Transcription
University of Houston-DowntownGraphic Standards
CONTENTSContentsPurpose of Graphic Standards1New Brand Logos26The Presidential Seal2University Main Logos28Brand Promise, Pillars, and Character3DETERMINED. DEDICATED. DOWNTOWN.7UHD College Logos, Organization Logos,Email Signature33Brand Photography41Official UHD Apparel51Contact University Relations53Brand Color Palette10Mascot: Gator Mark & Edu-U-Gator14Brand Typography22
WHYPurpose of StandardsThe primary purpose of the University of Houston-Downtown (UHD) Graphic Standards isto provide guidance for the use of the University logo, wordmark, and accompanying brandelements. The Document also contains brand identity best practices across all mediums—fromphotography to signage.The University’s brand is the visual cornerstone that supports UHD’s vision, mission and identityacross the entire organization and throughout all programs, so it’s paramount that the standardsin this Document are applied to all communications to create familiarity while maintainingconsistency and continuity.For more information or questions, contact University Relationsat universityrelations@uhd.edu or visit uhd.edu/universityrelationsUniversity of Houston-Downtown – Graphic Standards1
SEALThe Presidential SealSteeped in deep Texas tradition, the Seal of the University of Houston System is the OfficialSeal of Arms of General Sam Houston, as handed down to him from noble ancestors.The simple Escutcheon in the center of the seal consists of checkered chevrons denotingnobility, and three Martlets, gentle Lowland birds symbolizing peace and deliverance.A winged hourglass is above the shield and surmounting this, the motto, “In Tempore”(In Time). Greyhounds were placed at the sides to indicate the speed in giving aid.The seal was adopted by the University of Houston in 1938 in conjunction with theconstruction of the campus.The University of Houston-Downtown (UHD) added “Downtown” to the existing UH Sealto denote its distinction in the University of Houston System.As an official mark of the University, the use of the UHD Seal is limited for use by thePresident’s Office and Provost’s Office. Doing so helps retain the seal’s integrity for veryofficial “executive” communications and designated ceremonies, such as commencement.University of Houston-Downtown – Graphic Standards2
Brand Promise,Pillars, CharacterUniversity of Houston-Downtown – Graphic Standards3
WHATUHD Brand PromiseUHD is a supportive, flexible institution fordetermined students who want a relevant,high-quality, life-changing education to furthertheir career opportunities and empowerthem to contribute to their communities.University of Houston-Downtown – Graphic Standards4
HOWUHD Brand Pillars Encouraging faculty and staff to foster student potential A smart investment Pathways to professional and educational opportunities Reflective of Houston: diverse perspectives Real-life shapes the educational experienceUniversity of Houston-Downtown – Graphic Standards5
PERSONALITYUHD Brand Life-changing.Partner.Advocate.University of Houston-Downtown – Graphic Standards6
DETERMINED.DEDICATED.DOWNTOWN.University of Houston-Downtown – Graphic Standards7
WHOCommunicating Our BrandDETERMINED. DEDICATED. DOWNTOWN. is the University of Houston-Downtown’stagline.A tagline is “a a catch phrase or short description used in advertising and marketing tosummarize an overall benefit of what is being advertised. Whether it’s a product, business,service or idea, the tagline is comprehensive information that can be easily remembered.”Familiar examples: McDonald’s “I’m Loving It” or Verizon’s “Can You Hear Me Now.”Our tagline can be either written in copy or visually referenced using the wordmarkversion of the tagline (See page 27).It’s important to be consistent when using the tagline in copy to ensure the integrityof our brand is y of Houston-Downtown – Graphic Standards8
