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Copyright Allyn & Bacon 20091Chapter 1:Presentation SpeakingThis multimedia product and its contents are protected under copyright law. The following are prohibited by law: any public performance or display, including transmission of any image over a network; preparation of any derivative work, including the extraction, in whole or in part, of any images; any rental, lease, or lending of the program.
Copyright Allyn & Bacon 20092CHAPTER 1:PRESENTATION SPEAKINGWhat Is Presentation Speaking?Key Elements and Guiding Principles ofPresentation SpeakingHow to Become an Effective SpeakerThe Dynamic Presentation Model
Copyright Allyn & Bacon 20093Top-Rated Speaking SkillsBook Buyers1.Keep your audienceinterested.2.Beginning and endingyour presentation.3.Organize yourpresentation.4.Select ideas andinformation.5.Choose a topic.Communication Students1.Keep your audienceinterested.2.Organize yourpresentation.3.Choose a topic.4. Use your voiceeffectively.5. Select ideas andinformation.Copyright Allyn & Bacon 2009
Copyright Allyn & Bacon 20094Top-Rated Speaking SkillsBook Buyers6.Adapt to your audience.7.Determine your purpose.8.Choose appropriate andeffective words.9.Enhance your credibility.10.Use your voiceeffectively.Communication Students6.Determine your purpose.7.Reduce nervousness andstage fright.8.Adapt to your audience.9. Beginning and ending yourpresentation.10. Choose appropriate andeffective words.
5Multiple Choice QuestionWhich of the following speaking skills only appeared onthe top-ten list selected by book-buyers in the textbook’ssurvey?a.b.c.d.e.Keeping your audience interestedOrganizing a presentationEnhancing your credibilityReducing nervousness/stage frightUsing your voice effectivelyCopyright Allyn & Bacon 2009
Copyright Allyn & Bacon 20096Multiple Choice QuestionWhich of the following speaking skills only appeared onthe top-ten list selected by college students in thetextbook’s survey?a.b.c.d.e.Keeping your audience interestedOrganizing a presentationEnhancing your credibilityReducing nervousness/stage frightUsing your voice effectively
7Public and Presentation Speaking Public Speaking: a special type of presentationspeaking that occurs when speakers addresspublic audiences in community, government,and/or organizational settings Presentation speaking: any time speakers useverbal and nonverbal messages to generatemeanings and establish relationships withaudience members, who are usually present at thedelivery of a presentationCopyright Allyn & Bacon 2009
Copyright Allyn & Bacon 2009Aristotle’s RhetoricRhetoric: The ability to discover ina particular case what arethe available means ofpersuasion. Types of proof: logos,pathos, and ethos8
What is Rhetoric? What is said (message) Who is saying it (speaker) Who is listening (audience) Where / when it is being said (context, Why it is being said (purpose) How it is being said (tone,style)appeals)
Copyright Allyn & Bacon 200910
Copyright Allyn & Bacon 200911Five Canons of Classical Roman Rhetoric Inventio/ Invention: find the best ideas for apresentation Dispositio/Organization: arrange your ideaseffectively Elocutio/ Style: select effective and eloquentwords Memoria/ Memory: think critically and recallideas and words Pronunciatio/ Delivery: perform effectively &impressively
12True or FalseThe Roman rhetorician/philosopher Quintilian once wrote:“[T]he orator must above all things study morality, andmust obtain a thorough knowledge of all that is just andhonorable, without which no one can either be a goodman or an able speaker.”Do you agree or disagree with Quintilian?Copyright Allyn & Bacon 2009
13Seven Key Elements and GuidingPrinciples of Presentation SpeakingCopyright Allyn & Bacon 2009
Copyright Allyn & Bacon 200914Guiding Principles of Presentation Speaking Purpose – Have I chosen a clear,appropriate, and achievable purpose? Audience – Have I adapted to audiencecharacteristics, interests, and audiences? Credibility – Will I seem competent,trustworthy, and believable? Logistics – Have I adapted to the time,place, and occasion of the presentation
Copyright Allyn & Bacon 200915Guiding Principles of Presentation Speaking Content – Am I using valid, interesting, andrelevant ideas and information for thepresentation? Organization – Have I organized thepresentation’s content clearly andeffectively? Performance – Have I chosen and practicedappropriate and effective delivery skills?
Copyright Allyn & Bacon 200916Why Are the Seven Elements Depictedas Gears?
Copyright Allyn & Bacon 2009Theory, Strategies, and Skills Theories explain how and whycommunication works Strategies represent specific plans ofaction to achieve a presentation’spurpose Skills are the tools you use to prepareand perform a presentation17
Copyright Allyn & Bacon 200918Preamble to the NCA (National CommunicationAssociation) Credo for Ethical Communication“Questions of right and wrong arise wheneverpeople communicate. Ethical communication isfundamental to responsible thinking, decisionmaking, and the development of relationshipsand communities within and across contexts,cultures, channels, and media.”
Copyright Allyn & Bacon 2009Build Presentation Confidence Focus Prepare Relax Adapt19
Copyright Allyn & Bacon 2009The Audience’s Bill of RightsDescribe One Audience Rightfor Each Key Element20
Top-Rated Speaking Skills Book Buyers 1.Keep your audience interested. 2.Beginning and ending your presentation. 3.Organize your presentation. 4.Select ideas and information. 5.Choose a topic. Communication Students 1.Keep your audience interested. 2.Organize your presentation. 3.Choose a
