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March, 2011MMHLAMetropolitan Memphis Hotel & Lodging AssociationMMH&LA - the source for information and education, and the advocacy voice forthe hotel and lodging industry in the metropolitan Memphis area.“Marketing Memphis”March 23 - Marketing MemphisDoubletree DowntownStars of theIndustry!April 20, 2011The PeabodyRegistration, 11:30 a.m.Luncheon, 12:00 noonTo Make Reservations:Do you sometimes feel like Memphis is the best-kepttourism secret in the country? Well if you want them tocome, you have to tell them what we’ve got.So just what are we telling potential visitors about our fair city? You can find that outat this month’s luncheon meeting, March 23, at the Doubletree Downtown, wherethe topic of the day will be Marketing Memphis.Speaking on the issue will be representatives from Pinnacle Airlines, FedExForum and the Memphis Convention & Visitors Bureau (discussing, among otherthings, the benefits of social networking).Again, that’s Wednesday, March 23 - the 4th Wednesday this time, not the 3rd - atthe Doubletree Downtown.Registration begins at 11:30 a.m.; lunch is served at noon.An added perk this time: Doubletree will reduce their valet parking fee for the meeting: 10 to MMHLA members and their guests.Make reservations now. The numbersare in the box on the right.NEW MEMBER!Were you at last month’s Lodging Industry Update? Refresh yourmemory or catch up on what you missed atmmhla.com where you’ll find everything youneed to know about this important meeting.Rainbow Internationalof MemphisGreg RenfrowBusiness Development Manager4892 English Towne Dr.Memphis, TN 38128901-791-9777901-283-2899 cellgregrenfrow@gmail.comPhone: 901-752-9902Fax: 901-752-0743E-mail: MemphisHLA@earthlink.netGuests - 25May 18 - Safety & Security PanelMemphis HiltonMMHLA OFFICERS & BOARDMMHLA Offices:7730 Goshawk CoveCordova, TN 38016901-752-9902901-752-0743 (fax)MemphisHLA@earthlink.netwww.mmhla.comPeggy Callahan,Executive DirectorMMHLA Officers:Wayne Tabor.ChairmanMary Calorio.PresidentTony Goebel.Vice PresidentDoug Owings.TreasurerTricia Weatherford.SecretaryJohn Rucker.Sergeant-at-armsMMHLA Board of Directors:Doug BrownePierre LandaicheShawn DankoCraig MarshallAnne-Marie Famalette Eve MooreMohamad Hakimian Chuck PinkowskiKevin KaneTerry UmbreitBill SpencerRick Zurburg

The 13th Annual Lod gFebruary 16 at the Hilton Memphis, 7:30-10:30 a.m. Find more information about it at www.pinkowskicompany.comPace Cooper & Brian Carney, bothof Cooper Hotels, wait to check-in.Anne-Marie Famalette, Courtyard Collierville, & Mary Schmitz, MCVB, handlecheck-in duties.The-Man-Who-Makes-TheSummit-Happen: ChuckLine’em up & blind’em with the flash! KellyPinkowski with Wright Invest- Walters, Supertel Hotels; Mark O’Neal;ment Properties’ Mark O’Neal. David Pear, Pinkowski & Co.Trivia Night!!Oh what a night! Feb. 4, at the Holiday InnCharlie Swan & Mark Zipperer enjoyIndustry Update networking, or justpre-Update coffee.‘welcome to my place’? From leftto right: Glenn Malone, SenateHospitality; Craig Marshall, Hampton Beale St.; Mike Craft (back tocamera, Peabody Hotel Group; &Doug Browne, Peabody Hotel.Charlie Swan, Wright Investment Properties; Brian Abraham, First TennesseeBank; Larry Cox, Memphis/ShelbyCounty Airport Authority; Berlin Boyd,Ed Ansbro, Fairwood Capital;Metro Advantage Cab.Robbie Hall, Hilton Worldwide.University of Memphis.Memphis Marriott Downtown.Residence Inn Downtown.Pinkowski & Company.Elvis Presley’s Graceland:Team #2.HiltonMemphis.Holiday Inn & Suites Memphis - Wolfchase.Worldspice Technologies.Embassy Suites.Elvis Presley’s Graceland:Team #1.KEY MAGAZINE!Who else but The Judges!