University of Houston-DowntownWe areDETERMINED.DEDICATED.DOWNTOWN.We help you explore all ofWe are hundreds of skilledWe are in the heart ofyour professionalfaculty and committedHouston, dedicated topossibilities and reach yourstaff delivering themaking the city a betterpersonal potential. Wepromise of a UHDplace from the talents andempower you to find youreducation in over 50skills of our graduatespath to the right degree, job,academic programs. Moreimpacting the localand beyond in your life withthan 15,000 students fromworkforce to the countlessa solid, real-world, andevery backgroundhours all of us donate torelevant education — theimaginable. Some 54,000volunteerism and the powerbest preparation foralumni are making aof giving back. All frominfluencing and inspiringdifference throughoutdowntown, all for the city.your life today and yourHouston, South Texas,future tomorrow.and the world.Start here. Finish here.Either way, we are always here for you.University of Houston-Downtown – Graphic Standards9
Brand Color PaletteUniversity of Houston-Downtown – Graphic Standards10
Brand Color Palette RGB and HexadecimalUHD Red is an accentcolor and shouldalways be used inconjunction withUHD Blue. UHD Blueis the Primary Colorto be used in brandedmaterials and designs.100rc4386gm5928by 106k 202b3b6aUHD BLUEPMS 294Cr 166g 37b 64a62540UHD LOGO COLORSr 37g 52b 76r 81g 98b 126r 145g 156b 173r 205g 210b 219r 233g 236b 24725344c51627e919cadcdd2dbe9ecf7r 59g 76b 56r 104g 120b 105r 169g 177b 160r 216g 221b 216r 231g 235b 2293b4c3c687869a9b1a0d8ddd8e7ebe5MUTED COOL SECONDARIESr0g 120b 63r 107g 165b 58r 187g 187b 187r 240g 236b 236r 183g 176b 16900783c6ba53abbbbbbf0ececb7b0a9r 208g 207b 205r 142g 135b 91r 105g 98b 91d0cfcd8e877d69625bDARKGATOR GREENLIGHTGATOR GREENBRANDED GATOR MASCOT COLORS*Primary Color: May be used as the primary color anchoringbranded materials and designs.Secondary Color: May be used as the secondary color inbranded materials and designs. Secondary colors mayrepresent up to 30% of the color in branded materialsand designs.COOL GREYSECONDARIESWARM GREY SECONDARIES*Gator Mascot Colors: Dark Gator Green may be used as asecondary color (representing up to 30% of the color in brandedmaterials and designs). Light Gator Green is reserved for use inthe Gator Mascot graphic only.University of Houston-Downtown – Graphic Standards11
Brand Color Palette CMYKUHD Red is an accentcolor and shouldalways be used inconjunction withUHD Blue. UHD Blueis the the PrimaryColor to be used inbranded materialsand designs.c 100m 86y 28k 20UHD BLUEPMS 294CUHD LOGO COLORSc 80m 55y 20k 65c 65m 40y 15k 35c 28m 14y5k 26c 14m8y4k5c7m4y0k0c 60m 25y 60k 65c 40m 12y 40k 45c 12m0y 20k 30c4m0y5k 12c4m0y5k5MUTED COOL SECONDARIESc 27m 21y 22k0c 64m 15y 100k1c 93m 27y 99k 16DARKGATOR GREENc4m5y4k0UHDGRAYc 28m 26y 30k0LIGHTGATOR GREENc 18m 14y 15k0BRANDED GATOR MASCOT COLORS*Primary Color: May be used as the primary coloranchoring branded materials and designs.Secondary Color: May be used as the secondary colorin branded materials and designs. Secondary colors mayrepresent up to 30% of the color in branded materialsand designs.COOL GREYSECONDARIESc 42m 40y 46k8c 45m 45y 50k 35WARM GREY SECONDARIES*Gator Mascot Colors: Dark Gator Green may be used as asecondary color (representing up to 30% of the color in brandedmaterials and designs). Light Gator Green is reserved for use inthe Gator Mascot graphic only.University of Houston-Downtown – Graphic Standards12
Brand Color Palette PMSUHD BLUEPMS 294CUHD Red is an accentcolor and shouldalways be used inconjunction withUHD Blue. UHD Blueis the the PrimaryColor to be used inbranded materialsand designs.UHD LOGO COLORSPMS 7732CPMS 533CPMS 7545CPMS 7543CPMS 538CPMS 656CPMS 553CPMS 5615CPMS 5645CPMS CoolGray1CPMS 7541CMUTED COOL SECONDARIESPMS 7737CPMS CoolGray 4CPMS 663CPMS WarmGray 4CUHD GRAYDARKGATOR GREENLIGHTGATOR GREENPMS CoolGray 2CBRANDED GATOR MASCOT COLORS*Primary Color: May be used as the primary color anchoringbranded materials and designs.Secondary Color: May be used as the secondary color inbranded materials and designs. Secondary colors mayrepresent up to 30% of the color in branded materialsand designs.University of Houston-Downtown – Graphic StandardsCOOL GREYSECONDARIESPMS 403CPMS 405CWARM GREY SECONDARIES*Gator Mascot Colors: Dark Gator Green may be used as asecondary color (representing up to 30% of the color in brandedmaterials and designs). Light Gator Green is reserved for use inthe Gator Mascot graphic only.13
Mascot: Gator Mark & Edu-U-GatorUniversity of Houston-Downtown – Graphic Standards14
