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2021 Media Kit
MENUCLICKTO NAVIGATEAUDIENCE & REACHCALENDARSPRINGER NATURESCIENTIFIC AMERICAN PRINT DEADLINES RATESMARKETING SOLUTIONSWHAT DO YOU WANT TO ACHIEVE? DIGITAL ADVERTISING P RINT ADVERTISINGDIGITAL ADVERTISINGCUSTOM MEDIATESTIMONIALSEXAMPLE: ASTRAZENECAEXAMPLE: THE KAVLI PRIZEEXAMPLE: GSKEMAIL & NEWSLETTERSCONTACT US
AUDIENCE & REACH SPRINGER NATUREScientific American is published bySpringer Nature, a leading publisherof scientific, medical, professional, andeducational content.Across our brands, we publish 3000 journals and magazines – includingNature, the #1 multidisciplinaryscience journal*.Our brands cover the full range ofscience, health, and tech topics –work with us to reach yourspecialized audience.RESEARCHCLINICALCONSUMER2019 Journal Citation Reports Science Edition (Clarivate Analytics, 2020) **Google Analytics, January-June 2020*
AUDIENCE & REACH SCIENTIFIC AMERICANScientific American reaches over10.4 million* forward-thinking,solution-seeking readers every month.They are the people that lead, deliverpolicy, and drive innovation across avariety of sectors – including health,energy, infrastructure, and planetmanagement.With over 200 Nobel laureateauthors and a prestigious Board ofAdvisors contributing to the brand,Scientific American delivers in-depth,reliable, and credible information tospark imagination and innovation.A STRONG GLOBAL PRESENCE:14 Local language editionsTOTAL COMBINED MONTHLY PRINT CIRCULATION:635,000 **Google Analytics, January-September 2020 **Publisher Data, January-December 2019*
AUDIENCE & REACH SCIENTIFIC AMERICANPrint Rate Base*Social***300,0007.6 millionsocial media followersMonthly Web Reach**23 million10.4 millionmonthly social impressionsunique users30 million15 millionYouTube video viewspage viewsKey Audiences HEALTHPOLICYSUSTAINABILITYTECH2.2 million837K656K478Kmonthly page viewsmonthly page viewsmonthly page viewsmonthly page views1.3 million460K342K220Kmonthly sessionsmonthly sessionsmonthly sessionsmonthly sessionsmore audiences availablePublisher Data, 2020 **Google Analytics, January-September 2020 ***September 2020 Permutive, September 2020*
MARKETING SOLUTIONS WHAT DO YOU WANT TO ACHIEVE?Whether your objective is top, middle, or bottom of the marketing funnel –focused on driving awareness, engagement, or leads – we can help you findthe right marketing mix and set KPIs.YOUR OBJECTIVESAWARENESSINTERESTEVALUATIONOUR SOLUTIONSHOW DO YOUMEASURE SUCCESS?Looking to increase awarenessof your brand, product, or event?Run DIGITAL and PRINTADVERTISINGIMPRESSIONSTIME IN VIEWREACHPAGEVIEWSWant to engage an audiencewith your solution and positionyour brand as a thought leader?Create CUSTOM CONTENTSCROLL DEPTHTIME ON SITESOCIAL REACTIONS & SHARESReady to convert prospects intoleads? Choose our EMAIL andNEWSLETTER MARKETINGCLICKSREGISTRATIONSQUALIFIED LEADSDedicated teams across Project Management, Editorial and Marketing work together to support your campaign throughout theplanning, real time optimizing, and post campaign periods.
BRAND AWARENESS DIGITAL ADVERTISINGPrecisely position your digital ads using ourthree complementary targeting approaches. TARGET BYAUDIENCEINTEREST TARGET BYKEYWORD TARGET BYCONTENTSECTIONOur readers are grouped intoaudiences based on their onlinebehavior – so you can target usersconsuming content in your areaof interest.Display your message alongside articleswith matching keywords, providingcontext and relevance. Select keywordsfrom our keyword menu.Select from our five content sections(MIND, HEALTH, SCIENCES,SUSTAINABILITY, TECH), or narrowdown to sub-categories.You can also combine sub-categoriesacross different content sections totarget a customized “super section”.Examples of targeting by audience,keyword, and content section:Pharmaceuticals, Life Sciences,Space, Technology, Sustainability,PolicyDiet, Food Allergy,DNA, CRISPRTECH sub-categories include Aerospaceand Medical & BiotechSUSTAINABILITY sub-categories includeConservation and EnvironmentHEALTH SUPER SECTION: HEALTH MIND Medical & Biotech BiologyCombine with print and newsletter ads to promote your message across multiple touchpoints.
