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The Best of“The Publicity Hound’s Tips of the Week”of 200524 publicity tips to help youget the publicity you deservefor any product, service, cause or issueBy Joan Stewart, The Publicity Hound
About the AuthorJoan Stewart’s free publicitycampaign started at age 10 whenher hometown newspaper wrote astory about a blue ribbon she wonfor a 4-H sewing project at the OhioState Fair. She was hooked onnewspapers from that point on andknew she wanted to be a newspapereditor. She eventually worked as areporter, then editor for 22 years at three dailynewspapers in Ohio, Pennsylvania and Wisconsinand at the weekly Business Journal in Milwaukee,Wisconsin. She left the newspaper industry in1996 to start her own business. Today, she worksas a media relations consultant, speaker andtrainer and publishes the popular online newsletter“The Publicity Hound’s Tips of the Week” athttp://www.PublicityHound.com, read by morethan 16,000 subscribers worldwide. Thenewsletter, read by publicists and self-promoterseverywhere, shows you how to build and maintainstrong relations with the print, broadcast andonline media. Stewart is a past president of theWisconsin Chapter of the National SpeakersAssociation. She shows you how to use the mediato establish your credibility, enhance yourreputation, sell more products and services,promote a favorite cause or issue, and positionyourself as an employer of choice. She has createdThe Publicity Houndhttp://www.PublicityHound.com2.
more than 100 educational tools, from specialreports and ebooks to audio tapes and CDs, tohelp publicists and self-promoters manage astrong media relations campaign. You can readmore about them athttp://www.PublicityHound.comNote: This ebook is a compilation of the verybest tips from my weekly ezine, “The PublicityHound’s Tips of the Week.” You may reprintany item from this ebook in your own printnewsletter, ezine, blog or at your website aslong as you reproduce the item in its entirely.You are also free to pass along this ebook toyour own customers. To subscribe to my ezine,visit http://www.PublicityHound.comCopyright 2006, The Publicity HoundThe Publicity Houndhttp://www.PublicityHound.com3.
Attend The Business Journal’s“Book of Lists” PartyJanuary 25, 2005It was a night of swashbuckling fun, complete with apirate treasure game, foods of the Mediterraneanand Caribbean seas, and even a special "Pirate'sPleasure" drink made with Goldschlager, triple secand rum.It was The Business Journal's annual Book of Listsbash at a downtown Milwaukee hotel last Thursdaynight, in honor of the several hundred people whosecompanies and organizations made it into the giantBook of Lists. The book, published every January,includes dozens of lists, from the biggest banks andhospitals to the largest non-profits and the topresidential real estate teams. Rankings aredetermined by criteria such as revenues, profitabilityand the number of employees.I was a guest because I'm a member of The SummitGroup, a consulting firm that has been in the Book ofLists for the last several years.The newspaper goes all-out for this invitation-onlyevent. Captain Hook and his band of pirates, all incostume, greeted guests and posed for photos.Grazing stations throughout the ballroom featuredwhole tuna loin in banana leaf, jerk chicken skewers,assorted dim sum, and Malay lamb chops. A jumboThe Publicity Houndhttp://www.PublicityHound.com4.
shrimp display sat under a giant ice carving of--ofcourse--a pirate ship.It was the ultimate schmooze-fest, a chance tomingle with the editors and reporters. And itreminded me that similar Book of Lists parties arebeing held right now in more than 40 other citiesthroughout the U.S. where business journals arepublished. If you're attending one of the parties, afew reminders: If you plan on talking to any of the newspaper'sstaff, go easy on the booze. Smart sourcesnever imbibe if they're going to be talking toreporters because loose lips sink ships. Andtipsy Publicity Hounds just might fall overboard. This is not the time to pitch stories. Thereporters have drinks in their hands, notnotebooks. So don't prattle on about yourcompany's fourth-quarter earnings and expectthem to remember it tomorrow morning.Introduce yourself, make small talk, then ask ifyou can call them later in the week to suggest afew story ideas they might be interested in. Be respectful of their time. If you find yourselftalking to an editor who acts like he needs tomove on after just a few minutes with you, don'tblock his escape route. He simply needs tomingle. So don't take it personally.The Publicity Houndhttp://www.PublicityHound.com5.
