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Weight Watchers m is functional, timely,conversational and personalized. It’s the onlinedestination for healthy living encouraging memberswith recipes, fitness and health advice, personaltools and community. Unique Audience: 2,850,000Avg. Time Per Visitor: 12 MinutesReach: 1.1%Total Minutes: 34,000,000Total Views: 41,000,000Avg. Views Per Visitor: 14Weight Watchers MobileWeight Watchers Mobile provides members withguidance and smart choices wherever they are.With suggestions, tips, reminders and motivationalsupport, this is a must-have for members on the go. 6 MM monthly impressions 13.1 MM downloads Average CTR: 1.15%Sources: comScore Multi-Platform Jan 2015, Weight Watchers Reports
Weight Watchers DigitalWeightwatchers.com Demographic ProfileWOMEN76%MEN24%MEDIAN AGE50.3KIDS IN HOUSEHOLD43%MEDIAN HOUSEHOLD INCOMESource: comScore-January 2015 (PC only) 76,487
Weight Watchers DigitalAdvertising OpportunitiesWeightWatchers.comTARGETED CONTENT SPONSORSHIPS Health ConditionsSeasonal & Holiday GuidesInteractive Cheat SheetsRecipe Collection PagesThe Skinny On SeriesSponsored ChannelsBeauty & FashionLife StagesEditorial ChallengesSocial MediaCommunityeNewslettersCUSTOM MARKETING OPPORTUNITIES Brand Platforms/MicrositesCommunity ChallengesInteractive Polling UnitsGames & Sweepstakes/TweetstakesWeight Watchers MobileTARGETED CONTENT ArticlesRecipesFavorites ListShopping ListCheat SheetsSuccess StoriesCUSTOM MARKETING OPPORTUNITIES Rich MediaRecipe SponsorshipsMicrositesGamesVideo
Weight Watchers DigitalAdvertising Unit Specifications120x600 Max File Size (GIF): 99KMax File Size (Flash): 99KFlash/Click Tag Version: AS2Looping: (3) :15 loops3rd Party Served: YesAccepted File Types: GIF, JPEG, JavaScript, FlashExpand Direction: LeftExpand Size: 2XExpand Dimensions: 240x600Initial Load: 99KPolite Download: 99KSound: Must be user-initiated click to playOpen/Close Options:User-Initiated, Mouse Over or Click to ExpandLead Time: 10 business daysGeo-Targeting: Yes120x600160x600 and 300x600 Max File Size (GIF): 99KMax File Size (Flash): 99KFlash/Click Tag Version: AS2Looping: (3) :15 loops3rd Party Served: YesAccepted File Types: GIF, JPEG, JavaScript, FlashExpand Direction: LeftExpand Size: 2XExpand Dimensions: 320x600Initial Load: 99KPolite Download: 99KSound: Must be user-initiated click to playOpen/Close Options:User-Initiated, Mouse Over or Click to ExpandLead Time: 10 business daysGeo-Targeting: Yes160x600300x600
Weight Watchers DigitalAdvertising Unit Specifications300x250 Max File Size (GIF): 99KMax File Size (Flash): 99KFlash/Click Tag Version: AS2Looping: (3) :15 loops3rd Party Served: YesAccepted File Types: GIF, JPEG, JavaScript, FlashExpand Direction: LeftExpand Size: 1.3XExpand Dimensions: 400x250Initial Load: 99KPolite Download: 99KSound: Must be user-initiated click to playOpen/Close Options:User-Initiated, Mouse Over or Click to ExpandLead Time: 10 business daysGeo-Targeting: Yes300x250728x90 Max File Size (GIF): 99KMax File Size (Flash): 99KFlash/Click Tag Version: AS2Looping: (3) :15 loops3rd Party Served: YesAccepted File Types: GIF, JPEG, JavaScript, FlashExpand Direction: DownExpand Size: 2XExpand Dimensions: 728x180Initial Load: 99KPolite Download: 99KSound: Must be user-initiated click to playOpen/Close Options:User-Initiated, Mouse Over or Click to ExpandLead Time: 10 business daysGeo-Targeting: Yes728x90
Weight Watchers DigitaleNewsletter Advertising Unit SpecificationsDistributed to 6.1 million opt-in users weekly.325x195 325x195 JPG bannerCopy: 50 characters maximumURLLead Time: 6 weeks325x19550 CHARACTERS MAXIMUM u325x195
Weight Watchers DigitalMedia Specifications & GuidelinesRich Media BannersMax Frames per Second (Frame Rate): 18-24Max Panels: 3Hot Spots: 1/3 of ad acceptableVideo Weight: 100kVideo Specifications: Pre-RollDimensions: 480x270 (16:9 Wide Screen)Max File Size: 300kbFrame Rate: 30fpsMobile Ad Unit SpecificationsAndroid Ad Sizes: 240x38, 320x50, 480x75, 540x84iPhone Ad Size: 320x50iPad Ad Sizes: 728x90, 704x50General Guidelines All traffic drivers and site served.Weight Watchers will choose an image based on what is appropriate for the content.Please inform us if there are any suggestions or restrictions we should know about before production.Changes to an existing campaign must be received at least (5) business days prior to the change.ContactsLauren SimblistDirector, Digital 4Megan TriggMidwest Territorymegan@triggmedia.com312.330.7245Julie LeeSouthwest Territoryjlee@neeseandlee.com214.477.0125Emily WarshowskyDirector, Digital 10Jay MonaghanWest Coast Territoryjay@monaghanmedia.com415.777.4417Jo NeeseSouthwest Territoryjneese@neeseandlee.com214.505.1680Melissa KarrelAccount 4211
Weight Watchers Mobile Weight Watchers Mobile provides members with guidance and smart choices wherever they are. . Average CTR: 1.15% Sources: comScore Multi-Platform Jan 2015, Weight Watchers Reports Weight Watchers Digital Overview. Source: comScore-January 2015 (PC only) WOMEN 76% MEN 24% MEDIAN AGE 50.3 KIDS IN HOUSEHOLD 43% MEDIAN .
