Transcription
fortune 500Small/medstartupstheir passiontheir expertisetheir knowledgedigitalsocialvideo/photoprintbe top of mindbe memorablebe relevantacross mediumsA proven record of helping companies tell their story with passion and connect with Their customerswith results20 yearsloyal client basetrustROIpremium pricingopportunitiescorp cultureprove valueprove trustjustify cost
SOCIAL MEDIASERVICES DELIVEREDADVERTISINGCAMPAIGN STRATEGYPRINT MEDIAINTERACTIVE/RICH MEDIACOMMERCIAL TV & ONLINE VIDEOVEHICLE BRANDINGRADIO SPOTSA brand lives across different mediumsand makes an impact in differentlocations along your clients journey.Silivanch Communications keep theseexperiences impactfull and consistentleading to increased awareness and sales.This “BRAND UNIVERSE” approach, helpsconsolidate efforts, saving my clientstime and money and more importantlykeeps the brand moving in the rightdirection in the right time frame.While the following pages only showa logo, the projects entailed multipledeliverables within the “BRAND UNIVERSE”GRAPHICAL CONTENTBRAND REINFORCEMENTLINKEDIN/FACEBOOK EDITORIALYOUTUBE/VIMEO CONTENTINSTAGRAM CONTENTTWITTER BLASTSAPP DEVELOPMENTINTERFACE DESIGN (GUI)UX ARCHITECTURERESPONSIVE DESIGNDESKTOP PLATFORMSVIDEOCAPABILITIESTUTORIALS & DEMOSCUSTOMER DAY-IN-THE-LIFEBROADCAST COMMERCIALSTRADESHOW LOOPSOCIAL MEDIA VINESBRAND DEVELOPMENTIDENTITY DEVELOPMENTVALUE PROPOSITIONMARKETING VERBIAGEMISSION & VALUE STATEMENTSTHE BRANDUNIVERSETRADESHOWBOOTHS & ENVIRONMENT DESIGNPROMOTIONSVIDEO DISPLAYSINTERACTIVE DISPLAYSTAILORED EVENT BROCHURESIN-SPACESIGNAGE / DIGITAL SIGNAGE (DESIGN ONLY)ENVIRONMENTAL GRAPHICSIDENTITY DEVELOPMENTLOGO DESIGNBRAND GUIDELINESBRAND STYLE GUIDEBRAND ASSET WEBSITEMARKETING STRATEGYPRINTOVERVIEW BROCHURESERVICE AND SELL SHEETSCOLLATERALPOINT OF PURCHASE DISPLAYSONLINEMARKETING WEBSITEINTRANET/EXTRANETDIGITAL PROMOTIONSRESPONSIVE DESIGNSEGMENTATION MARKETINGCROSS MEDIUM PROMOTIONSPUSH/PULL CAMPAIGNSSOCIAL STRATEGYINCENTIVES & REFERRAL PLANSSEO (PARTNERED BUSINESS)2
ABCDIt starts with a nameTMEFGThe samples on this page show companiesand products I’ve named, designed logosfor and supported marketing efforts forHIn most of the cases there was alsostrategic brand positioning, print,and web development to furthertraction with the new brand.CLIENT :OPROJECT :PHASE :TOTAL RECYCLING / BATSWANABRAND LAUNCH-PRESENTATION DATE :PRESENTED TO :PRESENTED BY :SEPT 26, 2012Michelle AdelmanRich Silivanch 2012 MUTANT MEDIA - PROPRIETARY AND CONFIDENTIAL - THIS ITEM IS INCOMPLETE WITHOUT ACCOMPANYING DISCUSSIONBOTSWANA FAMILY BRANDINGIJKLKEYAVitalogy – Dermatological care and product lineBGuideline – Research and AnalyticsCINFINIUM – Metallurgical product manufacturerDHigh5 : Aramark – HR messaging platform and rewards programECyclips – Video asset software managementFVIXIA : Canon – Prosumer line of digital camcordersGPhoenix Investment Funds – Distressed asset commercial real estateHTerralogix – Environmental engineering firmAlan J. Ianuzzi, PEal @ terralogix.com973.957.0707MNOPEnvironmental ServicesCompliance ManagementIndustrial Safety96 Ford Road, Suite 12Denville, NJ 07834faxQRSTBOTSWANA USA973.366.5004IM Hospitality – Minnesota Viking’s culinary and hospitatlty for new stadiumJEnvironmentaVenture Glow – Firm dedicated to helpingForwardstart-ups with brandpositioningKFleur Delicia – Premier New Orleans cateringterralogix.comLBright Outcome Funding – A surgical loan companyMInnolawn – Full line of premiere synthetic lawnsNEverography – Life stories captured in fine cinemaOPaladyne – Hedge fund softwareP5th Note Studio – A film scoring and music production studioQI M W E A R snack program for Texas schoolsPowerUp : Aramark – AfterS WschoolRCertitude – CCTV-based security monitoring productSAccumen – In hospital Medical lab facilityTSeelana – Clothing line in Botswana Africa (meaning: expression)3