If your organization isn't included in the Book ofLists, find out why by contacting youradvertising representative. When I worked atThe Business Journal, I was told that somecompanies never make it onto the list simplybecause they fail to complete and return the TheBook of Lists form that the newspaper sends tothem each year so it can compile information forthe list rankings.If you can't attend the party, you can still get yourstory into a business journal. Paul Furiga, formereditor of the Pittsburgh Business Times, teamed upwith me for an hour-long teleseminar called "How toUse Business Journals to Tell Your Story." Learn whyplacing a story in these newspapers is often morevaluable than getting into the business section ofyour local metro newspaper.The Publicity Houndhttp://www.PublicityHound.com6.
How to Get Publicityfrom High Gasoline PricesMarch 29, 2005Grumble all you want about high gasoline prices.Smart Publicity Hounds are figuring out how topiggyback onto what will be one of the biggeststories of the summer and create some fabulouspublicity for their businesses. Here are some ideas: If you rely on gasoline to operate your business,what are you doing differently to save on fuelcosts? Making changes in your delivery routes?Adding bicycles to the fleet? Buying more fuelefficient cars? If you're a local tourist attraction like a bed andbreakfast or museum, are you using this angleto attract more local business by encouragingvacationers to stay closer to home? If your employees travel for business, are youurging them to make their reservations as earlyas possible and avoid the inevitable increases inairfares? In several counties here in Wisconsin, we'reforced to buy that crummy ethanol gasolinethat's more expensive and ruins car engines. Yetenvironmentalists and others say ethanol cutsdown on air pollution. Where do you stand onThe Publicity Houndhttp://www.PublicityHound.com7.
reconstituted gasoline? Weigh in with a letter tothe editor or an opinion column. Have higher gasoline prices changed your owntravel plans?You can probably come up with many more storyideas. If your idea has a good visual, don't forget TV.If you don't know how to pitch a story idea to yourlocal TV station, now's the time to learn how. TVreporter Shawne Duperon walks you step-by-stepthrough the process of hooking TV reporters. Sheteaches you how to identify the "Queen Bee," theperson in every TV newsroom who decides whatnews stories will be covered, and she shows you howto stay on their radar screens without being a pest."How to Get on the Local TV News Tomorrow" isavailable as a cassette tape, CD or an electronictranscript that you can download and be reading in afew minutes.The Publicity Houndhttp://www.PublicityHound.com8.
Target Affluent Audienceswith Inflight MagazinesApril 18, 2005If you’re targeting an educated, more affluentaudience with your message, and your topic is agood fit, in-flight magazines can be one of your bestpublicity tools.A quick look at the statistics should convince you: Many of these magazines have high circulations. Many readers are Frequent Flyers, among themost educated and affluent consumers 60 percent are men; 40 percent women 74 percent are in the 25-54 age bracket 86 percent are college-educated 56 percent hold management positions 57 percent have incomes of more than 75,000a yearHere’s what I learned while researching informationfor “Special Report #29: Fly High with Publicity in InFlight Magazines” at http://tinyurl.com/6uz9g:The Publicity Houndhttp://www.PublicityHound.com9.
Contact information for most of the 22magazines in my report has changed in the lastyear and a half. In general, circulation at most in-flightmagazines has dropped the last two years. Several of the magazines have changed editors. One magazine has been renamed andreformatted. The editors’ biggest pet peeve is that too manyP.R. people pitch without knowing anythingabout the publication. Tom Chapman, editor of“Spirit of Aloha” magazine published by AlohaAir, says he’s overwhelmed with PR requestsand materials, “99 percent of which ismisdirected and I can’t possibly use.” I found six magazines, most of which serveairlines in the United Kingdom and Europe, andI’ve added them to the report. Several of themaren’t even in the major media resourcedirectories. Editors are still hungry for business news, foodtrends, interesting events, tourist attractionsand celebrities in cities the airlines serve. Somake sure your special event is listed in theevents calendar if it’s in a city served by one ofthese airlines.The Publicity Houndhttp://www.PublicityHound.com10.
Many editors are still inundated with boringtravelogues along the lines of “how I spent mysummer vacation.” Don’t even bother sendingthis boring stuff.If you have a message for business audiences, orfor people who travel, and you aren’t targetinginflight magazines, you’re missing a valuable PRopportunity. You can find “Special Report #29: FlyHigh with Publicity in Inflight Magazines” athttp://tinyurl.com/6uz9gThe Publicity Houndhttp://www.PublicityHound.com11.