MASCOTMascot: Gator Mark & Edu-U-GatorEd-U-Gator is the official name and mascot for the University of Houston-Downtown.The Gator Mark represents the spirit and pride of UHD and may be used primarily by the Officeof Admissions, Student Activities, and Sports & Fitness as well as for audiences comprised ofundergraduates and alumni. The Gator Mark is less relevant to adult students, graduate students,and external audiences.The Gator Mark should not be used for institutional branding and marketing. Ed-U-Gator may be used bycolleges, schools, units and sponsored student groups and should not be integrated with other designs,words or marks or used to replace a letter or part of one. Designs and logos that utilize the shape oroutline of the Gator Mark or superimpose other words or elements on top of it are not acceptable. TheGator Mark should always be secondary to the college, school, unit or student group logo/words. TheGator Mark may also be used facing left as deemed appropriate.University of Houston-Downtown – Graphic Standards15
Mascot – The BasicsNote: Gator Light Green is reserved for the Gator Mark.Gator Dark Green is available to use as a secondarycolor. Please refer to the University’s brand colorpalette, pages 11 - 12.PMS 7737CUniversity of Houston-Downtown – Graphic Standards16
Primary Mark*Use on dark background*Primary MarkUse on light backgroundFull ColorBlack &White* The Gator Mark shown here is represented on a dark rectangularbackground for illustrative purposes only. The background shape/coloris not part of or associated with the Primary Mark.University of Houston-Downtown – Graphic Standards17
Gator Mark*Use on dark background*Gator MarkUse on light backgroundFullColorBlack &White* The Gator Mark shown here is represented on a dark rectangularbackground for illustrative purposes only. The background shape/coloris not part of or associated with the Primary Mark.University of Houston-Downtown – Graphic Standards18
Gator Mark Bust*Use on dark background*Gator Mark BustUse on light backgroundFull ColorBlack &White* The Gator Mark shown here is represented on a dark rectangularbackground for illustrative purposes only. The background shape/coloris not part of or associated with the Primary Mark.University of Houston-Downtown – Graphic Standards19
Gator Mark Head*Use on dark background*Gator Mark HeadUse on light backgroundFull ColorBlack &White* The Gator Mark shown here is represented on a dark rectangularbackground for illustrative purposes only. The background shape/coloris not part of or associated with the Primary Mark.University of Houston-Downtown – Graphic Standards20
Mascot – The BasicsPrimary Mark1”The UHD mark must be clear and easilyidentifiable.To prevent it from beingillegible, the width of “UHD” must alwaysbe at least 1”.Gator Mark1.75”The Gator Mark must be clear and easilyidentifiable. To prevent it from beingillegible, the height of the Gator Mark mustalways be at least 1.75”.Gator Mark Bust1.00”1.00”The Gator Mark Bust must be clear andeasily identifiable. To prevent it from beingillegible, the width of the Gator Mark Bustmust always be at least 1.0”.Gator Mark HeadThe Gator Mark Head must be clear andeasily identifiable. To prevent it from beingillegible, the width of the Gator Mark Headmust always be at least 0.75”.University of Houston-Downtown – Graphic Standards21
Brand TypographyUniversity of Houston-Downtown – Graphic Standards22
Brand TypefaceMontserratFONT FAMILYWEIGHTS AND STYLESSimilar to the other concept choices,Montserrat is a widely accessibleGoogle font which comes in a fullMontserrat Thin and Thin ItalicMontserrat ExtraLight and ExtraLight ItalicMontserrat Light and Light ItalicMontserrat Regular and ItalicMontserrat Medium and Medium ItalicMontserrat SemiBold and SemiBold ItalicMontserrat Bold and Bold ItalicMontserrat ExtraBold and ExtraBold ItalicUniversity of Houston-Downtown – Graphic Standardsrange of weights—all of which areacceptable for use, however, thelighter weights should be usedmore predominantly for a moreopen and clear statement, reservingthe heaviest for ‘strong’ impact.The middle weights should beused more sparingly.23
Limited Availability TypefaceFONT FAMILYTahomaThe Tahoma font familyshould only be used in limitedavailability situations or digitalapplications where the primarybrand font, Montserrat,is not availableWEIGHTS AND STYLESTahoma Regular and Faux ItalicTahoma Bold and Faux Bold ItalicUniversity of Houston-Downtown – Graphic Standards24