4/0 FINAL SIZE 24x36” -AAMOUNTED to white gator board - shipped to cincinattiCCBDBUSINESS REBRANDINGThe samples on this page show existingcompanies, names and products that enjoyedthe benefits of a complete rebranding.EEFGHIn most of the cases there was alsostrategic brand positioning, print,and web development.BACK POCKETPRODUCTIONSSWIMWEARIJKLKEYBOTSWANA USAMBACK POCKETPRODUCTIONSNOPASouthern Cross Primary – School in Botswana to further academicsB10to2 – Fractional workforce for PT or temp helpCAthena/Pepsi – Line of energy drinks for womenDEZ Cabinets – Fabricators of eclectic furnishingsEReAction – Special Effects and motion capture companyFCLIENT :PROJECT :PHASE :TOTAL RECYCLING / BATSWANABRAND LAUNCH-GHRaise the Bar – Business and production consulting firm for fashion industryPRESENTATION DATE :SEPT 26, 2012RedRose– GC / home and commercial renovationsPRESENTEDTO : ImprovementsMichelle AdelmanPRESENTED BY :Rich SilivanchAmherst Farmer Market – Community fair trade and organic market 2012 MUTANT MEDIA - PROPRIETARY AND CONFIDENTIAL - THIS ITEM IS INCOMPLETE WITHOUT ACCOMPANYING DISCUSSIONIBack Pocket Productions – A film collective of film creatorsJPM1 – Facility Maintence company focusing on auto dealershipsKAramark – Community outreach programBOTSWANA FAMILY BRANDINGQRSTLStep Right Up : CAI – Conference brandingMChefs Council – Culinary leadership team for GivaudanNFood Crew – School dining program for AramarkOChurchill’s – restaurant and event cateringPRippers – Jack the Ripper theme restaurantQShakers – Mobile bar tending serviceRChick n’ Kix – New healthy chicken franchise in universities and higher educationSYuval David – Personal rand for a Social Media star, Actor, Host, AdvocateTmyNYCloset – non-profit company that collects donations for Africa4
ABCCDBUSINESS REBRANDINGThe samples on this page show existingcompanies, names and products that enjoyedthe benefits of a complete rebranding.EFGHIJKLIn most of the cases there was alsostrategic brand positioning, print,and web development.KEYMNOPAHazeltree – Treasury management solutions for Hedge FundsBQuorum – Hedge fund investment firmCInfoHedge – Turnkey Infrastructure management for start-up hedge fundsDOpen Systems – Security solutions and engineeringEOceanis – IEEE, – non-profit organization around artificial IntelligenceFCXI GLOBAL – IEEE,– non-profit organization around artificial IntelligenceGConnectivity Coalition – IEEE, – non-profit organization for AIHDI-ITA – IEEE, – Community for artificial intelligenceIQRSTFrugal NG – IEEE, Communication and connectivity for developing communitiesJImperion – Aerospace logistics consulting groupKCORE – Leadership mentoring and communityLJ2 Studio – Architectural and Design Services FirmMThomas Edison – Friends group to support and fund projects for the parkNMedocity – Digital healthcare supportOREEDY – Chemical and aeration engineering firmPGet Lost, – global digital community for nature enthusiastsQCore Motion – Contracting and facilities engineering firmRINNERNET – Computer and tech retail store / IT consultingSSphereLogic – Logistics and global transport engineering firmTH(app)athon – Mobile app focusing on quantifying happiness data5
ACLIENTNo: TOTALPRESENTATION DATE :RECYCLING/ BATSWANATheLimitAir BrandFamily 2014TheNo LimitAir Brand Family 2014PRESENTED TO :BRANDLAUNCHPROJECT :PHASE :-PRESENTED BY :SEPT 26, 2012Michelle AdelmanRich SilivanchTheLimitFamily2014 2012MUTANT AirMEDIA -BrandPROPRIETARYAND CONFIDENTIAL- THIS ITEM IS INCOMPLETE WITHOUT ACCOMPANYING DISCUSSIONThe NoNoLimitAirBrandFamily2014ABCDFAMILY BRANDINGBOTSWANA FAMILY BRANDINGThe samples on this page show how a parent brand canTM tieinto divisions, products or related businesses. In each casethere was a unique goal for the relationship between theentities. All logos and strategic planning by Rich