MARKETING SOLUTIONS CUSTOM MEDIABuild compelling and distinct narratives to convey your brand’s unique value.Each media program is developed in close collaboration with our partners,working together toward a common goal. Depending upon your objectivesand budget, projects can be broad or narrow in scope and can be distributed inmultiple formats and platforms.EVENT PRODUCTION · CUSTOM VIDEO · PODCASTS · STANDALONE ISSUESNATIVE CONTENT · WEBCASTS · SOCIAL MEDIA · EMAIL COMMUNICATIONSGENERAL COMMUNICATION CONSULTING · VIRTUAL MEETING SERIESAward Winning Custom Media TeamOur Custom Media team has won 15 awards in the past 3 years for outstanding content creation.2020 COMMUNICATOR AWARDSDocumentaryAstraZeneca C2 Awards 2020BrandingKuwait Foundation for theAdvancement of Sciences 20202020 GOLDEN TELLY AWARDSBranded Campaign Series –Non-Scripted-DocumentaryAstraZeneca C2 Awards 2020PromotionalFuture Forum: Future Science Prize 2020Short FormRIKEN 2020
CUSTOM MEDIA EXAMPLE ASTRAZENECAHeroes of Cancer Care: AstraZeneca C2 AwardsC2 AWARDSWe partnered with AstraZeneca to createthe C2 Awards Program (“Cancer in theCommunity”) from the ground up to honorunsung heroes of healthcare. We serve asprogram consultant, content creator, andmedia distributor for this multi-year endeavor.Program elements include: Developed award name and all branding,award design, award categories Managed submissions (vetting, judging,notification) Served on judging panel Curated event space (live and virtual)plus all logistics, etc. Content creation to amplify event, includingarticle series, film series and custom podcastsNominations doubled and new awardscategories were added in 2020. iew the Heroes ofVCancer Care Series onscientificamerican.com.Watch Custom VideoHighlights of the C2Awards Finalists.
CUSTOM MEDIA EXAMPLE THE KAVLI PRIZESince 2018, we have collaborated with TheKavli Foundation to produce an ongoing multiplatform media program that promotes theirmission of advancing science and amplifies thevoices of the Kavli Prize winners. Program elements have included: Editorial sponsorship of ‘Innovations In’ Podcasts 3D interactive videos Interactive and immersive digitallanding page Innovative social media campaign and more.View the KavliPrize collection onscientificamerican.com
CUSTOM MEDIA EXAMPLE GSKThe Evolution of Cancer ResearchOur Custom Media team created two versions of this branded content article to reach both researchand consumer audiences for critical conversations on the milestones and emerging therapies from theimmuno-oncology field.FORRESEARCHERS iew article onVnature.comFOR CONSUMERAUDIENCESView article onscientificamerican.comEach article was promoted on both nature.com and Scientific American to ensure theyreached the relevant audience via native ads, banners, and social media.
MARKETING SOLUTIONS EMAIL & NEWSLETTERSEmail MarketingSend an email to our marketing list to generate leads for your events and products.85Kthird party email subscribers*Newsletter AdvertisingOur readers opt-in to our newsletters to receive daily and weekly updates on the topic of theirinterest. Advertise in these newsletters to reinforce your message to highly engaged readerswho want to stay on top of key insights in your relevant field.Advertisers may choose the topic and timingYour MPU (300x250px) banner will be the exclusive unit on the newsletterNewslettersDistribution DaySubscribersToday in ScienceDaily (M-F)102,574Health & BiologyMonday55,074TechnologyTuesday50,471Mind & BrainWednesday60,298Earth & EnvironmentWednesday46,888Space & PhysicsThursday53,985The Week in ScienceFriday98,647SAP Hybris, September 2020*
PRINT DEADLINES 2021On-Sale DateAd CloseMaterials 1/21December11/23/2110/12/2110/20/21View printspecs here
RATES DIGITAL ADVERTISINGSTANDARD PLACEMENTUNITCPMHomepage300 x 250, 728 x 90 30Vertical Content Channel300x250, 728x90 20Pre-roll 28300 x 250, 728 x 90 20Pre-roll (540x340 or 285x246) 28300x250 18300x50 10PREMIUM PLACEMENTUNITCPMLarger Impact Unit300x600 30Roadblocks: 1 Section; 1 Day300x250, 728x90, 300x600 1,000- 3,000(depending uponsection)Keyword Targeting300X250, 728X90, 300X600 25Audience Interest Targeting300x250, 728x90, 300x600 25970x90(expandable downward to 970 X 415) 30728x90(expandable downward to 728x315) 30300x250(expandable left to 600x250) 30300x600(expandable left to 600x600) 30300x50 mobile middle (TBC) 30ROSMobileExpandables
