WIXLIB

MAXIMIZING ENGAGEMENTOpportunities for Business Developmentwith UCLA Alumni AssociationNovember 5th, 20161

MissionTo enrich the lives of alumniand involve them in UCLA’s future.VisionTo be a vital partner in the success of UCLAthrough the significant engagement of alumni.2

CORE VALUES OF UCLA ALUMNI ASSOCIATIONADVOCACY: We are leaders in advancing the quality and stature of UCLA. Weencourage volunteer and philanthropic support of UCLA.EDUCATION: We value students and are dedicated to their support anddevelopment. We believe in lifelong learning.DIVERSITY: We value and engage diverse UCLA constituents.COMMUNITY: We create and foster relationships among and between alumni,students and UCLA.INTERDEPENDENCE: Led by self-governed volunteers, we are the voice of UCLAalumni.INNOVATION: We are entrepreneurial; we actively identify and create newopportunities.EXCELLENCE: We commit to the highest quality in all our endeavors.3

MORAL COMPASS TO BUSINESS SBUSINESSPARTNERVALUESUCLA Alumni Association will evaluate business partnershipopportunities with a value congruency perspective.4

CALIBRATING OUR MORAL COMPASSWe aim to benefit the individual alumnus, UCLA Alumni Association, UCLAand community—via business development partnerships.We recognize the direct link between our core values and increasedfinancial value.In considering our core values and potential partnerships we will:Ensure the partnershipsupports the overallvision, mission and imageof the UCLA AlumniAssociation.Ensure the partnership isdirectly related to theassociation’s core values,strategic goals, anddemonstrates access andbenefits to the overall UCLAcommunity.5

CALIBRATING OUR MORAL COMPASSUCLA Alumni Association welcomes funding from alumni andfriends of the University, corporations and major trusts andfoundations. Such support is a vital addition to funding receivedfrom the University.The Association acknowledges that to be mutually beneficial,sponsorships may entail the generation of valuable consideration tothe sponsor from association with the Association and its activitiesin the area being sponsored.The Association values and will protect its integrity. It does notaccept sponsorship when a condition of such acceptance wouldcompromise these core values.6

SIZE, SHAPE AND CHARACTER:Membership Demographics7

MEMBERSHIP2,143 Blue1,279 Gold79,333 Life454,092 Member536,847MEMBERS82%of our members arecontactable viae-mail444,092 Degree Holders8

MEMBERSHIP DEMOGRAPHICS: AGE50% of ouralumni areunder the ageof 40.Popular programs includeLiving Globally, BruinFoodies, and life-stagespecific aditional10%Boomers30%Gen X29%9

MEMBERSHIP DEMOGRAPHICS: GENDER49.7% 50.3%AlumnaeGender-based engagementis a growing area ofprogramming that hasgarnered great interest-particularly from alumnae.AlumniTEDxUCLAWomen in 2015earned a 365-DAY NPSRscore of 87.10

MEMBERSHIP DEMOGRAPHICS: DIVERSITYAlumni of colormake up roughlyRace/EthnicityAfrican American / BlackAmerican Indian / Alaska NativeAsianPilipinoLatinoOther25% of 50.3%theAlumnitotal .4%0.5%15.0%1.0%6.3%1.2%*% of entire alumni populationNearly 30 years ago, UCLA was the first university to havefounded an LGBTQ alumni association. 3,300 alumni self-identify as LGBTQand are interested in LGBTQ engagement.11

BRUIN CONNECTIONS:Regional, Affinity and Diversity Alumni Networks12

BRUINS WORLDWIDE:Regional Alumni Networks“UCLA reaches all across the globe. Connect with Bruins near you!”13

259,519 ALUMNI RESIDE IN CALIFORNIA48%in SoCalTOP 5 COUNTIES# 1 Los Angeles County 183,638# 2 Orange County 35,971# 3 San Diego County 16,766# 4 Santa Clara County 12,465# 5 Ventura County 10,77946,104 alumni resideNorthern California.14

REGIONAL NETWORKS: dChannel IslandsConejo ValleyDesert/Palm SpringsFresnoInland EmpireLake ArrowheadLong Beach AreaLos Angeles DowntownLos Angeles SoutheastLos Angeles WestsideMonterey AreaOrange CountyPasadenaReno/Lake TahoeRose Bowl BruinsSacramento CountySalt Lake CitySan DiegoSan Fernando ValleySan Francisco Bay AreaSan Gabriel ValleySan Luis Obispo CountySanta BarbaraSanta Clarita ValleySouth BayVentura CountyWhittier Area15

