WIXLIB

SECTION 4Supporting InstitutionsCompanies using Coursera for Business train 94% more employees using 40% fewer training resources in46% less time.*748%38%Reduction inemployee attrition 1.12MTop trending skills forenterprise learners1 Agile Software DevelopmentRecruitment costsavings each yearROI over three years*2 Project Management3 Artificial Neural Networks4 Python ProgrammingJeffrey S.Simon BrownLearner fromPennsylvania, USAChief Learning Officer,NovartisJeffrey S. worked for years as a maintenance engineer when heAs a company dedicated to “reimagining medicine,” Novartis decideddecided to learn new skills through Exelon’s Analytics Academy.to “go big on learning” by offering its 108,000 employees acrossThe academy, which is part of the company’s strategic analytics140 countries continued learning opportunities, from data scienceand digital transformation plan, helps employees learn new datadegrees to courses focused on personal well-being. “This year, inskills through Coursera for Business. Jeffrey took seven courses,response to the tapered situation, we've been working to curateranging from Python and machine learning to data visualization.learning content to make sure we're supporting our associates at thisHis new skills led to a promotion with a raise, a larger scope ofdifficult time. We've seen an enormous uptick in the use of Coursera,work, and more career opportunities. An analytics tool he createdand we hope that will be really valuable, not just for our associates,is projected to save the company 1 million over eight years.but also for their loved ones at this important time.”5 Contact Tracing6 Negotiation7 Google Cloud Platform8 JavaScript9 SQL*According to findings by the International Data Corporation**See appendix for further skills methodology2020 Impact Report10 Apache15

SECTION 4Supporting InstitutionsCoursera for CampusTop trending skills forcampus learnersAs technology drives digital transformation for most institutions, universities are in need of tools that can deliver new pathways tolearning. Coursera for Campus, launched in the fall of 2019, offers more than 4,000 courses from renowned universities to foster skillbuilding curriculums and blended learning experiences. Through Coursera for Campus, universities are forging a new way to learn —one that is resilient through the pandemic and will lead to lasting change in education.3,700Campuses2.4MCampus learnersserved1 Artificial Neural Networks530KCampus learners grewto an intermediate oradvanced skill level*2 Digital Marketing3 BlockchainHagigat H.Learner fromTartu, EstoniaMatthew RascoffAssociate Vice Provost for DigitalEducation and Innovation, DukeUniversityHagigat H. is studying at the University of Tartu. When COVID-19At the outset of the COVID-19 pandemic, Duke University closedforced her campus and community to lock down, she continuedits Kunshan campus in China. In just three weeks, they movedlearning independently with Coursera for Campus. Thanks to a coursein-person instruction online and offered their 600 students freeon recruiting, hiring, and onboarding employees from the Universityaccess to online learning through Coursera, which later became theof Minnesota, Hagigat quickly found a new role in the HR departmentinspiration for Coursera’s Campus Response Initiative. “We shouldof an education company. In addition to courses, Hagigat was drawnbe grateful that we have access to platforms like Coursera, andto the interactive, hands-on Guided Projects on Coursera. “I amwe should capitalize on this moment to enhance learning, to findinterested in designing my own product, so being able to learn skillsopportunities for new ways to support learners in their need. Whenlike product management, Python, and HTML virtually with side-by-humanity is under threat, humans crave opportunities to learn. Andside instruction has been very helpful.”I think this growth in learning is a sign of what's to come, and it'ssomething we should support and strengthen.”4 Python Programming5 JavaScript6 Bioinformatics7 Algorithms8 Graphic Design9 Data Structures*Intermediate level indicates that the learner demonstrates the ability to apply basic concepts on the job independently. Gaining a skill at an advanced level indicates mastery of the material andability to both teach and identify novel skill applications.**See appendix for further skills methodology ***Covers the period of September 15, 2019 — September 15, 20202020 Impact Report10 SQL16

SECTION 4Supporting InstitutionsCoursera for GovernmentTop trending skills forgovernment learnersPartners with governments and nonprofit organizations around the world to equip government officials and citizens within-demand skills325Government agencies725KGovernment learnersserved78KGovernment learners grew toan intermediate or advancedskill level*91%Government learners reportedpositive career outcomes***1 Project Management2 Digital MarketingJorge SequeiraJawad KhanManaging Director, CostaRican Investment PromotionAgency (CINDE)CEO, Punjab SkillsDevelopment Fund(PSDF)Through Coursera, the PSDF — the largest kids’ development fundIn June 2020, Costa Rica launched a program with Coursera to trainin Pakistan — is equipping young Pakistani learners with the skills50,000 people with the skills needed to succeed amid the Fourthnecessary to be competitive in the digitizing global workforce. “PakistanIndustrial Revolution. “This project is the first of many we expect tois a country with 210 million people and enormous potential. 60% of ourcarry out, in collaboration with Coursera over the coming years. Itspopulation is below the age of 30, but only 12% transition from secondaryimplementation reinforces the country’s commitment to innovateto tertiary education. We’ve tapped into this digital opportunity byand provide a favorable climate for local and foreign investment, withpartnering with Coursera to deliver world-class courses from leadinga human talent trained both in digital areas and in strategic skills foruniversities and companies to our students and workforce.”employability.”Collaborating with leading global institutions3 Python Programming4 JavaScript5 Agriculture6 Contact Tracing7 Google Cloud Platform8 Graphic Design9 Big Data*Intermediate level indicates that the learner demonstrates the ability to apply basic concepts on the job independently. Gaining a skill at an advanced level indicates mastery of the material andability to both teach and identify novel skill applications.**See appendix for further skills methodology***See appendix for further details on the Learner Outcomes Survey ****Covers the period of September 15, 2019 — September 15, 20202020 Impact Report10 SQL17

