that influences tourismdevelopment and investmentunder which tourism businessesoperate. The module alsoexposes participants to thefunctions of National TourismOrganizations, providesa bird’s eye view of thetourism industry in Malaysia,snapshots of Malaysia NationalTourism Policy, and issuesand challenges of Tourismin Malaysia’s EconomicTransformation Programme.Objectives:1. To manage the tourismenvironment thatwill enhance the tourists’experience2. To coordinate efforts from allthe stakeholders forsuccessful destinationtourism3. To regulate the environmentfor sustainable tourismdevelopmentMethodology:Lecture, multiple case studies,group exercise and classdiscussionWho should attend?Senior Managers, Managers &Executives in the Tour & TravelIndustriesProgramme outline:Day 1 8:30am-5:30pm1. Local Government inTourism Policy, Planning &Management Key Concerns of LocalGovernment Sustainable DevelopmentValues & Cultures Good Governance2. Local Government Roles &Responsibilities Legislation Managementof Public & Environment3. The Changing Role of LocalGovernment Tourism ManagementConcern & Issues Approach to Local TourismManagement & Planning4. Local GovernmentCommitment & Contribution Environmental, Social,Political & EconomicFactors Past Experiences &Practice15
EDUTOURISMDEVELOPING INBOUND TOURPACKAGESSyed Uzair Othman is attached to UKM-Graduate School of Business, as aconsultant. Before, he was in management position with a multinationalcompany based oversea, and later became an entrepreneur by runninghis own group of companies.The workshop will provideparticipants with a broadunderstanding of the DomesticTourism sector, and equipthem with the knowledge andskills to maximize the businesspotential of the industry fordomestic market.You will learn the importanceof Tourism as an economicand social phenomenon tothe extent of becoming thekey driver for socio-economicprogress.Over two days participantswill learn how to developdomestic tour packagesincluding niche markets andtour guiding. Participants willbe provided with guidanceand systematic method onhow to develop an
1980 The first intake of Master of Business Administration programme first mba intake The first intake of 1989 Doctor of Business Administration programme first dba intake 2004 The Faculty of Business Management merged with the . The Executive Development Program (EDP) is a short training programme designed to empower executives .