REGIONAL NETWORKS: OUTSIDE OF CALIFORNIA26RegionalNetworksOutside owaLas w OrleansNew York shington D.C.16

INTERNATIONAL REGIONAL NETWORKS20NetworksAround theGlobeAmsterdamBarcelonaBeijingFranceGermanyHong KongIndia (New Delhi and ted KingdomVietnam17

BRUINS WITH SHARED PASSIONS:Affinity Alumni Networks“As part of our membership you have unique access to our renowned network.Wherever you are in life, or the world, Bruins have your back.”18

AFFINITY NETWORKS29 ways our alumniconnect throughpassion.BRIDGESParentsAffiliatesAlumni BandBruin Varsity ClubVetNet/ROTCCAMPUSEmeritiRetirees AssociationFaculty Staff AlumniStudent Affairs MastersLEGACYOrder of the Golden BruinSERVICEDance MarathonUnicampBruin WoodsCommunity Service CommissionMENBlue ShieldLEADERSCampus TourOrientationDaily BruinResLifeStudent Body PresidentsRegent ScholarsInternship AlumniAlumni Scholars Club*Student Alumni Association*WOMENFaculty Women’s ClubGold Shield AlumnaeLas DonasPrytanean AlumnaeWestwood Women Bruins Club19

BRUINS COMMUNITIES OF BELONGING:Diversity Alumni Networks“The UCLA landscape is as diverse as the world itself. Explore, connect andcontribute to alumni groups made up of Bruins with wide-ranging experiences.”20

DIVERSITY NETWORKSAmerican Indian Alumni of UCLAUCLA Armenian Alumni AssociationAsian Pacific Alumni of UCLADiversity Programs fosters meaningfulconnections among Bruins of diverseexperiences across generations to support astrong and inclusive UCLA community.UCLA Black Alumni AssociationUCLA Lambda (LGBTQ) Alumni AssociationUCLA Latino Alumni AssociationUCLA Mixed Alumni AssociationUCLA Muslim Alumni usiveSpaces for AllAlumniUCLA Pacific Islander Alumni AssociationUCLA Pilipino Alumni AssociationConnectingDiverseStudents andAlumniHonoringHistories andLegacies10 UP AND COMING COMMUNITIES FOR OUTREACH21

UNDERSTANDING REACH:Marketing Assets22

DIGITAL MARKETINGConnect E-Newsletter (Monthly):268,000 Recipients / 42,500 Opened / 16% Open Rate / 11% Click to Open RateContent Segmented by Region Los AngelesOrange CountyBay AreaSan DiegoNationalInternationalYoung AlumniSocial Media: An Active community of more than 104,000 Bruins Nationally recognized for social media and engagement Active on Facebook, LinkedIn, Instagram, Twitter,YouTube & Google Sponsor Page:1,100 Pageviews / 950 Unique Hosted in the alumni.ucla.edu FramePromote your Affinity to the UCLA Brand (www.alumni.ucla.edu\YourCompanyName)UCLA Alumni Program Description (Exclusive Benefit Afforded to UCLA Alumni & Friends)Cal to Action (Contact Information)Dedicated HTML Email: Micro-Targeted Email Blasts to 535,000 UCLA AlumniAlumni Feature on Homepage:1,267,000 Pageviews957,000 Unique for a YearMembership Benefits Webpage Feature Members & Alumni Often Visit this Page to Take Advantage of the Exclusive “Member Only” Benefits and Services.23

DIGITAL MARKETING: SOCIAL MEDIA – ENGAGEMENT RATES Overall all social media channels have mild to moderate increases. Instagram has seen the mostsubstantial increase of 92% in FY17 Q1 compared to FY16 Q1.Facebook AudienceLinkedIn Audience40,66243,42935,75835,5962015 Q12016 Q12015 Q12016 Q1Total audienceincrease over 1year period7,671Total audienceincrease over 1year period5,06621%14%Total increase amounts measured over 1 year period.

DIGITAL MARKETING: SOCIAL MEDIA – ENGAGEMENT RATESInstagram AudienceTwitter Audience11,1306,9245,1725,8022015 Q12016 Q12015 Q12016 Q1Total audienceincrease over 1year period1,736Total audienceincrease over 1year period4,65234%92%Total increase amounts measured over 1 year period.

