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20YearsMedia Planner2022

Cel ebrating 20 y earsYears2002-202242.4 MillionRV Listing Views / year4.2 MillionBuyer ConnectionsTo SellersFor 20 years, RVT has helped sell thousands of new and used RVs,making us one of North America’s leading online listings portals andDigital RV Advertising platforms.ListingViews50 million20 millionShopperVisits10 million5 million1 millionLeadsto Dealers500,000546,000Leads To Dealers / year250,000# Unitsfor sale100,00020022007201220172022RVT’s growth 2002-2022.Our Goal:ConnectRV Buyersto Sellers.“RV Buyers are continuing to chooseRVT.com as a top source forfinding their next RV. Our missionis simple, we connect RV Buyersto Sellers, and our commitment toRV Dealers remains unchanged:generate more leads, so that youcan make more sales.”Shawn FriesenVP of RVT* Sources for all stats in this Media Plannerare: Google Analytics, RVT Admin.2 - Sept 30, 2021Oct. 1, 2020CompelBuyers toTake Action.ConvertMore Leads More Sales.We provide RV Dealers, Manufacturers and Suppliers with themost effective RV Marketing and Advertising products available.RVT also supports the RV industry with: Education. Training. Professional one-on-one consultations.

Table of ContentsYears2002-2022RVT’s Audience / Your Next Buyer4RV Classifieds6Display Ads on RVT8Dynamic Native Super Ads10ReMarketing12Buyer Direct Connect15Featured Listing Upgrades16Upgraded Exposure Bundles18Winning RV Advertising Strategies19RVT 3.0 - Sneak Preview20Advertise on RVInsider22Dealer Optimizer Sessions23Your Next Step233

AUDIENCERVT’s AudienceYour Next Buyer968,000Unique RV Shoppers / monthDealers and OEMs alike.List Your Units Now!4Will buy within1 week43%Will buy within1 month82%Will buy within3 months95%020406080100The RVT Audience is strongly intent onbuying an RV. Let us help you get theRVT Audience of Buyers (with intent)connected to your RV inventory.sCClasIf you communicate effectively withBuyers who are combing throughRV Classified Listings, it’s a simplefact: you will sell more RVs.Of the Buyers who indicated apurchase time frame:ClassTraiExperts say that one specific action-- opening up Classified Listings -- isthe single clearest indicator that avehicle is about to sell.To understand our Audience’s“intent to purchase,” we analyzedthe Email Leads we distributedto Dealers over the year endingSeptember 2021.Top Searches On RVT ByClass:A Every age group fromMillennials to 65 . First-time and seasoned RVers. Every lifestyle from day-trippersto full-timers. All income levels. All areas of the US and Canada.Purchase IntentslerThe RVT Audience is made up of:30% Class A25% Travel Trailers18% Class C27% OtherTarget RV Shoppers By:CityRegionState

48.8% of RVT’s Audience is aged 45-6436.7% is aged 18-44“Your ClassifiedListings along withthe advertisingtools in this MediaPlanner are designedto help you attractBuyers and increaseRV Sales.”Chris Mapson RVTDigital RV AdvertisingConsultant30.7 % are families aged 25 to 44RVT attracts first-time Buyers and seasoned RVers alike!17.1% is aged 65 5

LISTINGSRV Classifieds on RVTList Your Units for Sale42.4 MillionRV Listing Views / year45,500Leads To Dealers / monthText MessagesAppointmentsAccept texts?We’ll add thatto your listings.Buyers will setan appt. forin-person viewing.Hours3D ToursYour hours ofoperation areeasily viewed.Seamlesslyadd your 3D Toursto your listing.Email SellerMap ClicksConnect Online with BuyersBuyers willemail you tocheck availability.Map clickers arelikely to become“Walk-Ins!”Now Buyers can request an online meeting to discuss unitsthey’re interested in! Simply add your online meeting options toyour RVT listings, including:Toll-FreeTrackingRequestBest PriceYour call volumes fromRVT RV Shoppersare tracked.Buyers will ask foryour best price onan RV of interest.What’s MyTrade Worth?Makean OfferBuyers will provideinformation abouttheir trade-in.Buyers will make anoffer directly throughyour listing.Classified Listings Fully showcase each unit in your inventory30 photos per Listing includedVideo & VR 360 readyAccepting all inventory data feedsCurrently assisting over 1,000 RV Dealersin selling more RVs! Average of 968,000 unique RV Shopper visits / monthRVT distributes over 45,500 phone & email leads to RV Dealersevery month. Plus, untold thousands of in-person Dealershipvisits. More leads, more sales. List your inventory on RVT so available: Craigslist Posting Tool and to boost your Lead volumes,Unlimited Photos.61-866-687-4815RVT.com/List

