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I love Andy and AmandaWebinar and Wine-John Hall-Chief StrategistRelevance.comAuthor of best-selling bookTop of Mind
House Rule #1Keep itReal
Evolution of SEO and PRPRSEOTLFrom loveumarketing.com
Digital Industry LeadershipPublicHouseRule #1RelationsKeep itRealSEODLThoughtLeadership
Simple Guide To Where To StartHow To Start Getting Media Attention: Start with low hanging fruit Cross promote on other sites/domains that you own Start engaging with industry conversations on socialplatforms like LinkedIn and then share your originalthoughts there Step up your game through partnerships Exchange links with relevant publications to extendreach of content Seek out opportunities to contribute expert opinions onindustry topics (HARO as an example)
Simple Guide To Where To Start (Cont.) Start doing cold outreach to contributors, journalists andeditors with data or other valuable sources. Guest posts, potentially sponsored content Editorial coverage pitch/request Hire an EVOLVED digital PR firm to help build yourcredibility and authority Advantage of having established relationships withcontributors Bonus points: Leverage every PR hit by integrating intoyour other marketing campaigns, amplifying on social andpaid channels
Where To Go Once You Start!Content Alignment Strategy To Own Your IndustryThought LeadershipSEO1.2.3.4.5.6.7.Strong TechnicalFoundation (Audit)Keyword Research(traffic, obtainability,intent)Optimized ContentAnalytics & GSC(goals/conversion)Conversion StrategyPaid StrategiesLink Building(outreach)1.2.3.4.5.6.7.Onsite Content to beSourced for PR(bylined by thoughtleaders)Content Strategy forSEO (Pillar/Hub-Spokemapped to buyerjourney)Social ContentBylinesBooksSpeaking OppsPodcasts/VideosPR1.2.3.4.Press AssetsPlan to leveragementions/integrateinto mktg.Press ReleasesProduct/ServiceLaunches
The Tools I Use And How They ApplyPublicHouseRule #1RelationsKeep itRealSEODLThoughtLeadership
I’m Here to Help!CONTACT ME AT llwww.linkedin.com/in/johnhall4/
Chief Strategist Relevance.com Author of best-selling book Top of Mind. Keep it Real House Rule #1. Evolution of SEO and PR PR SEO TL From loveumarketing.com. Keep it Real House Rule #1 Digital Industry Leadership Public Relations