ging Industry Update!The roving camera finds: DeniseCarpenter, Hilton Worldwide; Sanjay Naik & Ajay Desi, both of LowenHospitality Management.Trading trade secrets? No, not us.Ben Brunt, Noble Investment; BillCrosby, Allied Group.Yes! Take our picture! Tricia Weatherford,Comfort Inn Downtown; Wayne Tabor, HolidayInn Select Downtown; Michael Calhoun,Michael Calhoun Consulting; MarkZipperer, Pride Hospitality; CharlieSwan Wright Investment Properties.Chuck Pinkowski: “According to theMCVB, occupancy & revpar shouldJeff Higley, HotelNewsNow, says we’re gain this year. Revpar should showLeaning in for the close-up: Davidexperiencing the “strongest demanddouble-digit growth!”Pear & Doug Browne.rebound ever.”Looking for leg-room? from left toright: Tony Goebbel; Matt Lahiff;Tom Goodwyn; Karl Friedrich.Adrian Kurre, Global Headof Hilton Garden Inn Brand:“There are more hotelThe Big Group Shot. Wayne Tabor checks hisrooms in Atlanta, GA thanwatch.in the country of India.”Jeff Higley: “The 3rd party onliine operator & local taxes issue will come to a head in 2011. Speak to your congressman -- hotels can’t absorb this tax.”Hold the glasses steady &the words won’t wobble.President Mary Calorioopens the show.The Airport Authority’s Larry Cox“The airport never closes . . .airlines do.”Again, Chuck Pinkowski: “Convention business is up 26%.”Doug Browne networks with citycouncilman Bill Boyd.

Stars of theIndustry!Do you know who your Stars are?It’s the event where we recognize those who lead the wayin service to our industry - the annual Stars of the Industry Awards, being held this year at the April 20 luncheonmeeting, at the Peabody Hotel.You know you’ve got someone - maybe a lot of someones- who deserve this award. Well, it’s your jobto nominate them.Ted C. RaynorDeadline for nominations is April 4. AllBURCH, PORTER & JOHNSON, PLLCentries should beAttorney / MediatorServing the legal needs of themailed to MMHLA,hospitality industry for the last 18 years7730 Goshawk Cv.,Cordova, TN 38016.ADA–(newregs!) ––FranchiseContracts IssuesADA – ADRContractsOr faxed to 752Dispute ResolutionLitigationof All Types– –EmploymentOperational IssuesIssues0743. Or e-mailedwww.bpjlaw.com 901-524-5122 traynor@bpjlaw.comto memphishla@earthlink.net.Entry forms andrules are availableat mmhla.com - justJennifer Koval, Holiday InnSelect Downtown, last year’sclick on the linkSales Employee of the Year,under UpcomingFull Service Property.Events.To talk to a Real Person about it call 7529902. Well, OK, a machine might answer.But you can leave a message.Doctors Rentrop and Geater are offering patient education classes for 2011,concentrating this year on Diabetes and WeightManagement. Each class is a 3 part series:The first, an Overview/Intro.The second, Diet/Meal Planning.The 3rd, Making Your Personal Plan.Classes will be small - 4-10 people for each class-so you will get the sort of personal attention thissort of life-planning needs. Please check out theinformation and schedule attached! We wouldlove to have anyone who is interested. You do nothave to our patient to take part. If you wish, reportwill be sent to your primary care doctor about theclass and your attendance.Call 948-5558 or 302-4323 for more information.