Find Out What Bloggersare Saying About YouMay 31, 2005If your boss expects a thick pile of press clippings atthe end of each month, and you fear for your lifebecause you don't have them, it's time to bring theboss into the 21st Century. Find out, instead, whatbloggers are saying about your company.I just spent the last hour surfing from blog to blog,trying to find out what people are saying about ThePublicity Hound. I was amazed at what I found.Here's what they're saying: Book marketing guru John Kremer, one of myheroes, posted an item in his blog last week,saying he thinks my dog joke ebook is a smartmarketing idea. "This book gives her easyaccess to dog-loving sites.Trust me, if she doesa viral marketing campaign to these peopleabout her dog joke book, she'll reach manypeople who also need to learn more aboutpublicity. Once at her site, they'll discover thatshe has a lot more to offer them." At the New Jersey Christian Writers Group blog,Louise Bergmann gushed about my recentteleseminar on how to write eye-opening promopieces that sell books. "It was one of the bestinvestments I've made in my book," she wrote.The Publicity Houndhttp://www.PublicityHound.com12.
If you missed it, you can order the CD athttp://tinyurl.com/7zza3 My ezine item last month about the four 4 PRtrends (including blogging) that people werebuzzing about at a recent PR convention werereprinted by the Stark County Law Library Blawgin Ohio and Real Lawyers Have Blogs, amongothers. The Flight Tickets to Costa Rica blog reprintedan item from my own blog about how to getyour story into inflight magazines. It left intact areference and a link to my "Special Report #29"on the same topic reports.html In her face2face blog, Susan Pelletier, executiveeditor of Medical Meetings magazine, mentionedan item I printed last year urging PublicityHounds who hold press conferences andmeetings to display their logo prominently onthe podium at the front of the room. “And I lovethe way I heard about this item: Someone whoreads both her e-newsletter (which I just signedup for) and this blog suggested she get in touchwith me to share the wealth. And in truepublicity hound fashion, she did." Susanincluded a link on how to sign up for this ezine.And on and on and on it goes. Of course, if I screwup, the bloggers will send me to the dog house. ButThe Publicity Houndhttp://www.PublicityHound.com13.
the point is, this kind of advertising is better thananything I could ever afford. And because bloggersread each others' blogs, the free publicity willmultiply.If you want to see what the bloggers are sayingabout your company, or your boss, go tohttp://www.technorati.com/ and do a search. Ifnothing comes up, you need to start creating apresence on the Internet. Your own blog is a greatplace to start. One of the very best blog books isDon Crowther's "Blogging for Business" ebook athttp://tinyurl.com/7fjrkBy the time you're finished reading just a fewchapters, he will have convinced you that if you'renot blogging, you aren't taking advantage of the bestkind of free publicity out there.The Publicity Houndhttp://www.PublicityHound.com14.
What You Can Learnfrom Honey the Money DogJune 7, 2005Filling up your gas tank doesn't get more fun thanthis.When Don Rogers picked up a cocker spaniel namedHoney six years ago at the dog pound, he couldnever have guessed the fame she would bring to hisgas station--Crazy D's All American Fireworks at theEl Cheapo Gas Station just off I-95 in South Carolina.It's a family business. So Honey comes to work eachday with Don and his wife, Joyce, and their daughterand granddaughter.One slow day, Don decided to teach the dog to takemoney (bills only) from customers and bring it to hiswife at the cash register."Honey, go get the money!" he would command.Soon everyone in town wanted to gas up at Don'spumps so they could watch Honey grab their moneybetween her teeth and run back to Joyce at the cashregister. Honey can even tell real money from fakeMonopoly money or even foreign currency. If it's notreal, she'll just drop it on the floor.The Publicity Houndhttp://www.PublicityHound.com15.
She gets a treat each time she comes back to thecash register. And because she's been so successful,she's now on diet treats.The story is in the spiral-bound book Drive I-95, acollection of maps, history, trivia and fun facts aboutthe heavily traveled interstate from Boston to theFlorida border. Authors Stan Posner and SandraPhillips-Posner, who are also Publicity Hounds, havehad lots of media attention for the book. Nowthey've thought of yet another way to get reportersinterested.They piggyback onto the high gasoline prices. Whileeverybody else is grumbling about the cost of fuel,they're telling the media about Honey and her anticsand how much fun motorists are having filling uptheir tanks at the El Cheapo Gas Station. You cansee a photo of Honey exchanging her cash for a treatat the bottom of the page athttp://www.drivei95.com/photo gallery sc.htmI met the Posners at the Book ExpoAmericaconvention over the weekend in New York City. Theywalked the convention floor dressed in their giant I95 signs that they wore like sandwich boards.Other Publicity Hounds can learn a valuable lessonfrom the Posners. If you can offer a humorous storyor tidbit for an otherwise serious story, publicity isalmost yours for the asking.The Publicity Houndhttp://www.PublicityHound.com16.