Typography – The BasicsThere should be high contrast betweentype, background colors and images.Black on white, white on black,white on UHD blue are high contrastexamples.Alternative Serif TypefaceMontserrat BoldMontserrat MediumMontserrat Medium reverses even betterwith .05 pt stroke. Track to -5 thousandthsof an em.ITC Garamond Condensed isour alternative text typeface.Typography – onlineIf Montserrat is unavailable,for instance in web applications,choose Tahoma as an alternate font.Use Tahoma Boldas an alternatefor headlines.Tahoma Regular is a substitute forMontserrat Medium text weight.University of Houston-Downtown – Graphic Standards25
New Logos With TaglineUniversity of Houston-Downtown – Graphic Standards26
Logos with Tagline – The BasicsTwo-Color Horizontaland StackedUniversity of Houston-Downtown – Graphic StandardsOne-Color Horizontaland Stacked27
University LogosUniversity of Houston-Downtown – Graphic Standards28
UHD Primary LogosA logo is a “graphic used by a business, company, organization or sometimes individuals. The purposeof a logo is to help people remember a service or brand offered, which can be as simple as the companyname itself, as elaborate as a graphic and everything in between”. These are also an effective form ofmass communication, as several logos, such as Apple’s apple—probably one of the best examples of apicture-based logo or a pictorial mark—are known worldwide at just a glance.Color versions of the UHD logos should: Always appear on white or light-color backgrounds. Never appear on a dark background such as black or navy. Set in Futura Medium.Optically CenteredStacked Logo“DOWNTOWN”set in UHD Red“University of Houston DOWNTOWN”set in UHD BlueHorizontal VersionUniversity of Houston-Downtown – Graphic Standards29
UHD Logos – Gray and RedIn lieu of an all white (reversed) logo, colleges & departments have an option to useUHD gray and UHD red for logos on a UHD Blue background.UHD gray (PMS: Cool Gray 4 ; CMYK: 27/21/22/0 RGB: 186/186/186; Web: bababa)UHD red (PMS: 193; CMYK: 17/100/76/6; RGB: 198/14/59; Web: c60e3bz)UHD blue (PMS: 294; CMYK: 100/89/26/11; RGB: 9/46/110; Web: 092e6e)The following are examples of two-color, gray/red versions of the UHD logos,which should always appear on UHD Blue background.University of HoustonUniversity of HoustonThe white/red logo color combination is onlyfor the University of Houston.University of Houston-Downtown – Graphic Standards30
UHD Logos – Reversed VersionsThe following are examples of all white (reversed) versions of the UHD logo,which should always appear on a black or UHD Blue background.University of HoustonUniversity of Houston-Downtown – Graphic Standards31
UHD Logos – Registered LogosRegistered Trademark The Registered Trademark provides notice that the preceding work, or in this case theUHD logo, is a trademark, which is officially registered with the National Trademark Office. Thefollowing two UHD logos are the ONLY versions that have the Registered Trademark [ ] added.Trademark Symbol TMIn EVERY other instance the UHD logo is used, it MUST have the Trademark Symbol [TM] added.For example:University of HoustonUniversity of Houston-Downtown – Graphic Standards32
UHD College Logos,Organization Logos,Email SignatureUniversity of Houston-Downtown – Graphic Standards33
UHD Logos – College LogosUniversity of Houston-Downtown – Graphic Standards34
UHD Logos – MBA LogosTwo-Color Mark and Stacked OptionsTwo-Color Stacked OptionsIf the organization sub-header is:When designating locations,always use the ALL-CAPS stylizedfont format. one line, use standard Futura Heavy. more than one line, use Futura Medium(slightly smaller than first line) for thesecond line, in Pantone Warm Gray 8.University of Houston-Downtown – Graphic StandardsNOTE: The word “CAMPUS” shouldnot be used when designating a location.35
UHD Logos – Horizontal College LogosOne Main Street, S950Houston, Texas 77002-1014713-221-8003FAX: 713-221-8922www.uhd.edu/provost320 North Main Street, B410Houston, Texas 77002-1811713-221-8017FAX: 713-223-7481www.uhd.edu/businessOne Main Street, S1015Houston, Texas 77002-1014713-221-8009FAX: 713-223-7465www.uhd.edu/humanities1002 Commerce Street, C420Houston, Texas 77002-1729713-221-8906FAX: 713-223-7440www.uhd.edu/cps315 N. MainHouston, Texas 77002-1014713-221-8019FAX: 713-223-7442www.uhd.edu/sciencesOne Main Street, S655Houston, Texas 77002-1014713-221-8007FAX: 713-223-7425www.uhd.edu/ucUniversity of Houston-Downtown – Graphic Standards36
UHD Logos – Locations LogosUniversity of Houston-Downtown – Graphic Standards37
UHD Logos – Campus Organizations LogosUniversity of Houston-Downtown – Graphic Standards38
