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Sample Test ProjectDistrict / Zonal Skill CompetitionsSkill- Graphic DesignCategory: Creative Arts and FashionVersion 1 – Dec 2017Skill- Graphic Design1

Table of ContentsA. Preface . 3B. Test Project . 4C. Marking Scheme . 6D. Infrastructure List . 7E. Instructions for candidates . 8F. Health, Safety, and Environment . 9Version 1 – Dec 2017Skill- Graphic Design2

Section - AA. PrefaceSkill Explained:Graphic Designers typically work in advertising agencies, corporate advertising departments,reproduction plants or Digital companies. Graphic Designers can be called Art Directors (AD),Production ADs, Assistant ADs, Advertising Assistants and Graphical Designers.The skill covers every form of graphic interpretation, including 2D design, graphic for 3D formatand image manipulation. Two-dimensional objects may involve any kind of printed material. Three-dimensional design may include both the technical construction of the 3Delement (such as packaging) and visual design of the surface. Image manipulation may include the use of technical manipulation in preparation forprintingEligibility Criteria (for IndiaSkills 2018 and WorldSkills 2019):Competitors born on or after 01 Jan 1997 are eligible to attend the Competition.Total Duration: 4 Hrs Task 1 : Task 2 :Version 1 – Dec 20172 Hrs2 HrsSkill- Graphic Design3

Section - BB. Test ProjectDescription of project and tasks:Task 1: Emblem DesignTime: 2 HoursBest Designer AwardsYou must deliver task in 2 hoursCreate a folder called “YY Task1” on your desktop (where YY represents the number of yourworkstation).All of your files must be saved in the folderThe task will be automatically collected at the end of two hoursSubject:As an event that will work across the country, the Best Designer Awards requires an emblem.This emblem will be launched in New Delhi, India, in March 2018, and used at subsequentevents. It should reflect the concepts explained the introduction and should be designed withease of reproduction across multiple media.Description:1.2.3.4.Design a universal emblem for the Best Designer Awards.Create the emblem in Adobe IllustratorThe emblem should contain ‘Best Designer Award’The emblem should have provision / location for the year of the award – in this case2018.5. Save a vector file in the application software format.Technical Specifications:1. Size: minimum of 120mm either wide or high – the other side should not be larger than240 mm2. Colour Mode: 2 colours must be usedYou must deliver:1.2.3.4.1 A4 PDF.Folders as specified in “Instructions to the Competitor” on page 3.Only files from these folders will be assessed.One colour printout on A4 size paperVersion 1 – Dec 2017Skill- Graphic Design4

Task 2: Poster DesignTime: 2 HoursBest Designer Awards – Call for applications poster designSubject:The Awards requires a poster to be places in college campuses, studio spaces and other art& design oriented environments to spread the message for submission of applications.The design should still have a exciting and inviting look to encourage a high number ofsubmissions and should follow a minimum of one concept or keywords from the introduction.Description:1.2.3.4.Design a captivating A3 posterDesign an A3 poster using images provided (State Test Advertising Images Images)Your emblem design from Task 1 must be incorporated into the poster designInclude a vector element in your design (Other than the emblem or any other logoprovided)5. Include the two supplied logos on the poster (State Test Advertising Logos)6. Apply supplied text to the poster (State Test Advertising Text)7. Save the final poster file in InDesign.Technical Specifications:1.2.3.4.Dimensions: 297 mm wide x 420 mm highBleed: 3 mm (if necessary)Colour Mode: CMYKResolution: minimum of 225ppiYou must deliver:1.2.3.4.One PDF for print.Folders as specified in “Instructions to the Competitor” on page three.Only files from these folders will be assessed.One final composite printout reduced to fit on A3, trimmed for presentation.Text for inclusion:SAP Labs & India Design Council present, The Best Designer Awards 2018For students & working professionals under 25 years in the field of Graphic Design and VisualCommunicationCALL FOR APPLICATIONSSend in your work at prodesigner@idc.comAcceptable formats: Working link of website or online portfolio or PDF (under 10 MB)Deadline: 30-12-2018Visit us at www.prodesigner.com for further informationVersion 1 – Dec 2017Skill- Graphic Design5