"Special Report #47: How to Use Humor to GrabMedia Attention" shows you how to make a reportersmile, then pick up the phone and call you. I giveyou examples of humorous tips sheets, cleverheadlines for news releases about serious topics, anda humorous freebie that an author sends to editorsalong with her news releases.it's no surprise shehas gotten more than 1,000 media hits. You canorder the report reports.htmlThe Publicity Houndhttp://www.PublicityHound.com17.
Get Your Product, Serviceinto Holiday Gift GuidesJune 14, 2005If your product or service would make the perfectChristmas gift, now is the time to pitch many of themajor magazines that have special holiday giftsections and work several months ahead.But how do you know which publications are doinggift guides? Or which are doing feature stories onproducts that make great gifts? Or whichpublications actually want news about what you'reselling and promise not to throw the news releases inthe wastebasket just because you haven't bought anad?Help is on the way with The Gift List, a fee-basedservice that provides lists of media contacts fornational and regional magazines, the top 250newspapers, major wire and news services, and topradio and TV stations. Researchers contact media inall consumer categories that cover topics such asfashion, beauty, home decor, food and beverage,consumer electronics, books, entertainment, toys,travel and fitness.The list includes names and contact information forreporters and editors, the kinds of products andservices they want to feature, specifications forphotos they want, when to pitch them, anddeadlines. You can sort the information by categoryThe Publicity Houndhttp://www.PublicityHound.com18.
and even create your own customized media list.Your own list and marked records and notes arestored on their secure server. Last year's listfeatured 24 categories of magazines. The list isupdated weekly through September. Notsurprisingly, some of the big PR agencies subscribeto this list, then use it to pitch their clients' productsand services.For more details, a list of pitching tips and a demo,visit http://tinyurl.com/9rdvkThe Publicity Houndhttp://www.PublicityHound.com19.
Stop Holding News Conferences—They’re Boring!June 21, 2005A reader wrote this week and asked:"We are looking for some advice on when to send amedia notice to our contacts announcing a pressconference. A week prior to the press conference?Two days? Or is it best to hit them a couple oftimes?"The Publicity Hound says:Why do you think it's so difficult to lure the media tonews conferences? Here are five reasons: They're almost always boring. Sometimes, theydon't even result in news. If there's a nugget of news to be found, allmedia walk away with the same story. Theyhate that. Each media outlet wants its ownstory, or a different angle on the same story. Reporters and photographers often have tobattle rush-hour traffic getting there. Photographers would much rather photographevents with people, color and motion instead ofa bunch of talking heads behind microphones.The Publicity Houndhttp://www.PublicityHound.com20.
Much of the same information the media can getat a news conference can be emailed to themjust as easily.The short answer: Skip the news conference andinstead think of several different angles to pitch todifferent media outlets.Or, instead of a news conference, sponsor a cleverevent. Or think of a way to get the media involvedin your event. Several weeks ago, I was part of ateleseminar panel sponsored by Bulldog Reporter.One participant wanted ideas on how to pitch a newsconference announcing workshops in which studentswould learn about nature and the environment. Isuggested that instead, they invite reporters to joinin one of the activities--building bat houses."Creative Alternatives to Boring News Conferences"gives you dozens of ideas on how to steer clear ofthese cliche events and, instead, create an excitingevent that will pull the media like a magnet. You'llalso learn the one time you SHOULD call a newsconference.it will save your butt and it might evensave your job. Read more about what you'll learn marketingtapes/alternativestoconferences.htmThe Publicity Houndhttp://www.PublicityHound.com21.