UHD Logos – Student Organizations LogosCampus Activities BoardDateline DowntownStudent GovernmentAssociationUniversity of Houston-Downtown – Graphic StandardsCampus Activities BoardDateline DowntownStudent GovernmentAssociation39
Email SignatureFaculty and staff should use the standard UHD logo and no additional graphicelements for their e-mail and signature.BodyDear Mr. Smith, Compose bodymessage perexample.Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummynibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisienim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortisnisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor inhendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat Use only Calibrifont in black.Best RegardsSignatureOrderEmployee NameSignatureUse the UHD stacked logo.(See page XX) Only Helvetica orArial typeface at 11pt. Name: Bold, 12pt. Employee NameTitleName &TitleUniversity of Houston-DowntownOne Main Street, Suite XXXHouston, Texas 77002-1014AddressContactInformation713-555-5555 (Direct)www.uhd.eduOne line space toseparate name,address and contactinformationCorporateLogoNot actual size.Illustrative purposes only.University of Houston-Downtown – Graphic StandardsRGB color values fortext in signature:Royal BlueRGB: 9/46/11040
Brand PhotographyUniversity of Houston-Downtown – Graphic Standards41
Vertical VignettesFeature Photography StyleThis photography conceptreinforces the identity of theUniversity in Downtown Houstonby using a strong, vertical formatfor feature images. Visually, thegentle, sweeping curve bringslife to the design concept inthe form of visual movement.The distinct vertical treatmentpoint-of-view style is flexibleand can incorporate awide variety of topics.From academic settings inlaboratories and classrooms, tostudent life activities leveragingurban storytelling—all withinfootprint of UHD and the city.University of Houston-Downtown – Graphic Standards42
General Photography ContentTOGETHER.Based on interviews and research,the culture of camaraderie andrelationships at UHD is a drivingattribute of the institution. With thatin mind, images should always showmore than one individual in any sceneunless there is a very specific purpose(some profiles, stories). This subtlyreminds audiences that UHD is a veryhuman, intentionally social, interactivecommunity—an energy that needs tobe consistently reinforced. Stylistically,shallow depth-of-field is used to allowimportant context while focusing on thehuman interaction, as well as uniqueangles and shoot-through for a morerealistic, fly-on-the-wall perspective.University of Houston-Downtown – Graphic Standards43
The focus on Individuals insocial settings should beon their personalities andStylistic Exampleactivities that are commonand natural—keep theIndividual Students in aSocial Setting WearingPersonal Protective Equipmentsubjects in motion withunforced actions to ensurethe shot is fluid and real.If the subject is properlysocially distanced it isacceptable to have a maskvisible, but temporarilypulled down or off one ear.University of Houston-Downtown – Graphic Standards44
All the qualities of greatphotography (like takingadvantage of back-litStylistic Examplesunlight, using shallowdept-of-field to softenPairings of Students in anAcademic Setting WearingPersonal Protective Equipmentbackgrounds, andforeground shoot through)are even more importantto keep the primary focuson the inherent emotionalpower of photography—andnot on COVID restrictions.Notice the carefullypositioned handsanitizer—addingimportant contextwithout interferingwith the primaryfocus of the shot.University of Houston-Downtown – Graphic Standards45
Stylistic ExamplePairings of Students in aSocial Setting Wearing PersonalProtective EquipmentTake advantage oflocation props likea long park benchor stairs to create a“distance element” tovisually or physicallyseparate subjects.The “distance selfie”places a secondindividual in the shotin soft focus, visuallyindicating spacebetween subjectsand making this typeof shot acceptablewith or withoutpersonal protectiveequipment.University of Houston-Downtown – Graphic Standards46
To create meaningfulmoments in group settings,Stylistic Examplesomeone or something stillneeds to be the obviousfocus of attention.Student Groups in SocialSettings With PersonalProtective EquipmentA certain amount of “mugging for the camera”is acceptable providing the emotion portrayed isbelievable—forced enthusiasm will not resonateauthentically with prospective students.University of Houston-Downtown – Graphic Standards47
