Transcription
Samsung: A Strategic Plan forSuccess組員:黨永煌 吳柏霖
壹、ObjectiveSamsung: AStrategicPlan forSuccess貳、Company Introduction參、Suggestions andimprovements to the problem
Objectiveis a subsidiary of Samsung Group, Korea's largestmanufacturer of consumer electronics and electroniccomponents, and the world's largest informationtechnology company. In the 2017, Samsung Electronicsranked sixth in the Interbrand global brand rankings,entering the top ten world brands for the sixth year in arow. 13th place in Fortune World's top 500 rankings in2015 and 2016. 2016, according to the brand advisoryBody reputation Institute Survey, for the United States,the most respected technology enterprises in 2nd place.As of March 2016, Samsung Electronics has 156subsidiaries, including 17 in South Korea, 33 in the UnitedStates, 41 in Europe, 13 in the Middle East and Africa, 22in Asia (except South Korea and mainland China), and 30in mainland China. In the 2015, Samsung Electronics hasthe largest market share of 17 products in the world,ranking first among companies in the world.
Objective Today, Samsung Electronics's mainbusiness projects are sevenbusiness groups: semiconductors,mobile communications, digitalimaging, telecommunications systems,IT solutions and digitalapplications. As of early May 2014,Samsung earned more than Apple (170billion U.S. dollars) and Google(59.8 billion U.S. dollars), inaddition to the production ofmobile phones, television, videoscreens, semiconductors andbatteries, but also involved infinance, shipbuilding, duty-freeshops, theme parks and other fields,to contribute 23% of GDP to SouthKorea. 2014 Samsung indicates animminent foray intobiopharmaceutical.
Businessphilosophy Talent Samsung adhering to the "talent is the company all" philosophy, and the implementationof the "Learning to use, do their own role" concept, in Samsung, we have been striving toprovide our employees with endless opportunities, so that they do their best to developtheir talents and give full play to their talent. Legitimate business Operating in an ethical and ethical manner is the foundation of our business. Any work iscarried out under the corresponding ethical standards, respecting every shareholder andemployee, and ensuring a fair, open and transparent and reasonable institutionalizedoperation. Leading change Today's rapid development and change of the global economy is a necessary process. Onlyby continuous innovation can enterprises continue to survive. Over the past 70 years, wehave been consistent, looking to the future, proactively predicting market demand andneeds, and successfully achieving a long history of enterprise prosperity anddevelopment. Common prosperity A business, if it does not bring opportunities and prosperity to others, then theenterprise will not be able to achieve real success. Samsung is committed to becoming aglobal outstanding corporate citizen, valuing its social and environmental responsibilities,and pursuing the common prosperity of every region, country and human society. Pursuit of Excellence Do our best, strive to have indomitable, the pursuit of excellence passion, andcommitment to provide the world's highest level of products and services.
Past generations of Samsung mobile phones
1. How was Samsung able to go from a copycat brand to aninnovation leader?2. In recent years, how has Samsung achieved its goals inmarkets where it had little presence, such as smartphones?討論與問題3. What challenges does Samsung face with such a diverseproduct portfolio? What benefits?4. Is Samsung's current and future strategy customer focused?Why or why not?5. Will Samsung be successful in achieving its goal of becoming a leader in the Internet of Things market?
How was Samsung able to go from acopycat brand to an innovation leader?
標誌Dry fish and fruit Era Chamber of commerce trade era M & amp; a creation era internationalization era
Past generations of Samsung Galaxy mobile phonesCP value value for money Innovative design
SONY
Area Search Heat
Area Search Heat
APPLE
Area Search Heat
Xiaomi
Area Search Heat
In recent years, how has Samsung achieved its goals inmarkets where it had little presence, such as smartphones?
SWOT
產品Product:Product stability Designsense, high quality4P分析 價格Price:High-grade, high-priced,liposuction pricing method 通路Placement:Dealer/Direct Shop 推廣Promotion:Placement Marketing & amp;advertising endorsement
Marketpositioningmatrix
STP市場區隔SegmentationTo function, brand, price, user type differentiation, to meet the different needs of consumers.目標市場選定TargetingGradually moving into global markets through global market compartments has the advantage of being "faster, more resilient, and moreagile than the reflection of large competitors".市場定位PositioningAccording to different markets and different users, the introduction of mobile phones with characteristics and functionality.
What challenges does Samsung face with such adiverse product portfolio? What benefits?
市場連結 https://www.eprice.com.tw/mobile/buyerguide/?manu Samsung&class 1
Is Samsung's current and future strategy customer focused?Why or why not?
Talent Samsung adhering to the "talent is the company all" philosophy, and theimplementation of the "Learning to use, do their own role" concept, inSamsung, we have been striving to provide our employees with endlessopportunities, so that they do their best to develop their talents and givefull play to their talent. Legitimate business Operating in an ethical and ethical manner is the foundation of our business.Any work is carried out under the corresponding ethical standards,respecting every shareholder and employee, and ensuring a fair, open andtransparent and reasonable institutionalized operation. Leading changeBusiness philosophy Today's rapid development and change of the global economy is a necessaryprocess. Only by continuous innovation can enterprises continue to survive.Over the past 70 years, we have been consistent, looking to the future,proactively predicting market demand and needs, and successfully achievinga long history of enterprise prosperity and development. Common prosperity A business, if it does not bring opportunities and prosperity to others, thenthe enterprise will not be able to achieve real success. Samsung iscommitted to becoming a global outstanding corporate citizen, valuing itssocial and environmental responsibilities, and pursuing the commonprosperity of every region, country and human society. Pursuit of Excellence Do our best, strive to have indomitable, the pursuit of excellence passion,and commitment to provide the world's highest level of products andservices.
Will Samsung be successful in achieving its goal of becoming a leader in the Internet of Things market?
Samsung: A Strategic Plan for Success. 壹、Objective 貳、Company Introduction. 參、. Suggestions and improvements to the problem. is a subsidiary of Samsung Group, Korea's largest manufacturer of consumer electronics and electronic components, and the
