Transcription
0www.BrianCain.com
ELITE MINDSETA STORY ABOUT THE 15 KEYS THATUNLOCK TRUE MENTAL TOUGHNESSPillar #1 & Book #2 inThe 12 Pillars of Peak Performance Book SeriesBRIAN CAINBrian Cain Peak Performance, LLC1www.BrianCain.com
“Elite mindset is no different than training yourphysical body. Until Cain came out with EliteMindset and outlined The 15 Keys that Unlock TrueMental Toughness, most coaches and athletes left itto chance or experience to build mental toughness.Now you can do it by simply applying what Cain hasoutlined for you here. We used the 12 Pillars and15 Keys at TCU since 2006 and the results havebeen remarkable.”Jim SchlossnagleHead Baseball Coach, TCU2010, 2014, 2015 NCAA College World Series“Brian Cain’s work helps to simplify the complexand takes training an elite mindset and thepsychology of success from theory to applicationand from the cloud to your hands. His book serieson the 12 pillars of peak performance is a totalgame changer when it comes to the mental gameand human performance.”Martin WhitePresident/CEO DW Energy Group“This is a book all coaches and athletes shouldread.”Mik AokiHead Baseball Coach, Notre Dame2www.BrianCain.com
“The mental game is often the least-taught aspectof performance. At Tri-Star Gym we make it one ofthe most-taught aspects of performance. The mindcontrols the body and there is nobody better attraining the mental game than Brian Cain. We arebig believers in the 12 Pillars of Peak Performance.”Firas ZahabiHead MMA Coach, Tri-Star Gym“The 15 Keys Cain shares will help you to unlocktrue mental toughness. If you are a football coach,this will help you build the mindset your playersneed to succeed on the gridiron and in life.”Bob WagerHead Football Coach & Athletic DirectorArlington Martin High School“If you are looking to train an unbreakable mindand an unshakable will, this is the book that willshow you the path. Brian Cain is the best in thebusiness when it comes to mindset and mentaltoughness for sales.”Derrick HuntChairman’s Club Member, SalesBenco Dental3www.BrianCain.com
Brian M. Cain, MS, CMAAPeak Performance CoachPeak Performance PublishingBrian Cain Peak Performance, LLCElite MindsetA Masters of the Mental Game Series Book 2016 by Brian M. Cain, MS, CMAAAll rights reserved. No part of this manual maybe reproduced, stored in a retrieval system, ortransmitted in any form or by any , or by any information retrievalsystem, or otherwise) without the prior expresswritten consent of the author and PeakPerformance Publishing, except for theinclusion of brief quotations in critical articles ora review.Printed in the United States of AmericaEdited by: Mary Lou SchuelerISBN: 978-15351467774www.BrianCain.com
ELITE MINDSETA Story About The 15 Keys ThatUnlock True Mental ToughnessIntroduction . 8Chapter 1 The Airport Hotel . 10Chapter 2 The Phone Call Home . 13Chapter 3 The Voice . 21Chapter 4 Meeting Marcus . 25Chapter 5 Marcus’ House . 31Chapter 6 Rise and Grind . 35Chapter 7 Namaste . 39Chapter 8 Key #13 Blocks in the Foundation ofTraining an Elite Mindset . 45Chapter 9 Key #2Average vs. Elite Mindset . 515www.BrianCain.com
Chapter 10 Key #33 Steps to P.I. . 57Chapter 11 Key #43 Steps to Master Names . 63Chapter 12 Key #54 Stages of Buy-in . 71Chapter 13 Key #64 Stages of Commitment . 75Chapter 14 Key #7The 3 Big Questions . 79Chapter 15 Key #8Make Your Bed . 85Chapter 16 Key #9Never Feel Sorry for Yourself . 91Chapter 17 Key #10Never Show Weakness . 97Chapter 18 Key #11Stay Patient inthe Face of Adversity . 1016www.BrianCain.com
Chapter 19 Key #12You Don’t Rise to the Occasion;You Sink to Your Levelsof Training and Habits . 107Chapter 20 Key #13The Only Easy DayWas Yesterday . 113Chapter 21 Key #14It Pays to be a Winner . 117Chapter 22 Key#15Excellence has No Finish Line . 123Chapter 23 The 15 Keys to UnlockTrue Mental Toughness Review 129Chapter 24 The Phone Call . 133About The Author . 136Additional Resources . 1377www.BrianCain.com