Silivanch.TMTMTMTMECLIENT : PROJECT :PHASE :TOTAL RECYCLING / BATSWANAHBRAND LAUNCHPRESENTED TO :SEPT 26, 2012Michelle Adelman-PRESENTED BY :Rich SilivanchPRESENTATION DATE :Aside from the logo design, In most of the cases there wasalso strategic brand positioning, print, and interactive.TMand web development.TMTM 2012 MUTANT MEDIA - PROPRIETARY AND CONFIDENTIAL - THIS ITEM IS INCOMPLETE WITHOUT ACCOMPANYING DISCUSSIONTMTMCLIENT :TOTAL RECYCLING / BATSWANAPHASE :-BOTSWANAPROJECTFAMILYBRANDING: BRAND LAUNCHFPRESENTATION DATE :PRESENTED TO :PRESENTED BY :SEPT 26, 2012Michelle AdelmanRich SilivanchBOTSWANA FAMILY BRANDINGKEYTMBOTSWANA USATMTMTMIJCLIENT :PROJECT :PHASE :TMTMKPRESENTATION DATE :BRAND LAUNCH-PRESENTED BY :TOTAL RECYCLING / BATSWANAPRESENTED TO :LSEPT 26, 2012Michelle AdelmanRich SilivanchTMTMTMTMTMSWIMWEAR 2012 MUTANT MEDIA - PROPRIETARY AND CONFIDENTIAL - THIS ITEM IS INCOMPLETE WITHOUT ACCOMPANYING DISCUSSIONTMRICH SILIVANCH253240021 – since 2014RICH SILIVANCH253240021 – since 2014WEARA S W I MUSIServices Group – a collection of unique service based companiesunified by a consistent brand.TMTMRICHRICH SILIVANCHSILIVANCH253240021 –– sincesince 20142014253240021BOTSWANA USA 2012 MUTANT MEDIA - PROPRIETARY AND CONFIDENTIAL - THIS ITEM IS INCOMPLETE WITHOUT ACCOMPANYING DISCUSSIONBBOTSWANA FAMILY BRANDINGMadisonGrey – A hedge fund in Georgia along with its new assetmanagement software called PentemECSouthern Cross - Botswana Family – A suite of new companies allfounded in Botswana Africa to help drive support, education and eco-Enomic success to the under priviliged. The companies vary from fashion,Oto tourism to environmental.Heading to Sochi, need a lift?SWIMWEARHeading to Sochi, need a lift?BOTSWANA USADHeading toto Sochi,Sochi, needneed aa lift?lift?HeadingNo Limit Air – A suite of identity elements including programs, andpromotions for air charter companyESWIMWEARPromotion Marketing Association – A suite of cohesive conferencebranding to appeal to marketing executivesTBOTSWANA USASWIMWEARGFReedy International – a Plastics company along with its line of products. Also displayed is the R3 reponse system, a way to get real timeanswers to tough plastics processing questions.BOTSWANA USAGAramark – Campus FX is the name we developed for Aramark’sOperational Exccellence plaform or OpEx. Nexus is theSWIMWEARname we devleoped for a the OpEx6
ABCDAPPLICATION DESIGNEFGHThe samples on this page show uniqueand highly innovative ways we’ve helpedarm sales people and customers withengaging ways to learn more abouta company, product or service.All concept, IA, GUI, branding and techbuild was managed by our team.IJKLKEYMNOPAGEMZ – iphone loyalty app to reward customers with free merch.BHealth Recovery Partners – Debt recovery software interfaceCBacardi – Facebook-interactive bartender timed gameDGivaudan – Savory exploration sales applicationEiCancerHealth – mobile cancer care platformFBOSCH – sales app to help explain the radio frequency productsGGivaudan – Interactive scent exploration applicationHSimmons Jewelry – Application to makes your own music videosIQRSTNew Balance – Facebook / Brand focus running gameJSEIKO – Heart builder for Heart Month/partnership with AHAKBudlight – Facebook / interactive community forumLGivaudan – Interactive trend applicationMXEROX – Custom CRM sales growth applicationNReebok – Facebook / interactive shoe designerOGivaudan – sales application for exploring energetic natural flavorsPPEI Genesis – Desktop Application for engineers and sales peopleQParamount Pictures – Facebook / interactive dream interpreterRBudlight – Location based event planner for cruise promotionSARAMARK – Suite of interactive campur toursTReedy – Custom Engineer messaging tool7