Pro-Active Lead Follow-up &Advanced Notification SystemRVT’s artificial intelligence (AI) agent, “Laurie”: Connects you with Buyers. Gathers helpful information(like correct phone numbers!). Informs your Sales Team. And even automatically sets appointments!“Years2002-2022Hi James: I noticed you inquired about that2022 Newmar Dutch Star 4328 through RVT.Did Sonny’s RVs reach out and connect withyou? Is 845-800-5555 your best numberduring the day? Wishing you well! Laurie”Laurie RVT’s AI Agent“Hi Laurie: Please have them call metomorrow at 800-555-1212. Thanks.”James / Woodstock, NY7

DISPLAY ADSDisplay Ads on RVTGrab Buyer Attention539 MillionDigital Display Ads Served on RVT / yearAdvertise Your DealershipHow to Better Target RV Buyers:Or Brands to In-Market BuyersGeographyRV TypeEach time an RV Consumer visits RVT, they spend anaverage of 5 minutes running searches & checking outover 5 pages of RVs for sale.Want more sales fromyour neighboring state?Segment Shoppers byCity, State/Province,Region or DesignatedMarket Area (DMA)Target Buyers by theClass of RV they’reshopping for.Eg. Target All TravelTrailer ShoppersRV BrandPackagesShow your ads to peopleshopping for YOURBrands.Dealer Package:Choose your targetingNOTE: Can also be usedto target Buyerswho are shoppingyour competitors’Brands!Custom Package:Choose ad sizes,placements, andtargeting.Grab the attention of Buyers in your target market withDigital Display Advertising on RVT. Engage Buyers withrelevant ads — while they are “in-the-act” of shoppingfor their next RV!“For your Display Ads on RVT, use yourBranding elements (eg. logo, slogan, colorsetc.) – this builds trust. With each adimpression, they’re getting to know you.”Chris Mapson RVTDigital RV Advertising ConsultantDisplay Ads on RVTCode (Regional orNational)SizesLocation of Your AdsSold ByDealer Package of Display AdsDA-DPAKMultiple95% Search Results Pages5% RVT HomepageCPMDisplay Ads on RVT’sHomepageDA-HP300x250HomepageCPMDisplay Ads on Vehicle DetailPages (VDPs)DA-RVDP280x336Vehicle Detail PageCPM81-866-687-4815RVT.com/Display

300x600Skyscraper728x90Leaderboard970x250Super Leaderboard300x250Small RectangleYears2002-20229

SUPER ADSDynamic Native Super AdsYour Most-Clicked Ad OptionsRV Shoppers on RVT expect to see ads related to theirsearch activity.With these enormous Dynamic Native Super Ads, yourDealership and Listings are introduced first, on the top— and on the side — of relevant RVT Search Results.1Dynamic:Native:Automatically pulls in yourinventory which matchesthe Category, or even theBrand, that each Buyer issearching for.Appears to be part of regularRVT content, thereforereduces ‘banner-blindness’and wins Dealers moreListing Views!Huge:Effective:Up to 1260 X 290px approx. 13.1” x 3” and fullyresponsive - shows on alldevices.Brands your Dealership onthe pages of RVT — wheremillions of Buyers shop forRVs. Gives ample space foryour current promotions and/ or the benefits of buyingfrom your Dealership.2Dynamic Native AdsProductCodeSizesLocation of Your AdsSold By11Dynamic NativeSuper LeaderboardDA-NSLB1260x290Top of Search Results PagesCPM22Dynamic NativeSuper SkyscraperDA-NSS300x728Search Results PagesCPM included inDA-DPAK.33Dynamic NativeSearch ResultsDA-DNSR900x300Search Results PagesCPM101-866-687-4815RVT.com/Native

