Transcription
OneSpanBrand Identity GuidelinesMarch 2021
Foundations of theBrand
section headerOur LogoOur logo is the unifying element universally across all aspects of ourbrand. The OneSpan logo is a specially created piece of artworkbased on a typographic treatment of the OneSpan name. Becauseit is a unique mark, the logo never should be altered or recreated in any way.Always use the available logo artwork.A subtle nod to the O and S of OneSpan, our new logo shows two figures joining as one. It is frictionless and dynamic, just like the experiences we enable our clients to provide. The weight of the type in“One” is slightly thicker than in “Span,” to emphasize the integration of our platform.The horizontal logo options below are the preferred options, and should be used whenever possible.On page or on screen, the logo option should be placed in the upper left corner on covers. ForPowerPoint, the main slide layout the logo appears lower left corner. Black is used as keyline art. It should never be used for color or black & white print. or digitalapplications. The logo should never be set within text.When written as text, the company name is written as “OneSpan” (one word).Logo ColorOur logo colors are rendered in the RGB color model. However, the RGB colors used are out of gamutand cannot be reproduced in CMYK print. Therefore, when offset printing, use the CMYK palettefor the logo. See the Creative Director for any guidance on color for print.OneSpan brand identity12
section headerPrimary LogoA subtle nod to the O and S of OneSpan, our newlogo shows two figures joining as one. It is frictionless and dynamic, just like the experienceswe enable our clients to provide. The weight ofthe type in “One” is slightly thicker than in “Span,”to emphasize the integration of our platform.The horizontal logo options below are the preferred options, and should be used wheneverpossible. On page or on screen, this logo optionmay be centered, left-, or right-aligned, depending on what is appropriate for each document.Primary PositivePrimary ReversePrimary Positive GrayPrimary Reverse GrayOneSpan brand identity13
section headerHorizontal and Vertical LockupsColorOneSpan brand identityReversedBlack14
section headerLogo with TaglineThe logo lockup that includes our tagline shouldbe used in documents that are introducing readers to our brand and offerings, particularly duringthe initial rollout of the OneSpan brand. The horizontal treatment is generally preferred; howeverthe stacked, vertical treatment should be usedwhen the logo is centered on a document.Tagline Vertical PositiveOneSpan brand identityThis logo treatment should not be used on a textheavy document or on documents smaller than120 pixels wide.Tagline PositiveTagline Positive GrayTagline ReverseTagline Reverse GrayTagline Vertical ReverseTagline Vertical Positive GrayTagline Vertical Reverse Gray15
section headerOneSpan SignThis logo is for the e-signature offering. Thepreferred treatment is horizontal. Use thestacked, vertical treatment when the logois centered on a document.OneSpan Sign PositiveOneSpan Sign Positive GrayOneSpan Sign ReverseSign Vertical PositiveOneSpan brand identityNever separate the “OneSpan” and“Sign” elements.OneSpan Sign Reverse GraySign Vertical ReverseSign Vertical Positive GraySign Vertical Reverse Gray16
section headerSafe Area and SizeMinimum clearance areaThe OneSpan logo should always be surrounded by aminimum clearance area, ensuring that other designelements do not encroach on the logo.The area is defined by using the “O” height of the monogram (as illustrated) and a margin of clear space is drawnaround the logo to create the clearance area. This is aminimum and may be increased on all sides, but cannotbe decreased.Logo SizeThe consistent presentation of our logo extends to thesizes we use. The standard size for the logo is 2” wide,but it may be proportionally scaled to appropriate sizesdepending on usage. It should be a minimum of 1.5”wide. (Shown here) to keep the look of our print materialsprecise and organized.For non-standard formats, such as merchandiseand signage, scale any of these sizes to thespecific format.PlacementIn most instances, the logo should be placed in the upperleft corner. The only exception is on PowerPoint slides, inwhich case it appears on the lower left for body slides.To obtain logo artwork contact Creative Services.Minimum Clearance AreaMinimum Clearance Areadefault logo sizes1.5”OneSpan brand identity2”2.5”17
section headerRespect Our LogoThe OneSpan family of logo’s are the centerprice of our brand. It is imperitive that we respect it in every applicationand channel. Do not alter, distort, break apart or recolor the logo. Always use approved artwork.NOTE: Client logos should never be altered, distorted, broken apart or recolor.OneSpanDo not redraw or re-typeset thelogo, or set it in another typeface.Do not reproduce the logo in colorsother than Logo Purple or white.Always scale the logo proportionally — do not distort the logo.We are security!Do not rearrange or otherwisemanipulate the logo; use only theofficial artwork files.Do not outline or add otherwiseobvious effects to the logo.Do not add taglines, straplines orother text to the logo.The OneSpan rain in spain.Do not set the logo within text.OneSpan brand identity18
onespan brand identity section header 12 Our Logo O ur logo is the unifying element universally across all aspects of our brand. The OneSpan logo is a specially created piece of artwork based on a typographic treatment of the OneSpan name. Because it is a unique mark,