ABCDadvertising & printEFGHIJKLThe samples on this page highlightpromotional event marketing. Thesimilarity across all these campaigns isthat they succeeded in increasing trafficto a clearly defined destination, be thata website, a booth, an event or a mailing.KEYMNOPAMedocity – CHF, COPD and Cancer at home care platformBSEIKO – Take your Time - Fall 2012 promotional campaignCPromotion Marketing Assoc. – Promotion & brand marketing confDIBA – Conference branding and promotionESEIKO – Masterclass trainingFPromotion Marketing Assoc – Annual Law Conf. brand and promo.GARAMARK – Nutritional Promotion for teens - suite of 30 posterHPhoenix Investement Fund – advert campaignIQRSTAramark – Suite of of over 30 posters forJARAMARK – 2009 FUEL Promotion - one of 8 monthsKBASF – International trade advertising campaign. Suite of 8 adsLSEIKO – BRAND AMBASSADORS - campaign figureheadsMMadison Grey – Brand and booth creation and promotionNBASF – International trade advertising campaign. Suite of 8 adsOBillTrust – Doing away with paper billing campaignPARAMARK – 2012 FUEL Promotion - one of 8 monthsQARAMARK – 2011 FUEL Promotion - one of 8 monthsRARAMARK – 2012 Healthy Eating campaignSARAMARK – 2012 Healthy Wellness campaignTGivaudan – Energy Drink Promotion8
WEBSITEGThe samples on this page show a range ofwebsites spanning industries, B2B vs. B2Cand depth of technology needs. Building upfrom a couple brochure-ware sites we havedata driven backends and fullyimmersive interactive sites.KEYMNAWACOM – Digital stylus toolBUniversity of Delaware – Visual art community portalCMadison Grey – Hedge Fund Management Software Development FirmDG&C – Integrated Security servicesEVirgin Mobile – Cell phones for active adultsFPaladyne – Hedge Fund Management Software Development FirmGBrandNewIdea – Marketing ConsultancyHNickelodeon – Sponge Bob Partnership with Simmons JewelryIPhoenix Investment Fund – Marketing and investor portalJBoonty – Gaming platform for casual gamersKNo Limit Air – Jet Charter Brokerage and SalesLARAMARK – Schools website for districts, and parentsMReedy – International Plastics firmNPenn Dining – One of 200 university dining sitesOSEIKO – Promotional campaign for new Sportura watch linePSEIKO – North America corporate site and portalQThornton – Personal brand and site for consulting servicesRHappathon – Nonproft marketing siteSInfinium – Manufacturing of Rare Metal productsTNetbiquity – Mobile analytics firm9
ABCDMOVIE / MOTION GRAPHICSWith experience in directing, animating,workflow management and all creative,Silivanch Communications createsstunning and effective video sales tools.EFGHCollectively we’ve created over 40 moviesin the last five years, each with a uniqueand accountable ROI.IJKLKEYMNOPAPEI Genesis – 20 videos for custom sales interactive toolBGivaudan – 10 videos for Chef’s Council promotionCMutant Media – Fun motion piece explaining their brand valueDGivaudan – Sales movie to explain the regionality of energy drinksEUniversity of Kentucky – Culinary Campus TourFSEIKO – Commercial for ESPN selling their new men’s Sportura watchGWatchitoo – Interactive demo for new video platformHMedocity – Cancer care at home app - “real world” demoIQRSTSimmons Jewelry – Russell Simmons promotionsJSimmons Jewelry – product details promotional videoKSEIKO – NYC Boutique launch movieLGivaudan Flavors – Video for Vanilla promotional campaignMARAMARK – Employee National Conf. movieNBack Pocket Productions – Pandora’s Box pilot movieOBack Pocket Productions – Pandora’s Box pilot moviePSEIKO – Hope Solo Brand Ambassador suite of videos and commercialsQARAMARK – Mission Impossible National Conf. spoof movieRBrooklyn / Nets – Sales Vision PresentationSHappathon – Introduction video and workshop rally cry!TARAMARK – Chicago Focused Sales Presentation to win new business10