DIGITAL MARKETING-SOCIAL MEDIA: ,5307,070followers612subscribers26

DIGITAL MARKETING-SOCIAL MEDIA: OPPORTUNITIESALUMNICENTERMEDIA WALLSOCIALCONTESTSSOCIALMEDIADISPLAY TINGGOOGLEHANGOUTSERIES27

PRINT MARKETINGEvent Signage: (Your Company) logo strategically placed on signs at various UCLA eventsthroughout the yearEvent Invitations: Personalized event invitations sent out to alumni featuring (Your Company)logoEvent Collateral: Opportunities for (Your Company) logo to be placed on various forms ofcollateral distributed at any of the UCLA Alumni Association eventsEvent Promo Cards: Promotional cards that are distributed prior to and at specific events featuring(Your Company) logoEvent Program: (Your Company) logo will appear at the top of the sponsors section of eventprograms indicating your premium sponsorshipMembership Fulfillment Kit: Promotional materials explaining member benefitsDirect Marketing: Mailings sent out to specific groups or all UCLA alumni which will be used toadversity (Your Company) sponsored events28

BRINGING ENGAGEMENT TO LIFE:Programmatic Assets29

PROGRAMATIC ASSETS: SIGNATURE EVENTSFall (September – November) Back to School SnackBruin Professionals Game WatchingParty at the Rose BowlAlumni Mentor Program: StudentOrientation and Select a MentorWorkshopCollege/Sharpe Fellows InternshipProgram Interview DaysAlumni Mentor Program: MentorProgram “Meet and Greet”Beat ‘SC Bonfire and RallyBruin BashCommon BookDiversity Welcome Week EventsHomecomingInterview With a BruinLeader’s ConferenceParents’ WeekendVolunteer DayWelcome to the CityWinter (December – February) Alumni Mentor Program: Day ofService Bruin Professionals Holiday Party Coffee Socials Young Alumni ProfessionalsHoliday Party Dinner for 12 Strangers (D12) Entertainment Networking Night Non Profit Networking Night Locks of Love, February Spirit Squad All-Access ReceptionSpring (March – May)1. UCLA Alumni Awards2. Bruin Day3. Career Prep Externship Program4. Interview With a Bruin5. Student – Initiated Yield AdmitWeekends6. Young Alumni Career Forum7. Culture Shows8. I UCLA Week9. Identity-Based Graduations10. My Last Lecture11. Spring Sing12. UCLA Awards13. Women’s Herstory Month50 SEASONAL SIGNATURE EVENTS30

PROGRAMATIC ASSETS: SIGNATURE EVENTSSummer (June – August) All Diversity Alumni Leaders’Retreat British 10K Grad Central Nachos & Networking Send-Offs True Bruin Traditions KeeperReceptionYear-round Bruin in Residence Program EmPower Hour, occurs 4-5 times a year Mixin’ It Up, occurs 2-3 times a year Scholarship Reading Sessions TEDXUCLAWomen UCLA Alumni Travel UCLA ONE Bruin Development Academy, Fall, Winter & Spring Life after the Degree Series, Fall, Winter & Spring1000 EVENTS 2015-201631

UCLA ONEAlumni Career Programs and Partnership UCLA launched the new UCLA ONE platform, (Opportunity, Network andExperience), designed to help Bruins do exactly what they are known for – helping other Bruins. The portal connects UCLAalumni volunteers with students as part of the UCLA Alumni Mentor Program. Over time UCLA ONE will become UCLA’sexclusive portal for mentorship, professional networking, peer driven career advice and job leads.Total # of individuals registered on UCLA ONE:(as of October 28, ltyParents32

DINNERS FOR 12 STRANGERSSince 1968, Alumni Affairs has brought together alumni, students, faculty, and staff through theaward-winning Dinners for 12 (D12) Strangers program. Alumni across the world open their homes tohost Bruins they have never met before, creating intimate dialogues and expanding the UCLAcommunity.In 2010, the program expanded globally to cities including Hong Kong, London, and Mumbai. In 2016,alumni hosted 352 dinners, involving more than 3,700 Bruins worldwide.2016352 DinnersDinner Hosts in31 States & 21 Countries3,700 Participants33

SPACE IN JAMES WEST ALUMNI CENTERDesigned to provide alumni, donors and friends of the University a place to enhanceintellectual, cultural and social functions, over 600 events were held this year. Twothirds of those events were for Alumni Affairs and one-third for External Affairs andother University departments.Event CategoriesTrainings/Seminars/WorkshopsInformation Meetings/OrientationsPlanning f etreatsBoard MeetingsFilmingFairs34

How can we connect our current and prospectivepartners with you?35