Section – CC. Marking SchemeThe Assessment is done by awarding points by adopting two methods, Objective andSubjective. Measurement-One which is measurable Judgmental-Based on Industry expectations / StandardMarking Scheme50% marks for technical skills50% marks for conceptual skillsMarking Scheme50% marks for technical skills50% marks for conceptual skillsThe Section Criteria is the total of Subjective and ObjectiveMark Sheet is attached as AppendixVersion 1 – Dec 2017Skill- Graphic Design6

Section - DD. Infrastructure ListIT Equipment: iMac, 10.12.6 OS X, 2.7GHz Intel core i5 processor, 12GB ram(can use Windows system with same specifications)Adobe CC Design Suite (Mac/ Windows; latest)A3 Size -HP Color LaserJet Enterprise M750dn(Printer)Mouse & mousepadAdapterNetwork CablesNetwork port switch (16 port)Extension BoardPower CablesMaterials and Consumables: A3 250 A3 250 gsm matte card/paperA3 200 gsm matte paper (box)A3 115 gsm matte paper (box)A4 115 gsm matte paper (box)General Requirements: Good quality Colour printer A3 with double sided printing. (please check registration)130 Gsm A3 paper and A4 paperPencilEraserPencil Sharpener18-inch steel scaleCutting MatCuttersLong reach stapler for center staplingVersion 1 – Dec 2017Skill- Graphic Design7

Section – EE. Instructions for candidatesGeneral Rules Competitors should inform the officials on duty regarding the malfunctioning oftheir computers, tools and equipment. Competitors should be mindful of loose computer wires and electrical outlets ontheir workstations and throughout the competition area. Competitors to make sure that any rulers, cutting blades or other workstationequipment are not left hanging over the edge of the bench. Competitors are not allowed to walk around the graphic areas with cutting blades,rulers or other workbench tools.Version 1 – Dec 2017Skill- Graphic Design8

Section – FF. Health, Safety, and Environment All accredited participants, and supporting volunteers will abide by rules andregulations with regards to Health, Safety, and Environment of the Competitionvenue. All participants, technicians and supporting staff will wear the required protectivePersonnel clothing. All participants will assume liability for all risks of injury and damage to property,loss of property, which might be associated with or result from participation in theevent. The organizers will not be liable for any damage, however in case of Injurythe competitor will immediately inform the immediate organizer for medicalattention. Proper covered shoes are to be worn.Version 1 – Dec 2017Skill- Graphic Design9

Annexure - 1Skill Name:Graphic DesignTaskCompetitor Name:CriteriaMarkACreative process and final design50.00BComputer usage and knowledge of the print process50.00Grand Total100.00SubCriteriaIDSub CriteriaName orDescriptionAAdvertisingdesignAspectTypeM MeasJ JudgJAspect DescriptionJudgeScore3.751233.7523complete mismatchsome elements areunifiedmost elements areunifiedall elements are unified0Poor visualcomposition, clientwould not besatisfied1Version 1 – Dec 2017not suitable, unoriginal,lacks creativityare suitable for the brief(minimal creativity)are creative andinnovativeare exceptional,creative and innovative(including use ofadditional elements)Unity andrelationshipbetween bothtasks0JMaxMarkEMBLEMDESIGN - Ideasand originality0JJudgement ScoreDescriptionEMBLEM Quality of thevisualcomposition(aestheticappeal andbalance)Skill- Graphic Design2.5010

