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2021 MEDIA KITWOOD MAGAZINEWhere woodworkers connect, learn, shop, share, get inspired, and createWOOD 2021 MEDIA KIT

EDITORIALOUR MISSIONWOOD magazine inspires woodworkers to maximize their shop time and dream big.FOR MORE THAN 35 YEARS, WOOD MAGAZINE—THE WORLD’S MOSTTRUSTED WOODWORKINGRESOURCE—HAS EARNED THATDISTINCTION BY GUARANTEEINGOUR READER’S SUCCESS.Every project plan is proven in our own shop, by ourown editors, to ensure that every step is included inthe crystal-clear step-by-step instructions, drawings,and photos. No guesswork. That same shop-provenstandard applies to our best-in-class woodworkingtechnique articles and unbiased tool tests,conducted by independent third-party testers andvalidated by WOOD. Readers know that every issueis packed with reliable woodworking info that theycan use in the shop every day.I view our relationships with advertisers not asstrictly business, but as a partnership with a mutualgoal: making better woodworkers and connectingour marketing partners to those potentialcustomers. And the confidence readers have inWOOD magazine extends to your advertising pages.Year after year, research studies show that readersview the ads in WOOD as a valuable extension oftheir woodworking knowledge, not a road block topursuing their passion.Let’s work together to keep woodworking thriving.I know you’ll find the same success with WOODthat our readers have enjoyed for more than threedecades.Dave Campbell, Editorial Content ChiefWOOD 2021 MEDIA KIT

EDITORIALEDITORIAL EXPERTSThe WOOD staff are passionate woodworkers and experienced editors.DAVE CAMPBELLCRAIG RUEGSEGGERA lifelong woodworker, Dave joined theWOOD team in 1998. As Editorial ContentChief, he supervises production of theeditorial content for WOOD magazineand WOODmagazine.com, ensuring thateach article meets our high standards ofcompleteness and clarity.A woodworker for more than 30 years,Craig has been writing and producingwoodworking content since 1999. Heenjoys creating content that keeps readerslooking forward to the next issue.KEVIN BOYLEJOHN OLSONWith more than 35 years of woodworkingexperience, Kevin is largely responsible forthe projects in WOOD magazine, ensuringthey are not only timely and stylish but,also incorporate techniques that willenhance the skills of readers.John began woodworking more than 25years ago and has a passion for toolmaking and forestry; in his free time hecan either be found making planes andback saws, or milling his own lumber forwoodworking projects.BOB HUNTERJIM HEAVEYBob learned his woodworking skills from anearly age and his primary responsibilities atWOOD revolve around producing tool-relatedarticles and videos for the magazine andwebsite.Jim has worked for WOOD magazine since1997 and has traveled nationally to teachwoodworking in classes and seminars atThe Woodworking Shows.EDITORIAL CONTENT CHIEFdave.campbell@meredith.comSENIOR DESIGN EDITORkevin.boyle@meredith.comDEPUTY EDITORcraig.ruegsegger@meredith.comDESIGN EDITORjohn.olson@meredith.comTOOLS EDITORbob.hunter@meredith.comCONTRIBUTING CRAFTSMANjim.heavey@meredith.comLUCAS PETERSKARL EHLERSLucas has been a part of the WOOD teamfor over ten years where his responsibilitiesinclude oversight of WOOD’s websites.Karl has been a professional graphicdesigner for more than 35 years, and amember of the WOOD magazine staff formore than 10 years. Although a self-labeledwoodworking novice, Karl has built manygifts, including Mission-style frames forartwork.DIGITAL CONTENT MANAGERlucas.peters@meredith.comWOOD 2021 MEDIA KITART DIRECTORkarl.ehlers@meredith.com