Creating Social Change2020 Impact Report18

SECTION 5Creating Social ChangeCoursera Coronavirus Response InitiativesCampus Response InitiativeCOVID-19 Contact TracingLAUNCHED: MARCH 12, 2020LAUNCHED: MAY 11, 2020As campuses closed around the world, Coursera began offeringJohns Hopkins Bloomberg School of Public Health withany college or university impacted by COVID-19 free access to itsBloomberg Philanthropies launched a contact tracing coursecourse catalog through Coursera for Campus to help them quicklyon Coursera in three languages to quickly train needed globaltransition to online learning.professionals in the fight against COVID-19.10KDepartments,schools, anduniversities served1.7MLearnersbenefited32MLearning hours750K 340K 3MLearners reachedCoursecompletionsLearning hoursOther top COVID-related course launches“We launched ‘ScienceMatters: Let’s Talk AboutCOVID-19’ as a new kindof course, which would beupdated in real-time withour regular situation reportsand video updates. Learnersare introduced to the methodsunderpinning research reportsand can access interviewsand discussions with worldleaders in the field to discusskey themes and reflect on thecontribution of science tothe global response.Science Matters: Let's TalkAbout COVID-19Mind Control: Managing YourMental Health During COVID-19Fighting COVID-19 withEpidemiology Teach-OutDr. Helen Ward260K109K107KProfessor of Public Health,Imperial College LondonLearners reachedLearners reachedLearners reached*Covers the period from program launch to September 15, 20202020 Impact Report19

SECTION 5Creating Social ChangeWorkforce Recovery InitiativeCoursera for StudentsLAUNCHED: APRIL 24, 2020LAUNCHED: JUNE 1, 2020To help governments around the world upskill newly-unemployedTo help students regain control of their learning, Coursera providedworkers, Coursera provided free access to thousands of job-relevantfree access to content on Coursera for college and universitycourses in domains like business, technology, and data science, anstudents around the world.effort reaching 70 countries and 25 US states and local governments.290National, state, andlocal governmentsserved480K 4MDisplaced workersreachedLearning hours1.2MCourse enrollments2MLearning hoursJB PritzkerSydney M.Governor of IllinoisLearner fromNorth Carolina, USA“We are excited to join thisinitiative to make onlinelearning widely availableto Colombians who havelost their jobs due to thepandemic. With accessto courses teaching highdemand digital skills, ourcitizens will be betterprepared to return intonew jobs and careers.Iván DuquePresident of ColombiaIn an important step towards public and private sector partnerships,After getting laid off due to COVID-19, Sydney M. decided to takevarious state government leaders have made Coursera forcareer-relevant courses on Coursera that she discovered through aWorkforce Recovery available to newly-unemployed citizens.friend’s Facebook post. While unemployed, she put her new skills"The State of Illinois is dedicated to supporting the thousands ofinto practice during a volunteer marketing role at a local nonprofit.Illinois workers who have lost their jobs and livelihoods due to theThanks in large part to her new, proven skill set, she landed herpandemic. I am proud to see Illinois join this initiative with Coursera,dream job as a marketing lead at a company focused on inclusivea company with strong ties to the University of Illinois, to make job-tech education — an opportunity that has led to stability in her liferelevant online learning available to help impacted workers re-enterduring the pandemic’s continued disruption.the workforce.”*Covers the period from program launch to September 15, 20202020 Impact Report20

SECTION 5Creating Social ChangeSocial Impact ProgramsEducation is a critical tool for social change. Over the last four years, Coursera has fostered an initiative across 140 countries to provide learning fortens of thousands of refugees. Because of the transformational impact of this program, we’ve launched a series of new programs that continue tobenefit the lives of communities in need by partnering with nonprofits.60Nonprofit andcommunity partners70KUnderservedlearners benefited355KEnrollments1.7MLearning hoursRefugee partnersVeteran partnersWorks with refugees to build career skills and find workforceopportunities in new communities during their challenging anddisruptive transitionHelps transitioning service members and military spouses, lookingto develop career skills through free access to job-relevant contenton CourseraJustice Impacted partnersUnderserved High School partnersSupports formerly incarcerated and justice-involved individuals bydelivering free skills training needed to prepare for employmentopportunities and re-entry into the communityProvides free access to content on Coursera for low-incomestudents, teachers, and staff in need of affordable and qualitylearning materials“As refugees, we are notallowed to work or study inIndonesia, and I could notfinish high school back inIran, which is why I am alwayslooking for different ways toutilize my free time in thebest way possible. Last year,we heard about Courserathrough UNHCR Indonesia,and I personally thought itwas an amazing way to keepmyself busy and increase myknowledge and skills.Abdullah S.Learner fromWest Java, Indonesia*Covers period from program launch to September 15, 20202020 Impact Report21