123JEMBLEM Visual Impact &Communicationeffectiveness5.000123J2.50123Not suitableTypeface choice,legibility, formattingTypeface choice,colour, unity, legibility,appropriateness,formattingTypeface choice,colour, unity, legibility,appropriateness,formatting, style choice,kerning/leading,alignmentEMBLEM Quality of thecolours (choice,balance,harmony)2.5001Version 1 – Dec 2017Poor visual imapct anddoes notcommunicateeffectivelySufficient visual impactand communicationEffective visual impactand communicationStrong visual impactand communicationEMBLEM Quality of thetypography(choice of type,legibility andformatting)0JMinimal elements usedappropriatelyEffective layout,aesthetics, typography,image usageStrong consideration oflayout, aesthetics,balance, flow, imageusage, composition,typography, colourSkill- Graphic DesignColours not appropriateSome consideration ofcolour harmonyand balance11

23JPOSTER Ideas andoriginality3.750123J2.50123Poor visualcomposition, clientwould notbe satisfiedMinimal elements usedappropriatelyEffective layout,aesthetics, typography,image usageStrong consideration oflayout, aesthetics,balance, flow, imageusage, composition,typography, colourPOSTER Visual Impact &Communicationeffectiveness5.00012Version 1 – Dec 2017not suitable, unoriginal,lacks creativityare suitable for the brief(minimal creativity)are creative andinnovativeare exceptional,creative and innovative(including use ofadditional elements)POSTER Quality of thevisualcomposition(aestheticappeal andbalance)0JEffective colourharmony and balance(images considered)Very effective colourharmony and balance(including images)Skill- Graphic DesignPoor visual imapct anddoes notcommunicateeffectivelySufficient visual impactand communicationEffective visual impactand communication12

3JPOSTER Quality of thetypography(choice of type,legibility andformatting)2.500123J2.50123Colours not appropriateSome consideration ofcolour harmony andbalanceEffective colourharmony and balance(images considered)Very effective colourharmony and balance(including images)POSTER Quality of , colouradjustment, etc.)5.000123Version 1 – Dec 2017Not suitableTypeface choice,legibility, formattingTypeface choice,colour, unity, legibility,appropriateness,formattingTypeface choice,colour, unity, legibility,appropriateness,formatting, style choice,kerning/leading,alignmentPOSTER Quality of thecolours (choice,balance,harmony)(poster)0JStrong visual impactand communicationSkill- Graphic DesignNot acceptablestandardbasic and acceptablestandardof a high qualityhigh quality andcomplexity13

JPOSTER Effectivenessand creativity ofImageManipulation7.500123Jnot effectivebasicsuitable and effectivecreative, suitable,effectivePOSTER Quality of theprintoutpresentation1.250123Not acceptablestandardneat, straight, mayhave some marks,tape,glueneat, straight, aligned,minimal marksFree from marks, neat,straight, aligned50Version 1 – Dec 2017Skill- Graphic Design14

SubCriteriaIDB1Sub CriteriaName orDescriptionAspectTypeM MeaJ JudgAspect quirementor NominalSizeMaxMarkYes or no2.50AdvertisingdesignMMMMMMMMMVersion 1 – Dec 2017Printout ofEmblem onA4 paperPrintout ofPoster on A3paperreduced tofit.Finalproductionfolder savedas requiredin the task EmblemFinalproductionfolder savedas requiredin the task PosterEmblem Szecorrect inprintoutEmblem intwo coloursTwo logos Emblemincluded inthe PosterTwo logos Embleminlcuded incorrectproportions (notstreached orcompressedhorizonallyor verticallyFinaldimensionsof layout asspecified inthe taskAll requiredtext ispresent inSkill- Graphic Design1 printout at100%(emblem);1 printouttrimmed(poster);Yes or no1 folder onDesktop called"YY MODZ X"withsubfolderTask 1Yes or no2.502.501 folder onDesktop called"YY MODZ X"with subfolderTask 2Yes or no2.50120 mm min. (emblem)A3 (poster)Yes or no2.50Yes or no2.50Yes or no2.50Yes or no2.50Yes or no2.5015