OUR BRANDWOOD MAGAZINEWOOD magazine provides reliably accurate, shop-proven project plans, techniques, andreliable product reviews to inspire and inform woodworkers via multiple media platformsand educational events.WOOD IS THE #1 WOODWORKING MAGAZINEFREQUENCY: 7x/yearPREMIUM PRICE POINT: 8.99PAID CIRCULATION: 312,789PRINT SUBSCRIPTIONS: 289,324NEWSSTAND COPIES SOLD: 12,853DIGITAL ISSUE SALES: 10,612WOOD 2021 MEDIA KIT

OUR BRANDWOOD MAGAZINEPUBLISHING SCHEDULEMarch 2021May 2021July 2021September 2021October 2021November 2021December/January 2022AD 16/21MATERIAL 1ON EDITORIAL CALENDARMARCH: Dust-collection hacks, routers 101MAY: Amp-up your garage shopJULY: DIY Tools for the home woodworkerSEPTEMBER: Back to (WOOD) School: dealingwith wood movement, guide to clamps, how toface-joint with a planerOCTOBER: Shop-made tablesaw upgrades, bestbang-for-the-buck toolsNOVEMBER: Get started on giftsDECEMBER/JANUARY: Innovate awards*subject to changeWOOD 2021 MEDIA KIT

OUR BRANDWOODMAGAZINE.COMWOODMagazine.com is the online home for WOOD, where users and subscribers access a robustlibrary of free woodworking content, tool reviews, and videos. The WOOD online presence alsoincludes downloadable plans and project-parts kits for sale at WOODStore.net.WEBSITEVIDEO595,000 unique visitors/month1.3 MILLION page views/month51% mobile trafficYOUTUBE: 220,000 subscribersWOODMAGAZINE.COM:22,000 video views per monthEMAILCUSTOM VIDEOSCreate content with our team.150,000 enewsletter subscribers155,000 partner offers email list*list sizes fluctuateSOCIALFACEBOOK: 151,000 likesPINTEREST: 86,000 followersINSTAGRAM: 42,400 followersTWITTER: 22,700 followersWOOD 2021 MEDIA KITADVERTISINGOPPORTUNITIESDISPLAY ADSAUDIENCE TARGETINGGEO-TARGETINGPRE-ROLL VIDEOCUSTOM VIDEOEMAIL MARKETINGSWEEPSTAKESSOCIAL MEDIA PROGRAMS

AUDIENCEA MEDIA POWERHOUSEReaching a mass audience of engaged, enthusiast woodworkers across multiple platforms1.3 MILLION TOTAL AUDIENCE312,000 magazine readers595,000 digital uniques300,000 social media community300,000 direct email audience220,000 YouTube subscribers10% duplication rateA HIGHLY INFLUENTIALAUDIENCE TAKING ACTION ONWHAT THEY SEE77% say WOOD magazine is theirnumber 1 source for woodworkinginspiration87% say WOOD magazine is theirmost TRUSTED resource forwoodworking plans75% say WOOD magazine is theirmost TRUSTED resource to learn aboutthe newest tools and productsWOOD 2021 MEDIA KIT

AUDIENCEDEMOGRAPHICSMale/FemaleAverage ageMarriedCollege educatedHousehold income avgEmployedRetiredHome ownership98/2%6290%92% 91,00044%51%96%SKILL LEVELBeginnerLower intermediateUpper 13%WOODWORKING EXPERIENCEMore than 25 years11 – 25 years1 – 10 yearsLess than a year49%24%24%3%WOODWORKING ACTIVITYWoodwork dailyWoodwork weeklyAvg # of projects completed in a year25%47%19COMMITTED TO WOODWORKING92% have a dedicated space for woodworking35% garage27% basement24% separate building8% barn/shedSpent an avg of 2,086 on woodworking last yearTOP PLACES TO SHOPWoodworking supply storesBig box retailersAmazon or OnlineIndependent shop or lumber yardTool supply stores84%82%66%60%58%DEVOTED MAGAZINE READERSMagazines are the #1 source for inspirationMagazines are the #1 way to learn about new products*2018 Wood Magazine Enthusiast PanelWOOD 2021 MEDIA KIT