INTRODUCTIONAfter finding out that his flight back home toDallas from Detroit was not going in the air butback to the terminal, a disappointed, frustratedand stressed-out Matthew Simonds wasawkwardly introduced to the passenger sittingnext to him, Coach Kenny.What was the worst possible scenario forMatthew Simonds, a canceled flight making itimpossible for him to get home to celebrateThanksgiving and his wife’s birthday with hisfamily, turned out to be a life-changing evening.Matthew Simonds has just sat down next toCoach Kenny, who shared his 12 Pillars of PeakPerformance System for Optimal Performancewith him inside of a Fuddruckers restaurant inthe Detroit Airport. And the two of them havejust walked into the Airport Hotel to check in forthe evening.Unfortunately, the hotel is all sold out and thereare no available rooms anywhere within a 1-hourdrive of the airport.As Matthew Simondsreceives this bad news from the woman at the8www.BrianCain.com
hotel front desk, he turns around and CoachKenny is nowhere to be seen.Alone, dejected and not sure what move to makenext, Matthew Simonds stands at the front deskof the Airport Hotel with a critical decision tomake.9www.BrianCain.com
CHAPTER 1 THE AIRPORT HOTEL LOBBYCHAPTER 1The AirportHotel Lobby10www.BrianCain.com
ELITE MINDSET #PILLAR1There I was. Standing at the counter in the Detroitairport just before midnight. Alone. I didn’t knowwhat I was going to do. All I knew was I needed tofind a way to get home and start applying the 12Pillars of Peak Performance before it was too late.“Do you know where the rental car facility is?” Iasked the woman at the front desk of the hotel,who moments ago had told me there was noavailability at their hotel or within an hour of theairport. Now that Coach Kenny had disappeared, Iwas going to rent a car and start my drive back toSouthlake, TX, all 17 hours. I also thought it wasweird that he would just disappear like that.“Sir, we have called over to the rental car facility aswell and they are all sold out. They are working ongetting some cars here from Chicago.Withtomorrow being Thanksgiving and the big footballgame and marathon, they have told me that theydon’t think they will have any cars here till Saturdayat the earliest,” the woman said with empathy inher voice. “I am so sorry. I wish I could be morehelp to you. This has never happened before.Detroit has never been this busy.”I was exhausted and alone, and I had no idea whatI was going to do. There were no rental cars11www.BrianCain.com
CHAPTER 1 THE AIRPORT HOTEL LOBBYavailable, no hotel rooms available and the nextflight back to Dallas wasn’t till Saturday morning,two days after Thanksgiving and one day after mywife Erin’s birthday. I picked up the phone to callher and deliver more bad news.12www.BrianCain.com
ELITE MINDSET #PILLAR1CHAPTER 2The PhoneCall Home13www.BrianCain.com
CHAPTER 2 THE PHONE CALL HOMEHOME“Well, that’s just perfect, Matthew Simonds, justperfect,” Erin said through her tears as I explainedhow I was not going to be making it home tillSaturday.“Babe, I tried,” I explained. “The rental car facility issold out, the hotel is sold out, I was going to drivehome and now I have nowhere to go. I don’t evenknow what to do.”“Matthew, you will figure it out,” Erin said. “Thekids liked the video you sent them, but look, in themorning I am going to pack up the kids and we aregoing to head to my mom’s house in Arizona forthe weekend. I took the weekend off from teachingyoga so that we could spend some time together asa family and now you aren’t even going to be here.I am tired of this, Matthew Simonds. Really tired ofit.”As the conversation came to a close, I felt a lump inmy throat. I was trying to get home and couldn’t.What was I going to do?As I started to walk back into the terminal to see ifthere was a restaurant open so I could sit down totry and figure it all out, I head a familiar voicecalling my name.14www.BrianCain.com
ELITE MINDSET #PILLAR1“Matthew Simonds, hey, Matthew Simonds ”15www.BrianCain.com
Want to know whatMatthew Simondsdoes next?Get your copy of Elite Mindset atBrianCain.com/EliteMindset!16www.BrianCain.com
Pillar #1 & Book #2 in The 12 Pillars of Peak Performance Book Series BRIAN CAIN Brian Cain Peak Performance, LLC . physical body. Until Cain came out with Elite Mindset and outlined The 15 Keys that Unlock True Mental Toughness, most coaches and athletes left it to chance or experience to build mental toughness. Now you can do it by simply .
