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HIREABILITYSEPTEMBER 24, 2021BRAND DEVELOPMENT
Today’s Goals:1. Review how we arrived at a new consumerfacing brand for the Department of VocationalRehabilitation.2. Show how the new brand will be rolled out andsupported by collateral and media outreach.
The ProcessHow DVR Transformed into HireAbility Vermont
The Brand Development ProcessBrand Focus Workshop with Core Team MembersDecided to Remove “Rehabilitation” from Brand NameWent through a Brand Naming Positioning ProcessDeveloping Core Assets to Assist Your TeamsSupporting the New Brand with Media in Early 2022
IMPORTANTDVR is still the Department of Vocational Rehabilitation.We developed a new consumer-facing brand with DVR.
The New Brand
STATE OF VERMONT DIVISION OF VOCATIONAL REHABILITATION
Elevating what Vermonters with disabilitiesand employers can achieve together.
I actually don’tknow the word todescribe that feeling.It’s indescribable.Marion Font ( Regular, Bold )Gotham Font ( Book, Medium, Bold )S E FA KO R KO M A B U - P O M E Y I E
hireabilityvt.comJOB SEEKERSEMPLOYERSYOUTHRESOURCESWhen it comes to working hard, ability isn’t limited by disability. Often, just being given an opportunity is alla person needs to realize their potential. This is especially true for Vermonters living with disabilities whooften encounter barriers to landing—or even finding—good, reliable jobs.Vermont’s central hubof opportunity where jobseekers with disabilitiescan get connected withlocal employers.LEARN MORE
Upcoming Collateralto help you effectively reach more consumers
The Tools You Need to Make ERIALSGENERALMATERIALSDouble-SidedProgram SheetDouble-SidedProgram Sheet (Youth)Tri-Fold Leave BehindBrochureHireAbility VermontWebsite:30 BroadcastCommercial:60 ProgramOverview VideoDouble-SidedProgram Sheet (Parent)Employment TypesLeave Behind (PDF)Progressive EducationHandoutSocial MediaTemplates:60 Youth Summer Video(Lake Monsters):60 ProgramOverview VideoCareer AssessmentHandoutWork Incentive ProgramHandout:60 Youth Summer Video(Killington)Deaf and Hard ofHearing HandoutSummer CareerExploration Handout:30 AnimatedYouth VideoPowerPointTemplateProgressive EmploymentHandout2:00 Program BenefitsVideo (Parents, Staff)Brand Guidelines
2022 Media PlanLet Vermont know what HireAbility Vermont is and how it helpsconnect consumers with disabilities to exciting opportunities
HireAbility Campaign Launches Jan - Mar 2022Broadcast Commercials Run Across the StateFacebook and Instagram AdvertisingDisplay Advertising Across Popular WebsitesYouTube Pre-Roll Video (Contextual Targeting)Vemont-Based Public Relations Campaign
Questions?
Brand Focus Workshop with Core Team Members Decided to Remove “Rehabilitation” from Brand Name Went through a Brand Naming Positioning Process . Gotham Font ( Book, Medium, Bold) hireabilityvt.com When it comes to working hard, ability isn’t limited by