RESEARCHWOOD MAGAZINE ENTHUSIAST PANELThe findings of this panel are designed to provide insight into consumers’ brand perceptions, trends, and behavior.We currently have 400 online members (70% are WOOD magazine subscribers). Opportunity for custom advertisersurveys.RESEARCH CATEGORIESCONSUMER BEHAVIORTECHNOLOGY Spending habitsWhere they buyWhat tools and products they useWhat they like to make SmartphonesE-readers and tablets Social MediaBRAND RESEARCH & PERCEPTION Finishing & sprayersMachinery Portable power toolsMEDIA USAGEMagazine comparisonTop places for inspiration, learning and plansWOOD 2021 MEDIA KIT

MARKETING OPPORTUNITIESWOOD IS A FULL-SERVICEMARKETING PARTNER.OFFERING INTEGRATED INITIATIVES THAT EXTEND YOUR BRANDMESSAGE TO OUR MILLIONS OF ENGAGED CONSUMERS. High-impact, multi-platform programsIn-person eventDirect-to-consumerDigital, social, and mobile extensions WOOD 2021 MEDIA KITVideosLead generation programsNative advertorialsPowerful inserts and onserts

CONTACT USADVERTISINGBRIAN KOSSACKNATIONAL ACCOUNT EXECUTIVEp: 515.284.2090brian.kossack@meredith.comPRINT AD SUBMISSIONSSubmit your files via Quad Ad Shuttlehttps://www.adshuttle.com/MeredithPlease see our MATERIALSPECIFICATIONS for more information.MATERIAL EXTENSIONS ORQUESTIONS? CONTACT:HECTOR L. GONZÁLEZ BALCÁZAR414-622-2810hlgonzalezba@quad.comWEB AD SUBMISSIONSDIGITAL ADVERTISING TEAMDigitalAdvertising@meredith.comEBLAST SUBMISSIONSASHLEY JACOBSSALES D Magazine1716 Locust StreetDes Moines, IA 50309-3023WOOD 2021 MEDIA KIT

PRINT AD SPECSMAGAZINE TRIM SIZE: 8 3/8” X 10 1/2”BINDING: SADDLE STITCHAD SIZETRIM SIZEwidth x lengthNON-BLEEDwidth x lengthBLEED SIZEwidth x lengthBLEED SAFETYwidth x lengthFull Page8 3/8” x 10 1/2”7 7/8” x 10”8 5/8” x 10 3/4”7 7/8” x 10”Spread16 3/4” x 10 1/2”16 1/4” x 10”17” x 10 3/4”16 1/4” x 10”1/2 Vertical4 1/8” x 10 1/2”3 3/4” x 10”4 3/8” x 10 3/4”3 5/8” x 10”1/3 Vertical2 3/4” x 10 1/2”2 3/8” x 10”3” x 10 3/4”2 1/4” x 10”1/2 Horizontal8 3/8” x 5 1/8”7 3/4” x 4 7/8”8 5/8” x 5 3/8”7 7/8” x 4 5/8”1/2 Spread Horizontal16 3/4” x 5 1/8”16 1/4” x 4 7/8”17” x 5 3/8”16 1/4” x 4 5/8”1/3 Square5 3/8” x 5 1/8”5” x 4 7/8”5 5/8” x 5 3/8”4 7/8” x 4 5/8”1/4 Page4 1/8” x 5 1/8”3 3/4” x 4 7/8”4 3/8” x 5 3/8”3 5/8” x 4 5/8”1/6 VerticalN/A2 1/4” x 4 7/8”N/AN/A1/6 HorizontalN/A4 5/8” x 2 3/8”N/AN/A1/12 PageN/A2 1/4” x 2 3/8”N/AN/ADocument/File Spec Information on next page.Material extensions, file specs and ad portal contact:Hector L. González Balcázar414-622-2810hlgonzalezba@quad.comWOOD 2021 MEDIA KIT