RATES PRINT ADVERTISING2021 PRINT RATESRATEBASE: 300,000DOMESTICWORLDWIDE *FOUR-COLOR RATESFOUR-COLOR RATESFull Page2/3 Page1/2 Page1/3 Page1/6 PageFull Page2/3 Page1/2 Page1/3 Page1/6 Page1X 45,114 36,051 30,010 18,321 11,2111X 50,956 40,611 33,832 20,571 12,6323X 44,218 35,250 29,321 17,869 10,9853X 49,779 39,677 33,053 20,029 12,5136X 42,860 34,265 28,441 17,347 10,6316X 48,259 38,459 32,105 19,472 11,97912X 40,689 32,579 27,116 16,421 10,12012X 45,972 36,634 30,518 18,547 11,40718X 38,440 30,713 25,634 15,609 9,61218X 43,414 34,610 28,839 17,501 10,76724X 36,206 28,907 24,095 14,668 8,99924X 40,863 32,568 27,116 16,493 10,1202/3 Page1/2 Page1/3 Page1/6 PageINTERNATIONALEUROPEANFOUR-COLOR RATESFOUR-COLOR RATESFull Page2/3 Page1/2 Page1/3 Page1/6 PageFull Page1X 14,476 11,557 9,631 5,884 3,6081X 12,227 9,748 8,134 4,966 3,1223X 14,145 11,294 9,398 5,748 3,5373X 11,956 9,525 7,953 4,853 3,0516X 13,712 10,947 9,123 5,576 3,3556X 11,605 9,247 7,704 4,703 2,95712X 13,092 10,421 8,634 5,312 3,25412X 11,030 8,796 7,336 4,484 2,82118X 12,339 9,857 8,202 5,022 3,08518X 10,413 8,321 6,934 4,236 2,66424X 11,605 9,277 7,750 4,721 2,89724X 9,811 7,825 6,523 3,988 2,528The worldwide edition refers to distribution in both North America and all other international regions.Rates are negotiable upon program consultation. All rates are listed as net.*
TESTIMONIALS A FEW WORDS FROM OUR PARTNERS“When we were seeking a media partner for Bayer’s Alka-RocketChallenge, we immediately thought of Scientific American, thelongest continuously published magazine in the United States.Since 1845, Scientific American has been educating readers aboutthe latest news and information in science and innovation. Its iconicbrand reaches the same influencers we are trying to target. Thanksto this partnership, Scientific American has created dynamic,engaging content that has elevated the Bayer Alka-RocketChallenge to new heights.”Chris Loder, Vice President of External Communications,BAYER U.S.“Colgate was honored to partner with Scientific American in thedevelopment and delivery of the groundbreaking special issueon global oral health. Scientific American permitted Colgate to putfront and center, to a global audience, the key issues facing peopletoday, relative to oral health and the impact it has on oral health.”“Scientific American Custom Media provided us with a solutionthat not only told a cogent and important story, but also helpedour company expand its network and bring our vaccine programsto a relevant audience. Scientific American Custom Media offeredinsights to our purpose and vision, and implemented a series ofevents that were designed to build both our network and audience.”Tom Murphy, Strategic Business Development Analyst,IMMUNOMIC THERAPEUTICS“It is a joy to work with a team who can help to tell great storieswith high production value, while getting the science right. Theyare collaborative, agile, smart and talented. The Scientific Americanteam is a true partner and produced great work of lasting value.We couldn’t be happier.”Eric Marshall, Vice President for Prizes and Public Programs,THE KAVLI FOUNDATIONFotinos S. Panagakos, DMD, PhD, Global Director, Scientific Affairs,COLGATE-PALMOLIVE CO.“Scientific American has worked for many years with the teams at JNJto produce excellent content and to help us spread our messagearound innovation, leadership and forging a path toward ahealthy world. We always enjoy our projects with them”Seem Kumar, VP Innovation and Global Health CommunicationsJOHNSON & JOHNSON.“Scientific American is undoubtedly one of the best, and highlyesteemed publications that covers the technological andscientific innovation of interest to ‘Mega’ readers and Pictet AssetManagement clients. We are pleased to be associated with them.”Stephen Gunkel, Head of Communications,PICTET ASSET MANAGEMENT
CONTACT USFor more information on our marketing solutions,please contact your Account Manager or get in touch via:Our website: partnerships.nature.com/contact-usJEREMY ABBATEVP, Publisher212-451-8859jabbate@sciam.comMATT BONDLOWDirector, Integrated Media Solutions212-451-8417mbondlow@sciam.comSTAN SCHMIDTIntegrated Media .comBRANCH OFFICES /REPRESENTATIVESTED MACAULEYInternational Media Sales 33 612 800903tedmaca@gmail.comJEROME KOOMENSoutheast Media ONDAN CHENAdvertising Production Controller212-726-9327dan.chen@us.nature.com
Scientific American permitted Colgate to put front and center, to a global audience, the key issues facing people today, relative to oral health and the impact it has on oral health.” Fotinos S. Panagakos, DMD, PhD, Global Director, Scientific Affairs, COLGATE-PALMOLIVE CO. “ Scientific American