Stylistic ExampleStudent Groups in Social SettingsWithout Personal Protective EquipmentHaving at least one or twosubjects as “backs” will makethe shot more authentic.A certain amount of“mugging for the camera”is acceptable providingthe emotion portrayedis believable—forcedenthusiasm will notresonate as authentic withprospective students.University of Houston-Downtown – Graphic Standards48
Using foregroundStylistic ExampleClassroom Settings WithoutPersonal Protective Equipmentstudents or elementsas soft focus shootthrough not only addsdrama to the image,but also emphasizesphysical separation.This approach highlightsan individual with a greatacademic look or engagedprofessor while still givingthe context of a large, welldistanced classroom.More intimate interactions canstill tell the story of the shot,while also communicating thecontext of a full classroom.University of Houston-Downtown – Graphic Standards49
Brand Profile StyleMeaningful PairingsLives are changed by those around us and the experiences wechoose—the things to which we dedicate ourselves. This conceptcommunicates this through pairings of images that tell a specificstory. The against-the-odds choice to go to college that led to anincredible internship. The alumnae who started her own businessand inspired a UHD grad to do the same. Or the establishedUHD alumni who helped the aspiring student land their first job.These and countless similar stories are waiting to be told withthis very relatable—and flexible—approach to profiles.University of Houston-Downtown – Graphic Standards50
UHD Logos – Apparel GuidelinesOfficial UHD apparel should follow Graphic Guidelines.A “reversed” or all white version of the logo may appear on blue or blackfabric. A full color (blue with a red letter D) version of the logo may appearon white, gray, denim, khaki, light blue or similar neutral color fabric.Other fabric colors are not appropriate for official UHD apparel.University of Houston-Downtown – Graphic Standards51
UHD Logos – General CommunicationIn all elements of communication, the University of Houston-Downtown should be referenced as: University of Houston-Downtown (UHD), not UH-Downtown.UHD on second reference, if applicable.University (note uppercase “U”) on subsequent references, when applicable.When referencing the University, please: Avoid referring to the University of Houston-Downtown as a “campus.”Do not refer to the University of Houston as the “main” campus, the “central” campus, or UH Main.Building LocationsWhen communicating UHDcampus building locations,use the following namingconventions, room numbersand abbreviations. No otherelements should be usedwhen communicatingbuilding or room locations,including dashes or periods. Building LocationBrailleSpaceRoom GOne Main BuildingCommerce Street BuildingStudent Life CenterAcademic BuildingWillow Street Pump StationShea Street BuildingVine Street GarageGirard Street BuildingSciences & Technology BuildingThe Building abbreviation prefix shall precede a space, then the room location number,i.e. OMB N101.All Room number signs shall have the braille interpretation directly below the room number.The abbreviation of a compass point for a floor wing may be added before the room locationnumber, i.e. North 101 N101.Rooms situated within a suite shall have an alphabetic suffix added, i.e. OMB N101A.All room number alpha indicators shall be uppercase letters with the exception of I or O to avoidconfusion with the numerals 1 or 0.University of Houston-Downtown – Graphic Standards52
Questions?For questions or more information regardingUHD Graphic Standards, contact UHDUniversity Relations.Logos & WordmarkTo download any specific UHDlogos or wordmarks, visituhd.edu/logos or contact:Meghan Sellers, sellersm@uhd.eduGabriel Morales, /universityrelationsOffice of University RelationsOne Main Street, Suite N912Houston, TX 77002-1014
DETERMINED. DEDICATED. DOWNTOWN. is the University of Houston-Downtown's tagline. A tagline is "a a catch phrase or short description used in advertising and marketing to summarize an overall benefit of what is being advertised. Whether it's a product, business, service or idea, the tagline is comprehensive information that can be easily remembered."