Piggyback Publicity onto Summer MoviesJuly 5, 2005Keep your eyes open for summer movies that mighthelp you create publicity for your product, service,cause or issue.It's Just Lunch, an international dating service thatgives clients a chance to meet over lunch, uses thisstrategy to get phenomenal publicity.It recently surveyed 2,774 East Coast singles onwhether they found romance at weddings. Thesurvey coincided with the release this month of themovie Wedding Crashers, starring Vince Vaughn andOwen Wilson. It's about two committed womanizerswho slip into weddings to hit on women.The survey found, however, that the odds ofsparking anything beyond an introduction are not inmost people's favor. Only 27 percent of East Coastmen have met a future date at another's nuptials,the survey found. Within the last week, the storyappeared in the Milwaukee Journal Sentinel, theOrlando Tribune, the Orange County Register and asmattering of smaller newspapers.Back in February, It's Just Lunch found that in aseparate survey of 3,810 singles, the The Aviatorwas the best date movie and Sideways was a closesecond.The Publicity Houndhttp://www.PublicityHound.com22.
Check out the company's mile-long list of media hitsat http://www.itsjustlunch.com/PressCenter.php andsee if you don't recognize something I've beenpreaching about for years. They generate much oftheir publicity by writing news releases that tie intomovies, upcoming holidays and dating trends inspecific cities. They take polls and surveys at theirwebsite. And their franchisees become therecognized experts that reporters seek out whenwriting stories about romance and dating.I also noticed that they post their press releasesonline at places such as PRweb athttp://www.PRweb.com and 24-7PressRelease.comat http://www.24-7pressrelease.com/ Because Itravel a lot, I know they draw traffic to their websitewith two-page ads in some of the inflight magazines.Learn how to use many of the same strategies theyuse with "Briefs, Fillers and Quizzes: How to CreateThem and Why Editors Love Them." It's available asa CD or electronic transcript that you can downloadand read within minutes. Use briefs to find your wayinto national magazines. Editors love them becausethey fill odd-size holes on a page and need very littleediting. Read more about what you'll learn marketing-tapes/briefs fillers quizes.htmLearn how to get news and feature stories aboutyour product or service into the inflight magazines."Special Report #29: Fly High with Publicity inThe Publicity Houndhttp://www.PublicityHound.com23.
Inflight Magazines" will tell you how. Order reports.htmlThe Publicity Houndhttp://www.PublicityHound.com24.
Create a Hall of Fame for PublicityJuly 26, 2005If you're dying to get into a national magazine, a bigtrade journal, on your local TV news or into yourlocal newspaper, here's one of the easiest ways to doit. Create your own Hall of Fame.One of my favorites is the Pet Hall of Fame, createdby the Wisconsin Veterinary Medical Association.Each year, it gets fabulous publicity when its newestinductees are announced. Winners include: Hoss, a black Labrador that saved the lives oftwo young children who had fallen through theice. Dixie, a German Shepherd/Golden Retriever mixthat helps his owners sense and cope withseizures before they occur. Milo, a pup that moved into a new home to givea lonely person constant companionship.See all the inductees at their website athttp://www.wvma.org/displaycommon.cfm?an 7The annual awards have resulted in dozens of storiesover the years in local newspapers and magazinesand on Wisconsin radio and TV stations. But the bigcoup came more than a decade ago, shortly after thefirst Hall of Fame inductees were announced.The Publicity Houndhttp://www.PublicityHound.com25.
A producer working for "Oprah" called LeslieGrendahl, executive director of the veterinaryassociation, and asked about Elvis, a Harlequin GreatDane that saved the lives of his owners during ahouse fire. "Oprah" was planning a program onunusual animals, hence the phone call. Elvis waswhisked by limo from his home in Chetek, Wisconsinto Oprah's studios in Chicago and, overnight,became a star. And, of course, the WisconsinVeterinary Medical Association and the Pet Hall ofFame were mentioned."Our Hall of Fame stories are touchy-feely, and thepress just loves them," Leslie said.Creating a Hall of Fame is just one of several ideasthat publicity expert Bill Stoller suggests youconsider. He mentions more of them in the article hewrote for the July/August 2005 of The PublicityHound subscription newsletter. The issue alsoincludes tips on how to pitch college newspapers,how an adventure coach got into TIME magazinewithout even pitching, a wildly successful corporateopen house, a new lifestyle magazine, a place whereyou can offer yourself as a guest expert forpodcasters, how to be a productive blogger, the oneword you should never use when talking to TVpeople, how to use hooks to customize your pitches,a place where copywriters can find other copywriterswilling to critique their work, where to find a freetutorial that will help you create a clever name andtagline for your business, how to pitch JimThe Publicity Houndhttp://www.PublicityHound.com26.
Blasingame of "The Small Business Advocate Show,"and July and August story ideas. All for 9.Order the July/August issue athttp://tinyurl.com/m3g54The Publicity Houndhttp://www.PublicityHound.com27.