Driving the Quality ofOnline Learning2020 Impact Report22

SECTION 6Driving the Quality of Online LearningLearner Ratings on Coursera4.7/5Average course rating79%Learners gavetheir course a5-star rating75%First-time learnersgo on to enroll inanother course*93%Learners wouldrecommend Courserato a friend99%Enrollments are incourses with greaterthan a 4-star rating“There’s no one metric that defines the“quality” of an education. However, as aglobal leader in online learning, we atCoursera are uniquely positioned to lenda hand in understanding how onlinelearning can and is transforming lives.Insights from Drivers of Quality in Online LearningTop Recommendations for Instructors**Top Recommendations for Learners**Help learners apply new skillsHands-on projects, especially programming assignments and peerreview assignments, can drive 30% higher skill development.Find the right fitLearners who enroll in courses that match their interests andexperience level show the most skill growth.Leverage in-browser experiencesCourse completion rates in programming courses using in-browserexperiences are 20% higher than those with offline programming.Make learning a habitShort and spread out learning sessions lead to better learningoutcomes than bingeing content.Ensure manageable course lengthCourses that are roughly one month long have the highestcompletion rates.Be slow and steadyLearners who spend more time watching and reviewing videoscomplete courses at higher rates than learners who skim and aremore likely to have beneficial career outcomes.Chunk video contentShorter videos help learners benefit from the increased flexibilityof online learning. Keep lectures under 10 minutes long to increaselecture completion rates by 16% and increase learner satisfaction.Provide opportunities for practicePractice quizzes and in-video questions increase career outcomes,skill development, and learner satisfaction.Get a fast startLearners who stay up to date with their deadlines for the first twoweeks are almost 2x more likely to remain engaged until coursecompletion.Our new Drivers of Quality in OnlineLearning Report looks across eightyears of learner data and nearly 200million course enrollments to provideactionable, data-driven insightsinto how instructors and learnerscan optimize their digital learningexperience and continue to drive thequality of learning forward.Emily Glassberg SandsVice President of DataScienceIncorporate social learningLearners who participate in discussion forums early on are 25%more likely to complete the course.*Only counting learners who completed 1 year ago or more in order to give sufficient window to re-enroll **Coursera Drivers of Quality in Online Learning Report2020 Impact Report23

Data Methodology Appendix2020 Impact Report24

SECTION 7Data Methodology AppendixData OverviewSkills MethodologyThe data used in this report is primarily drawn from Coursera enrollment data. Some statistics are reported cumulatively since thefounding of Coursera in 2012, while other statistics are reported for the one year period prior to the publication of this report: September15, 2019 through September 15, 2020. When statistics reference “the past year,” this is the period to which they are referring.At several points in the report, we mention growth. This is computed as year-over-year growth for the above-defined one year periodunless otherwise noted. Year-over-year growth is computed in the standard way (change divided by prior year total).The Coursera Skills Graph maps the connections amongskills, content, careers, and learners on the Courseraplatform. As learners complete items in courses,Coursera uses a patent-pending methodology todetermine learner skill growth and to compare learners’skills to one another even when they have not taken thesame courses. The full details of this methodology canbe found in the whitepaper titled “Using a Glicko-basedAlgorithm to Measure In-Course Learning.” An extensiveappendix of skills methodology is included in the annualGlobal Skills Index report.Learner Outcomes Survey MethodologyWe send surveys to learners six months after completing a course asking respondents to report any outcomes they have received due to takingCoursera content. We track career outcomes using a question that asks whether the respondent had any of the following outcomes:Top Trending Skills1Got a promotion2Got a pay increase3Found a new job4Started a businessIn this report, we describe the trending skills of the lastyear among Consumer, Enterprise, Government, andCampus learners. We determine these trending skills byusing learner enrollment data and the Coursera Skills5Improved theircandidacy fornew jobs6Became better attheir current job7Picked a career pathGraph to know how many learners are interested inlearning each skill.We consider promotion, pay increase, and finding a new job to be tangible outcomes. In the surveys, learners can state whether their goal forusing Coursera is career, education, or personal related (learners can have multiple goals). We report career outcomes conditional on the learnersaying their goal for using Coursera was to achieve career outcomes. For the Enterprise user surveys (Business and Government), we assume alllearners are intending to use the platform for career outcomes, and we do not condition the outcome statistics on the learners’ stated goals.2020 Impact Report25

Serving the world through learning26

ranging from Python and machine learning to data visualization. His new skills led to a promotion with a raise, a larger scope of work, and more career opportunities. An analytics tool he created is projected to save the company 1 million over eight years. 10 Apache 7 Google Cloud Platform 5 Contact Tracing 4 Python Programming 3 Artificial .