Years2002-2022DYNAMIC NATIVE SEARCHRESULTS ADS3These special Ads showcase YOUR units(that match the Buyers’ Search) andthey’re “disguised” to look exactly likeListings!Keep an eye out for Walk-Inscoming from RVT!11

REMARKETINGReMarketingAds That “Follow” Buyers.After They Leave RVTReMarketingDynamic ReMarketingIn-market RV Shoppers from your target region searchfor and view RVs for sale on RVT.Then, your Dealership’s Branded Digital Ads are “remarketed” to that individual RV Shopper. Your ads areseen across various websites — on all devices, desktop,tablet and mobile.Google and/or FacebookDynamically remarket the RVT Audience across theGoogle Network and/or in Buyer Facebook feeds.A Buyer sees your unit on RVT. Then, for 30 days, thatBuyer sees the same unit (or similar) from your inventoryas highly effective Dynamic Ads on websites across theInternet and/or within their Facebook feed.12022 KeystoneHideout 179RB2 24,455.00Mike Thompson’s RVAward-Winning Dealer in SoCal.Mike Thompson’s RVRVT Digital Ad ProductProductCodeAd SizesLocation of Your AdsWhere Buyer Clicks LandReMarketingRM-CMultipleOff of RVT across theGoogle NetworkAny landing page —your site, section of site2Dynamic ReMarketingGoogle and/or FacebookDRM-GDRM-FBMultipleOff of RVT in GoogleNetwork and / or Fb FeedYour listing on RVT3Dynamic Social LeadGenerationDSLGMultipleOff of RVT in Buyer’sFb FeedYour listing on RVT1121-866-687-4815RVT.com/ReMarketing

Years2002-2022More Leads — GUARANTEED!Dynamic Social Lead Generation (DSLG) AdsNow RVT’s Audience of in-market RV Shoppers will seeyour Listings in their Facebook feed — providing qualifiedguaranteed Leads for your Dealership!25%more clickswith ReMarketingthan regular adsYour guaranteed Leads will include: Check availabilityFind out more about this RVSchedule an appointmentGet pricing infoPurchase 10, 20, 30, 40, 50 or more additional, GUARANTEEDLeads -- per month! Contact your RVT Rep today for details.ReMarketing drives moreEmail Leads fromRVT’s RV Shoppers.3Dynamic Social Lead Generation at work for youin a Buyer’s Facebook Feed13

SOCIALTargeted Social ReMarketingGet More Leads via Social MediaYour Listings in Buyers’ Social FeedsA Buyer shops RVT,looking for an RV theycan buy.A few days later,they’re still lookingto buy and theyare on Facebook andInstagram.And, with RVT’sTargeted SocialReMarketing ads –so are you!Affordable andprecision-targeted,these stealthy ads hitknown RV Buyers bypushing your matchingunits directly into theirSocial Media Feeds.Available in blocks of4,000 ad impressions /mo., check availabilityfor your Area today!14%of RVT’s RV Shopperslive in California141-866-687-4815RVT.com/Social

BUYER WAIT LISTBuyer Direct ConnectAccess 156,000 Buyer “Wait List”Years2002-2022Your Similar Units Added to Auto-Notify Consumer EmailsDear RV Shopper:Over 156,000 active RV Shoppers have asked RVTto “Auto-Notify” them when a particular Year, Make &Model of RV becomes listed for sale.When a matching unit is listed on RVT, a notificationemail is automatically sent to the Buyer.You asked us to let you knowwhenever a new Class A Gas RV getslisted for sale within 100 miles ofSeattle, WA. Have a look at this unit:2022 Tiffin Allegro 258,460 - Kent, WANow you can reach this exceptionally well-qualifiedRVT Consumer Buyer Audience.Buyer Direct Connect increases your exposure to theselow-funnel RV Buyers by adding your similar/matchingunits into RVT’s Auto-Notify emails as a “sponsoredlisting”.2022 Tiffin Allegro 258,460 - Kent, WAYou can expectText Leads via RVT.1-866-687-4815RVT.com/BuyerDirect15