Please Stop Announcing ThingsAugust 9, 2005As the debate rages on about whether news releasesare less relevant than ever, the fact remains thatmost Publicity Hounds still write them.That's why you must do everything possible to makeyour releases so compelling that they capture areporter's interest within five seconds.Here's something you can do to make that happen.Try to banish the following words from your ntWhy? Because announcements are not news. Thegist of the announcement is news. Besides, an"announcement" sounds so contrived and overused.Let's say you want to publicize a fund-raiser thatyour group will sponsor two months from now. Manypeople would write the release saying "The 5-milerun for multiple sclerosis was announcedyesterday."The Publicity Houndhttp://www.PublicityHound.com28.
That sentence immediately dates your release. Itmakes it sound as though the news occurredyesterday when, in fact, it won't happen for anothertwo months. The best news releases are those withpresent tense or future tense leads. Like this:"The Bay View Kiwanis Club will try to raise 20,000for multiple sclerosis with a 5-mile run on October17."You can't always eliminate those four words fromyour releases. But I want you to pause every timeyou are tempted to write them. Then ask yourself,"Is there another word I can substitute?" or "If theannouncement isn't the news, what is?"If you're among those who hate news releases, youcan still catch the attention of busy journalists with awell-written pitch letter. BL Ochman, who hasn'twritten a news release in years, explains how to crafta pitch letter that demands attention, is free ofjargon, and practically forces a reporter to reach forthe telephone. "How to Write a Pitch Letter MorePowerful Than a News Release" is available as a CDor electronic transcript you can download and bereading in minutes. And it includes two sample pitchletters that BL rewrote. Read more about what you'lllearn at rketingtapes/morepowerfulpitchletter.htmThe Publicity Houndhttp://www.PublicityHound.com29.
Read USA Today to Stay Atop TrendsAugust 23, 2005If you want to stay on top of current trends, pick upa copy of USA Today, a veritable bible of what's hotand what's not.In Friday's issue, I counted more than a dozenstories on trends, most of which are perfect forpiggybacking. They include: Living in the front yard. After cramming hot tubsand gazebos into their backyards for years,homeowners are discovering that the front yardis the only place left to renovate. And it has nowbecome living space. Horticulturists, landscapersand retailers who sell lawn furniture and otheraccessories should pitch this story to newspaperand magazine lifestyle home and garden editors. Pain at the pump. Motorists can fight back, sortof, by doing things such as checking tirepressure and using lower-octane gasoline. Ifyou're an expert on car maintenance, rememberthat this is a GREAT story for TV because of allthe visuals. Many corporate employees itching for a changeare scrapping plans to start their own businessesbecause of skyrocketing health insurance costs.If you're an insurance expert, offer tips on howThe Publicity Houndhttp://www.PublicityHound.com30.
business owners can save on health insuranceby doing things like buying it through a tradeassociation or chamber of commerce, or havinga health savings account. Popcorn, once the star snack in movie theaters,is playing a supporting role in upscalerestaurants. Some chefs are pureeing it andusing it as a batter for fried dishes. Others areusing it as a garnish, such as in soups. If you'rea chef or restaurant owner and you're usingpopcorn in unique ways, suggest this story toyour local food columnist. See the CD orelectronic transcript titled "Publicity Tips forRestaurants, Chefs & Foodies" marketing-tapes/restaurants.htm Black is back in cookware. LeCreuset, famed forits colorful cookware, is embracing black as its"new color." So are other cookwaremanufacturers. Local retailers who sell cookwarecan piggyback off this story. Humor at Gate A3. Some airlines are lettingemployees experiment with using humor inflight, or in the airport. Dave George,Independence Air's stand-up comedian atWashington Dulles airport, "works the gates" bydoing fun things such as giving away a freeticket to the winner of an "Ugliest Carry-onContest." One winner was caught toting ashopping bag from the Dollar Store, completeThe Publicity Houndhttp://www.PublicityHound.com31.
with a hole. If you travel a lot, offer commentaryon humor in the air. If you're a humor author orspeaker, throw in a few of your own one-liners. Hol
The Best of “The Publicity Hound’s Tips of the Week” of 2005 24 publicity tips to help you get the publicity you deserve for any product, service, cause or issue By Joan Stewart, The Publicity Hound About the Author Joan Stewart’s free publicity campaign
