Transcription
Personal BrandingThe presentation will start shortly
Workshop Guidelines Please be courteous and respectful to the host and other participants This is an interactive session - we welcome you to ask questions atany time (unmute your microphone or send questions via chat) The workshop presentation and other materials will be sent to allparticipants who provided an email address Follow up with your nearest Oakland County Michigan Works! servicecenter for additional assistance Consider completing the survey
What is Personal Branding? People marketing themselves and theirskills as “tangible products”. Helps create a lasting image / visual ofwhat you professionally stand for. Just as customers buy strong brands,employers hire those with strongpersonal brands.
Why Personal Branding Matters 90% of companiesconduct backgroundchecks online 84% of companies usesocial media to findcandidates Someone gets hiredevery 15 seconds onLinkedIn
Tips for Creating a Brand* Have a focusBe genuineTell a story Enable other people totell your storyBe ready to fail but don’tgive up Create a positive impactFollow a successfulexampleLive your brandBuild and leave a legacyBe consistent* - /10-golden-rules-personal-branding
Process, Step 1:Determine Your Target What type of role are you looking for – nail down thebest way to describe your field and the type of work you’repursuing. Only then can people help you find it!Find a niche in your industry – something you want tohighlight and be known for so you don’t sound like a cloneof everyone else. Be specific and use examples whenable.“As a sourcing specialist, Ithrive on finding innovative“I’m in Human Resources” vs.ways to attract new recruits!”
Process, Step 2:Strategize Your In-person MessageDevelop a good networking speech – Figure out how tovocalize your message and branding strategy.What’s my constant: “Hi, I’m Jessica Hill. I’m an HRGeneralist with 10 years experience in insurance. I have aknack for attracting and recruiting top talent in the local marketand am currently looking for opportunities in ”How can I modify for my audience: “ .the Detroit area withboth healthcare and finance companies.”
Key to A Modern Speech: Decide WhatKind of Work You’re Looking ForWhat are YOU interested in? What kind of work do you want?Before you can write a pitch that will help you reach yourgoals, you need to know what those goals are. Once youknow what you want, it’s easier to present yourself in a waythat makes sense.For example, if you really want to be a web designer,emphasize and focus on the web design work you already dorather than spending a lot of time on the dead-end job youwant to ditch.
Example 1:When You’re a Stay-at-home ParentOld Speech: “I’m a stay-at-home mom, and I’ve recentlystarted doing web design.”New Speech: “I’m a web designer who’s making the interneta more beautiful and positive place! My counselingbackground helps me understand my customers’ needs.Thanks to working in administration and being a stay-athome mom, I’m great at coming up with solutions, no matterwhat you throw at me.”
Example 2:When You’re On 2 Different PathsOld Speech: “I’m a teacher taking online coursesin programming”New Speech: “I combine different worlds in mywork. I do physical design for textiles and virtualdesign for websites. I get my unique designperspective from my experience studyingarchaeology and teaching abroad.”
Process, Step 3:Strategize Your Online Message Social profiles should tell a consistent, interestingmessage – Vary content, but stay consistent in language,tone, and topics to solidify your industry expertiseDo a “health check” on your LinkedIn profile to make sureit’s optimized: www.resumeworded.comPost regularly – Minimum once a week, but shoot for twoor three times a week (notice if different times get youdifferent results)Be a source of information – original content is bestbecause it shows your personal thought processRoutine Posting Constant Reinforcement
Process, Step 4:Network, Network, Network! Spend 80% of your conversations focusing on whomever youare talking to and only 20% on self-promotion. Exposes the “hidden” job market Engage with others – Be it on social media or in the realworld, you have to build, strengthen and reinforce your brandidentity as often as possible. Don’t let people forget about you!
Process, Step 5: Appearance
Step 5: Appearance
Step 5: Appearance
Branding Examples - Misses New CokeOxford DictionariesTropicana2012 London Olympics
Branding Examples - Hits GEICOLondon UndergroundMcDonald’sNFL
Final: The Overall Package
Putting It All Together Reach out to those in your network and be prepared tomaintain your network as time goes onRemember, its about building relationships and be sure toreciprocate the offer to helpCreate a memorable “conversation starter” (speech)Be genuine and authentic
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Why Personal Branding Matters. Google Yourself! Why Personal Branding Matters? . 90% of Companies Conduct Background Checks Online. . 70% of Companies use Social Media to Find Candidates