Mary CalorioPresident, MMHLAFrom thePresident:What I Learned On My Day On The HillPancakes and politics? Yes, it works. Wayne Tabor, Chuck Pinkowski, Mohamad Hakimian, and I attended the TennesseeHospitality Day on the Hill Tuesday representing the MMHLA.DID YOU KNOW? On an average day in Tennessee, tourist spending generated 2.9 million in daily state & local taxes. That means, on average,each household in Tennessee pays 258 less in state & local taxes as a result of taxes generated by tourist activity in Tennessee.Despite the 2009 recession, tourist spending in Tennessee was relatively stronger than overall consumer retail spending. (When statewide tourist spending is compared to overall consumer retail spending in Tennessee from 2008 to 2009, overall retail spending decreased by 11.3%, while tourist spendingdecreased by only 7.8% during the same period.) On an average day in Tennessee, tourists spend 35.4 million in the following businesses:· 11.4 million in restaurants, groceries, & drinking places.· 10.1 million on transportation (air, car, taxi, gas, rentals, etc.).· 5.9 million on hotels & lodging (motels, cabins, campgrounds, vacation homes/condos, bed & breakfast inns, etc.).· 4.1 million on retail trade (gifts, clothes, incidental retail, etc.).· 3.9 million on entertainment & recreation (parks, museums, historical sites, amusements, performing arts/shows, golf, fishing, watersports, theme parks, spectator sports, etc.).Yearly 2009 tourist activity in Tennessee.·Generated 12.92 Billion in direct tourist spending.·Produced 4.96 Billion in worker income & paychecks.·Created 396.0 Million in local county taxes.·Created 686.7 Million in State tax revenue.·Generated 170,750 jobs.Okay, I said all of the above to say this: GET INVOLVED. It is sad to say,but a lot of people do not even know who represents them. Know yourlegislators, and the issues that affect your industry, family, and community.Government is You. The you is what is missing from our current government. Too many people are apathetic, but are very vocal when it comesto how the government is run. Did I learn anything? You betcha! Will I goagain? Absolutely! I want change, and it must begin one VOTER at a time.Don’t forget that our April meeting will honor this year’s Stars of the Industry winners. If you have not filled out your nominations, get them in soon,and give the recognition to your staff that they deserve.Peggy Update: Peggy Callahan, our Executive Director, is continuingto recuperate and has been out and about, but keep the positive thoughtsand prayers coming. Hopefully, I will get to see each you at our monthlyluncheon (Marketing Memphis), and please don’t forget to bring a potentialmember with you. So till next month, same time, same place,Study prepared for the Tennessee Department of Tourist Development by the U.S. TravelAssociation; additional analysis by Dr. Steve Morse, Director & Economist, Tourism Institute,University of Tennessee.MaryYellow Cab of Memphis Announces New Website! Reserve a Taxi Online at http://yellowcabofmemphis.comDownload the Free TaxiMagic Smartphone AppReserve a Taxi via your SmartphoneText Us at 901.896.9797Call Us at 901.577.7777http://yellowcabofmemphis.com

FORD & HARRISON LLPRepresenting management exclusively in allareas of labor & employment law.795 Ridge Lake Blvd., Suite 300, Memphis, TN 38120Timothy S. Bland, 901-291-1500; fax, 901-291-1501Certification as a Labor and Employment Law specialist is not currentlyavailable in Tennessee.MMHLA7730 Goshawk CoveCordova, TN 380162011 CALENDARMar. 15-16 -- AHLA’s Legislative Action Summit (LAS);Washington, D.C.Mar. 23 -- Marketing: What’s New in Memphis?, Doubletree Downtown.Apr. 4 -- Deadline for Stars of the Industry Nominations; 752-9902, www.memphishla@earthlink.net.Apr. 11-13 -- Airport Cities: World Conference & Exhibition; The Peabody, www.globalairportcities.com.Apr. 20 -- Stars of the Industry, The Peabody.May 18 -- Safety & Security Panel, Hilton Memphis.June 15-- AnnualMMHLA GolfTournament,Cottonwoods,Tunica.Aug. 23-24-- 9th AnnualSouthernLodgingSummit @Memphis.

Tricia Weatherford.Secretary John Rucker.Sergeant-at-arms MMHLA Board of Directors: Doug Browne Shawn Danko . Diet/Meal Planning. The 3rd, Making Your Personal Plan. Classes will be small - 4-10 people for each class -so you will get the sort of personal attention this sort of life-planning needs. Please check out the information and schedule attached! We would love to have anyone .