AT A GLANCE.RICH SILIVANCH can best bedescribed as a “creative-type”, serialentrepreneur and visionary who helpsconnect companies with customerson an emotional, personal level. Thispersonal level helps sales leaders telltheir story, build intrigue and mostimportantly, establish trust withtheir pursuits. I deliver ROI.CLIENTS150 Aramark (5 divisions), Givaudan (2 divisions), MIT Media Lab,IEEE, Merrill Lynch, Citi, SEIKO, Pulsar, Reebok, Budlight,Bacardi, Paramount Pictures, NEC, Nation Financial Partners(NFP), Leg Mason, The Promotion Marketing Association(PMA), The United Way, Virgin, BASF, Wacum Tablets, RussellSimmons, Xerox, Rowan University, University of Kentucky.CORE SERVICES.And over 150 companies not as big as the above names,but shaking up their industry just the same.RELATIONSHIPSLong term relationships are the key to my teams success.As an example, having served Aramark since 2004 andSeiko since 2010, my clients come to me for out-of-the-boxconcepts to cut through the clutter and noise. TRUST is thefoundation that helps creative ideas thrive and grow.Logos out there in the world servingto build the reputations for my clients.- Brand Development / Strategy- Printed Promotional Materials- Tradeshow experiences- Advertising / Marketing- User interface (websites / apps)- Video creation and marketing- Presentation creation- Social Media strategy and asset creation43 Industry awards, quotes, Industryrecognition and most importantly:awards for my clients!IN SHORT : I HELP COMPANIES LoOK SEXYWHERE I ADD VALUEKEY TO MY SUCCESSPERSONAL PASSIONSFOR STARTUPS:Always being an advocate for the end customer, user orclient. Creating tailored experiences that resonate withTHEM to build confidence that my client will solve theconcerns and needs of their clients.- Mountain Biking, Kayaking, Fishing, Hiking- Photography, Typography,- Entrepreneurial and student mentoring- Vintage technology, all things Thomas Edison- Connecting and sharing with brilliant peopleI help create the foundation marketing and branding tools essential tobuild support, gain traction, convince investors and come out the gatestrong. I also help create models or “proof of concept” interfaces tohelp visualize complex services, methodologies or products.FOR MID SIZE BUSINESSES:I help companies who have been in business for years reengage withpast or existing customers while attracting new audiences. By rebranding and repositioning, a company can realize new enthusiasm fromemployees, vendors, press, and customers leading to a BIG ROI.FOR LARGE COMPANIES:I help “be” the external creative muscle to help internal marketingteams enhance current brand standards and deliver highly targetedmarketing and sales tools to build reputation and win large deals.I also make my internal marketing team clients look like theRockStars they are!Proudest Moments- Personally asked for a Virgin Mobile website overhaul 09’-T elling my entrepreneurial story during a 40min “Spotlight” interview - I ncreasing membership and donations on the Board for theThomas Edison Museum, NJ- Having a book jacket design in Barnes & Noble- Helping and seeing an app startup hit 3mm funding goals.- Co-founded a Jet Charter company in NJ- Helped launch a successful CRE investment firm in CAEXPLORE MOREmutantmedia.com - my agency of 17yearssilivanch.com/branding - logo portfoliosilivanch.com/videography - video portfoliosilivanch.com/photography - image portfolio
LET’S CHAT!For 20 years, I’ve helped bothFortune 500 companies andstartups evangelize their valueto their clients and help theirstory be heard. Results.We should talk.Rich Silivanch - Creative Director/Co-Founder646 894 3107 12
A proven record of helping companies tell their story and connect with Their customers across mediums with passion with results 20 years loyal client base trust fortune 500 Small/med startups their passion their expertise their knowledge digital social video/photo print prove value prove trust justify cost ROI premium pricing opportunities corp .
